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Timothy Martell

Timothy Martell CEO

Timothy Martell Blog Posts

CDK Global/Cobalt Websites CRASHED

CDK Global/Cobalt Websites CRASHED

Its 4pm (EDT) before a major weekend event. Do you know where your website is? Not if you're a CDK Global customer because all websites are down! &n…

The Digital Wool that has Been Pulled Over the Eyes of The Car Business

The Digital Wool that has Been Pulled Over the Eyes of The Car Business

For too long I’ve stayed silent. For too long I’ve watched as the industry experts have talked about socially engaging and response times a…

Navigating SEO: 4 Problems Still Plaguing Dealer Websites

Navigating SEO: 4 Problems Still Plaguing Dealer Websites

Your website is the most important part of your digital marketing strategy. Even with a large budget, you could fail to achieve results if you're lacking…

Navigating SEO: 3 Ways to Improve Your Dealership's Keyword Research

Navigating SEO: 3 Ways to Improve Your Dealership's Keyword Research

Do you feel like you're getting nowhere with SEO? It's tough to pinpoint the exact reason you're not seeing results, but there are ways you can improve y…

Navigating SEO: 3 SEO Content Tips to Boost Traffic and Conversions

Navigating SEO: 3 SEO Content Tips to Boost Traffic and Conversions

In 2016, every business wants to use content to get more traffic to their website. From there, they want to better convert those users to boost client si…

Navigating SEO: Best SEO Advice to Kick Off 2016

Navigating SEO: Best SEO Advice to Kick Off 2016

New Years is more than just a time for personal resolutions; for your business it's a perfect time to commit and stick to resolutions to make 2016 your be…

Navigating SEO: How to Make the Most of Link Building in 2016

Navigating SEO: How to Make the Most of Link Building in 2016

Link building isn't dead, and it's not likely to die in 2016. If you want to build authority for your website to increase organic traffic, link building …

Navigating SEO: How to Sell Your Boss on SEO

Navigating SEO: How to Sell Your Boss on SEO

"I couldn't sell my boss a pen if he was trying to cash a million-dollar check!" Selling your boss has very little to do with the fact that they're toug…

Navigating SEO: How to Be Realistic with SEO Expectations

Navigating SEO: How to Be Realistic with SEO Expectations

SEO and realistic expectations don't go well together. On both sides of the aisle, there are issues that harm the digital marketing campaigns of business…

Navigating SEO: How to Focus Your Business Content Efforts

Navigating SEO: How to Focus Your Business Content Efforts

Content Marketing is one of the fastest growing forms of digital marketing employed by businesses in 2015. Where traditional advertising (even online) has …

Navigating SEO: Beginner’s Guide to Search Intent

Navigating SEO: Beginner’s Guide to Search Intent

As Google releases more and more updates, the search engine becomes capable of understanding intent behind different search queries at an advanced level. T…

Navigating SEO: How to Create Content That Attracts Links

Navigating SEO: How to Create Content That Attracts Links

What do you want from SEO? If I had to guess, I'd say "more traffic" or "more leads" are at the top of your goals list. The problem is, those things don't…

Navigating SEO – Creating Value: It’s What SEO is All About

Navigating SEO – Creating Value: It’s What SEO is All About

If you follow the SEO industry, you'll know that there's a constant debate about whether or not the practice is really "SEO" (search engine optimization)…

Navigating SEO: What Fantasy Football Can Teach You About SEO

Navigating SEO: What Fantasy Football Can Teach You About SEO

  Navigating SEO is a syndicated blog series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways car dealers and other local b…

Navigating SEO: How to Prevent Google Content Penalties

Navigating SEO: How to Prevent Google Content Penalties

    Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can i…

Why Dealers Need Content to Succeed with SEO

Why Dealers Need Content to Succeed with SEO

​ Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improv…

Navigating SEO: The Deadly Sins of Automotive SEO

Navigating SEO: The Deadly Sins of Automotive SEO

    Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can i…

SEO Has Changed, So Let’s Change It

SEO Has Changed, So Let’s Change It

  While I normally use this column to discuss ways car dealers can improve their sites' SEO, this week I want to change it up and reach out to automoti…

Navigating SEO: The 4 Most Important Factors to Dealership SEO Success

Navigating SEO: The 4 Most Important Factors to Dealership SEO Success

Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improve t…

Navigating SEO: Why You Should Create Content for Social and How to Do It

Navigating SEO: Why You Should Create Content for Social and How to Do It

Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improve t…

Bad Reviews are Destroying Your Local SEO

Bad Reviews are Destroying Your Local SEO

Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improve t…

Navigating SEO: How to Make Your Content Stand Out from the Competition

Navigating SEO: How to Make Your Content Stand Out from the Competition

Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improve t…

Navigating SEO: Unexpected Reasons Why Your SEO is Failing

Navigating SEO: Unexpected Reasons Why Your SEO is Failing

Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improve…

Navigating SEO: How to Improve a Content Page in 30 Minutes or Less

Navigating SEO: How to Improve a Content Page in 30 Minutes or Less

​​ Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways that car deale…

Navigating SEO: 5 Things Dealers Need to Understand About SEO

Navigating SEO: 5 Things Dealers Need to Understand About SEO

Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways that car dealers can…

Why SEO Should Come Last When Creating Content

Why SEO Should Come Last When Creating Content

Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improve …

5 Ways SEO Writing is Backfiring on Your Website

5 Ways SEO Writing is Backfiring on Your Website

Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improve t…

4 Types of SEO Your Dealership is Overlooking

4 Types of SEO Your Dealership is Overlooking

Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improve t…

Navigating SEO: How Supplementary Content Affects SEO

Navigating SEO: How Supplementary Content Affects SEO

  Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can impro…

Navigating SEO: 5 Ways Your Dealership Can Outdo the Competition's SEO

Navigating SEO: 5 Ways Your Dealership Can Outdo the Competition's SEO

Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improve t…

How to Boost Twitter Engagement and Build a Real Audience

How to Boost Twitter Engagement and Build a Real Audience

​ While Twitter never grew to truly rival Facebook, it has affected our communication and our culture in the same way. People use Twitter for marketing,…

Navigating SEO: 5 Little-Known Factors That Could Affect Your Rankings

Navigating SEO: 5 Little-Known Factors That Could Affect Your Rankings

​ Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improv…

Turning Mentions into Links: The 15-Minute Outreach Guide

Turning Mentions into Links: The 15-Minute Outreach Guide

For SEO companies, unlinked mentions can be extremely annoying, hindering SEO efforts in the process. But the fact is, whether completely intentional …

5 SEO Issues That Should Keep You Up at Night

5 SEO Issues That Should Keep You Up at Night

Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can improve t…

Navigating SEO: How to Avoid Site Quality Issues with Google

Navigating SEO: How to Avoid Site Quality Issues with Google

  Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can impro…

Navigating SEO: How to Create Content for SEO AND Social

Navigating SEO: How to Create Content for SEO AND Social

  Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways dealers can impro…

Navigating SEO: How to Audit, Fix, and Build Citations with Advanced Local SEO

Navigating SEO: How to Audit, Fix, and Build Citations with Advanced Local SEO

In my previous Navigating SEO post, I introduced you to the idea of local SEO, its unique differences from organic results, and detailed a few of the mos…

Getting Started with Local SEO

Getting Started with Local SEO

  Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. Each Friday, Tim breaks down ways dealers can improve …

How Decreased Facebook Page Likes Improve Facebook Marketing

How Decreased Facebook Page Likes Improve Facebook Marketing

  Many of you may be scratching your heads, trying to think of a way decreased number Facebook Page Likes could actually improve your Facebook marketin…

Navigating SEO: The Companions Needed for a Perfect SEO Strategy

Navigating SEO: The Companions Needed for a Perfect SEO Strategy

    Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. Each Friday, Tim breaks down ways dealers can impr…

Navigating SEO: 4 Google Quality Guidelines You're Probably Not Obeying

Navigating SEO: 4 Google Quality Guidelines You're Probably Not Obeying

Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. Each Friday, Tim breaks down ways dealers can improve thei…

Navigating SEO: How a Simple Content Strategy Can Save Your Website

Navigating SEO: How a Simple Content Strategy Can Save Your Website

    Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. Each Friday, Tim breaks down ways dealers can impr…

Navigating SEO: Why Your Website is Underperforming in a Growing Market

Navigating SEO: Why Your Website is Underperforming in a Growing Market

    Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. Each Friday, Tim breaks down ways dealers can impr…

What’s The Cost of One Negative Review?

What’s The Cost of One Negative Review?

Negative reviews are often times regarded as one of the worst things that can happen to your dealership online, but in actuality, not responding to a negat…

Navigating SEO: How to Think About Keywords, Rankings, and Content in 2015

Navigating SEO: How to Think About Keywords, Rankings, and Content in 2015

​ Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. Each Friday, Tim breaks down ways dealers can improve t…

How Your Dealership is Killing its SEO Strategy

How Your Dealership is Killing its SEO Strategy

Navigating SEO is a DrivingSales.com exclusive series by Timothy Martell, CEO of Wikimotive. Each Friday, Tim breaks down ways dealers can improve their…

How to Create Compelling Content for ANY Topic

How to Create Compelling Content for ANY Topic

  When it comes to content marketing, there are topics that are thought of as easy to promote and others that are harder to promote. Smartphones are an…

4 Digital Marketing Tasks You Need to Automate NOW

4 Digital Marketing Tasks You Need to Automate NOW

​ Digital marketing can be extremely tedious when you add up the time that many tasks take to complete. On top of big projects like audits, copywriting,…

3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)

3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)

SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ev…

How to Build a Blog Audience from the Ground Up

How to Build a Blog Audience from the Ground Up

  While a blog is a great place to talk about your business and build valuable search engine authority, it can also help you gain a loyal following of …

How Content Generates Sales Through Search

How Content Generates Sales Through Search

  One of the things that makes SEO so important is that it connects your dealership with people who already interested in buying a car or who need some…

The 3 Easiest Ways to Find Blog Topics to Jumpstart Content Efforts

The 3 Easiest Ways to Find Blog Topics to Jumpstart Content Efforts

On Wikimotive's blog earlier this week, we talked about not letting the idea of producing sub-par content get in the way of starting content efforts for …

3 SEO Strategy Twists Dealerships Need to Account For in 2015

3 SEO Strategy Twists Dealerships Need to Account For in 2015

By now, most dealers know they need some type of SEO strategy to stay competitive online. But what exactly goes into that?   Website Optimization? Ye…

Is Your Dealership Investing in Itself or Third Parties?

Is Your Dealership Investing in Itself or Third Parties?

When I started doing SEO and social media for dealers, the one thing that really worried me was how often dealers are being outranked in search engines b…

Dealers: Don't Ignore Online Reviews

Dealers: Don't Ignore Online Reviews

Trust is your business’s biggest asset today. With the ability to easily publish reviews of businesses, products, and services, customer satisfaction …

Automotive Website Providers are Destroying Dealerships Across the Country

Automotive Website Providers are Destroying Dealerships Across the Country

  Dealers, there’s something fishy going on with the major automotive website providers. Problems that affect search results are popping up left and r…

Urgent! Secure Your Google Places Now

Urgent! Secure Your Google Places Now

 Today's post is less about educating, and more about being a digital marketing public service announcement. You need to log in to you…

Google Brings Big Video Results to Search

Google Brings Big Video Results to Search

Google is always changing, we say that darn near every day on this blog. The thing is, usually those changes are so small, or so buried on the backend of…

20 Trends for 2014

20 Trends for 2014

When I was a younger man I used to dismiss statistics in the marketing world. It’s easy to have an arrogance when you are young, isn’t i…

Keeping Old Sites Fresh

Keeping Old Sites Fresh

  A lot of people wonder how long it takes to get a new site indexed and ranked, but people do not often consider the flip side. Namely, how do you…

2014 SEO Industry Survey

2014 SEO Industry Survey

Do you love search engine optimization? How about data? Maybe even surveys? If you answered yes to any of these questions, then you are in luck. This wee…

Google Buys DeepMind

Google Buys DeepMind

    Sometimes it feels like Google is omnipotent, doesn’t it? With their huge percentage of the search engine share, they ARE…

Clever Ajax Social Marketing

Clever Ajax Social Marketing

  When you think social media genius, what’s the first brand that comes to mind? A lot of people praise Taco Bell for their snarky Twitt…

3 New Pinterest Updates

3 New Pinterest Updates

Guess who is already back in the headlines making waves in the social media marketing world? It’s Pinterest! (You don’t get any credit i…

Facebook Adds Trending Section

Facebook Adds Trending Section

Facebook is on the bleeding edge, the hippest of the hip and the newest of the new, that's why this week they decided to officially roll out a new fe…

Google Fighting Bad Ads

Google Fighting Bad Ads

  Google is constantly battling back the tide of shoddy ads and outright scams being posted as ads on their network every hour of every day. Accord…

ComScores for December 2013

ComScores for December 2013

 We’re halfway through the month so you know what means, the ComScore data for the previous month is finally available! What search engin…

3 Reasons Why You Should Fire Your Website Provider Today

3 Reasons Why You Should Fire Your Website Provider Today

Original Article by Timothy Martell on Wikimotive's blog. I'm writing today because a serious fraud is being perpetrated on virtually all car deal…

5 Bold Digital Marketing Predictions for 2014 (Using the Doritos Locos Tacos Boldness Index)

5 Bold Digital Marketing Predictions for 2014 (Using the Doritos Locos Tacos Boldness Index)

2014 is here, and I wanted to join in with the leagues of digital marketing writers offering their predictions for the new year. To give things…

Pinterest Grows Search

Pinterest Grows Search

  Pinterest has been growing in popularity month over month, but that hasn’t stopped them from expanding their product. Much like Facebook, t…

Eyes on Websites Infographic

Eyes on Websites Infographic

Have you ever thought about the way people might view your website? I’m not talking about how they’ll feel about it, but how they will physic…

EMDs: an Anecdotal Study

EMDs: an Anecdotal Study

If you’ve been paying attention to the world of search engine optimization this past year, you know that Google brought the hammer down o…

Yoast for SEO

Yoast for SEO

I've written before about the benefits of using a plugin to boost your SEO on Wordpress. It's simply a game changer as far as SEO is concerned. I…

Niche Authority Boost

Niche Authority Boost

There's an interesting development brewing in the world of SEO. Of course by this point you've heard about Authorship (that's with a cap…

Matt Cutts Wants to Break Spammers Spirits

Matt Cutts Wants to Break Spammers Spirits

All of us in the SEO industry have always had the feeling that Matt Cutts took offense to spam on a personal level. Sure, he always comes acros…

Infographic for On Page SEO

Infographic for On Page SEO

You hear search engine optimization being described as an iceberg sometimes, with the on page elements as the tip and then the rest of the busine…

SEO Repeat Offenders

SEO Repeat Offenders

At this point, everyone understands that Google will penalize sites that are using spammy techniques. If you're buying links, creating strange and un…

SEO by Goldilocks

SEO by Goldilocks

SEO is a game of increments. If you take any one technique to the extreme, you can ruin the effectiveness. Not just the effectiveness of that one techniq…

Google Updates PageRank

Google Updates PageRank

  It seemed that Google had all but given up on keeping PageRank up to date. In the past year, it had only been updated a single time, back in Febr…

(infographic) The Future of Linking

(infographic) The Future of Linking

Have you ever heard of Nostradamus? He’s a crazy guy who wrote a bunch of super vague poems and know he gets credit for predicting all kinds of maj…

Bing Moving to Not Provided

Bing Moving to Not Provided

There's been a lot of talk recently about the keyword (not provided) ordeal that has been increasingly plaguing users of Google Analytics. Pretty muc…

Top 4 Classic SEO Blunders

Top 4 Classic SEO Blunders

Today I want to share with you another list from the SEO GOAT, Matt Cutts. In a classic webmaster help video on Google's channel, he tackles a v…

100 Link Limit Penalty Removed!

100 Link Limit Penalty Removed!

It’s here, it’s finally here! After years of waiting, counting each and every link like a search engine optimizationteetotaler, the chains…

Conversions and Site Speed

Conversions and Site Speed

  We’ve talked about site speed is an important factor in SEO, and we’re going to reiterate it now. Are you ready? SITE SPEED IS I…

New LinkedIn Feature!

New LinkedIn Feature!

  LinkedIn has been in a strange position for awhile now. They're trying to be the Facebook of the professional world, but they've been con…

YouTube Comments Gone Wild

YouTube Comments Gone Wild

  It’s Monday morning, do you know where your mother is? If you’ve spent any time on YouTube before November, you’ve probably he…

Add Your Blog to Alltop

Add Your Blog to Alltop

Have you ever thought about submitting your blog to Alltop? If you're doing SEO right, you have a blog, and more exposure for said blog can only e…

SEO and Responsive Design

SEO and Responsive Design

Mobile is huge, we’ve talked about that a lot recently, but optimizing your site for mobile can be a correspondingly huge amount of work. You have …

What is the Best Position for PPC?

What is the Best Position for PPC?

When it comes to paid search, you expect the results to behave much like organic: the top ranking gets the most clicks. It turns out though, that it does…

SEO: Old vs New

SEO: Old vs New

Is newer always better? It’s a question that has been debated since the first new thing was released over the first old thing, but we’ve neve…

It's National Novel Writing Month!

It's National Novel Writing Month!

They say that everyone has a book somewhere inside them, and no, they aren't talking about crazy nights at the library with your frat. A better way t…

Matt Cutts at PubCon

Matt Cutts at PubCon

  If you read this blog, than you know the name Matt Cutts. In fact, if you’re involved with SEO in any capacity, you should know the name Ma…

Capitalize on Events for SEO

Capitalize on Events for SEO

In this age of harsh Google penalties on fluff content, people are looking for increasingly exciting ways to generate real, quality content. For a lot of…

Some Free SEO Tools

Some Free SEO Tools

successful SEO is largely based around collecting and collating data. Sure, there’s the content creation aspects of the field, but none of that wou…

Will Facebook Buy Snapchat?

Will Facebook Buy Snapchat?

  Remember when Facebook was on the cutting edge of social media, drawing in all of the kids and generally just being the cool place to be? You sho…

Novel Advice for Copywriting Today

Novel Advice for Copywriting Today

Once upon a time, writers were a rare breed, seldom seen by the world at large. They sat in their basements, scribbling mad words by candlelight and mutt…

Teens Leaving Facebook?

Teens Leaving Facebook?

Facebook has long been considered the dominant marketing platform as far as social media is concerned, but is that still true? Sure, the numbers are stil…

Facebook and Google Together?

Facebook and Google Together?

We’ve waited for a long time, but it’s finally here: the meeting of the digital giants. Until now, these two juggernauts have maneuvered arou…

Strong or Bold Tags for SEO?

Strong or Bold Tags for SEO?

Matt Cutts is back again with another one of his block rocking beats. The Webmaster Help videos that Matt Cutts puts out may not be the most glamorous pi…

The Ten Commandments of SEO

The Ten Commandments of SEO

SEO isn’t a religion, but it’s definitely pretty close. You have to dedicate yourself to it to succeed, you have leaders and idols, and you h…

Should You Allow Comments?

Should You Allow Comments?

Comments on blogs are a strange beast. On the one hand, comments mean your blog is sparking a conversation, which is one of the major goals of most blogs…

How to Guest Blog Google's Way

How to Guest Blog Google's Way

  People are quite sure how to feel about guest blogging. Some people swear by it, claiming it’s the only new way tobuild links that have val…

Facebook Changes Teen Access (for Marketing!)

Facebook Changes Teen Access (for Marketing!)

Facebook has never been all that mature, but you could at least be sure you weren’t going to run into any little kids that you didn’t have at…

Marketing with Fiverr

Marketing with Fiverr

  So, today we're going to talk about Fiverr. Recently, I've been seeing a lot of articles popping up that list different ways to build lin…

The Major SEO Players

The Major SEO Players

The SEO industry is a strange one. It's extremely niche when you get really into it, and like any super focused niche, strange celebrities begin to em…

4 Great Methods to Promote Your New Blog

4 Great Methods to Promote Your New Blog

So you've just created a new blog. It's an exciting feeling isn't it? To me, a new blog looks like opportunity. You have the ability to reach…

STAY CALM! SEO ISN'T DEAD!

STAY CALM! SEO ISN'T DEAD!

RUN! THE SEO SKY IS FALLING! ROLL UP THE SIDEWALKS! SEO'S FIND A NEW PROFESSION! DOOM! GLOOM! BLAH! If you've been following the digital marketing…

Splash Screens

Splash Screens

When it comes to marketing, usually making a splash is the goal. You want to run a campaign that will have such a large area of effect, people will be fee…

Employee Engagement on Facebook

Employee Engagement on Facebook

Facebook engagement is an important part of marketing. The debate about whether or not it has a positive effect on SEO is ongoing, but what we know for…

Advice for Creative Beginners in Any Field

Advice for Creative Beginners in Any Field

Here at Wikimotive, we have a backlog of content that goes back years. We have multiple ebooks and podcasts and infographics, and we have material publis…

Do you want your sales people to sell?

Do you want your sales people to sell?

Take a moment. Think about why we do what we do. Dealers? GM's? GSM's? SM's? Some of us have been around the block. Others are new to the game,…

How SEO is Ruining Car Dealer Websites

How SEO is Ruining Car Dealer Websites

    SEO is ruining car dealer's websites.    Its an awkward thing to write as the president of an SEO company that serves car dealers. Inherent…

Google Says Google+ Doesn't Affect Rankings

Google Says Google+ Doesn't Affect Rankings

Does Google+ influence search rankings to any noticeable degree? It's one of the most hotly debated issues in all of search engine optimization and di…

SEO Spam Technique for 2013

SEO Spam Technique for 2013

  Is there anything better than a nice breakfast of crispy hot spam? Oh...what's that you say? Pretty much anything? Well, guess what buttercup..…

Digital Marketing Answers for Your Questions

Digital Marketing Answers for Your Questions

Here at Wikimotive, we get questions in the mail every day looking for advice. We want to help everyone, and we gladly do it free of charge, but we know t…

Facebook's New Marketing Info Hub

Facebook's New Marketing Info Hub

Over the course of this last year, Facebook has proven itself to be a viable advertising platform. They've increased the total adspace on users' f…

Citing Sources in Your Blog for SEO and Google

Citing Sources in Your Blog for SEO and Google

When it comes to citing sources in your web content, there has always been a few different schools of thought. Some people meticulously cite every quote a…

Anchor Text Alternatives for 2013

Anchor Text Alternatives for 2013

What kind of anchor text are you using for your SEO? I was surprised to learn recently that many people are still using only exact match anchor text as p…

Google's New Local Carousel Feature

Google's New Local Carousel Feature

 Google has been testing what they call their "Local Carousel" for the past couple months, and today it is officially going live. It's t…

Business Blogging Common Mistakes - Free Ebook!

Business Blogging Common Mistakes - Free Ebook!

Blogging is the engine that drives your digital marketing activities. It is the content generation that bolsters your SEO, the posts you share to your soc…

New Digital Marketing Facebook Page

New Digital Marketing Facebook Page

Short post today! We wanted to let you all know that we are completely rebuilding our Facebook presence from the ground up. We're actually moving away…

Try Blogging Longhand

Try Blogging Longhand

All too often when we sit at the computer, we aren't writing, we're typing. It's a subtle distinction but it's an important one. Do you ev…

Slidesharing Your Content!

Slidesharing Your Content!

Content is the SEO method of choice in 2013. Spam and content spinning are way, way out, and original content that has value to the reader is in. It's…

Free Ebook on SEO Techniques That Have Turned Toxic

Free Ebook on SEO Techniques That Have Turned Toxic

SEO is one of the fasting moving fields there is, and you need to be willing and able to adapt just as quickly. Sure, it can be painful to abandon techni…

Bing adds Pinterest Button to Search Results

Bing adds Pinterest Button to Search Results

Social media and search are again colliding, and for once, the news isn't about Google and Facebook. No, today's news is about the little brothers…

Good SEO and Great SEO...What's the difference?

Good SEO and Great SEO...What's the difference?

Let's forget for a moment that the overwhelming majority of SEO companies the average small business owner will encounter provide a service of no value…

Pagination and Domination

Pagination and Domination

Over the past couple years, the pagination of content has become a popular tactic. For those of you who don't keep up with asinine marketing terms, p…

Adam Orth Of Microsoft Fails on Twitter

Adam Orth Of Microsoft Fails on Twitter

Adam Orth is one of the creative directors at Microsoft studios. He's not the top of the chain, but he IS important, and he should be aware that his …

Reddit and Writing Advice

Reddit and Writing Advice

In a world where content is next to cleanliness (and cleanliness is in fairly close proximity to godliness) it's fallen on a lot of digital marketers …

Human Rights Campaign Facebook Success

Human Rights Campaign Facebook Success

Remember the Human Rights Campaign's pink equal sign that we wrote about last week? Well, it's died down a little, but it's still going pretty…

Be a Celebrity! Claim Your Blog!

Be a Celebrity! Claim Your Blog!

Do you know who the author of your blog is? Well, it's mostly likely  you (or a team of handsome ghostwriters cleverly disguised as you), and if …

Google - The God of Thunder

Google - The God of Thunder

Thor is a god, specifically, he's the thunder god, super specifically, he's the Norse god of thunder, storms, and beating the pulp out of things w…

New FTC Twitter Advertising Guidelines

New FTC Twitter Advertising Guidelines

The Federal Trade Commission (FTC) has released their newest .com disclosure guidelines, the first new release since the year 2000. It takes them a long, …

Pinterest Has New Analytics

Pinterest Has New Analytics

Successful marketing requires the ability to track and analyze and deduce, it's what makes the industry exciting. Businesses are always clamoring for m…

The Myth of Going Viral

The Myth of Going Viral

Are you looking to go viral today? Do you want the magic formula, the secret spell, that alchemical reaction that will transform your tired old content i…

Google's Examples of Spam

Google's Examples of Spam

Everyone knows you shouldn't have a spammy site, but just what the heck does "spammy" even mean? We know Google doesn't like it, but it…

Social Media and SEO eBooks Free!

Social Media and SEO eBooks Free!

We always loved reading free eBooks when we were learning the trade, and this year we made it a point to start releasing our own. We did the research, pu…

Google Changing Snippet Descriptions

Google Changing Snippet Descriptions

Are you familiar with Google snippets? Basically, they are the chunk of information you see under the title of search results. They usually include the U…

Infographic - Long Tail SEO

Infographic - Long Tail SEO

Long tail keywords are becoming a very integral part of small business SEO. Essentially, long tail keywords are longer (duh!) and more specific keyw…

Pinterest Ranking Above Google+?

Pinterest Ranking Above Google+?

Everyone acknowledges that Pinterest is one of the fastest growing social media sites, but just how relevant it is still seems to be up in the air. Accor…

Webmaster Messages Stats for Google

Webmaster Messages Stats for Google

You know who just won't stop bothering Webmasters? Google. Those guys are always updating things and sending out alerts. In fact, the sultans of search…

Google Using Locations to Track Spam

Google Using Locations to Track Spam

Google's newest patent will prove to be both beneficial and terrifying to users, which is just about par for the course for the search engine juggerna…

Kill Your Darlings and Other Blogging Advice

Kill Your Darlings and Other Blogging Advice

Blogging is the new writing medium for the masses. Some people lament the fact that anyone can go about publishing content for the world to see, but tho…

Super Bowl Mobile Use Lessons

Super Bowl Mobile Use Lessons

There are many lessons we can take from this Super Bowl this year. Important, crucial information like Beyonce has still got it, always pay your electricit…

You're Nobody Until Somebody Ranks You!

You're Nobody Until Somebody Ranks You!

We know everyone in this community loves Business SEO. We work at it all day, poring over analytics data and tweaking this or that to stay in Google&#…

Stumbling Can Help You Succeed

Stumbling Can Help You Succeed

Stumbleupon is one of the most interesting social media sites around, and by interesting, I mean it is a complete and total time-sink. Essentially, it'…

Google+ More Popular Than Twitter?

Google+ More Popular Than Twitter?

For years, the social media landscape has remained largely unchanged. Sure, you have things like Pinterest and Instagram popping up, but the big things for…

Bing Ads May Be on Facebook Search?

Bing Ads May Be on Facebook Search?

Currently, the biggest problem with using Bing for SEM and Business SEO is the lack of search volume. Sure, they came in with roughly 20 percent of th…

An Infographic on Facebook Marketing Numbers

An Infographic on Facebook Marketing Numbers

How many of you have tried out the paid Facebook ads? Whether you’re looking to grow your audience, promote your posts, or just spread your brand awa…

Keeping Content Close to your Kingdom

Keeping Content Close to your Kingdom

​We’ve been writing a lot about writing lately, and for a good reason. In the brave new world of content-first SEO, the ability to reliably and eff…

Blogging The Human Way!

Blogging The Human Way!

​We talk a lot about the importance of a blog. As Google's updates progress, the old adage "content is king" is becoming ever more true. It…

Three Small SEO Problems (That You Can Fix Today)

Three Small SEO Problems (That You Can Fix Today)

​We’ve covered a lot of the bigger issues surrounding social media marketing and Business SEO, but it’s not always the bigger things tha…

Facebook's New Search Tool

Facebook's New Search Tool

​When it comes to Marketing with Twitter and Facebook, nothing is more important than the knowledge of how users interact with those services. Twitt…

Rudiements of Pinterest Marketing

Rudiements of Pinterest Marketing

​We haven’t talked about Pinterest on the blog for awhile, so we wanted to revisit the budding social network. Recently they’ve made some pre…

Quick Look at the New Myspace

Quick Look at the New Myspace

  The new MySpace is in the testing phases as we speak. People are exploring in the wilderness of Beta-version social media, but are they liking w…

To Instagram or Not?

To Instagram or Not?

Is your business on Instagram yet? We aren’t going to say it’s a must, but it’s a pretty simple thing that can add some value to your b…

Watermarketing

Watermarketing

They say a picture is worth a thousand words. I don’t know how they came up with that number, but the sentiment behind it hits home for me. As a pr…

Quotes Don't Have To Be Duplicate Content!

Quotes Don't Have To Be Duplicate Content!

  Recent Google updates have made duplicate content a bigger problem than ever before. Sites that were doing well were suddenly struck down as the…

Wikimotive: Red Bull Case Study

Wikimotive: Red Bull Case Study

  Marketing with Twitter and Facebook should be less about selling a product, and more about selling your brand. Some companies don’t u…

Resolutions for 2013!

Resolutions for 2013!

  Annnnd we’re back! I hope everyone had a very merry Christmas, a happy Chanukah, and/or a pleasant other seasonal holiday. Now that we&rsq…

The World Is Still Here, So What's Next?

The World Is Still Here, So What's Next?

Like Y2K and Twilight: Breaking Dawn before it, the Mayan Apocalypse has thus far failed to bring about the end of the world. The solar flares didn&rsquo…

Foursquare Struggles To Maintain Market

Foursquare Struggles To Maintain Market

  In light of recent developments, it seems that local Marketing Using Facebook is only going to keep gaining significance, so how can o…

Hey, How Much Does a Hipster Weigh?

Hey, How Much Does a Hipster Weigh?

  The answer, of course, is an Instagram. Listen, I’m not going to tell you that’s a great joke, simply a relevant one, because the so…

New Post

New Post

Facebook just keeps expanding their influence. This week, they have added a powerful new feature to their mobile version for both iOS and droid, changing…

Will Communities Save Google+

Will Communities Save Google+

  Google has been trying to push Google+ since its inception, but they’ve had a hard time gaining any ground on the vast majority of busines…

3 Tips For Social Media Overload

3 Tips For Social Media Overload

  There’s a problem I have been seeing a lot lately among businesses who are late to adopting social media. They are excited, just raring to…

The Art of Getting Retweets (INFOGRAPHIC)

The Art of Getting Retweets (INFOGRAPHIC)

  Tweeting is important for automotive marketing, but doing so in a way that gets you Retweeted is just as important. Retweeting boosts your …

Wikimotive's New eBook: Optimizing for Conversion

Wikimotive's New eBook: Optimizing for Conversion

  Most businesses understand the benefits of search engine optimization, but they waste all that hard SEO work by not having decent landing p…

Google Fails Raven Tools Rank Checking

Google Fails Raven Tools Rank Checking

  We all know that Google is a powerhouse, but in the past they have been a fairly reasonable one. For all the brawn they possess, they let people…

Pinterest Chops Fakes

Pinterest Chops Fakes

    Pinterest is doing a lot right. They know they aren’t the first social network on the block and they aren’t trying to prete…

Social Media Sites Continue to Grow

Social Media Sites Continue to Grow

  Social media is here to stay, and according to the latest study released by the Nielsen group, it hasn’t even finished growing yet. What d…

Interesting New AdSense Update

Interesting New AdSense Update

    Google is the best there is at what they do, and it’s because they never become complacent. Even when a program is working, they …

Stuff You May Have Missed: Pinterest Business Accounts

Stuff You May Have Missed: Pinterest Business Accounts

  Pinterest is experiencing rapid growth, both among casual users and marketers. In the past month, Pinterest has started to embrace businesses th…

Incentive Targeting and Google

Incentive Targeting and Google

  Google is full of surprises. This week, they went out and acquired the company Incentive Targeting. What will this mean for your search eng…

Facebook Publishes a Guide For Dealership Success

Facebook Publishes a Guide For Dealership Success

  Facebook is pushing hard to extend their influence, and now they are beginning to drill down to a more granular level with their business suppor…

Setting Your Username on Facebook

Setting Your Username on Facebook

  A Facebook username is essentially your domain name on Facebook. For instance, ours is Facebook.com/Wikimotive. Much like your actual website do…

Boost Your Social Media With Help From Your Employees

Boost Your Social Media With Help From Your Employees

  Small businesses, especially ones that operate locally or regionally, need to be on social media. I don’t think anyone disputes this anymo…

Pay Per Click and Your Brand

Pay Per Click and Your Brand

  Most companies are paying to rank for some keywords, but many ignore their own brand name when setting up their pay per click (PPC) system. On t…

Facebook IP Rights and You

Facebook IP Rights and You

  There is a privacy notice that seems to surface from time to time on Facebook, usually when a new security update is rolled-out.  I’v…

Google Co-occurrence Review

Google Co-occurrence Review

  If you listen to the SEO experts, then you know that the industry is ALWAYS about to experience a significant shift. Usually this is just a…

Facebook Rage Inspired By Lindsey Stone Arlington National Cemetary Photo

Facebook Rage Inspired By Lindsey Stone Arlington National Cemetary Photo

Over the last couple of days, a major controversy has been brewing regarding a specific Facebook post made by a woman by the name of Lindsey Stone, and t…

New Guidelines For Bing

New Guidelines For Bing

  Bing remains slightly inscrutable to many people. Due to Google’s overwhelming domination in the search engine market, Bing is often forgo…

What to watch out for when scheduling social media

What to watch out for when scheduling social media

  Recently I wrote about scheduling your posts across blogs and social media. I maintain that you SHOULD still schedule if you are able,…

Image SEO Review

Image SEO Review

  It’s common to spend so much time trying to get pages to rank that we overlook the images we use on said pages. Sometimes, it’s just…

Paying For Viral

Paying For Viral

  The value of having one of your videos go viral is hard to measure accurately but there’s no doubt it’s a huge boon for your brand. …

SEO and Groupon

SEO and Groupon

Sometimes great SEO techniques aren’t invented, they are discovered accidentally. In that vein, today I want to take a look at a new linkbuilding t…

Foursquare Expands Facebook Presence

Foursquare Expands Facebook Presence

Foursquare has quietly been making moves that will have a major impact on local businesses and local internet marketing. The service is already used to c…

Facebook Wi-Fi Changes How Businesses Connect

Facebook Wi-Fi Changes How Businesses Connect

Facebook is aggressively pursuing its goal of being completely ubiquitous. Every time it seems that they have started to plateau, they find a new spire t…

Are You Considering Using a Ghostwriter For Your Blog

Are You Considering Using a Ghostwriter For Your Blog

Itʼs pretty much a universally known fact in the industry that blogging is a vital part of any search engine optimization strategy. Everyone understands…

Romney and Negative Matching

Romney and Negative Matching

Well, it looks like Mitt Romney wasn’t able to knock out the incumbent Barack Obama. Whether this news makes you celebrate or despair, there are le…

SilkRoad On Social Media and The Workplace

SilkRoad On Social Media and The Workplace

How does your company handle the social media accounts of employees? In the past, it wasn’t really an issue, but every day it becomes more of a pro…

Should You Automate Your Social Media?

Should You Automate Your Social Media?

People often times ask if they should schedule their social content posting when marketing with Twitter and Facebook. The short answer is yes, you should…

Being Cautious With Google's Disavow Tool

Being Cautious With Google's Disavow Tool

No matter how hard you try you can’t control who is going to link to your website. Every site out there is going to have a few unsavory links that …

Joking About Sandy, is there such a thing as bad publicity?

Joking About Sandy, is there such a thing as bad publicity?

There’s something to be said for getting in on a trend when it’s hot, social media marketing at it’s core is all about trends. When tha…

Twitter Is Working On Making Engagement "Lighter Weight"

Twitter Is Working On Making Engagement "Lighter Weight"

Twitter is planning to get rid of their favorite button in favor of something a little more Facebook-y. They want to actually add a tool similar to Faceb…

The Wonderful World Of Sub Reddits

The Wonderful World Of Sub Reddits

You’ve probably heard of Reddit.com. It’s a social news website where users can submit links. These links are voted on, either up or down, so…

Thomas Cook and the Weekend In France

Thomas Cook and the Weekend In France

Social media marketing presents us with opportunities every day, we just need to be cognizant of them. Something simple can become a major boon, and some…

Diagnosing Your SEO Problem The Right Way

Diagnosing Your SEO Problem The Right Way

I’m often getting request from clients to take a look at specific area of their website, where for some reason they may not be getting as much traf…

Social Link Building Ebook From Wikimotive

Social Link Building Ebook From Wikimotive

Most businesses understand the benefits of search engine optimization, but many miss out on easy opportunities. Building backlinks is common, but social …

SEMPO Urges FTC To Change SEM Regulations

SEMPO Urges FTC To Change SEM Regulations

Google has been taking a lot of heat lately for some alleged shady business practices. We told you last week about the FTC's plan to file an anti-tru…

Romney's "Binders Full Of Women" Comment Goes Viral

Romney's "Binders Full Of Women" Comment Goes Viral

Did you catch the presidential debate this week? It was of the more intense events from any recent election. The candidates appeared as though they might…

Think You're Ready To Handle SEO In House?

Think You're Ready To Handle SEO In House?

These days a lot of businesses are trying to decide if they should handle their own SEO or hire a company to do it for them. In today’s economy eve…

The Disavow Links Tool

The Disavow Links Tool

We all want to manage our online presence, especially when it comes to search engine optimization. Unfortunately, due to the very nature of backlinks, it…

Google Could Be Facing An Anti-Trust Lawsuit

Google Could Be Facing An Anti-Trust Lawsuit

The United States FTC is looking into the possibility of pursuing an anti-trust case against search engine giant Google. Sources close to the FTC say tha…

7 Tips To Spam-Free Email Marketing

7 Tips To Spam-Free Email Marketing

If your company does a lot of mass emailing as part of your automotive internet marketing strategy, it’s important that you’re careful not to…

New Update For Google Page Layout Algorithm

New Update For Google Page Layout Algorithm

Google’s Matt Cutts just recently announced an update for the Page Layout algorithm, which originally came out in January. This algorithm is design…

Twitter Tips For Local Marketing An eBook

Twitter Tips For Local Marketing An eBook

  If you’re a local or regional business looking to advertise on the cheap, you probably use social media. Most everyone is on Facebook…

Your Business Should Be On Google+ Local

Your Business Should Be On Google+ Local

Although recently we have decided to focus our social media marketing efforts away from Google+ they do still have some valuable things to offer. Google+…

Facebook Likes Don't Tell The Whole Story: Finding New Metrics

Facebook Likes Don't Tell The Whole Story: Finding New Metrics

When it comes to Marketing using Facebook, are you focusing on quality or quantity? It’s easy to fall into a rut when you’re posting daily, b…

Facebook Now Has A Billion Monthly Active Users

Facebook Now Has A Billion Monthly Active Users

Facebook has hit another incredible milestone yesterday; the social network now has over a billion active monthly users. Did you read that right? That&rs…

What Is The True Impact Of Social Media On SEO?

What Is The True Impact Of Social Media On SEO?

I think everyone can agree, at this point, that social media activity has a serious and measurable impact on search engine results. Search engines may us…

Google Nerfs Exact Match Domains

Google Nerfs Exact Match Domains

How have you been optimizing your site for Google? If you’re still ranking well after this year’s barrage of updates, you must be doing somet…

Almost 9 of 10 Businesses Say Social Media Helps; Could It Be Higher?

Almost 9 of 10 Businesses Say Social Media Helps; Could It Be Higher?

Nearly 9 out of 10 small business owners are saying that social media has been helpful to their business. There are even more impressive stats in the sam…

Case Study: Taco Bell

Case Study: Taco Bell

It’s time for another Wikimotive Case Study. You may remember the last one we did on ThinkGeek.com. This time we want to talk about a fast food jug…

U.S. Gov Gets A New Search Engine

U.S. Gov Gets A New Search Engine

Everyone wants a more powerful search engine, and that includes the United States Government. As anyone who watched School House Rock knows, our law-maki…

Facebook Making Waves With Cross Domain Ad Network

Facebook Making Waves With Cross Domain Ad Network

Recently Facebook has made an announcement that they have begun developing and testing a mobile ad network. Interestingly they aren’t doing just an…

Timberlake Bringing Myspace Back! (also, sexy)

Timberlake Bringing Myspace Back! (also, sexy)

Facebook has become so entrenched as the social media leader, it’s difficult to imagine any new threats emerging…but what about old threats?…

Nail Down Every Level Of The Funnel With A Solid Retargeting Campaign

Nail Down Every Level Of The Funnel With A Solid Retargeting Campaign

Retargeting is the newest toy in the toy chest for digital marketing companies. The perceived ROI it brings is making it very popular and the trend has g…

iOS6 Finally Gets Around To Facebook Integration

iOS6 Finally Gets Around To Facebook Integration

Facebook and Apple are two of the most influential companies on the internet today, but they’ve never really worked well together. The fault falls …

Gerber Going Viral

Gerber Going Viral

Running contests on social media is a risky proposition. It has to be just the right idea, and it has to be handled just the right way. Today, I want to …

AdWords New Shared Budget Feature

AdWords New Shared Budget Feature

Google just rolled out a new feature in their AdWords service: the shared budget. Basically, it’s exactly what you would think it is. It lets you c…

Another Fun Trick For Google

Another Fun Trick For Google

Have you heard the theory that no one is more than six degrees of separation away from Kevin Bacon? Well, itʼs a pretty decent party game (if youʼre at…

The Colters and Clay Nissan Update

The Colters and Clay Nissan Update

On August tenth of 2012, we wrote about the movement to Boycott Clay Nissan (you can read that article here.) As a quick refresher, a woman–named J…

Using New Google Analytics Custom Dashboard With Wordpress

Using New Google Analytics Custom Dashboard With Wordpress

One of the best parts of the new Google Analytics is the custom dashboards. This is something you should definitely start using to properly measure your …

Google+ Sucks SO We're Ditching Our Service

Google+ Sucks SO We're Ditching Our Service

Recently, I called out a couple of vendors for selling a sub par product. I thought about it and decided that if my own services can’t stand up to …

Getting Over Blogger's Block

Getting Over Blogger's Block

Blogging can be tough, especially when your marketing strategy has you posting every day. When you’re blogging for business posting everyday can be…

Facebook Ending Fake Likes

Facebook Ending Fake Likes

Have you ever looked at your Facebook page and wondered how many of your Likes were just worthless? With fake accounts and other padding running rampant,…

Google To Charge For Vanity URLs

Google To Charge For Vanity URLs

Earlier this month, Google (specifically Google+) started rolling out vanity URLs. Before the vanity URL, you were identified by a long numeric string, n…

Mitt Romney and Twitter

Mitt Romney and Twitter

Itʼs official: Twitter is THE place for advertisers of every shape and size. Weʼve long suspected itʼs true and last nightʼs Republican National Conv…

Blogging And Social Media Should Go Hand In Hand

Blogging And Social Media Should Go Hand In Hand

Blogging is about a lot of things, producing good content, building trust with your target market, driving traffic back to your website, adding value to …

Blogging: Your Intenet Marketing Hub

Blogging: Your Intenet Marketing Hub

If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well ex…

Pinterest and Instagram Growing Exponentially

Pinterest and Instagram Growing Exponentially

Pinterest and Instagram, the two new kids on the block. They are niche social networks each catering to a specific gap in the market and each are growing…

How To Find An SEO Company

How To Find An SEO Company

Here at Wikimotive, we love educated customers. Thatʼs why we put together this list, laying out the top five questions a business should ask any prospe…

New Pay-Per-Click On Facebook!

New Pay-Per-Click On Facebook!

Facebook is undeniably one of the most influential companies on the internet; they dominate the social media landscape and cause web-wide rage with even …

Panda and Penguin Tweaked To Devalue Unnatural Content Even Further

Panda and Penguin Tweaked To Devalue Unnatural Content Even Further

Google announced this week that they would be making further adjustments to their algorithms, specifically with the Penguin and Panda parts of it. If you…

Wikimotive's New eBook Internal Linking

Wikimotive's New eBook Internal Linking

If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of internal links. Simply put, they’re li…

Use Site Search To Boost Your Conversion Rate

Use Site Search To Boost Your Conversion Rate

One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conv…

Timeline and Your Business

Timeline and Your Business

Facebook has rapidly become one of the biggest players in the SEO field. Weʼve given you tips on how to make social network marketing work for you in th…

Google Rolls Out New Vanity URLs

Google Rolls Out New Vanity URLs

Recently Google started offering vanity URLs for Google Plus. The announcement stated that the vanity URLs will start being rolled out with a few verifie…

Wikimotive's Guide To Landing Pages

Wikimotive's Guide To Landing Pages

If youʼre involved in your companyʼs internet marketing, then youʼve probably heard the term, “landing pages”. A landing page, or a lead c…

New Service Identifies Fake Twitter Followers

New Service Identifies Fake Twitter Followers

The purchasing of Twitter followers has become an extremely popular trend. It offers the instant gratification that many people and businesses crave. Whe…

Social Media As An SEO Tool

Social Media As An SEO Tool

As we have mentioned before, social media is not just a good way to keep in touch with your customers it’s now crucial to your SEO as well. But jus…

Pinterest Does Away With Invites

Pinterest Does Away With Invites

Pinterest has generally been ignored by the advertising world at large, but the site is making big moves to assert its relevancy. As of last week, the so…

The Boycott Clay Nissan Movement

The Boycott Clay Nissan Movement

Social media represents a new dawn for the marketing industry. The level of interaction it enables between business and consumer is nothing short of revo…

Google+ Photo Guidelines For Local Pages

Google+ Photo Guidelines For Local Pages

Google recently released guidelines for their Google+ Local Pages, outlining what you can and can’t do with the main picture on your Local page. It…

How To Use Pinterest As A Marketing Tool

How To Use Pinterest As A Marketing Tool

If youʼre active on social media (and you better be), than recently you may have seen people on your social networks talk about Pinterest. The site is g…

Facebook Releases Update For More Advanced Post Targeting Option

Facebook Releases Update For More Advanced Post Targeting Option

General consensus in advertising today is usually that the most effective advertising is specifically targeted to a narrow field of people that you want …

Man Dresses In Goat Costume, Dances With Herd!

Man Dresses In Goat Costume, Dances With Herd!

Listen, sorry about the headline, that’s not actually what this is about (though it is a true story)…but it proves a point: people can&rsquo…

Google Buys Wildfire

Google Buys Wildfire

Social media is a broad term that covers a lot of sites on the web these days. Its a term that has a lot of connotation attached to it, and recently, com…

The New Digg Isn't Digg Worthy

The New Digg Isn't Digg Worthy

Digg has been trying to make a comeback recently and even went so far as to completely redesign their site in the hopes that they can climb back towards …

The social Media Spellbook

The social Media Spellbook

Are you interested in revving up your social media presence? Are you falling flat on Facebook, tanking on Twitter, and blogging for an audience of one? C…

Get You New Site To The Top Of Google

Get You New Site To The Top Of Google

Websites that have been established for a while always have the advantage over a new website when it comes to ranking with Google. Google tends to trust …

Dunkin Donuts: A Case Study

Dunkin Donuts: A Case Study

As marketers, weʼre always looking for the hottest new thing to get our brand in front of people. For ages, we had signage and print ads, then we progre…

Makeing Sense Of Facebook Insights

Makeing Sense Of Facebook Insights

Facebook has had their analytics tool called, Facebook Insights, for a while now, and since its conception it has grown more and more complex. Insights a…

There’s A New Leader In The SEO Game!

There’s A New Leader In The SEO Game!

SEO is a like a clock, always shifting, and kept true by machinery fathomless to the general population. Even people who make a living learning these int…

What works and why? ThinkGeek.com

What works and why? ThinkGeek.com

As marketers, we need to allow ourselves to be both leaders and followers. It’s important to innovate and move forward, if you’re alwa…

Targeted Advertising Now Available On Twitter

Targeted Advertising Now Available On Twitter

Twitter has really blossomed as a powerful tool for digital marketing. With one of the largest and most active communities in all of social media, there …

Make Your Content Work For You Not The Other Way Around

Make Your Content Work For You Not The Other Way Around

In any good automotive SEO campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be…

Social Media's Dangerous Duality

Social Media's Dangerous Duality

It’s a powerful tool, one that can truly further your business and bring in customers, but it can hurt you just as quickly. Like any tool, in and o…

Google Finally Makes The Switch To Analytics v5 Manditory

Google Finally Makes The Switch To Analytics v5 Manditory

Can you believe that it’s been a year since Google announced the new Google Analytics? Before now you didn’t have to make the transition if y…

Your business on Wikipedia

Your business on Wikipedia

Wikipedia has become the go-to resource for an increasingly large number of people. According to Alexa, it is currently the sixth most visited website bo…

Social Media And The 2012 Summer Olympics

Social Media And The 2012 Summer Olympics

Social Media will be playing a large role in this years 2012 Summer Olympics. During the last Summer Olympics in 2008 most of the major social media site…

Search Engine Marketing, where should your money go?

Search Engine Marketing, where should your money go?

When it comes to your advertising dollar, you always want the most bang for your buck. Google has long been a favorite, dominating the market and practic…

Have You Run An SEO Audit On Your Site?

Have You Run An SEO Audit On Your Site?

How does your website look? Is it well designed, easy to navigate, populated with a ton of great content? Now how does it look on the inside rather than …

Listen To Google It Will Save You A Headache

Listen To Google It Will Save You A Headache

The business of Automotive SEO is constantly changing, sometimes it's all you can do to stay informed about recent changes, trends, and the most up t…

5 Tips For Better Facebook Management

5 Tips For Better Facebook Management

We have established the importance of having your business on Facebook, but once your account is set up, you’ve only just begun. Now that you have …

New Study Shows Just How Much Social Media Effects Search Results

New Study Shows Just How Much Social Media Effects Search Results

It's been known that for a while social media signals have been used by Google in their algorithms to determine search results. What was unclear w…

Top Tips For Tweets

Top Tips For Tweets

Twitter is becoming a vital part of many dealers social media marketing solution. The audience you can reach and the frequency with which you can reac…

Marketing On Google+ For Car Dealers

Marketing On Google+ For Car Dealers

Google+ is a little undesireable for car dealers because of the seeming lack of engagement there, and adoption is still very low even among those dealers…

Content Makes All The Difference With SEO

Content Makes All The Difference With SEO

Recently there have been a lot of articles popping up with titles like “comprehensive 18 point SEO checklist” or “Are you optimized …

Pro Tips On Local SEO Marketing

Pro Tips On Local SEO Marketing

When it comes to your company’s SEO, it’s always important to rank on the first page for all the terms relevant to your business. Sometime…

Car Dealers or Vendors: Who's Lazy?

Car Dealers or Vendors: Who's Lazy?

Not long ago I saw an article on DealerRefresh titled: “Dealership Employees Blogging in the Land of Unicorns and Rainbows." It’s a sill…

Understanding Social Media Marketing

Understanding Social Media Marketing

  Social Media Marketing: What is it? Most people think they know. But ask 10 people and you will probably get 10 different answers. You know it&r…

Dealer Strategy Finalist: Facebook Marketing

Dealer Strategy Finalist: Facebook Marketing

  Summarize your Strategy:   By using a total dealer online marketing strategy and incorporating Social Media as a central component to t…

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