Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
This is a preview of our Live Weekly Broadcast from May 2, 2018 featuring DrivingSales member Ralph Paglia. Ralph is purveyor of the popular online community Automotive Digital Marketing (ADM), which he formed in 2008.
We begin with a blast from the past, well, a phone call really, from 2007, where Ralph and I were talking about blog marketing and SEO for dealers, ideas that are commonplace today, but at the time were new to us both.
During the show, we talk about ADM and share some stories, then get into a deeper conversation about 'Tier 4 Marketing,' the term Ralph uses to explore the idea of personal branding for auto sales professionals. Ralph believes the importance of Tier 4 Marketing will grow, and be a sharp contrast to models that seek to eliminate the role that auto sales professionals play in the purchase process.
Enjoy the show, and to catch the entire conversation, get the podcast.