Matt Watson

Company: VinSolutions

Matt Watson Blog
Total Posts: 33    

Matt Watson

VinSolutions

Oct 10, 2010

VinSolutions Selected as Double Finalist for Driving Sales Innovation Cup

VinSolutions is excited to be a double finalist for the 2010 Driving Sales Innovation Cup. Our website dashboard and the industry changing VinLens were both selected as finalists. Below is some more information about these great innovations.

Website dashboard
VinSolutions created the industry's first website dashboard that combines website analytics (google analytics type reporting), call tracking stats, chat leads, website leads, and CRM conversion stats for appointments and sales.  Most dealers can't even get all of these stats together, or they spend hours trying to accomplish it manually. From a single dashboard you can now evaluate the performance of your website.


VinLens
VinLens is an industry changing technology that allows dealers to understand the behavior of all the customers on their website. From your CRM you can now see what your customers are doing on your website at all times. Some great examples of how VinLens is a game changer:

  • Reactivate lost and bad leads in your CRM when the customer re-engages you by visiting your website again
  • Monitor in real time what your customers are doing on your website
  • Text message or email sales people when they visit your website
  • Review customer activity on your website as part of the sales process to understand their behavior online and tailor your conversations
  • Provide dynamic web content on your website based on the customer's sales and service history 
  • Indentify original website traffic source for walk-in and phone leads
  • Plus much more

We hope you join us at Driving Sales Executive Summit for the Innovation Cup!

 

Matt Watson

VinSolutions

Chief Technical Officer

1489

No Comments

Matt Watson

VinSolutions

Oct 10, 2010

VinSolutions Selected as Double Finalist for Driving Sales Innovation Cup

VinSolutions is excited to be a double finalist for the 2010 Driving Sales Innovation Cup. Our website dashboard and the industry changing VinLens were both selected as finalists. Below is some more information about these great innovations.

Website dashboard
VinSolutions created the industry's first website dashboard that combines website analytics (google analytics type reporting), call tracking stats, chat leads, website leads, and CRM conversion stats for appointments and sales.  Most dealers can't even get all of these stats together, or they spend hours trying to accomplish it manually. From a single dashboard you can now evaluate the performance of your website.


VinLens
VinLens is an industry changing technology that allows dealers to understand the behavior of all the customers on their website. From your CRM you can now see what your customers are doing on your website at all times. Some great examples of how VinLens is a game changer:

  • Reactivate lost and bad leads in your CRM when the customer re-engages you by visiting your website again
  • Monitor in real time what your customers are doing on your website
  • Text message or email sales people when they visit your website
  • Review customer activity on your website as part of the sales process to understand their behavior online and tailor your conversations
  • Provide dynamic web content on your website based on the customer's sales and service history 
  • Indentify original website traffic source for walk-in and phone leads
  • Plus much more

We hope you join us at Driving Sales Executive Summit for the Innovation Cup!

 

Matt Watson

VinSolutions

Chief Technical Officer

1489

No Comments

Matt Watson

VinSolutions

Aug 8, 2010

Streamlining the Sales Process

Dealers use a variety of software applications as part of their sales process. Using too many software applications requires a lot of duplicate data entry and jumping through different tools. This can create errors and slow down the process.

Here is a scenario of how customer information flows through a typical deal:

  • Customers submits a lead on the internet
  • Lead transfers to Internet lead management tool which is used to set an appointment
  • Customer comes to showroom and is entered manually in the CRM
  • Customer is manually entered in to software for trade appraisal
  • Customer is also manually entered in to desking software to create a proposal
  • Customer is manually entered in to credit app and submitted to banks
  • Sales documents must be printed via software or filled out by hand
  • Customer is manually entered in DMS to do finance contract


There can be a lot of inefficiencies in this process. Dealers need to leverage technology that combines or integrates as many of these steps as possible to streamline the sales process.

Suggestions for improving the process:

  1. Never use more than one CRM system. For example, do not use a separate system for internet and showroom leads.
  2. Make sure all leads from all internet and phone lead sources get put in to your CRM electronically so they aren't manually entered
  3. Use a trade appraisal tool that is integrated with your CRM. Some CRMs have these functions built in or integrate with vAuto, AAX, Firstlook, etc.
  4. Use the desking module built in to your CRM since it is preloaded with all the customer and lead information
  5. Transfer from your CRM or desking system directly to DealerTrack or Route One, and/or pull credit reports via your CRM
  6. Use your CRM or desking tool to print sales documents like buyers orders, we owes, etc.
  7. Transfer the deal electronically from your desking tool directly to your DMS so F&I can finalize the deal

Automotive CRM applications can provide the functionality to complete most of these steps. Review your current processes and check with your CRM provider to see if there are ways to streamline your process.

Matt Watson
Chief Technology Officer
VinSolutions

Matt Watson

VinSolutions

Chief Technical Officer

2357

No Comments

Matt Watson

VinSolutions

Aug 8, 2010

Streamlining the Sales Process

Dealers use a variety of software applications as part of their sales process. Using too many software applications requires a lot of duplicate data entry and jumping through different tools. This can create errors and slow down the process.

Here is a scenario of how customer information flows through a typical deal:

  • Customers submits a lead on the internet
  • Lead transfers to Internet lead management tool which is used to set an appointment
  • Customer comes to showroom and is entered manually in the CRM
  • Customer is manually entered in to software for trade appraisal
  • Customer is also manually entered in to desking software to create a proposal
  • Customer is manually entered in to credit app and submitted to banks
  • Sales documents must be printed via software or filled out by hand
  • Customer is manually entered in DMS to do finance contract


There can be a lot of inefficiencies in this process. Dealers need to leverage technology that combines or integrates as many of these steps as possible to streamline the sales process.

Suggestions for improving the process:

  1. Never use more than one CRM system. For example, do not use a separate system for internet and showroom leads.
  2. Make sure all leads from all internet and phone lead sources get put in to your CRM electronically so they aren't manually entered
  3. Use a trade appraisal tool that is integrated with your CRM. Some CRMs have these functions built in or integrate with vAuto, AAX, Firstlook, etc.
  4. Use the desking module built in to your CRM since it is preloaded with all the customer and lead information
  5. Transfer from your CRM or desking system directly to DealerTrack or Route One, and/or pull credit reports via your CRM
  6. Use your CRM or desking tool to print sales documents like buyers orders, we owes, etc.
  7. Transfer the deal electronically from your desking tool directly to your DMS so F&I can finalize the deal

Automotive CRM applications can provide the functionality to complete most of these steps. Review your current processes and check with your CRM provider to see if there are ways to streamline your process.

Matt Watson
Chief Technology Officer
VinSolutions

Matt Watson

VinSolutions

Chief Technical Officer

2357

No Comments

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