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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

Sleepers: How to Maximize the Hidden Value of your Database

Sleepers: How to Maximize the Hidden Value of your Database

This is a guest blog by Jon Petron, Vice President of Advanced Services for Outsell.   Jon and Paul Schnell, the Digital marketing Director at…

Full Stack Marketers Toolkit

Full Stack Marketers Toolkit

  A list of digital hacks and tools for full-stack marketers Research and Development BuiltWith - Web technology information…

What Does the Modern Sales Process Look Like?

What Does the Modern Sales Process Look Like?

In this video we discuss what the sales process needs to look like today to improve the customer experience and grow.…

4 Things Experience as a Home-Insurance Salesman Taught me About Selling Cars

4 Things Experience as a Home-Insurance Salesman Taught me About Selling Cars

Selling home insurance was not easy. However, through it all, I learned a whole lot that has taught me things about selling cars that I am happy to share w…

Are You Optimizing Your Money Pages?

Are You Optimizing Your Money Pages?

    We recently sat down with Chris Smith from Curaytor, and the conversation turned to the buyer behaviors that identify purchase inte…

VIDEO: Tier 4 Marketing in Auto Retail with Ralph Paglia

This is a preview of our Live Weekly Broadcast from May 2, 2018 featuring DrivingSales member Ralph Paglia. Ralph is purveyor of the popular online community Automotive Digital Marketing (ADM), which he formed in 2008.

We begin with a blast from the past, well, a phone call really, from 2007, where Ralph and I were  talking about blog marketing and SEO for dealers, ideas that are commonplace today, but at the time were new to us both.

During the show, we talk about ADM and share some stories, then get into a deeper conversation about 'Tier 4 Marketing,' the term Ralph uses to explore the idea of personal branding for auto sales professionals. Ralph believes the importance of Tier 4 Marketing will grow, and be a sharp contrast to models that seek to eliminate the role that auto sales professionals play in the purchase process.

Enjoy the show, and to catch the entire conversation, get the podcast.

 

Chris K Leslie

Gotta love Ralph. 

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