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From: Jared Hamilton
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Ryan Gerardi

Ryan Gerardi Futurist

Exclusive Blog Posts

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6 Tips for Dealing With Difficult Employees. Are Your Buttons Jammed?

Let’s face it. We have all had that one employee that has jammed every one of our last buttons. Pushing us to the edge as we question ourselves. Aski…

How to Conduct a Successful job Interview

How to Conduct a Successful job Interview

Recruiting → Interviewing→ Hiring→ Training This is the process you use when bringing on a new employee. But each of steps have many intr…

Carvana Calls Out Dealers

Carvana Calls Out Dealers

Who's seen Carvana's newest ad? I can already predict the responses. They're directly communicating to the feelings stress in shopping with …

Important vs. Urgent

Important vs. Urgent

I was thinking this morning about the difference between important and urgent.  Dealership life is hectic, and there is never enough time in a day for…

Three Tips for Slower Summer Service Departments

Three Tips for Slower Summer Service Departments

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VIDEO: Tier 4 Marketing in Auto Retail with Ralph Paglia

This is a preview of our Live Weekly Broadcast from May 2, 2018 featuring DrivingSales member Ralph Paglia. Ralph is purveyor of the popular online community Automotive Digital Marketing (ADM), which he formed in 2008.

We begin with a blast from the past, well, a phone call really, from 2007, where Ralph and I were  talking about blog marketing and SEO for dealers, ideas that are commonplace today, but at the time were new to us both.

During the show, we talk about ADM and share some stories, then get into a deeper conversation about 'Tier 4 Marketing,' the term Ralph uses to explore the idea of personal branding for auto sales professionals. Ralph believes the importance of Tier 4 Marketing will grow, and be a sharp contrast to models that seek to eliminate the role that auto sales professionals play in the purchase process.

Enjoy the show, and to catch the entire conversation, get the podcast.

 

Chris K Leslie

Gotta love Ralph. 

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