This is a preview of my recent conversation with DrivingSales Members Amanda Ryan, Terry Lancaster, and Camron Moore. During the conversation, we reflect on Nike's controversial ad campaign featuring Colin Kaepernick and how it applies to the Auto Retail business.
In the video, Amanda points out,
"[We all have to] gamble with our brands these days due to the fact that we have to narrow in so much of what our actual brand message is. In doing so, we actually attract those customers or clients that share the same message and in doing so we have more loyal customers and less turnover.”
“Nike could have sat back,” Lancaster points out, “and kept running pictures of Michael Jordan for the next 40 years until he was 180 year old man you know but eventually they would lose their audience.”
Enjoy the video. If you'd like to catch the complete conversation you can view the original live streamed recording or the on our podcast on our blog titled, What we can learn from Nike's Colin Kaepernick Play, or in the episode titled, Risk, Reward, and Consequence with Your Brand in Advertising.