Robert Drews

Company: Mile High Motors

Robert Drews Blog

Total Posts: 2

Mile High Motors

Jul 7, 2016

Pokemon Go! and your dealership

First to understand how this game effect sales of any sort you must first play the game. In game you have to walk around catch Pokemon, claim gyms, and level up. Each time you catch a pokemon you get exp for leveling up. Now the only way to get people in is to ether have pokemon, a pokestop or an incentive to stop in and this is my answer.

First to understand how this game effect sales of any sort you must first play the game. In game you have to walk around catch Pokemon, claim gyms, and level up. Each time you catch a Pokemon you get exp for leveling up. Now the only way to get people in is to ether have Pokemon, a pokestop or an incentive to stop in and this is my answer.

So today i approached The owner of my dealership with the idea of implementing some type of reward for Pokemon go members to drive traffic. He was skeptical at first kind of laughed at the idea until my sales manager spoke up saying "they say this will be the #1 downloaded game in history" as to which the owner said. Lets try it.

Today is the first day implementing my ideas and it starts with the service center and Facebook. I made a flashy picture, and promoted oil change discounts, dollar amounts off linking with your level on Pokemon go(lvl 5 = $5 off, level 10=$10 off etc). And only put on Facebook, within the hour I had over 32 shares and 125 likes. now im not sure what you guys usually get for Facebook interaction but this has increased my Facebook page's traffic by astronomical results. More people are seeing my featured cars, more people are going to my website, and more people are stopping in. I have many more idea's im going to be implementing and would love to collab with anyone who has idea's like mine. As a millennial i feel its my job to target anyone around my age(23). Let me know what you think of this idea! (This also helps with the new lot we just opened )

Robert Drews

Mile High Motors

Seo

9094

7 Comments

C L

Automotive Group

Jul 7, 2016

I caught hecka Pokemon yesterday at one of our stores.

Brooke Jensen

Dealers United

Jul 7, 2016

Robert, that's awesome.

I'm also 23 and took it upon myeslf to write an article suggesting a few creative ideas for how dealers can use Pokémon Go to get more floor traffic (not a bad way to spend the work day). I assume your dealership is a Pokestop or is close to one?

I definitely feel we need to capitalize on this trend while it's still burning hot. If you have any other ideas that you see success with, please drop them in that article - I'd love to include more!

Andrew Sergent

Sellers Auto Group

Jul 7, 2016

I actually created a how-to video for Pokemon Go with our Subaru store, it did really well on Facebook!

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwiAwPOklvbNAhWIWz4KHT6IAFgQFggqMAA&url=https%3A%2F%2Fwww.facebook.com%2FSellersSubaru%2F&usg=AFQjCNGAs7dl6heH_-R6fwEeRQ7abppvtA&sig2=UJpX8kqTAFi8D0S9rljHww&bvm=bv.127178174,d.cWw

Susan Idlet

Adventure Subaru

Jul 7, 2016

We did something for Facebook - reached a good number of folks:

https://www.facebook.com/AdventureSubaru/photos/a.380324008468.161965.8037188468/10154451355173469/?type=3&theater

Brooke Jensen

Dealers United

Jul 7, 2016

I love it, Andrew! I've added Sellers Subaru into our blog article as an example. Keep us updated with your successes on Facebook!

Arnold Tijerina

Storytailer LLC

Jul 7, 2016

This is my take: http://www.drivingsales.com/arnold-tijerina/blog/pokemon-go-as-a-traffic-driver-to-dealerships

Jordan Scott

Davis Automotive Group

Jul 7, 2016

https://www.facebook.com/DavisGM/photos/pcb.1381346321893023/1381342841893371/?type=3&theater

Pokemon Go + Dealership

Robert Drews

Mile High Motors

Jul 7, 2016

Facebook The silent tool

Intro

I bet you're thinking," FACEBOOK?", but yes facebook. This can be an amazing tool for any dealership looking to contact millennials, their younger siblings, or older family. It could be the difference between a normal sell month and an outstanding sell month. I wish I could tell you it's going to be easy, but it's not, because if it was easy everyone would be doing it. It takes patience , understanding, and hard work.

The SetUp

First if you don't have a Facebook for your dealership you need to start one. Make sure everyone in the dealership knows YOU ALL have to be involved for this to work. Make a nice cover photo that represents what your company does, introduce yourself with a welcome post and work on getting your likes up.

The Reach

This is how many people that can see your post, this is paramount to your success on facebook. Your reach increases with how many page likes you have, how many friends a sharer has when they share or like the post. You can buy an ad to increase range but organic is the way to go. After you increase your like you can increase your reach.

Getting the Likes

Now at this point I'm sure you are wondering how to get your likes up, and really it's simple let me explain it for you. Make a new facebook(or you can use your current one), add as many people you can in your target city. Invite to like. I would say an average of 30 people per 100 will like a page when invited. So its a number game. Now get out there and get those friends!

The conclusion

Have a good logo, have a good brand, put a little effort into it. Once you understand how facebook works, you can reach more people and it will be the silent tool you never thought you would use.

~Robert

http://www.buttesmilehighchryslerjeepdodge.com/

Robert Drews

Mile High Motors

Seo

1849

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