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Shawn Ryder

Shawn Ryder Director, Automotive Works with OEMs and Dealers to Automate, Inform and Engage

Shawn Ryder Blog Posts

The Top Three Benefits of Marketing Automation for the Automotive Industries

The Top Three Benefits of Marketing Automation for the Automotive Industries

Increasingly, the internet is becoming an influential factor for potential buyers in the automotive industry. As of 2012, in Germany alone 70 percent of…

Service Marketing - Declined Service Opportunities

Service Marketing - Declined Service Opportunities

Since dealers have vehicles coming in for routine maintenance they are also doing inspections on each and every vehicle that enters the shop, with the cu…

Announcing: Dealer Engage Sonar

Announcing: Dealer Engage Sonar

Announcing: Dealer Engage Sonar Dealer Engage 360 is an automated solution which allows dealers to reach their clients on different modes of communication…

Why is Marketing Automation Superior to Plain Old Email Marketing?

Why is Marketing Automation Superior to Plain Old Email Marketing?

Lots of automotive shops and car dealerships use email marketing to run special promotions, increase repeat customers and advertise new vehicles. But when …

Building Strong Fixed Ops Departments

Building Strong Fixed Ops Departments

In tough times, it is natural to make an effort to bolster your service department in an attempt to maximize cash flow. As consumers are putting money into…

Touchpoints that Increase Customer Interaction and Drive Repeat Business

Touchpoints that Increase Customer Interaction and Drive Repeat Business

Staying in touch with each customer throughout the year can help you increase business, by keeping your dealership in customers‘ minds and by providing t…

Making the Year End Email Marketing Review

Making the Year End Email Marketing Review

At the year’s end everyone needs to look back on their email marketing efforts to see how successful their email marketing program was and if it wasn’t…

Build a Personalized Connection with Automated Messages

Build a Personalized Connection with Automated Messages

An automated solution is the ideal tool to help you build customer loyalty and offer a highly personalized level of customer service. You want to look for …

Automotive Marketing Automation - Myth and Facts

Automotive Marketing Automation - Myth and Facts

As a dealership, you’ve probably heard of marketing automation. I am going to bet though, that 90 percent of you have no clue what the term means. But, d…

Service Marketing - Red Yellow Green

Service Marketing - Red Yellow Green

We all know that the Service Department is key to growth of business - both on the maintenance and repair, but also on future sales by doing a great j…

Dealer Engage has New Contact Manager for Improved Lead Nurturing and Contact Management

Dealer Engage has New Contact Manager for Improved Lead Nurturing and Contact Management

Halifax, Nova Scotia, September 9, 2014 - Dealer Engage is proud to announce the launch of Version 8.7 of its automated marketing and communication softwar…

Manufacturers’ Lists To Connect With Your Next Sale

Manufacturers’ Lists To Connect With Your Next Sale

Using the information from a manufacturer’s list, a good automated marketing solution can create personalized campaigns for individual customers. You con…

Preparing for Christmas! In August?

Preparing for Christmas! In August?

Is it too early for planning for Fall and Winter Communication? I was checking out my Facebook feed a couple days ago and sure enough somebody posted a p…

Service Marketing - Red Yellow Green

Service Marketing - Red Yellow Green

We all know that the Service Department is key to continuous growth for the dealership, customer purchases, comes in for first visit and is wowed by the ex…

Choose Your Adventure - Telling the Story Automatically

Choose Your Adventure - Telling the Story Automatically

Growing up, we all read the "Choose Your Own Adventure" books, right? "There are three doors and an elevator. In one corner a lady at a desk is writing." …

Dealer Engage Launches Dealer Engage 360, Automated Marketing Solution for Automotive Industry

Dealer Engage Launches Dealer Engage 360, Automated Marketing Solution for Automotive Industry

FOR IMMEDIATE RELEASE:Dealer Engage Launches Dealer Engage 360, Automated Marketing Solution for Automotive Industry Dealer Engage 360 is an automated solu…

Ring in the Spring by Bringing in More Business

Ring in the Spring by Bringing in More Business

Ring in the Spring by Bringing in More Business The spring selling season is a great time to drive business to your dealership. The winter is rough on veh…

Social Media: What are the Essential Aspects to Focus On?

Social Media: What are the Essential Aspects to Focus On?

An active and engaging social media page can be great for creating publicity for your dealership and reaching out to new and current customers. There are m…

SimplyCast Partners with AutoSoft Dealer Management System

SimplyCast Partners with AutoSoft Dealer Management System

Dartmouth, Nova Scotia, January 15, 2014 - SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, today announced th…

Simple, Powerful Way to Connect with Online Leads and Ensure Customer Loyalty

Simple, Powerful Way to Connect with Online Leads and Ensure Customer Loyalty

How involved is your connection with each of your customers? Excellent personalized customer service is what sets a great dealership apart from others. Pro…

Run Your Targeted Email Campaigns like a Well-Oiled Machine

Run Your Targeted Email Campaigns like a Well-Oiled Machine

Start your engines: we're going to take a ride with targeted automotive email marketing. Email is an efficient, trusted and engaging way to send informatio…

Automating Personalized Customer Service

Automating Personalized Customer Service

The recent launch of the GM Shop-Click-Drive program is an indication of how far the automotive industry has come. As automotive customers have increasingl…

Does Your DMS offer Automated Marketing?

Does Your DMS offer Automated Marketing?

A great Dealer Management System is a thing of beauty. It keeps your customers, vehicles, parts and sales data meticulously organized so you can find infor…

Automated Surveys - Timely and Build Customer Engagement

Automated Surveys - Timely and Build Customer Engagement

One of the most effective ways to gain perspective into your customers' satisfaction level is through customer surveys. Often, customers want to provide fe…

Text Messaging: Convenient for Customers and Effective for Dealers

Text Messaging: Convenient for Customers and Effective for Dealers

What sets a great dealership apart from a good dealership? Excellent customer service, convenience, and providing customers with services to improve their …

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