Have you seen the most popular blogs from last month? 

1. Building Rapport Over the Phone
By Maggie Pugesek

Having a process for handling phone calls ensures you not only have a clear understanding of your goals, but also a path to reach them.

2. Why Educating Car Shoppers Is So Important!
By Russ Chandler

The complex dynamics of the automotive industry are what greatly affect the availability, price and depreciation of vehicles.  

3. 4 Things You Need To Know About Customer Surveys 
By Maddy Low

One thing that you can do with the time that you have customers inside your dealership not actively shopping or participating, is hand them a survey. 

4. Why You Need a Better Goal for 2017 than Simply “Sell More Cars”
By Jim Douglas

With so many things out of dealers control, even if you do sell more cars you’re not guaranteed to make more money. Just for fun, how about 3 things dealers have no control over that impact sales. 

5. Top 3 Marketing Companies to Visit at NADA 
By Brad Paschal

If you missed NADA, here are the cutting edge companies you missed visiting.