Lots of automotive shops and car dealerships use email marketing to run special promotions, increase repeat customers and advertise new vehicles. But when everyone else also uses email marketing, and uses the same old email techniques, how do you make your messages stand out?

Marketing automation is one very effective way to make your emails the best ones in your customers' inboxes. Marketing automation enables you to personalize email campaigns for each customer based on their own needs and interests. It allows you to save time, build customer loyalty and increase revenue.

Email marketing is one of the most cost-effective ways to promote your shop and vehicles, and it also has one of the highest potentials for ROI. If your emails are deleted before they are even read, however, it is pointless to send them out. Let's examine the benefits of marketing automation.

Email Marketing is Impersonal

Mass email is about as appealing to customers as any other form of mass advertising. It will appeal to some customers, but many will simply overlook it as irrelevant to their needs. If you continue sending customers mass emails that simply push all your vehicles and seasonal sales, over time you will notice that many email subscribers drop off. Many will unsubscribe and some may even report your emails as spam. If you're not personalizing, it's almost impossible to build a lasting connection with your customers.

Marketing Automation is Highly Personal

A marketing automation solution tracks each customer based on which emails they open, which links they click, which website pages they visit and more. This builds up a detailed customer profile with each customer's interests, activity, personal information and other relevant data. Using this information, you can create automatically personalized automotive campaigns for your customers. Personally targeted emails get much higher open rates and response rates. They also build customer loyalty and generate consistently higher ROI than mass emails.

Using marketing automation, you can also provide personalized customer service. Your solution will send emails to customers for maintenance notifications, appointment reminders, birthday automotive service specials and more.

Email Marketing Takes Up a Lot of Time

With automotive email marketing, if you want to send ongoing automotive campaigns you have to manually organize each mass mailing. Your email solution will send the messages and will then stop. If you want to send more emails to each customer, you must create and organize another campaign. This takes time, and by the time you send the messages the customer may not even be interested any more.

Marketing Automation is Very Efficient

With marketing automation, you can create a whole automated ongoing email process that you can set and forget. Customers will receive additional personally relevant emails based on which links they click, which actions they take and which emails they open. This functionality enables you to save the time of organizing new emails to be sent. Emails are selected and sent automatically based on each customer's unique interaction with your automotive marketing campaigns.

Email Marketing Doesn't Necessarily Show You the Best Leads

Automotive Email Marketing will show you reports of who has opened your emails, who has clicked through and so on. But not all email subscribers who interact with emails are good leads. Not all these subscribers purchase vehicles and accessories or download your automotive resources. You don't know which email subscribers are leads that you should focus on and which ones are just curious window shoppers.

Marketing Automation Helps You Find Qualified Leads

A marketing automation solution not only tracks email subscribers' opens and clickthroughs. It also tracks every interaction they have with you and your website so you can build up a detailed personal profile. This helps you learn exactly what services your customers are looking for, what vehicles they are interested in, whether or not they are truly thinking about making a purchase and so on. You can then focus your attention on these hot leads. Make a personal connection with them through an email or phone call to provide them with more information and answer questions.

Email Marketing Only Includes One Communication Channel

Some customers don't use email. How can you connect with these customers through messages, advertisements, promotions and service specials? If you only use email for your automotive marketing, you are missing out on communicating with a lot of your clients. Even if they do use email, this may not be the most convenient way to reach them.

Marketing Automation Includes Multiple Communication Channels

Many marketing automation solutions include a wide variety of communication channels such as text messaging, voicemail, surveys, Twitter and Facebook. This enables you to connect with customers who prefer to communicate through other ways besides email. Text messages, in particular, are an extremely effective way to send out your automotive promotions. Unlike emails, text messages are likely to be opened within five minutes of being received.

Try Automotive Marketing Automation for Free

Most marketing automation solutions offer a limited time free trial. Try as many as you can! Testing a variety of solutions enables you to learn which one is right for your needs. Make a list of tasks you want to be able to accomplish and don't hesitate to contact customer service representatives and ask questions. If you find the ideal marketing automation solution for you, it will save your staff hours of time every day. It will also enable you to connect with your customers on a more personalized level, leading to higher revenue and less customer churn.

Lots of automotive shops and car dealerships use email marketing to run special promotions, increase repeat customers and advertise new vehicles. But when everyone else also uses email marketing, and uses the same old email techniques, how do you make your messages stand out?

Marketing automation is one very effective way to make your emails the best ones in your customers' inboxes. Marketing automation enables you to personalize email campaigns for each customer based on their own needs and interests. It allows you to save time, build customer loyalty and increase revenue.

Email marketing is one of the most cost-effective ways to promote your shop and vehicles, and it also has one of the highest potentials for ROI. If your emails are deleted before they are even read, however, it is pointless to send them out. Let's examine the benefits of marketing automation.

Email Marketing is Impersonal

Mass email is about as appealing to customers as any other form of mass advertising. It will appeal to some customers, but many will simply overlook it as irrelevant to their needs. If you continue sending customers mass emails that simply push all your vehicles and seasonal sales, over time you will notice that many email subscribers drop off. Many will unsubscribe and some may even report your emails as spam. If you're not personalizing, it's almost impossible to build a lasting connection with your customers.

Marketing Automation is Highly Personal

A marketing automation solution tracks each customer based on which emails they open, which links they click, which website pages they visit and more. This builds up a detailed customer profile with each customer's interests, activity, personal information and other relevant data. Using this information, you can create automatically personalized automotive campaigns for your customers. Personally targeted emails get much higher open rates and response rates. They also build customer loyalty and generate consistently higher ROI than mass emails.

Using marketing automation, you can also provide personalized customer service. Your solution will send emails to customers for maintenance notifications, appointment reminders, birthday automotive service specials and more.

Email Marketing Takes Up a Lot of Time

With automotive email marketing, if you want to send ongoing automotive campaigns you have to manually organize each mass mailing. Your email solution will send the messages and will then stop. If you want to send more emails to each customer, you must create and organize another campaign. This takes time, and by the time you send the messages the customer may not even be interested any more.

Marketing Automation is Very Efficient

With marketing automation, you can create a whole automated ongoing email process that you can set and forget. Customers will receive additional personally relevant emails based on which links they click, which actions they take and which emails they open. This functionality enables you to save the time of organizing new emails to be sent. Emails are selected and sent automatically based on each customer's unique interaction with your automotive marketing campaigns.

Email Marketing Doesn't Necessarily Show You the Best Leads

Automotive Email Marketing will show you reports of who has opened your emails, who has clicked through and so on. But not all email subscribers who interact with emails are good leads. Not all these subscribers purchase vehicles and accessories or download your automotive resources. You don't know which email subscribers are leads that you should focus on and which ones are just curious window shoppers.

Marketing Automation Helps You Find Qualified Leads

A marketing automation solution not only tracks email subscribers' opens and clickthroughs. It also tracks every interaction they have with you and your website so you can build up a detailed personal profile. This helps you learn exactly what services your customers are looking for, what vehicles they are interested in, whether or not they are truly thinking about making a purchase and so on. You can then focus your attention on these hot leads. Make a personal connection with them through an email or phone call to provide them with more information and answer questions.

Email Marketing Only Includes One Communication Channel

Some customers don't use email. How can you connect with these customers through messages, advertisements, promotions and service specials? If you only use email for your automotive marketing, you are missing out on communicating with a lot of your clients. Even if they do use email, this may not be the most convenient way to reach them.

Marketing Automation Includes Multiple Communication Channels

Many marketing automation solutions include a wide variety of communication channels such as text messaging, voicemail, surveys, Twitter and Facebook. This enables you to connect with customers who prefer to communicate through other ways besides email. Text messages, in particular, are an extremely effective way to send out your automotive promotions. Unlike emails, text messages are likely to be opened within five minutes of being received.

Try Automotive Marketing Automation for Free

Most marketing automation solutions offer a limited time free trial. Try as many as you can! Testing a variety of solutions enables you to learn which one is right for your needs. Make a list of tasks you want to be able to accomplish and don't hesitate to contact customer service representatives and ask questions. If you find the ideal marketing automation solution for you, it will save your staff hours of time every day. It will also enable you to connect with your customers on a more personalized level, leading to higher revenue and less customer churn.

Staying in touch with each customer throughout the year can help you increase business, by keeping your dealership in customers‘ minds and by providing them relevant information when they need it. It could take many hours each day to do this manually, but if you have an automated marketing and communication solution it can take as little time as a few hours at the beginning of every month.

With automation, once you create the basic messages and decide how you want them to be sent that’s really all you need to do. Your customers receive messages that are relevant to their needs and also you are able to maintain consistent contact with hundreds, even thousands, of customers easily. So what types of messages should you create?

Promotional Offers
You knew this had to be the first one. Seasonal sales and special promotions help drive business more than almost any other kind of message. Customers love a good deal, especially if it’s exclusive. You can offer special deals to customers who choose to sign up for your email newsletters, as an incentive. Your promotional messages can go out to all your customers or you can have personalized promo messages sent to each customer based on their type of vehicle and maintenance and purchase history.

Maintenance Notification
Whether it’s an oil change, tire rotation or just overall maintenance, often customers need a friendly reminder. Auto maintenance is not the first thing people think of, and they will be much more likely to book an appointment on time if they receive a message letting them know that their vehicle is due for maintenance. These notifications are sent out automatically to each customer based on the vehicle history and data that is stored in your DMS. Each customer receives a message exactly when they need it.

Appointment Reminder
Once they book the appointment, you still need to ensure that they don’t forget about it. Too often, dealerships lose time and money due to customers not showing up for their appointments. Rather than taking the time to contact each customer manually, let automation take care of all the tedious details to ensure that each customer knows exactly when to show up.

Customer Survey
A survey is a great way to find out what customers really think of your dealership and see if there are any areas that could be improved in order to grow your business. Surveys can be sent out automatically after customers come in for service or to make a purchase. With the click of a button, customers can submit valuable feedback that is automatically organized for you to review.

Safety and Maintenance Tips
Automotive marketing that focuses solely on promoting new vehicles and upcoming sales is becoming a thing of the past. More and more, customers want educational resources that they can actually use. Sending out tips that can help customers learn about their vehicles and how to take care of them builds credibility in your dealership, and increases customer loyalty. Customers learn that your dealership cares not only about selling them vehicles and parts but also wants to help them maintain their vehicles for a long time. A friendly text message or email now and then providing you with helpful information that you can use every day cements the belief that the dealership is focused on you as a long-term customer.

Staying in touch with each customer throughout the year can help you increase business, by keeping your dealership in customers‘ minds and by providing them relevant information when they need it. It could take many hours each day to do this manually, but if you have an automated marketing and communication solution it can take as little time as a few hours at the beginning of every month.

With automation, once you create the basic messages and decide how you want them to be sent that’s really all you need to do. Your customers receive messages that are relevant to their needs and also you are able to maintain consistent contact with hundreds, even thousands, of customers easily. So what types of messages should you create?

Promotional Offers
You knew this had to be the first one. Seasonal sales and special promotions help drive business more than almost any other kind of message. Customers love a good deal, especially if it’s exclusive. You can offer special deals to customers who choose to sign up for your email newsletters, as an incentive. Your promotional messages can go out to all your customers or you can have personalized promo messages sent to each customer based on their type of vehicle and maintenance and purchase history.

Maintenance Notification
Whether it’s an oil change, tire rotation or just overall maintenance, often customers need a friendly reminder. Auto maintenance is not the first thing people think of, and they will be much more likely to book an appointment on time if they receive a message letting them know that their vehicle is due for maintenance. These notifications are sent out automatically to each customer based on the vehicle history and data that is stored in your DMS. Each customer receives a message exactly when they need it.

Appointment Reminder
Once they book the appointment, you still need to ensure that they don’t forget about it. Too often, dealerships lose time and money due to customers not showing up for their appointments. Rather than taking the time to contact each customer manually, let automation take care of all the tedious details to ensure that each customer knows exactly when to show up.

Customer Survey
A survey is a great way to find out what customers really think of your dealership and see if there are any areas that could be improved in order to grow your business. Surveys can be sent out automatically after customers come in for service or to make a purchase. With the click of a button, customers can submit valuable feedback that is automatically organized for you to review.

Safety and Maintenance Tips
Automotive marketing that focuses solely on promoting new vehicles and upcoming sales is becoming a thing of the past. More and more, customers want educational resources that they can actually use. Sending out tips that can help customers learn about their vehicles and how to take care of them builds credibility in your dealership, and increases customer loyalty. Customers learn that your dealership cares not only about selling them vehicles and parts but also wants to help them maintain their vehicles for a long time. A friendly text message or email now and then providing you with helpful information that you can use every day cements the belief that the dealership is focused on you as a long-term customer.

Growing up, we all read the "Choose Your Own Adventure" books, right?

"There are three doors and an elevator. In one corner a lady at a desk is writing." Do you go through one of the doors, get on the elevator or talk to the lady?

Perhaps you talk to the lady and she gives you advice on which way to go... or perhaps she has a shotgun... oh, the fun of these adventures.

While dealers aren't facing life decisions when dealing with customer adventures, asking questions and making sure relevant feedback is provided is certainly important.  We send out shotgun (pun intended) emails to our lists and hope somebody sees something that catches their eye rather than simply removing themselves from the list because the content isn't relevant to their needs any longer.

The best way to build a story for customers is to focus on how they answer questions and provide feedback. But sending out emails and asking them to fill out a survey isn't going to get the results we are looking for with every customer. 

However, what if the customer starts the story for you? And then you offer paths to go down which will provide each customer with relevant information specific to them, but not intrusive.

There are a couple ways we can start the process:

• Using current customer information

• Sending messages to new leads based on their interest

We have some customers driving a mid-size vehicle that is now a few years old. What if we send them an email with information about the newest model of that vehicle? What if a lead comes in through a third party, web site, walk-in, referral, etc. and they show interest in full size trucks? Based on that information you can build a flow to provide relevant and timely information. 

Provide the lead with information about the models that they're interested in (or specific model if they request specific model info) and then base follow up information on how they interact with the initial email.

Once the lead opens the email, we can track that. But, using technology, additional emails can be triggered based on the lead opening the email, not opening, clicking on a link or showing interest in a specific link (my personal favorite). Some examples:

• Should lead click on a link about safety, set up an email to go out an hour after that with a link to a YouTube video on safety features of the vehicle.

• Should lead click on a link about the navigation, send them an email with benefits of having that included in the car so they don't need to stop for directions.

• Within the safety email, the lead clicks on the video to watch safety. Then send follow-up info on the number of air bags compared to industry standard.

• The lead looks at navigation information and technology is their interest. Automatically send email about the sound system, connectivity or anything relevant.

• If the lead does not open an email, trigger a follow-up automatically after a couple days with additional information and start the process again from that point.

The ideas for building the flow are limitless but at the same time automate engagement specific to the path the reader has chosen (or not...) during the adventure. 

While writing the book, or in this case creating the process, may take some planing and thinking ahead the benefit of a personally targeted custom path for each lead and customer will lead to more happy endings by saving the princess. Or, more important to dealers, gaining more customers and selling more cars.

Growing up, we all read the "Choose Your Own Adventure" books, right?

"There are three doors and an elevator. In one corner a lady at a desk is writing." Do you go through one of the doors, get on the elevator or talk to the lady?

Perhaps you talk to the lady and she gives you advice on which way to go... or perhaps she has a shotgun... oh, the fun of these adventures.

While dealers aren't facing life decisions when dealing with customer adventures, asking questions and making sure relevant feedback is provided is certainly important.  We send out shotgun (pun intended) emails to our lists and hope somebody sees something that catches their eye rather than simply removing themselves from the list because the content isn't relevant to their needs any longer.

The best way to build a story for customers is to focus on how they answer questions and provide feedback. But sending out emails and asking them to fill out a survey isn't going to get the results we are looking for with every customer. 

However, what if the customer starts the story for you? And then you offer paths to go down which will provide each customer with relevant information specific to them, but not intrusive.

There are a couple ways we can start the process:

• Using current customer information

• Sending messages to new leads based on their interest

We have some customers driving a mid-size vehicle that is now a few years old. What if we send them an email with information about the newest model of that vehicle? What if a lead comes in through a third party, web site, walk-in, referral, etc. and they show interest in full size trucks? Based on that information you can build a flow to provide relevant and timely information. 

Provide the lead with information about the models that they're interested in (or specific model if they request specific model info) and then base follow up information on how they interact with the initial email.

Once the lead opens the email, we can track that. But, using technology, additional emails can be triggered based on the lead opening the email, not opening, clicking on a link or showing interest in a specific link (my personal favorite). Some examples:

• Should lead click on a link about safety, set up an email to go out an hour after that with a link to a YouTube video on safety features of the vehicle.

• Should lead click on a link about the navigation, send them an email with benefits of having that included in the car so they don't need to stop for directions.

• Within the safety email, the lead clicks on the video to watch safety. Then send follow-up info on the number of air bags compared to industry standard.

• The lead looks at navigation information and technology is their interest. Automatically send email about the sound system, connectivity or anything relevant.

• If the lead does not open an email, trigger a follow-up automatically after a couple days with additional information and start the process again from that point.

The ideas for building the flow are limitless but at the same time automate engagement specific to the path the reader has chosen (or not...) during the adventure. 

While writing the book, or in this case creating the process, may take some planing and thinking ahead the benefit of a personally targeted custom path for each lead and customer will lead to more happy endings by saving the princess. Or, more important to dealers, gaining more customers and selling more cars.

An active and engaging social media page can be great for creating publicity for your dealership and reaching out to new and current customers. There are many benefits, yet it can take time to do effective social media management for your dealership. So let's sort out the necessary from the unimportant, and focus on making your social media time more efficient and effective.

What social media platforms do I really need to use?

There are hundreds of social media platforms and it seems like some companies manage to be on all of them simultaneously. It is not necessary, however, to make a page for your dealership on every conceivable social media platform. Focus on quality, not quantity.

Twitter and Facebook are the most popular social media platforms and are more than sufficient for most businesses. Many customers visit your Twitter or Facebook page when they are trying to gather more information and see real comments and reviews from your customers. These are the two big social media platforms that you need to focus on.

What kind of information should I post to my social media pages?

Social media is an interesting mix of the informative and the engaging. A post should tell a customer what they need to know, or it should create interest, excitement, a heartwarming moment, a laugh, whatever. People who visit your social media pages are not just trying to find out about your inventory and promotions. They are also trying to get a sense of what your dealership is like. Do I want to take my business here? Is the staff friendly? Are they trustworthy? Are they knowledgeable?

In order to help your customers learn who you are, post pictures of your staff at work, interacting with customers and having fun at dealership events. Post automotive tips and reviews so your customers know that you are passionate about their safety and up to date on current industry news. And link to any articles, buyers' guides or other resources that can help your customers find more information.

How about promotions... how do I promote my products and services effectively on social media?

Social media is a great place to promote, because promotions can easily be shared with a much wider audience. Any visitor can share, like or retweet your promotion, increasing the amount of people who will see it and growing the list of new potential customers. Offer special social media deals and coupons to help engage visitors, and set up your automated social media solution to post frequently repeated messages that keep your promotions in the front of customers' minds.

Contests are a customer favorite on social media. People love having the chance to win something, and this is one of the best ways to get visitors to interact with your social media messages. Like us or tweet us for your chance to win! Contests can also be a great way to demonstrate that you are engaged with your customers, helping to build trust with new and potential customers: have your customers tweet or post a picture of themselves next to their car, or ask them to post or tweet their favorite thing about driving. Basically anything that grabs the interest of visitors and encourages them to interact with your social media messages.

How can I integrate my social media marketing with my other marketing campaigns?

Your social media pages should present your consistent brand that customers can identify with. Consistent branding helps customers to recognize your dealership across different channels and helps to build trust and loyalty.

Placing signup forms on your social media pages is an effective way to get visitors to sign up for your email marketing or text message marketing campaigns, helping to tie your marketing efforts together and building a larger subscriber base. Keep the signup forms short so visitors aren't scared off (or too lazy/busy to complete them), and advertise the benefits of signing up. Why would a customer want to receive your emails or text messages? Let them know if they will receive exclusive promotions, coupons, appointment reminders, contests, surveys, automotive tips or whatever else you offer that will provide benefit to their daily lives.

In other marketing campaigns that you send out, such as email marketing newsletters, text message campaigns or even snail mail campaigns, encourage customers to visit your social media pages and “like us” or “follow us.” This is a commonly used technique that encourages customers to interact with your dealership and lets them know that you have an active, up to date social media presence.

What's the best, most efficient way to manage my social media pages?

Hands down, the easiest way to manage your social media marketing and various other marketing campaigns is to get an all-in-one automated marketing solution. With automation, you can create hundreds of messages in advance and schedule exactly how and when you want them to go out. You can set your messages to automatically target specific social media visitors to create more personalized engagement. You can schedule your entire social media campaign for a month and then all you have to do is check it out once in a while. No tedious manual posting, no worrying about forgetting to post. Your social media pages stay fresh with constantly updated content and you simplify your day and your workload.

And automation is not just for social media. You can automate your email marketing, text message marketing, voicemail marketing and more. With automation, you can personally connect with each of your customers based on their needs, purchase history, individual interests and important dates. With automation, you can provide a highly personalized level of customer service that is not possible manually. You will always offer great customer service in person and over the phone, yet with automation you can do so much more for each of your customers. And automation saves you so much time you won't know what to do with yourself.

Try an automated solution for your social media marketing needs and your other customer communication. You still need to be personally involved, of course, but you can do so much more in a much shorter amount of time if you have a little automated assistance.

An active and engaging social media page can be great for creating publicity for your dealership and reaching out to new and current customers. There are many benefits, yet it can take time to do effective social media management for your dealership. So let's sort out the necessary from the unimportant, and focus on making your social media time more efficient and effective.

What social media platforms do I really need to use?

There are hundreds of social media platforms and it seems like some companies manage to be on all of them simultaneously. It is not necessary, however, to make a page for your dealership on every conceivable social media platform. Focus on quality, not quantity.

Twitter and Facebook are the most popular social media platforms and are more than sufficient for most businesses. Many customers visit your Twitter or Facebook page when they are trying to gather more information and see real comments and reviews from your customers. These are the two big social media platforms that you need to focus on.

What kind of information should I post to my social media pages?

Social media is an interesting mix of the informative and the engaging. A post should tell a customer what they need to know, or it should create interest, excitement, a heartwarming moment, a laugh, whatever. People who visit your social media pages are not just trying to find out about your inventory and promotions. They are also trying to get a sense of what your dealership is like. Do I want to take my business here? Is the staff friendly? Are they trustworthy? Are they knowledgeable?

In order to help your customers learn who you are, post pictures of your staff at work, interacting with customers and having fun at dealership events. Post automotive tips and reviews so your customers know that you are passionate about their safety and up to date on current industry news. And link to any articles, buyers' guides or other resources that can help your customers find more information.

How about promotions... how do I promote my products and services effectively on social media?

Social media is a great place to promote, because promotions can easily be shared with a much wider audience. Any visitor can share, like or retweet your promotion, increasing the amount of people who will see it and growing the list of new potential customers. Offer special social media deals and coupons to help engage visitors, and set up your automated social media solution to post frequently repeated messages that keep your promotions in the front of customers' minds.

Contests are a customer favorite on social media. People love having the chance to win something, and this is one of the best ways to get visitors to interact with your social media messages. Like us or tweet us for your chance to win! Contests can also be a great way to demonstrate that you are engaged with your customers, helping to build trust with new and potential customers: have your customers tweet or post a picture of themselves next to their car, or ask them to post or tweet their favorite thing about driving. Basically anything that grabs the interest of visitors and encourages them to interact with your social media messages.

How can I integrate my social media marketing with my other marketing campaigns?

Your social media pages should present your consistent brand that customers can identify with. Consistent branding helps customers to recognize your dealership across different channels and helps to build trust and loyalty.

Placing signup forms on your social media pages is an effective way to get visitors to sign up for your email marketing or text message marketing campaigns, helping to tie your marketing efforts together and building a larger subscriber base. Keep the signup forms short so visitors aren't scared off (or too lazy/busy to complete them), and advertise the benefits of signing up. Why would a customer want to receive your emails or text messages? Let them know if they will receive exclusive promotions, coupons, appointment reminders, contests, surveys, automotive tips or whatever else you offer that will provide benefit to their daily lives.

In other marketing campaigns that you send out, such as email marketing newsletters, text message campaigns or even snail mail campaigns, encourage customers to visit your social media pages and “like us” or “follow us.” This is a commonly used technique that encourages customers to interact with your dealership and lets them know that you have an active, up to date social media presence.

What's the best, most efficient way to manage my social media pages?

Hands down, the easiest way to manage your social media marketing and various other marketing campaigns is to get an all-in-one automated marketing solution. With automation, you can create hundreds of messages in advance and schedule exactly how and when you want them to go out. You can set your messages to automatically target specific social media visitors to create more personalized engagement. You can schedule your entire social media campaign for a month and then all you have to do is check it out once in a while. No tedious manual posting, no worrying about forgetting to post. Your social media pages stay fresh with constantly updated content and you simplify your day and your workload.

And automation is not just for social media. You can automate your email marketing, text message marketing, voicemail marketing and more. With automation, you can personally connect with each of your customers based on their needs, purchase history, individual interests and important dates. With automation, you can provide a highly personalized level of customer service that is not possible manually. You will always offer great customer service in person and over the phone, yet with automation you can do so much more for each of your customers. And automation saves you so much time you won't know what to do with yourself.

Try an automated solution for your social media marketing needs and your other customer communication. You still need to be personally involved, of course, but you can do so much more in a much shorter amount of time if you have a little automated assistance.

Dartmouth, Nova Scotia, January 15, 2014 - SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, today announced that the company has signed a deal with AutoSoft, a leading national dealer solutions provider, to become a preferred partner. 

SimplyCast will be a part of the newly launched AutoSoft Connect Data Services program. The AutoSoft Connect program is meant to provide secure, open access integration for dealerships that are seeking a solution to meet their unique needs. The partnership will allow AutoSoft to offer their dealership customers a complete marketing and communication solution through SimplyCast. This solution will provide communication tools to dealers to make it easier to reach out to current customers, potential customers and online leads through their preferred mode of communication. 

SimplyCast 360 is an automation marketing and communication solution which allows automotive dealers to engage with their customers through SMS, email, fax, survey, events, signup forms, Twitter, Facebook and autoresponder through a single solution. The tool has a simple drag-and-drop interface, from which dealers can easily create and schedule automated reminders and targeted marketing campaigns. 

In addition to the complete dealer management system provided by AutoSoft, the SimplyCast 360 solution is ideal to help automotive dealerships reduce no-shows with appointment reminders, provide personally targeted messages for each customer based on their preferences, and offer maintenance reminders and exclusive promotions based on vehicle type and purchase date. 

“Partnering with SimplyCast is a positive move for our automotive dealership customers,” said Mark Hellbusch, AutoSoft Executive Vice President and Chief Technology Officer. “Dealers depend on our solution to run their operations, and the SimplyCast solution complements that by making it easier and more efficient for dealers to contact their customers.” 

“SimplyCast 360 is an invaluable tool for the automotive industry and we look forward to working with AutoSoft on this important integration endeavor,” said Saeed El-Darahali, President and CEO of SimplyCast. “The benefit to AutoSoft customers is that in just a few minutes, dealers can reach every customer or a targeted group of customers with a special promotion, a recall notice, appointment reminders, automotive updates and more.” 

Mr. El-Darahali also extended special thanks to Atlantic Canada Opportunities Agency and Nova Scotia Business Inc. “ACOA and NSBI have been instrumental in our ongoing efforts of securing global resellers for the SimplyCast solution, and we would like to sincerely thank them for their ongoing support.” 

“Customers will love the interactive nature of the messages, which are based on their individual preferences,” said Shawn Ryder, Director, Automotive Business Development at SimplyCast. “You can specify whether you want to be contacted by text messaging, email or voicemail, and you receive only messages that are relevant to your needs.” 

For more information about the SimplyCast Automotive Communication Solution, please contact Shawn Ryder, Director, Automotive Business Development at SimplyCast, at 1.866.323.6572, ext. 1103 or shawn.ryder@simplycast.com 

For more information about AutoSoft Connect, call (800) 473-4630 or email marketing@autosoft-asi.com. 

SimplyCast 360 is an automation marketing solution designed to reduce manual tasks while allowing organizations to communicate with their customers and clients in a highly targeted way that was previously unavailable on the market. SimplyCast 360 is used by the e-commerce and automotive industries, sports teams, nonprofit organizations, marketing agencies and government. It is also ideal for communication in emergency situations such as forest fires, bomb threats or blizzard warnings. 

About SimplyCast 

SimplyCast.com is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company’s 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.

About AutoSoft 

AutoSoft Inc. is a market leading dealer management systems provider for automotive dealers. Celebrating twenty-five years in the industry, AutoSoft has a customer base of more than 30,000 users in nearly 2,000 dealerships in the U.S. and Canada. AutoSoft is committed to delivering industry leading customer service and support that result in higher efficiency and profitability for dealerships. Visit our web site at www.autosoft-asi.com. 

Dartmouth, Nova Scotia, January 15, 2014 - SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, today announced that the company has signed a deal with AutoSoft, a leading national dealer solutions provider, to become a preferred partner. 

SimplyCast will be a part of the newly launched AutoSoft Connect Data Services program. The AutoSoft Connect program is meant to provide secure, open access integration for dealerships that are seeking a solution to meet their unique needs. The partnership will allow AutoSoft to offer their dealership customers a complete marketing and communication solution through SimplyCast. This solution will provide communication tools to dealers to make it easier to reach out to current customers, potential customers and online leads through their preferred mode of communication. 

SimplyCast 360 is an automation marketing and communication solution which allows automotive dealers to engage with their customers through SMS, email, fax, survey, events, signup forms, Twitter, Facebook and autoresponder through a single solution. The tool has a simple drag-and-drop interface, from which dealers can easily create and schedule automated reminders and targeted marketing campaigns. 

In addition to the complete dealer management system provided by AutoSoft, the SimplyCast 360 solution is ideal to help automotive dealerships reduce no-shows with appointment reminders, provide personally targeted messages for each customer based on their preferences, and offer maintenance reminders and exclusive promotions based on vehicle type and purchase date. 

“Partnering with SimplyCast is a positive move for our automotive dealership customers,” said Mark Hellbusch, AutoSoft Executive Vice President and Chief Technology Officer. “Dealers depend on our solution to run their operations, and the SimplyCast solution complements that by making it easier and more efficient for dealers to contact their customers.” 

“SimplyCast 360 is an invaluable tool for the automotive industry and we look forward to working with AutoSoft on this important integration endeavor,” said Saeed El-Darahali, President and CEO of SimplyCast. “The benefit to AutoSoft customers is that in just a few minutes, dealers can reach every customer or a targeted group of customers with a special promotion, a recall notice, appointment reminders, automotive updates and more.” 

Mr. El-Darahali also extended special thanks to Atlantic Canada Opportunities Agency and Nova Scotia Business Inc. “ACOA and NSBI have been instrumental in our ongoing efforts of securing global resellers for the SimplyCast solution, and we would like to sincerely thank them for their ongoing support.” 

“Customers will love the interactive nature of the messages, which are based on their individual preferences,” said Shawn Ryder, Director, Automotive Business Development at SimplyCast. “You can specify whether you want to be contacted by text messaging, email or voicemail, and you receive only messages that are relevant to your needs.” 

For more information about the SimplyCast Automotive Communication Solution, please contact Shawn Ryder, Director, Automotive Business Development at SimplyCast, at 1.866.323.6572, ext. 1103 or shawn.ryder@simplycast.com 

For more information about AutoSoft Connect, call (800) 473-4630 or email marketing@autosoft-asi.com. 

SimplyCast 360 is an automation marketing solution designed to reduce manual tasks while allowing organizations to communicate with their customers and clients in a highly targeted way that was previously unavailable on the market. SimplyCast 360 is used by the e-commerce and automotive industries, sports teams, nonprofit organizations, marketing agencies and government. It is also ideal for communication in emergency situations such as forest fires, bomb threats or blizzard warnings. 

About SimplyCast 

SimplyCast.com is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company’s 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.

About AutoSoft 

AutoSoft Inc. is a market leading dealer management systems provider for automotive dealers. Celebrating twenty-five years in the industry, AutoSoft has a customer base of more than 30,000 users in nearly 2,000 dealerships in the U.S. and Canada. AutoSoft is committed to delivering industry leading customer service and support that result in higher efficiency and profitability for dealerships. Visit our web site at www.autosoft-asi.com.