VIDEO: Tier 4 Marketing in Auto Retail with Ralph Paglia by Ryan Gerardi

Ryan Gerardi

Company: AutoConversion

AutoConversion

May 5, 2018

VIDEO: Tier 4 Marketing in Auto Retail with Ralph Paglia

This is a preview of our Live Weekly Broadcast from May 2, 2018 featuring DrivingSales member Ralph Paglia. Ralph is purveyor of the popular online community Automotive Digital Marketing (ADM), which he formed in 2008.

We begin with a blast from the past, well, a phone call really, from 2007, where Ralph and I were talking about blog marketing and SEO for dealers, ideas that are commonplace today, but at the time were new to us both.

During the show, we talk about ADM and share some stories, then get into a deeper conversation about 'Tier 4 Marketing,' the term Ralph uses to explore the idea of personal branding for auto sales professionals. Ralph believes the importance of Tier 4 Marketing will grow, and be a sharp contrast to models that seek to eliminate the role that auto sales professionals play in the purchase process.

Enjoy the show, and to catch the entire conversation, get the podcast.

Ryan Gerardi

AutoConversion

Futurist

Seasoned Automotive B2B sales and marketing professional dedicated to being a steward to innovators and thought leaders in the auto industry. Text 'RyanGerardi' to 555888 to connect with me and get wowed!

1623

1 Comment

C L

Automotive Group

May 5, 2018

Gotta love Ralph.

Recommended Posts

Rise of Digital Convenience in European Leisure Destinations

Leisure venues across Europe, including those in Norway, have undergone significant modernization in recent years, reflecting broader technological and cultural shifts. While casinos in Europe and Norway are often recognized for their association wit…

Malcolm Glanville

21 hours ago

Function + Form

Function + Form builds coilover kits that blend aggressive looks with smooth, responsive ride quality. Since 2005, our team has engineered performance coilovers that handle daily driving without sacrificing comfort or control. Whether you're afte…

Functionand Form

Function + Form

127

May 27th

Chrome Hearts Ring: A Timeless Symbol of Luxury and Rebellion

Chrome Hearts is a name synonymous with luxury, rock 'n' roll attitude, and bold design. Founded in 1988 by Richard Stark in Los Angeles, the brand has carved a unique space in high-end fashion and accessories. Among its most coveted pieces, …

chrome hearts riing

May 5th

How a Healthcare Marketing Agency in AZ Is Driving Real Results for Local Medical Clinics

      When I first started working with a local clinic in Arizona, I realized something important: even the best medical care can go unnoticed if patients don’t know about it. That’s where a skilled healthcare …

james mark

physicians digital services

April 30th

Find the Perfect Bike for Sale: A Complete Guide to Buying Your Next Ride

Are you in the market for a new bike? Whether you're looking for a road bike, mountain bike, hybrid, or something in between, buying a bike can be both exciting and overwhelming. With so many options available, finding the perfect one can feel like a…

s6x india

s6xindia

April 26th