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Automation is great, but nothing beats personal attention.
With RnD, you are not simply buying a website - you're hiring a marketing team, upgrading your marketing platform, and actively managing your position in your market.
It starts with your dedicated Account Manager, an experienced Internet Marketing professional who will learn about your business, your market, and your strategy, and make your website a real asset to your marketing efforts. And we bring a lot to the table, such as:
Monthly Custom-Built Slide Shows
Monthly marketing reviews
High Conversion Inventory
Slider Coupon and Automated Specials
Full Content Management
RnD's Slider Coupon starts on the home page of your site. When customers first visit your site, the coupon will appear, showing them a money-saving offer, plus two special offers on vehicles. If the customer is not interested, the coupon system will dock, with a tab still available if the customer wants it at any point. As the customer navigates your site, the coupon will sit in the background, as a reminder of savings. When the customer gets to your inventory and begins browsing, the coupon will spring back into action, re-opening with the money-saving offer, but also showing targeted vehicle specials based on their shopping behavior. The result is targeted engagement that delivers significant lead volume to your dealership.
Current Incentives and Rebates page, tied to your zip code, that generate
leads for your sales team.
New and Used Vehicle Specials that are Automated - our application selects
specials based on time on lot, price, body style, etc. Once you are set up,
Specials manage themselves.
Full Admin access to adjust rules, markup specials, or fully manage specials if desired
Integrates with your website-we've designed the specials to work with any website vendor.
Automated Specials average 8% Conversion Rates, which significantly boosts
lead counts and sales at the dealership.
Easy to get started, and month-to-month terms are available.
Your prospects, sold and unsold, are a great source of potential sales. Carefully marketing to those customers can lead to a gold mine of future sales. We practice a straight-forward approach to email marketing that is focused on giving your customers valuable information, and providing that information with such regularity that they come to expect it, and depend on it being there when they will be making a buying decision.
There are several variables that can significantly alter the amount you spend to acquire customers. There's bid, keyword selection, and how much you pay to the agency. Here's how we raise the bar:
Admin fees - our admin fees are fixed and transparent. We do not markup your budget, so you know where every penny is going.
Keyword Selection - we focus your budget on long tail and late-funnel search phrases - search patterns that clearly indicate a higher likelihood of purchasing one of your vehicles. The result is lower costs for each click.
Aggressive Bid Management - we are constantly shifting bids to push budget towards more effective keywords, lowering the overall cost of customer acquisition. More leads from the same budget is the result of our managing your SEM spend.
RnD Search Engine Marketing is a feature-rich service, including Inventory-based ads, New and Used Cars, Service, Mobile, Custom ads, A/B testing, and Dedicated Account Management, and much more.