PHILADELPHIA/CHINO HILLS, Calif. – May 18, 2017 – UpdatePromise, today announced an exclusive partnership with GoMoto, to combine the companies’ platforms into one fully embedded, DMS-connected consumer experience and engagement solution.  With this innovative solution, automotive dealers and OEMs will now be able to provide their customers with seamless omnichannel automated, mobile and self-service kiosk experiences.

“At UpdatePromise, our solutions have always been aimed at enhancing the customer experience through convenience, speed and transparency, GoMoto’s kiosk solution is consistent with that vision." Curtis Nixon, CEO and Founder of UpdatePromise said. "integrating our communications, payments and survey platforms with GoMoto’s kiosk solutions is an ideal fit for both companies." As a result of the partnership, UpdatePromise’s customers will immediately gain access to GoMoto's kiosk platform, while GoMoto’s kiosk customers will be able to incorporate the UpdatePromise Consumer Experience Lifecyle Solution.

The GoMoto Kiosk Platform is a cloud-based, customizable software and hardware system that creates comprehensive dealer-focused solutions that drives sales and provides customer captivating interactive technology in-store.

“We are thrilled to partner with a company whose vision and philosophies are aligned with ours,” Todd L. Marcelle, CEO and co-founder of GoMoto said. “Both companies have developed customer centric solutions that create demonstrable differentiators for dealers and OEMs. Together, we will be able to provide one integrated solution to accommodate all customer preferences.”

About UpdatePromise

UpdatePromise’s Consumer Experience Lifecycle Solution provides a cradle to grave service offering leveraging artificial intelligence and natural language processing to communicate with consumers. UpdatePromise’s solution is utilized by 18,000 automotive repair facilities; has been adopted by eight of the leading top 10 U.S. auto insurance companies and is approved by multiple OEMs for their integrated CSI services. UpdatePromise is based in Chino CA. For more info email marketing@updatepromise.com

About GoMoto

GoMoto develops progressive technologies for automotive service lanes and showrooms that modernize the dealership experience and drive customer engagement. The company's  turnkey hardware and software solutions complement the online shopping journey and empower customers to take control of the buying process after they arrive at the dealership. For more information visit www.gomoto.com

UpdatePromise Contact:                                                                                      GoMoto Contact:

Tiquet Wan                                                                                                                     Todd L. Marcelle

marketing@updatepromise.com                                                                   todd@gomoto.com

14850 Central Ave                                                                                                     1701 Walnut Street, 8th FL

Chino, CA 91710                                                                                                          Philadelphia, PA 19103

800-276-9107                                                                                                               507-246-6686

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LotLinx Announces Product Expansion: VS – Lead-Enabled Retargeting

 LotLinx Offers Special Memorial Day Money-Back Guarantee To Entice Dealers

May 17, 2017, Chicago, IL -- LotLinx has announced the launch of LotLinx VS - Lead-Enabled Retargeting. This VIN-specific tool for Facebook combines the power of the largest social network with the industry’s most advanced retargeting tools for dealers. The latest addition to the LotLinx Facebook product suite, VS – Lead-

Enabled Retargeting, leverages proprietary technology to deliver high quality shoppers to auto dealers. As a result, dealers can strategically target visitors to their Vehicle Details Pages (VDPs), and remarket to those who have shown interest in a specific VIN on Facebook or Instagram.

Specifically designed to market new cars, the product arrives at a time when dealers are facing a glut of new car inventory, and increased days-on-lot metrics.

As LotLinx CEO Len Short explains, “This is a powerful extension of our VIN-specific demand generation platform. Every dealer knows that a car needs to be shopped in order to sell, and now dealers can produce high-value leads on the inventory they need to move.”

The product is already having an impact for dealers. As Frank Reynolds, Corporate Business Development Director of Nimnicht Chevrolet, says, “We used LotLinx to identify visitors to our site who indicated interest in the cars we needed to move. Then, when they saw those VINs later on Facebook or Instagram, they were presented a pre-populated lead form. With one click, that contact information went into our CRM. We’re very pleased with the results - our BDC Reps are busy!”

Leah Garcia, Global e-commerce Director for Berman Automotive, stated that “Star Nissan used the product to drive email leads for 20 new VINs that had been on the lot over 200 days. In just 12 days, they had 70 leads for those new VINs. Three of those leads became purchases, with a pure profit of $6K. Several others came in for test drives.”

LotLinx VS – Lead-Enabled Retargeting is the second product LotLinx has developed for the Facebook platform. The LotLinx VS- Facebook solution focuses on shoppers who have expressed interest in a specific car, and are nearing a purchase decision. The result is a strong volume of car shoppers delivered to those VDPs in a concentrated period of time.

Twice the return for dealers.

To demonstrate the power of this best-in-class lead-enabled retargeting technology, and to help dealers clear out more new cars over the Memorial Day weekend, LotLinx is offering a money-back guarantee. LotLinx says it will drive twice as many VIN-specific leads than any other provider, or offer dealers their money back.  Click here for details and more info https://www.lotlinx.com/lx2x/

About LotLinx:

LotLinx is an award-winning digital retailing technology company, developed specifically to advantage automotive dealers and the agencies that work with them. The LotLinx TURN platform can transform dealer results, dramatically increasing online engagement and net-new shoppers while eliminating digital advertising waste. Founded in 2012 and based in Chicago, LotLinx works with thousands of dealers around the country to reach over 63 million unique car shoppers per month across more than 500 digital properties.

Norfolk, VA –April 20, 2017 – Dominion Dealer Solutions announced today that Dominion Dealer Specialties, industry leader in high-quality automotive inventory merchandising, has unveiled LiveLotTM, a fully-responsive video marketing platform that provides full-service video marketing strategies to automotive dealers.

Dealers can both create and distribute vehicle inventory videos with custom voiceovers, vehicle walkarounds, customer testimonials, dynamic video retargeting and more. The LiveLot dealer portal enables dealers to manage all video content from one location through a live dashboard. The dashboard includes in-depth analytics for consumer engagement and individual vehicles.  

“In the past several years, the car buying process has transitioned from the brick and mortar showroom to the virtual showroom. In this more competitive environment, it is imperative that automobile dealers take full advantage of any opportunity to differentiate themselves from the competition and drive prospects to their physical locations,” noted Shane Marcum, general manager of Dominion Inventory Solutions.

The LiveLot mobile app ensures that new or used car dealers are in control of their video marketing strategies anywhere, anytime. Dealers that wish to implement customer testimonial videos and even email videos can do so within LiveLot. Automotive dealers can create customizable landing pages for each video, specifically encoded into the dealership’s website for added SEO value. Each video is uniquely designed to increase the dealership’s reach and improve customer engagement.  

“Our new feature-rich video offering, LiveLot, virtualizes the traditional selection and presentation steps of the 'road to the sale' and acts as an integrated part of the customer’s virtual showroom. By helping auto dealers with the shopping process, our video offerings drive prospects to the dealership lot who are engaged with the dealer’s sales team and ready to negotiate and close,” added Shelley Hoffman, associate product manager for Dominion Inventory Solutions.

For more information on the benefits of Dominion Dealer Specialties’ LiveLot video services for your automotive dealership, please call 877-421-1040.

About Dominion Dealer Solutions

Dominion Dealer Solutions improves dealers' lives by developing advanced technologies including: reputation and social media management, responsive websites, digital advertising, SEO, SEM, multichannel marketing, and custom market reports. Coupled with award-winning lead management, inventory merchandising, equity mining, customer relationship (CRM) and dealer management (DMS) solutions, Dominion redefines automotive retail by delivering first-class customer experiences for today's automotive dealerships. Based in Norfolk, Virginia, every OEM and more than 10,000 U.S. dealers depend on Dominion's foundation of innovation, integrity, excellence and teamwork to provide them with results at every turn. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises

Dominion Enterprises is a leading online marketing and software services company offering client solutions across multiple targeted business verticals.  Our widely recognized B2C web and mobile portals, including ForRent.com, Homes.com, and CycleTrader.com, generate nearly 30 million unique visits monthly. Our B2B cloud SaaS solutions directly support clients in establishing their online and mobile brands, generating leads, and managing customer relationships.  Dominion Enterprises has more than 40 businesses and 3,000 employees in our Norfolk, Va. home office, across the U.S., and internationally.


 

Media Contact:

Dominion Dealer Solutions

Peyton Hoffman

Director of Public Relations and Event Management

757.351.7271

Peyton.hoffman@drivedominion.com

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Joe Webb had the top blog of April 2017 with his piece called 10 Ways Sales Managers Fail. We did a Q and A session with Joe to get his thoughts on sales managers, leadership, and how employees can work to help their managers understand them better. 

Maddy: Your blog talks about how sales managers don’t realize they are role models. Why don’t you think they get that right off the bat, and what can a sales manager put in practice today to start being a better leader?
Joe: Two great questions, and I think the first question is more of an internal question everyone promoted to sales manager must ask themselves. Truth is, the majority of those promoted to the role of sales manager earn that designation because of their consistency in selling a high volume of vehicles, often for above average gross. With that said, many salespeople have a competitive streak in them. When they’re focused on selling a vehicle to customers, they’re rarely focused on the training and monitoring of their co-workers, so the core requirement for the job of sales manager requires a muscle they’ve spent little time exercising.
Leadership is often an internal quality too. Great ones have it instinctively, while many others have to work at it, with no guarantee they’ll ever master it. However, the more a sales manager can learn to take a vested interest in the lives (not just livelihoods) of their coworkers, employers, and customers, they more they’ll be able to learn to mentor and coach those around them. I don’t believe one can take a class to be a leader. It is a decision one can embrace by showing rather than telling. By doing rather than delegating. Sales Managers need to stay busy, not with closing deals, but by understanding behavior.

Maddy: How can employees help their sales manager learn how to manage them personally, treat them like an individual?
Joe: Quite simply, talk to them. If dealerships institute weekly or monthly performance reviews as my blog indicates, it opens up a conversational setting where people can get to know others on a personal basis. If that is not a strategy employed by the dealership, then salespeople should make sure to ask for help often, approach the desk (and others), not just when they have a deal, but when there is a discussion worth having. In an ego driven business, the only way to being more coachable is to first recognize your strengths and weaknesses, and then vulnerably open yourself up to others as a means to soak up knowledge. Putting up a tough exterior or finding busy work to make yourself look useful is not the best recipe for getting a sales manager to coach you.

Maddy: You talk about performance reviews and coaching monthly, how can a sales manager start to put this into practice, and how can they find the time?

Joe: There is ALWAYS time for performance reviews and coaching. Management is not just about desking deals, crashing T.O.s and closing customers. Heck, the word “management” isn’t in any of those phrases. They should change their title if the only time they speak to their salespeople is when they have a deal working or during Saturday morning sales meetings. If you can’t find the time to help guide your own sales team and promote their growth, you aren’t going to have much growth in your sales volume. If they have to set up calendar invites for themselves and others, so be it, but weekly save-a-deal meetings and monthly performance reviews are necessary, not just for finding additional sales, but for developing loyalty among your employees.

Maddy: How can a sales manager inspect their team’s activities without micromanaging?
Joe: “Micromanaging” is nothing more than how you deliver information/tasks to your team. It is good to be aware of your team’s activities, customers, and goings-on, but you don’t need to ride them on it or needle them with it. Having the information that can help them is ideal, but holding it over their head isn’t. Every situation where a salesperson needs to be managed can be handled with a show of solidarity. Completing a task for them to show them how you’d do it is a great way to earn buy-in from your team.

Maddy: You talk about sales managers needing to get to know their employees, how can they get to know them personally without losing authority?

Joe: Champion them. That’s what coaches do. If managers simply asked questions rather than always trying to relate as “one of the guys/gals”, it would show that they’re interested in their team without being just like them. If you champion folks, celebrating their successes, you never lose authority. You gain trust.

Maddy: How can a sales manager integrate himself or herself into a customer process without overwhelming the customer, or undermining the salesperson?
Joe: Early and often. I don’t believe any shoppers shies away from shaking the hand of a manager when they first walk in. I don’t think any customers balk when they’re wished a good test drive on their way out, or asked how they liked it on the way back in. If a manager waits until the 4th pencil on a back-and-forth negotiation to show their face to a customer, they’ve already lost. They need to be welcoming from the get-go, so there is a level of respect when they step foot into the box later. Salespeople shouldn’t feel undermined when a manager shares good wishes with their customer. They should feel supported.

Maddy: How can sales managers evaluate themselves and see where they need to improve?
Joe: I’d love to say there is a magic metric, but I know most reading this might say “Did they sell more cars?” or “Was the gross higher?”, but I don’t believe that tells the entire story. What is the retention rate of your employees like? Are your store’s reviews growing? How many candidates have submitted applications this month, and how many have you interviewed that would be great fits? What would your own staff say about you?
There are few ways to truly evaluate a sales manager beyond the typical sales growth and market share metrics, but I like to think the culture they create has a profound impact more on employee retention and the utilization of showroom technology than it does on profit margin.

Maddy: What other things do sales managers, or any managers for that manner, need to be wary of?
Joe: Countless things. As a sales manager, beyond their basic job description, they should be aware of campaigns being executed by their competitors. They should ensure everyone in the store, regardless of longevity/tenure in the position, should be held to the sales standards, and that they’re not showing favoritism to one over another. They should be concerned when CRM utilization suffers because it shows their own team are willing to throw a blanket over accurate information. They should be wary of the bonafides of new technology being approved for their store without training provided for themselves or their team. Ownership should seek their managers’ feedback before making monumental, sweeping changes the same way a sales manager should lean on their sales team before rolling out a new showroom initiative. Without the entire team’s involvement, no new actions will make a positive change.

Maddy: What things do you think sales managers and other managers are doing well in our industry?
Joe: Sales managers have definitely improved their understanding of shopping behavior. From the online customer experience to the sites the shopper is navigation, managers seem to have really recognized everything that goes into a shopper’s research and decision. The more they try to think like a customer, and ensure their information/vehicles/ads are displayed properly on these sites, the more they increase their own ability to deliver a positive customer experience.

Maddy: Any other thoughts?
Joe: Dealers must realize that sales managers are more than desk managers. They shouldn’t be stuck behind a computer monitor getting deals done, scanning inventory, setting prices, and completing dealer trades. If that is all you’re tasking your sales manager, rename them “desk manager” and find someone willing to roam the floor, engage with guests, and truly mentor salespeople. That is what a good sales manager really does. There is a reason in sports that players rarely call their own plays. It’s because everyone needs a coach who is able to see the big picture, and still find the time to improve the lives of each player on the field.

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to the auto industry, how she has come to love automotive, and why her dealership is unique. 

The DrivingSales My Dealership Story series gives people in dealerships around the country the chance to meet others in the industry, learn their story, and see how they are impacting automotive. We are looking for dealers to share their story and show how they got into the car business, and what they are doing to propel it forward. If this sounds like you, sign up today! Email maddy.low@drivingsales.com or comment below to get on our list, and have our next My Dealership Story be about you!

Toyota Motor North America is recalling about 228,000 2016 and 2017 Toyota Tacoma midsize pickups in the U.S. because their rear differentials may leak oil.

Differentials leaking oil could become damaged and stop working, causing a loss of vehicle control, Toyota said in a statement Thursday. Damaged rear differentials also create noise and reduce propulsion if the vehicle is driven without being repaired.

The National Highway Traffic Safety Administration recalls page includes a complaint a driver from Honolulu who said on Dec. 18, 2015, that the differential on the his or her 2016 Tacoma needed to be replaced at less than 10,000 miles because of the noise -- which worsened over time. The driver’s service records said “silver shavings” were found in the differential, which continued to make the noise after being replaced.

Owners of the affected vehicles will be notified by mail starting in mid-June, Toyota said.

Toyota dealerships will check the recalled vehicles’ rear differentials for oil leaks. If a leak is found, the rear differential carrier gasket and fasteners will be replaced. If the differential is damaged, the entire rear differential carrier assembly will be replaced. Fasteners will still be retightened if no leak is found.

It is unknown if any injuries or crashes are related to the recall.

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the problems may be, and evaluating what industry professionals can do moving forward to change the course of 2017. 

I chatted with Jason Knight, the co-founder and COO of LotLinx, to see what he had to say about the Q1 inventory glut. This topic was much discussed at the recent NY Automotive Forum, and Jason discussed his insights there as well.

Maddy: In your opinion, what are some of the reasons for the inventory glut in Q1?

Jason: With declining sales, manufacturers are offering high levels of incentives to prospective car buyers. The pressure is on, as we're not only seeing record (and increasing!) levels of lease returns but continued new vehicle production is contributing to rising inventory pressures. The industry is going through a shift right now, and overproduction, especially of specific models, is certainly a problem automakers need to address. 

Maddy: How is this affecting everyday Joe at a car dealership?

Jason: Most dealers have the ability to pass through most of the lease returns, but are feeling pressure to move the new vehicles.  However, their ability to do this IS impacted by increasing used vehicle inventory, the corollary negative impact on vehicle pricing and increasing new vehicle incentives (currently near/at record levels).  

Additionally, many OEMs are smartly increasing their focus on CPO programs as a way to keep more lease-returns in the franchise, retain ownership share AND protect residual values.  OEMs that have retained equity ownership in the “paper,” on lease returns, have additional downside risk because of that ownership; this translates to additional pressure to NOT send the vehicles to auction.

Maddy: What can dealers do today to combat this problem?

Jason: Dealers have the opportunity to be very opportunistic on pre-owned vehicles and focus on dominating new vehicle share.  With the trends in this market, it is critical that dealers leverage quality data, especially around shopper distribution and cost, to drive efficiencies in all facets of their business. Getting smarter with big expense items like advertising, will not only make them more profitable, but better prepared to weather any market corrections.

Maddy: Talk about sales numbers in Q1 and how they are connected to inventory, why they are low, etc.

Jason: While the situation is very complex, between continued production of vehicles, increasing lease returns, downward pricing pressure on used vehicles, more restrictive credit and interest rates, etc., the math is very simple:  Flat to down sales numbers + growing lease returns results + addition of newly produced vehicles is swelling inventories at most dealerships.  The interesting reality is that the average age of the American fleet continues to increase, so there is significant potential demand, but existing product, sales programs and incentives have not moved the sales needle as much as hoped.

Maddy: Will we see these low numbers in Q2?

Jason: There is no predicted jump in vehicle sales in Q2 of this year. The projections from Q2 2016 were starkly different than what we're seeing now, and they mostly held true. Incentive levels are already incredibly high, on average, so increasing them may not have the positive sales effect hoped. I believe that getting the programs and product in front of consumers, where they are shopping, when they are “ready,” is a critical strategy that will help move the needle.  Aside from offering thousands of dollars worth of incentives, today's dealers can combat this slowdown by being smarter in regards to marketing their under engaged inventory. 

Jason Knight, LotLinx Co-Founder and COO 

A reformed engineer and Detroit native with auto in his blood, Jason’s first job was conducting crash-test dummy research on safety restraints. Contrary to popular belief, he was NOT the dummy. After a successful executive career in Consumer Products, Adult Beverages and Manufacturing, Jason co-founded LotLinx to help dealers more effectively and efficiently connect to in-market car shoppers. Through patented technology, the LotLinx Shopper Targeting Platform matches in-market shoppers to VIN specific listings on hundreds of online sites. During his tenure at LotLinx, Jason has held nearly every role from CEO to cold-call salesman to night janitor, sometimes at the same time.

TORRANCE, Calif., April 24, 2017 /PRNewswire/ -- Less than two months before its U.S. launch, the 2017 Honda Civic Type R has claimed the title of world's fastest production front-wheel-drive (FWD) production car, setting a new benchmark lap time at Germany's legendary Nürburgring. On April 3, 2017, a Civic Type R lapped the 12.9-mile Nordschleife (north loop) in a record 7 minutes 43.80 seconds. This new benchmark time represents an improvement of nearly 7 seconds compared to the previous-generation (European market) Type R, and over 3 seconds faster than the previous FWD record. Video footage of the benchmark lap can be viewed on Honda's YouTube channel at Honda.us/TypeRLapRecord.

Multiple factors contribute to the new Civic Type R's benchmark time including its high-performance 2.0-liter VTEC TURBO engine – with peak output of 306 horsepower (hp)1 and 295 lb.-ft. of torque2. The engine, which makes the new Civic Type R the most powerful Honda ever sold in America, is manufactured in the U.S. at Honda's Anna, Ohio engine plant3. The Type R's six-speed manual transmission with new, lower gear ratios further improves the car's acceleration, while the new Type R's comprehensive aerodynamic package delivers outstanding high-speed stability with an optimal balance between aerodynamic stability and drag.

2017 Civic Type R Claims Title as World’s Fastest Front-Wheel-Drive Production Car with Record Nürburgring Lap Time

The highly rigid body of the all-new Civic Type R is over 35 lbs. lighter than the previous-generation (European market) model, and boasts a 38-percent gain in torsional stiffness. The 10th-generation Civic platform's new multi-link rear suspension enhances stability under braking and reduces the total roll movement of the car, enabling later braking into corners and helping to achieve higher cornering speeds during the lap.

Ryuichi Kijima, the lead chassis engineer for the Honda Civic Type R development explains the model's most significant improvements around the Nürburgring compared to the previous-generation car: "The cornering speed achieved in the new Type R is higher because the car features a wider track and tires, a longer wheelbase, a new multi-link suspension in the rear and optimized aerodynamics that improve stability. For example, drivers typically enter the corner after Metzgesfeld at around 150 km/h (93 mph). Even at this medium-speed corner, the speed is around 10 km/h (6 mph) higher due to the new Type R's excellent stability. So, with improved cornering performance, we can increase the speed throughout the lap, helping the new Type R to achieve a much quicker lap time."

The pre-production development Civic Type R that achieved the lap time was technically representative of production specification. A full floating roll cage was installed for safety reasons, but did not provide any additional rigidity to the body frame. The extra weight of the cage was compensated for by the removal of the Display Audio system and rear seats. The car was using street legal, track-focused tires.

The new Civic Type R, the very first production Honda Type R model for America, is the final piece in the 10th-generation Honda Civic launch that began in the fall of 2015 with the Civic Sedan, named 2016 North American Car of the Year. The Civic lineup, featuring the most ambitious and extensive remake in the model's 44-year history, includes the premium and sporty Civic Sedan and Coupe; the versatile and Euro-inspired Civic Hatchback; the fast and agile new Civic Si Sedan and Coupe, launching next month; and the ultimate representation of Civic performance, the new Civic Type R.

Production of the new Civic Type R began in March 2017 at Honda of the UK Manufacturing (HUM) in Swindon, England – the global manufacturing hub for the tenth generation Civic hatchback.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, Ridgeline pickup truck and the Odyssey minivan. Honda has been producing automobiles in America for 32 years using domestic and globally sourced parts and currently operates 19 major manufacturing facilities in North America.

For More Information 
Consumer information is available at automobiles.honda.com/future-cars/civic-type-r. To join the Civic Type R community on Facebook, visit facebook.com/hondacivic. Additional media information including high-resolution photography of the 2017 Honda Civic Type R is available at hondanews.com/honda-automobiles/channels/civic-type-r.

Mobile Device Compatibility and Greater Depth of Intuitive Analytics Improves Underwriting Performance in Dealerships
 

AutoZoom announces the most impressive enhancements to date to its Buy-Here-Pay-Here (BHPH) online Risk-Management SaaS and underwriting guide. AutoZoom ANGL and ANGL Lite are in production and available now. AutoZoom ANOVA which combines extracted historical dealership DMS data and cumulative system-wide data in building scoring models will be launched very soon. 
 

AutoZoom, now in its fifteenth year, offers used-car financing dealerships an incredible, cost effective, and simple solution to their credit underwriting challenges. This revolutionary design offers both BHPH Analytics and custom-fit Scoring Models in a user-friendly environment which streamlines underwriting processes in all dealerships.

Scott Carlson, founder of AutoZoom, has put his five decades of sales and auto-financing experience towards the advancement of this proprietary scoring system. Scott recently shared, “With AutoZoom, BHPH dealers have simple to use tools that allow them to make decisions based on actual performance results of more than two million consumers who were scored with our system.”

AutoZoom’s ANGL and ANGL Lite integrate with qualified dealership management systems (DMS) and provide browser accessibility on most mobile devices.  These benefits, along with periodic scoring model adjustments, means AutoZoom clients have the most current and flexible scoring models in the industry. For dealerships, this means more sales, greater control of repossession rate and frequency, better collateral recovery economics, and improved bad debt ratios.

Scott Carlson continued, “Arming underwriters with a dealership’s very own custom-fit AutoZoom scoring model improves their ability to identify and turn down career credit-abusers. And, now underwriters don’t have to involve the dealer or upper-management in every deal, so the store is better equipped to offer financing options to the majority of applicants while dealing with each customer’s limited financial resources and instability factors.” 

Most importantly, BHPH underwriters are able to skillfully increase sales by extending attractive credit offers to those qualified applicants desiring to pay minimal down-payments on higher priced vehicles. 

AutoZoom is offering interested dealers an online demonstration of their solution so they can see firsthand how easy it is to score prospective customers and scope the metrics necessary to maximize sales and profitability. 

Dealers can call (888) 493-6891 to schedule a demonstration tour, or they can register on the website, www.autozoom.com. 

About: Auto Loan Technologies, LLC. 
Auto Loan Technologies’ programs, AutoZoom ANGL and ANGL Lite, are web-based scoring and BHPH analytics applications designed to meet the underwriting and analytics challenges of the buy-here pay-here industry in today’s economy.

AutoZoom’s RESTful API (AutoZoom DMS SoftLink) is now available to all qualifying Dealership Management Software companies.

How well does dealership VDP engagement correlate to car sales?

What do you measure your online marketing on? I'm sure lead form submissions are near the top of your list.

Yet many dealership marketing experts are now saying: Lead forms are dead and Shoppers don't like filling out forms and that it's VDP engagement that should the main metric to measure - not lead submissions.

But without the form submission, how can we be certain that someone is interested in our inventory?

We aim on to find out how well VDP engagement correlates to vehicle cars sales.

Ian has spent over 10 years in Marketing and Digital Advertising. As the VP of Sales & Marketing for Speed Shift Media, he is the head of all revenue generating activities. With a Masters in Business and IT Management and as an Adjunct Professor at the University of British Columbia he is regularly called on to present and lecture on a variety of Information Technology and Digital Marketing concepts.