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Jared Hamilton
From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

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Does your dealership sublet rental cars to customers? I've noticed a pretty common problem that might be causing your dealership to lose money. …

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As a service manager or fixed operations director, this information is for you. There has been much to do about email interactions and direct market…

Auto Emails: Where Are We Now?

Auto Emails: Where Are We Now?

As we know, emails are still relevant in the way we approach corresponding with our customers. So as we continue to evolve as an industry so do our custome…

Making contact–and keeping contact–with in-market car shoppers

Making contact–and keeping contact–with in-market car shoppers

Before the internet burst into the picture, consumers started their car shopping process with a visit to the dealership. In many cases, these shoppers knew…

Manheim Talk About Vehicle Acquisition Technology

Manheim Talk About Vehicle Acquisition Technology

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VIDEO: Branding In Auto Retail - Risk, Reward, and Consequence

This is a preview of my recent conversation with DrivingSales Members Amanda Ryan, Terry Lancaster, and Camron Moore. During the conversation, we reflect on Nike's controversial ad campaign featuring Colin Kaepernick and how it applies to the Auto Retail business.

 

In the video, Amanda points out, 

"[We all have to] gamble with our brands these days due to the fact that we have to narrow in so much of what our actual brand message is. In doing so, we actually attract those customers or clients that share the same message and in doing so we have more loyal customers and less turnover.”

Terry states,

“Nike could have sat back,” Lancaster points out, “and kept running pictures of Michael Jordan for the next 40 years until he was 180 year old man you know but eventually they would lose their audience.”

Enjoy the video. If you'd like to catch the complete conversation you can view the original live streamed recording or the on our podcast on our blog titled, What we can learn from Nike's Colin Kaepernick Play, or in the episode titled, Risk, Reward, and Consequence with Your Brand in Advertising.

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