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Matt Watson

Matt Watson Chief Technical Officer

Matt Watson Blog Posts

Is Cloud Based Software Green Software?

Is Cloud Based Software Green Software?

Cloud based, or web based software, has quickly became the best way to deliver software to users. All new software products are now cloud based and there…

VinSolutions Selected as Double Finalist for Driving Sales Innovation Cup

VinSolutions Selected as Double Finalist for Driving Sales Innovation Cup

VinSolutions is excited to be a double finalist for the 2010 Driving Sales Innovation Cup. Our website dashboard and the industry changing VinLens were b…

Increasing Email Conversion with Vehicle Details

Increasing Email Conversion with Vehicle Details

Dealers send thousands of emails a month and have no way to track if customers are acting on those emails. I recently worked on a project to implement cl…

Streamlining the Sales Process

Streamlining the Sales Process

Dealers use a variety of software applications as part of their sales process. Using too many software applications requires a lot of duplicate data entr…

I ran across this blog post by Dr. Harish Kotadia and felt it was such a good read about Social CRM and wanted to share it. The original post can be foun…

Improving internet response times can improve your closing ratios. Manufacturers are starting to put a huge emphasis on improving response times in 2010. H…

Originally published in AutoSuccess Magazine Oct. 2009 Over the past few years CRM usage in dealerships has greatly increased and is still a big priorit…

Automated emails are very important to the success of your internet sales. For starters, an immediate auto responder is nice because it lets the custome…

 After playing with Windows 7 for the last 48 hours, my first reaction is this is what Vista should have been!  Overall, it isn't that much diffe…

If you want to get better at something, you first have to know how well you're doing, right?  How do you know how well you are doing? You have to be a…

  CRM success in your dealership depends on having the right people and processes. Having the right people can sometimes be the most difficult par…

  CRM technology isn't new. They all do the same thing, right? Manage tasks, schedule follow up calls, mail letters, and other basic things. Sure, th…

"Similar vehicles" is one of the best functions of a good CRM system. Here are a couple example of how you can use this excellent functional…

  One of the positives and negatives with web based software is it can be accessed from anywhere. That means your CRM, Inventory, DMS and other datab…

One of my favorite sayings is "Persistence Wears Down Resistance" I feel like this saying pretty much sums up SEO. SEO takes a lot of persiste…

After 2 days of release, about 2% of web traffic is via Internet Explorer 8. Compare that to the release of Firefox 3.0 and it makes you wonder if anyone e…

Someone recently was concerned about the CRM/ILM tool they use and about how their emails were not getting delivered. So it got me thinking about this some…

My last post was about a common myth about search engines: "Search Engines Love Video" Search engines don't love video, they love popul…

If you do some searching around Google for phrases like “city name year make model” you will find search engine listings of videos. I hear all …

  If your dealership is buying leads from your OEM or 3rd party vendor, then one of the best ways to save money is through what I would call “B…

From time to time I go to different dealers websites and submit leads because I'm curious about what ILM/CRM software they use and/or what they are doing f…

A sitemap is how you tell search engines what pages are available for crawling on your website. A sitemap is an XML file that lists all the urls for your w…

Part 2 - "RSS & Data Syndication" Perhaps one of the best technologies to become popular over the last few years is RSS feeds. RSS stands fo…

“Web 2.0” is a buzzword used all over the place these days. So what does it mean? Web 2.0 actually means a lot of different things and it means…

Anyone who uses a CRM system that prints on plain paper via a laser printer can probably already create digital documents today. Most people probably just …

The problem with most software in the automotive industry is the lack of integration between products. Products that if used together, could do very intell…

Users can now customize their own search results on Google. Select what they think was most relevant and remove listings they thought weren't useful. I can…

Since 1954, American automobile manufacturers have used a vehicle identification number (V.I.N.) to describe and identify motor vehicles. The early VINs ca…

What is Video SEO? Google ranks video content from YouTube, AOL and others very high in their rankings. By posting videos on YouTube, you can easily gain …

Microsoft announced today (October 13th) that Silverlight 2.0 would be officially released to the world tomorrow (October 14th). Take a minute tomorrow an…

For those of you who have never heard of Silverlight, you should consider taking a few minutes to learn a little about it. Silverlight will be on websites …

Digital Dealer in Dallas was yet again another huge success for VinSolutions . We heard a lot of positive feedback from dealers about the diverse traini…

I think dealers and website companies seem to put too much focus on optimizing only the dealer's home page and not the rest of the pages on their website. …

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