Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Rock's Rants: Employee Convenience

Rock's Rants: Employee Convenience

Some dealership employees forget they work in the service business.   Recently, while I was talking to a service manager, one of his employees s…

Car Dealers and Google My Business in 2019

Car Dealers and Google My Business in 2019

Car Dealers and Google My Business in 2019  Car dealerships face ongoing challenges related to local online searches, including the need to obt…

Sales Slump, but how?

Sales Slump, but how?

You have the latest tools, gadgets, and gizmos in play and your digital strategy is on fire. That means that you BDC should be able to increase their closi…

Top Reasons Your Training is Not Working

Top Reasons Your Training is Not Working

It is evident that much of the training that we execute on the dealer level is relatively the same content, no?  In that, the topics that train on hav…

Gubagoo Discusses Messaging and Digital Retailing

Gubagoo Discusses Messaging and Digital Retailing

  NADA2019 provided us with a rare opportunity to talk to thought-leaders from different companies about how they approach certain technologies…

VIDEO: Tier 4 Marketing in Auto Retail with Ralph Paglia

This is a preview of our Live Weekly Broadcast from May 2, 2018 featuring DrivingSales member Ralph Paglia. Ralph is purveyor of the popular online community Automotive Digital Marketing (ADM), which he formed in 2008.

We begin with a blast from the past, well, a phone call really, from 2007, where Ralph and I were  talking about blog marketing and SEO for dealers, ideas that are commonplace today, but at the time were new to us both.

During the show, we talk about ADM and share some stories, then get into a deeper conversation about 'Tier 4 Marketing,' the term Ralph uses to explore the idea of personal branding for auto sales professionals. Ralph believes the importance of Tier 4 Marketing will grow, and be a sharp contrast to models that seek to eliminate the role that auto sales professionals play in the purchase process.

Enjoy the show, and to catch the entire conversation, get the podcast.

 

Chris K Leslie

Gotta love Ralph. 

 Unlock all of the community & features  Join Now