Increasingly, the internet is becoming an influential factor for potential buyers in the automotive industry. As of 2012, in Germany alone 70 percent of automotive customers said the internet the most influential factor in their decision. This number has been rising steadily since 2000 when only 15 percent of automotive customers said the internet was their most influential factor. Now, at 70 percent, it can only grow.

In order to be successful in the Automotive SEO, you need to take advantage of the online world and all the tools that are available. Marketing automation is ideal for the automotive industry because it allows you to engage clients and potential buyers personally while keeping communications organized and streamlined. Read on to learn about the benefits of marketing automation in the automotive industry.

Web tracking

As previously mentioned, the internet is a huge factor for potential automotive buyers. As a result, you need an effective method to make sure this works in your favor and an engaging website it a great place to start. By using web tracking software on your website you can see which aspects of your website visitors engage with most. This will give you an idea of how to improve and optimize all aspects of your website in order to drive traffic. Web tracking will also allow you to see what each individual visitor views on your website.

When you use this software in conjunction with an all-in-one platform, you can store this information to later use to personalize individual communications. An all-in-one platform will allow you to create individual profiles for all of your website visitors, known and unknown, and store any interactions they had on your website.

In order to make the most of web tracking software, make sure to include a signup from that visitors can use to get more information from you. Including this form will allow you to gather contact information, link profiles to web tracking histories, and send personalized content.

Personalized content

The main advantage of using marketing automation is that it allows you to deliver personalized content to your clients and potential buyers. The information that is taken from your web tracking software, and any other interactions you have had with your clients, is stored in the marketing platform and can now be used to personalize communications with your clients. This means if a known visitor was viewing particular car details on your site, you would be able to follow up with them with more information about that particular car.

Being able to do targeted marketing like this automatically will allow you to save time and resources while boosting client engagement. In fact, over 80 percent of consumers said they felt more positively about a business after reading custom, personalized content.

Multi-channel communication

How are you communicating with your clients? Is it only through automotive email marketing or do you have a multi-channel approach? If you’re only sending communications through one communication channel then you are not fully engaging your clients. Everyone has a preference when it comes to communication. Some of your clients check their email constantly while other preferred phone calls or even fax. Guarantee clients are getting your messages by sending them through a multi-channel platform.

A multi-channel marketing automation platform ensures that your personalized content is delivered to clients through their preferred method of communication. By using both personalized content and multiple communication vehicles, you increase the likelihood of your messages being opened and engaged with.​

Find the platform that matches your needs

Marketing automation will help your boost client engagement and, in turn, customer loyalty. Most marketing automation platforms offer a free trial. Take advantage of these trials and see how marketing automation can benefit your dealership.

Increasingly, the internet is becoming an influential factor for potential buyers in the automotive industry. As of 2012, in Germany alone 70 percent of automotive customers said the internet the most influential factor in their decision. This number has been rising steadily since 2000 when only 15 percent of automotive customers said the internet was their most influential factor. Now, at 70 percent, it can only grow.

In order to be successful in the Automotive SEO, you need to take advantage of the online world and all the tools that are available. Marketing automation is ideal for the automotive industry because it allows you to engage clients and potential buyers personally while keeping communications organized and streamlined. Read on to learn about the benefits of marketing automation in the automotive industry.

Web tracking

As previously mentioned, the internet is a huge factor for potential automotive buyers. As a result, you need an effective method to make sure this works in your favor and an engaging website it a great place to start. By using web tracking software on your website you can see which aspects of your website visitors engage with most. This will give you an idea of how to improve and optimize all aspects of your website in order to drive traffic. Web tracking will also allow you to see what each individual visitor views on your website.

When you use this software in conjunction with an all-in-one platform, you can store this information to later use to personalize individual communications. An all-in-one platform will allow you to create individual profiles for all of your website visitors, known and unknown, and store any interactions they had on your website.

In order to make the most of web tracking software, make sure to include a signup from that visitors can use to get more information from you. Including this form will allow you to gather contact information, link profiles to web tracking histories, and send personalized content.

Personalized content

The main advantage of using marketing automation is that it allows you to deliver personalized content to your clients and potential buyers. The information that is taken from your web tracking software, and any other interactions you have had with your clients, is stored in the marketing platform and can now be used to personalize communications with your clients. This means if a known visitor was viewing particular car details on your site, you would be able to follow up with them with more information about that particular car.

Being able to do targeted marketing like this automatically will allow you to save time and resources while boosting client engagement. In fact, over 80 percent of consumers said they felt more positively about a business after reading custom, personalized content.

Multi-channel communication

How are you communicating with your clients? Is it only through automotive email marketing or do you have a multi-channel approach? If you’re only sending communications through one communication channel then you are not fully engaging your clients. Everyone has a preference when it comes to communication. Some of your clients check their email constantly while other preferred phone calls or even fax. Guarantee clients are getting your messages by sending them through a multi-channel platform.

A multi-channel marketing automation platform ensures that your personalized content is delivered to clients through their preferred method of communication. By using both personalized content and multiple communication vehicles, you increase the likelihood of your messages being opened and engaged with.​

Find the platform that matches your needs

Marketing automation will help your boost client engagement and, in turn, customer loyalty. Most marketing automation platforms offer a free trial. Take advantage of these trials and see how marketing automation can benefit your dealership.

Announcing: Dealer Engage Sonar

Dealer Engage 360 is an automated solution that allows dealers to reach their clients on different modes of communication with highly personalized services campaigns and targeted promotional messages.

Dealers can sign up for a managed service, which allows them to save time and reach customers more effectively without hiring extra staff. Dealer Engage 360 makes it possible for dealers to nurture new leads and online leads into loyal customers while also helping to attract return business and build current customer engagement.

Sackville, Nova Scotia, July 16, 2014 – Dealer Engage (http://www.dealerengage.com) is excited to announce the launch of Sonar, a powerful lead tracking tool that provides complete behavior and activity tracking to enable businesses to create highly effective targeted campaigns. 

Sonar is highly customizable and allows businesses to track almost any online interaction. Dealers will know exactly where each lead comes from and which pages the lead visits on their website. Dealers can also assign an automated lead score based on each page visited by the lead, in order to help identify qualified leads. Leads can also be tagged based on their activity. This process helps learn about leads’ preferences and personalize each campaign, making messages more effective and shortening the sales cycle. 

It connects with our email sending platform, sends an automotive email, then contacts visit your web site and you easily know who they are, what they look at on the site and in turn build a profile that can be used for contacting them with relevant information. Sonar is highly effective when used with Dealer Engage 360. Collected lead information dynamically feeds into automated campaigns, making it possible for small teams to run complex personally targeted campaigns with maximum efficiency. 

We are now offering complimentary accounts of Sonar - please contact me if interested in learning more about the leads that visit your dealership web site. 

About Dealer Engage

Dealer Engage (http://www.dealerengage.com) is the dealership engine for easy and efficient automotive communication. The platform responds to the constantly growing need for integration among the many different communication methods of today’s online environment. Actions performed by customers trigger relevant and timely reactions from the marketing automation manager through the entire life cycle of a client.

For More Information Contact

Shawn Ryder
shawn@shawnryder.com
902-488-4107
www.dealerengage.com

###

Announcing: Dealer Engage Sonar

Dealer Engage 360 is an automated solution that allows dealers to reach their clients on different modes of communication with highly personalized services campaigns and targeted promotional messages.

Dealers can sign up for a managed service, which allows them to save time and reach customers more effectively without hiring extra staff. Dealer Engage 360 makes it possible for dealers to nurture new leads and online leads into loyal customers while also helping to attract return business and build current customer engagement.

Sackville, Nova Scotia, July 16, 2014 – Dealer Engage (http://www.dealerengage.com) is excited to announce the launch of Sonar, a powerful lead tracking tool that provides complete behavior and activity tracking to enable businesses to create highly effective targeted campaigns. 

Sonar is highly customizable and allows businesses to track almost any online interaction. Dealers will know exactly where each lead comes from and which pages the lead visits on their website. Dealers can also assign an automated lead score based on each page visited by the lead, in order to help identify qualified leads. Leads can also be tagged based on their activity. This process helps learn about leads’ preferences and personalize each campaign, making messages more effective and shortening the sales cycle. 

It connects with our email sending platform, sends an automotive email, then contacts visit your web site and you easily know who they are, what they look at on the site and in turn build a profile that can be used for contacting them with relevant information. Sonar is highly effective when used with Dealer Engage 360. Collected lead information dynamically feeds into automated campaigns, making it possible for small teams to run complex personally targeted campaigns with maximum efficiency. 

We are now offering complimentary accounts of Sonar - please contact me if interested in learning more about the leads that visit your dealership web site. 

About Dealer Engage

Dealer Engage (http://www.dealerengage.com) is the dealership engine for easy and efficient automotive communication. The platform responds to the constantly growing need for integration among the many different communication methods of today’s online environment. Actions performed by customers trigger relevant and timely reactions from the marketing automation manager through the entire life cycle of a client.

For More Information Contact

Shawn Ryder
shawn@shawnryder.com
902-488-4107
www.dealerengage.com

###

As a dealership, you’ve probably heard of marketing automation. I am going to bet though, that 90 percent of you have no clue what the term means. But don’t blame you — ‘marketing automation’ is a mouthful to say, and they're probably should be a better way to describe the concept from an automotive industry perspective. 

As a dealer grows it’s impossible to maintain 1 to 1 relationship with everybody. At this point, it’s time to hire a marketing director who can build performance-driven, conversion-centric programs at scale.

Eventually, the dealership marketing program will get so big that you can’t manage all electronic marketing via Outlook, Word, and Excel spreadsheets. You could always hire a team of marketing, but eventually, you’re going to start wasting cash on redundant tasks like emailing new leads and customers, setting up social media-to-email programs, and emailing your users every time you post dealership blog content on a specific model or service offering. 

Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The use of marketing automation makes processes that would have otherwise been performed manually much more efficiently and makes new processes possible. Marketing automation is an integral component of customer relationship management.

Automated Automotive Communication combines customer acquisition and retention channels to conform to your dealership's conversion funnel.

It’s common for dealership internet managers to talk about marketing automation and email marketing interchangeably. The fact is that email marketing is a component of marketing automation, but the two are far from the same thing - communication also includes text, voice, and social channels.

Dealership conversion paths are unique. Imagine trying to chase down hundreds of them – it’s impossible. That’s where marketing automation comes in.

Fact:
Marketing automation connects multiple touchpoints and marketing channels including social media, email marketing, and content marketing. One of the core goals of automotive marketing automation is to nurture prospects for the long-term, which means focusing on goals beyond direct sales.

Myth:
Marketing automation is cold, inhuman, and impersonal. “Automation” is just another way of saying that we’re spamming customers.

Fact:
Marketing automation makes it easier to send personalized, 1:1 targeted messages. In other words, marketing automation makes communication stronger. When you automate your marketing, you can focus more heavily on the quality of your campaigns and messaging. Marketing automation gives your team the ability to add more personal touches to your campaign – by collecting data on a prospect’s interests and goals, you can custom-tailor future offers so that they are more relevant.

In fact, marketing automation will empower your organization to do the following:

• Add dynamic content based on an individual’s specific user profile. For instance, you can send targeted offers based on website patterns or email open interaction. 
   
•  
• Categorize customers and prospects by common behaviors, interests, and demographic details. These will be great for segmenting your customers.
   
• Develop optimal marketing patterns. Marketing automation can help your dealership test different variables like email send times, subject headings, and ideas for specific personalization.
   
• Integrate marketing channels to deliver a comprehensive, cross-platform user experience. Make sure that every touchpoint is carefully planned for optimal conversion and unified messages.

Myth:
Marketing automation is spam.

Fact:
Marketing automation is one of the most user-friendly marketing channels out there because it’s tailored around personalized automotive customer experiences. You’re not blasting audiences with a general advertising message. Imagine instead that you’re nurturing leads and guiding prospects through the vehicle and service sales conversion funnel on a personalized basis.

A vehicle sale isn’t the end of a dealership / consumer relationship. Marketing automation, social media, and service-driven calls to action are crucial to this stage of customer retention. 

Make sure that you’re maintaining your relationships with all customers for the long haul. Focus on more than just acquisition – embrace the art of service loyalty. It’s always easy to feel like vehicle sales are the low hanging-fruit. Keep in mind that growth from within is just as — perhaps even more — important to your automotive marketing process.

As a dealership, you’ve probably heard of marketing automation. I am going to bet though, that 90 percent of you have no clue what the term means. But don’t blame you — ‘marketing automation’ is a mouthful to say, and they're probably should be a better way to describe the concept from an automotive industry perspective. 

As a dealer grows it’s impossible to maintain 1 to 1 relationship with everybody. At this point, it’s time to hire a marketing director who can build performance-driven, conversion-centric programs at scale.

Eventually, the dealership marketing program will get so big that you can’t manage all electronic marketing via Outlook, Word, and Excel spreadsheets. You could always hire a team of marketing, but eventually, you’re going to start wasting cash on redundant tasks like emailing new leads and customers, setting up social media-to-email programs, and emailing your users every time you post dealership blog content on a specific model or service offering. 

Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management. The use of marketing automation makes processes that would have otherwise been performed manually much more efficiently and makes new processes possible. Marketing automation is an integral component of customer relationship management.

Automated Automotive Communication combines customer acquisition and retention channels to conform to your dealership's conversion funnel.

It’s common for dealership internet managers to talk about marketing automation and email marketing interchangeably. The fact is that email marketing is a component of marketing automation, but the two are far from the same thing - communication also includes text, voice, and social channels.

Dealership conversion paths are unique. Imagine trying to chase down hundreds of them – it’s impossible. That’s where marketing automation comes in.

Fact:
Marketing automation connects multiple touchpoints and marketing channels including social media, email marketing, and content marketing. One of the core goals of automotive marketing automation is to nurture prospects for the long-term, which means focusing on goals beyond direct sales.

Myth:
Marketing automation is cold, inhuman, and impersonal. “Automation” is just another way of saying that we’re spamming customers.

Fact:
Marketing automation makes it easier to send personalized, 1:1 targeted messages. In other words, marketing automation makes communication stronger. When you automate your marketing, you can focus more heavily on the quality of your campaigns and messaging. Marketing automation gives your team the ability to add more personal touches to your campaign – by collecting data on a prospect’s interests and goals, you can custom-tailor future offers so that they are more relevant.

In fact, marketing automation will empower your organization to do the following:

• Add dynamic content based on an individual’s specific user profile. For instance, you can send targeted offers based on website patterns or email open interaction. 
   
•  
• Categorize customers and prospects by common behaviors, interests, and demographic details. These will be great for segmenting your customers.
   
• Develop optimal marketing patterns. Marketing automation can help your dealership test different variables like email send times, subject headings, and ideas for specific personalization.
   
• Integrate marketing channels to deliver a comprehensive, cross-platform user experience. Make sure that every touchpoint is carefully planned for optimal conversion and unified messages.

Myth:
Marketing automation is spam.

Fact:
Marketing automation is one of the most user-friendly marketing channels out there because it’s tailored around personalized automotive customer experiences. You’re not blasting audiences with a general advertising message. Imagine instead that you’re nurturing leads and guiding prospects through the vehicle and service sales conversion funnel on a personalized basis.

A vehicle sale isn’t the end of a dealership / consumer relationship. Marketing automation, social media, and service-driven calls to action are crucial to this stage of customer retention. 

Make sure that you’re maintaining your relationships with all customers for the long haul. Focus on more than just acquisition – embrace the art of service loyalty. It’s always easy to feel like vehicle sales are the low hanging-fruit. Keep in mind that growth from within is just as — perhaps even more — important to your automotive marketing process.

Is it too early for planning for Fall and Winter Communication?

I was checking out my Facebook feed a couple days ago and sure enough somebody posted a picture from Costco of a Christmas tree they are selling - in August!

Of course there were many reactions from people "are they crazy?", "it's only August!", "gets earlier every year"... etc.

However as we know Costco does a great job with merchandising products and sure there were a few trees going out the door, along with wrapping paper, bows, big Santas and much more holiday fun.

It is hard to believe but customers are going to be preparing for the winter soon - of course great time to start the focus on tires, wipers, general maintenance and even offering new vehicle options to older model vehicle owners.

Being prepared for a couple months in advance is a great way to stay ahead of the curve - but of course in automotive we are always on a countdown for the end of the month. But what if we looked ahead and took some time for building out automated engagement now for October, November and December? Have a number of wipers in inventory? Want to look at building tire sale? Know that SUV sales can increase in the fall?

In fact using automated marketing it is possible to set up a campaign now that will trigger October 1st and run through the following months to customers who you haven't seen in XX days prior to sending - have an email go out everyday automatically to those people and engage them in an offer. Automate it so that after a week if they don't open it send another message, with another offer. 

Taking it to the next step - take time to set up a full "Fall Season" schedule for building communication flows to customers. Once set up as new customers are added they automatically enter the flow process! Should a customer record be updated than decision based sending can automatically be adjusted. Set it up and forget it... let the platform send out communication on a daily basis and keep the communication moving.

There are a number of triggers that may be set up to text customers based on interaction - tire coupons after opening an email, voice mail from sales manager after interacting with an email. 

Building fall and winter communication early allows for having a process in place that isn't rushed and can actually be adjusted if needed as moving forward. Want to test two type of communication to measure results? That can be done easily and allow for changing in the future months. Customer doesn't interact with tire offer? Perhaps an oil change offer will be more enticing to them when the receive the message.

Lots of ideas can generate interest and ensure that everyday something occurs to work on filling the pipeline for sales and service customers.

Now, I wish you a Happy Holiday Selling Season!

Is it too early for planning for Fall and Winter Communication?

I was checking out my Facebook feed a couple days ago and sure enough somebody posted a picture from Costco of a Christmas tree they are selling - in August!

Of course there were many reactions from people "are they crazy?", "it's only August!", "gets earlier every year"... etc.

However as we know Costco does a great job with merchandising products and sure there were a few trees going out the door, along with wrapping paper, bows, big Santas and much more holiday fun.

It is hard to believe but customers are going to be preparing for the winter soon - of course great time to start the focus on tires, wipers, general maintenance and even offering new vehicle options to older model vehicle owners.

Being prepared for a couple months in advance is a great way to stay ahead of the curve - but of course in automotive we are always on a countdown for the end of the month. But what if we looked ahead and took some time for building out automated engagement now for October, November and December? Have a number of wipers in inventory? Want to look at building tire sale? Know that SUV sales can increase in the fall?

In fact using automated marketing it is possible to set up a campaign now that will trigger October 1st and run through the following months to customers who you haven't seen in XX days prior to sending - have an email go out everyday automatically to those people and engage them in an offer. Automate it so that after a week if they don't open it send another message, with another offer. 

Taking it to the next step - take time to set up a full "Fall Season" schedule for building communication flows to customers. Once set up as new customers are added they automatically enter the flow process! Should a customer record be updated than decision based sending can automatically be adjusted. Set it up and forget it... let the platform send out communication on a daily basis and keep the communication moving.

There are a number of triggers that may be set up to text customers based on interaction - tire coupons after opening an email, voice mail from sales manager after interacting with an email. 

Building fall and winter communication early allows for having a process in place that isn't rushed and can actually be adjusted if needed as moving forward. Want to test two type of communication to measure results? That can be done easily and allow for changing in the future months. Customer doesn't interact with tire offer? Perhaps an oil change offer will be more enticing to them when the receive the message.

Lots of ideas can generate interest and ensure that everyday something occurs to work on filling the pipeline for sales and service customers.

Now, I wish you a Happy Holiday Selling Season!

One of the most effective ways to gain perspective into your customers' satisfaction level is through customer surveys. Often, customers want to provide feedback yet are unsure how they should go about it. A timely survey is an easy way for the customer to express their opinion, and for you to gain valuable insight.

Offering customer satisfaction surveys shows your customers that you care about their continued happiness, and we all know that great customer service increases dealership loyalty. What is the most effective way to conduct surveys? What types of questions should you ask? And isn't creating and sending surveys time-consuming? Let's explore these issues further.

Automated Surveys

Automation technology is a real asset to help you survey your customers. With only a one-time manual process required (to create the survey and decide when you want it to be sent), you can have a survey automatically sent around to each customer after they have a service appointment or after they purchase a vehicle. This saves your staff hours spent contacting customers to follow up.

The survey is completely customizable. You can have the survey sent out after every appointment, or only after routine maintenance appointments. It may be sent an hour, a day or a week (or any other interval) after the customer has been in. It can also be sent to all customers who come in for service or to make a purchase, or only certain customers. It is completely up to you when and how you survey your customers. The automation software simply carries out the task to your exact specifications.

What to Include

What type of feedback should you be seeking? Anything that will help you to improve the overall automotive customer experience. Did the salesperson greet you when you entered? Did the salesperson review the details of the vehicle with you? Would you recommend the dealership to others?

When crafting a survey that will yield useful, relevant results, format the questions in a way that makes them easy to answer. Be straightforward and not vague. “Yes or no” and “rating” questions are simple and effective. Also, be sure to ask “Are there any improvements we can make to serve you better?” and include a text box so the customer can add in any comments or concerns they might have that were not addressed in the survey.

Before the survey begins, as a courtesy, include a message letting the customer know approximately how long the survey will take them to complete.

What Happens Next

Once a customer has completed the survey, the automation software will email you the results, so you get nearly instant feedback. Then you just need to review those answers to learn more about what your customers want. 

If customers have only good things to say, great! And if there are any areas on which you can improve, you hold the answers in your hand. Surveys allow customers to communicate easily and directly, so you have an accurate measurement of their satisfaction level.

Back to Automated Surveys

Automation software is now available that can survey your customers based on their individual needs and preferences, their unique vehicle purchase dates and appointment dates, or any other criteria you can think of. This software integrates with your dealer management system, so you do not need to add any additional customer information.

Surveys are just one aspect of ongoing automotive marketing and customer communication. Automation software for the automotive industry also saves you time when doing email marketing, SMS marketing and even automotive social media marketing. Connecting with your customers in multiple ways shows that you have a strong presence and an engaged, thriving dealership.

Automation, when used appropriately, is an incredibly effective tool. Rather than replacing the salesperson's knowledge and hard work, automation is intended to assist the salesperson and allow them to focus on interacting with customers. Once you set up the initial survey, it will automatically reach out to customers in the way you have specified. It allows your customers to share their input, without increasing your workload.

One of the most effective ways to gain perspective into your customers' satisfaction level is through customer surveys. Often, customers want to provide feedback yet are unsure how they should go about it. A timely survey is an easy way for the customer to express their opinion, and for you to gain valuable insight.

Offering customer satisfaction surveys shows your customers that you care about their continued happiness, and we all know that great customer service increases dealership loyalty. What is the most effective way to conduct surveys? What types of questions should you ask? And isn't creating and sending surveys time-consuming? Let's explore these issues further.

Automated Surveys

Automation technology is a real asset to help you survey your customers. With only a one-time manual process required (to create the survey and decide when you want it to be sent), you can have a survey automatically sent around to each customer after they have a service appointment or after they purchase a vehicle. This saves your staff hours spent contacting customers to follow up.

The survey is completely customizable. You can have the survey sent out after every appointment, or only after routine maintenance appointments. It may be sent an hour, a day or a week (or any other interval) after the customer has been in. It can also be sent to all customers who come in for service or to make a purchase, or only certain customers. It is completely up to you when and how you survey your customers. The automation software simply carries out the task to your exact specifications.

What to Include

What type of feedback should you be seeking? Anything that will help you to improve the overall automotive customer experience. Did the salesperson greet you when you entered? Did the salesperson review the details of the vehicle with you? Would you recommend the dealership to others?

When crafting a survey that will yield useful, relevant results, format the questions in a way that makes them easy to answer. Be straightforward and not vague. “Yes or no” and “rating” questions are simple and effective. Also, be sure to ask “Are there any improvements we can make to serve you better?” and include a text box so the customer can add in any comments or concerns they might have that were not addressed in the survey.

Before the survey begins, as a courtesy, include a message letting the customer know approximately how long the survey will take them to complete.

What Happens Next

Once a customer has completed the survey, the automation software will email you the results, so you get nearly instant feedback. Then you just need to review those answers to learn more about what your customers want. 

If customers have only good things to say, great! And if there are any areas on which you can improve, you hold the answers in your hand. Surveys allow customers to communicate easily and directly, so you have an accurate measurement of their satisfaction level.

Back to Automated Surveys

Automation software is now available that can survey your customers based on their individual needs and preferences, their unique vehicle purchase dates and appointment dates, or any other criteria you can think of. This software integrates with your dealer management system, so you do not need to add any additional customer information.

Surveys are just one aspect of ongoing automotive marketing and customer communication. Automation software for the automotive industry also saves you time when doing email marketing, SMS marketing and even automotive social media marketing. Connecting with your customers in multiple ways shows that you have a strong presence and an engaged, thriving dealership.

Automation, when used appropriately, is an incredibly effective tool. Rather than replacing the salesperson's knowledge and hard work, automation is intended to assist the salesperson and allow them to focus on interacting with customers. Once you set up the initial survey, it will automatically reach out to customers in the way you have specified. It allows your customers to share their input, without increasing your workload.