For SEO companies, unlinked mentions can be extremely annoying, hindering SEO efforts in the process. But the fact is, whether completely intentional or editorial preference, many sites simply don’t link out a lot. It’s not that they have anything against you, they just don’t have your SEO in mind when mentioning your brand on a page, blog post, or news piece.

Also, most businesses that do PR generally don’t think about links while in that process, which leads to a lot of lost value and the need for dedicated linkbuilding.

In this quick tutorial, I’ll show you how anyone can check for unlinked brand mentions and how easy it is to turn them into links in less than 15 minutes.

Step 1: Checking for Unlinked Mentions

Checking for unlinked mentions is as easy as a Google search. Sifting through all of those results is for suckers, though. We need automation.

Note: If you subscribe to Moz Pro, Raven Tools, or any other SEO software, you may already have a tool at your disposal . Check to see if your chosen platform offers a similar tool.

Enter the RankTank Unlinked Mention Finder

RankTank’s Unlinked Mention Finder is a free tool that taps into Google and uses Google Docs to create a spreadsheet of results that show up for a specific query and allows you to check if that site links to your site or not.

To get started, open up the original document on Google Docs and immediately go to File > Make a Copy. Once opened under your control, edit rows 3 and 4 in column B to represent your site and the query you’d like to search. Here’s an example using Wikimotive:

Check Links to: wikimotive.com
Google query: “wikimotive” -site:wikimotive.com

By putting quotes around your brand name, you’re telling Google to only search for that specific word/words. And by adding “-site:wikimotive.com” to the end of the query, you’re telling Google that you don’t want results from Wikimotive’s website to show up in these results.

Once you’ve added your information in, the document will automatically start working to populate your spreadsheet. Depending on the size of the site, the results may take up a minute to display. At first, the “Link Back?” column will display all “No” (red) until it starts to discover links, which will then dispay “Yes” (green).

Step 2: Organize Your Targets and Gather Contact Information

Open up a separate tab with Moz’s Open Site Explorer and check any non-linking site that looks promising. (Alternatively, you can install the MozBar and simply open these links normally.)

You want to make sure you’re reaching out to quality sites for links, and checking domain authority is a big part of that. While any site with quality content is worth a link from, try to go after sites with a DA of 35 or higher at first.

To help keep track of our newly-acquired targets, we need to get organized.

Make a separate spreadsheet, add in the following columns:

• URL with Brand Mention
• Target Site Domain Authority
• Contact Name
• Contact Email
• Outreach Date
• Follow-Up Date
• Final Follow-Up Date

Once you’ve got your outreach spreadsheet organized, visit each site and try to get both a name and email address for someone who works on the target site. If it’s a news site, try reaching out to the writer who wrote the article you’re featured in or an editor. It’s important to try to find a real person, as unsolicited “Dear Editor” emails are often ignored by savvy, busy editors.

Add that contact information into your spreadsheet for each target and you’re ready to move on to the most important step: the outreach!

Step 3: Creating Your Outreach Template and Sending Them Off

The most important part of outreach is your pitch. It doesn’t matter how big or small your request is, it’s how you present it to your target that matters.

As a blogger who gets thousands of requests each year, I’ve learned from how others have successfully pitched me and how to apply that to the outreach we do on behalf of clients here at Wikimotive.

Do you want to know my biggest outreach secret? 

People love and respect honesty.

So when crafting your outreach template, be honest with your intentions. You’re reaching out because the link will help you, so be upfront and tell them that. Don’t try to make it seem like you’re doing them a favor in any way.

Here’s an example of an extremely simple, yet effective template I use:

That took me about a minute to initially write and 30 seconds to edit for each individual target. Yet I received a response from most of the sites I reached out to. They all weren’t receptive, but that’s linkbuilding.

There’s nothing special about this template, either. I didn’t think of any crazy reason they should link to me or try to trick them. I just asked for exactly what I wanted. Honest. Simple. Straight to the point.

I also made it very simple for them to complete this task for me. I let them know exactly what they’d need to know so that nothing got in their way. And that should be your goal for an outreach template.

Once you’ve sent out your first email, make sure you log that in your spreadsheet. Set the follow-up date for a week from that date and the final follow-up a week from that date. Stick to that schedule and don’t give up after the first set of emails.

Most of the time, a simple reminder is enough to get people’s attention. If you don’t hear back after the third email, it’s likely you never will. I’ve gotten upwards of 20 follow-up emails from people before, which leads them right into my spam folder. If you want to live to pitch another day, it’s best to learn when to give up and move on.

Conclusion

Outreach is really simple once you get over your fear of rejection. It’s a game, in which your losses will greatly outnumber your wins. But the wins are more than worth it. Happy Linkbuilding!

This post originally appeared on Wikimotive's blog on February 9, 2015 under the title "How to Turn Brand Mentions into Links in Less Than 15 Minutes." 

For SEO companies, unlinked mentions can be extremely annoying, hindering SEO efforts in the process. But the fact is, whether completely intentional or editorial preference, many sites simply don’t link out a lot. It’s not that they have anything against you, they just don’t have your SEO in mind when mentioning your brand on a page, blog post, or news piece.

Also, most businesses that do PR generally don’t think about links while in that process, which leads to a lot of lost value and the need for dedicated linkbuilding.

In this quick tutorial, I’ll show you how anyone can check for unlinked brand mentions and how easy it is to turn them into links in less than 15 minutes.

Step 1: Checking for Unlinked Mentions

Checking for unlinked mentions is as easy as a Google search. Sifting through all of those results is for suckers, though. We need automation.

Note: If you subscribe to Moz Pro, Raven Tools, or any other SEO software, you may already have a tool at your disposal . Check to see if your chosen platform offers a similar tool.

Enter the RankTank Unlinked Mention Finder

RankTank’s Unlinked Mention Finder is a free tool that taps into Google and uses Google Docs to create a spreadsheet of results that show up for a specific query and allows you to check if that site links to your site or not.

To get started, open up the original document on Google Docs and immediately go to File > Make a Copy. Once opened under your control, edit rows 3 and 4 in column B to represent your site and the query you’d like to search. Here’s an example using Wikimotive:

Check Links to: wikimotive.com
Google query: “wikimotive” -site:wikimotive.com

By putting quotes around your brand name, you’re telling Google to only search for that specific word/words. And by adding “-site:wikimotive.com” to the end of the query, you’re telling Google that you don’t want results from Wikimotive’s website to show up in these results.

Once you’ve added your information in, the document will automatically start working to populate your spreadsheet. Depending on the size of the site, the results may take up a minute to display. At first, the “Link Back?” column will display all “No” (red) until it starts to discover links, which will then dispay “Yes” (green).

Step 2: Organize Your Targets and Gather Contact Information

Open up a separate tab with Moz’s Open Site Explorer and check any non-linking site that looks promising. (Alternatively, you can install the MozBar and simply open these links normally.)

You want to make sure you’re reaching out to quality sites for links, and checking domain authority is a big part of that. While any site with quality content is worth a link from, try to go after sites with a DA of 35 or higher at first.

To help keep track of our newly-acquired targets, we need to get organized.

Make a separate spreadsheet, add in the following columns:

• URL with Brand Mention
• Target Site Domain Authority
• Contact Name
• Contact Email
• Outreach Date
• Follow-Up Date
• Final Follow-Up Date

Once you’ve got your outreach spreadsheet organized, visit each site and try to get both a name and email address for someone who works on the target site. If it’s a news site, try reaching out to the writer who wrote the article you’re featured in or an editor. It’s important to try to find a real person, as unsolicited “Dear Editor” emails are often ignored by savvy, busy editors.

Add that contact information into your spreadsheet for each target and you’re ready to move on to the most important step: the outreach!

Step 3: Creating Your Outreach Template and Sending Them Off

The most important part of outreach is your pitch. It doesn’t matter how big or small your request is, it’s how you present it to your target that matters.

As a blogger who gets thousands of requests each year, I’ve learned from how others have successfully pitched me and how to apply that to the outreach we do on behalf of clients here at Wikimotive.

Do you want to know my biggest outreach secret? 

People love and respect honesty.

So when crafting your outreach template, be honest with your intentions. You’re reaching out because the link will help you, so be upfront and tell them that. Don’t try to make it seem like you’re doing them a favor in any way.

Here’s an example of an extremely simple, yet effective template I use:

That took me about a minute to initially write and 30 seconds to edit for each individual target. Yet I received a response from most of the sites I reached out to. They all weren’t receptive, but that’s linkbuilding.

There’s nothing special about this template, either. I didn’t think of any crazy reason they should link to me or try to trick them. I just asked for exactly what I wanted. Honest. Simple. Straight to the point.

I also made it very simple for them to complete this task for me. I let them know exactly what they’d need to know so that nothing got in their way. And that should be your goal for an outreach template.

Once you’ve sent out your first email, make sure you log that in your spreadsheet. Set the follow-up date for a week from that date and the final follow-up a week from that date. Stick to that schedule and don’t give up after the first set of emails.

Most of the time, a simple reminder is enough to get people’s attention. If you don’t hear back after the third email, it’s likely you never will. I’ve gotten upwards of 20 follow-up emails from people before, which leads them right into my spam folder. If you want to live to pitch another day, it’s best to learn when to give up and move on.

Conclusion

Outreach is really simple once you get over your fear of rejection. It’s a game, in which your losses will greatly outnumber your wins. But the wins are more than worth it. Happy Linkbuilding!

This post originally appeared on Wikimotive's blog on February 9, 2015 under the title "How to Turn Brand Mentions into Links in Less Than 15 Minutes." 

Many of you may be scratching your heads, trying to think of a way decreased number Facebook Page Likes could actually improve your Facebook marketing. This seems like it would create the opposite...right?

In reality, Facebook decreasing page likes will make the likes that remain more meaningful, and in turn, create a better platform for you use for marketing.

How so?

As you may have heard, Facebook is getting rid of some Page Likes from people with voluntary inactive and memorialized accounts. These are Facebook profiles that are either no longer in use due to choice or of people who have passed on. Either way, they are not adding any value to your current page likes status.

Facebook has already taken a stance on declining overly promotional posts to prevent spammy advertising. They’ve also created a Facebook relevance score to help Facebook Ads users determine the quality of its overall performance.

Facebook decreasing page likes correlates with its goal of creating a better experience for its users; a consistent theme for Facebook changes in 2015 thus far.

So Why Am I Freaking Out Over the Loss of Facebook Page Likes?

It is natural to wonder how many page likes you will lose on your Facebook page and concerned about how it will affect your Facebook marketing strategies but the truth is, there’s no need for alarm.

Numbers are no longer as relevant as they once were in the early days of social media.

Instead, as a business, you need to refocus your time and energy on using platforms that can provide an ROI for your business. And Facebook is trying to help you do just that!

How are Decreased Facebook Page Likes Going to Improve My Facebook Marketing?

As Facebook decreases page likes, it will actually help your ability to target users, and will provide you with quality insights that will be more relevant to you now than ever before.

For instance, if your Facebook page likes consists of 500 voluntary inactive accounts or memorialized Facebook profiles, then your reach, engagement and time is worth nothing. Because in the end these users are no longer engaging with your page; they’re just empty numbers.

You might as well not even have a Facebook page if all you’re focusing on is page likes.

You need the number of Page Likes you have to be of active people on Facebook in order for your page to mean anything to Facebook, or more importantly, your business.

No matter how many page likes Facebook takes away from your page, know that it is only going to increase the quality within insights that can be used for better targeting within Facebook Ads, Facebook Posts and improve your knowledge about your demographic.

Your Audience Data is Your Key to Success

A number is meaningless if you cannot use it for your own gain. You need actual people to have success on Facebook or anywhere else for that matter. Having free audience data provided to you within Facebook Insights can help you determine your strategy, your next move, and how to target people that can (and will) purchase from you.

As you begin to see your numbers decline over the next few weeks, keep in mind that you are not losing people. Instead, you’re gaining more insight into your true audience.

That will be more beneficial to you, and make your time spent marketing on Facebook even more valuable.

***

You can watch me and Amanda Ryan provide Social Media tips every Thurs. at 3:30pm EST on Auto Dealer LIVE.

Many of you may be scratching your heads, trying to think of a way decreased number Facebook Page Likes could actually improve your Facebook marketing. This seems like it would create the opposite...right?

In reality, Facebook decreasing page likes will make the likes that remain more meaningful, and in turn, create a better platform for you use for marketing.

How so?

As you may have heard, Facebook is getting rid of some Page Likes from people with voluntary inactive and memorialized accounts. These are Facebook profiles that are either no longer in use due to choice or of people who have passed on. Either way, they are not adding any value to your current page likes status.

Facebook has already taken a stance on declining overly promotional posts to prevent spammy advertising. They’ve also created a Facebook relevance score to help Facebook Ads users determine the quality of its overall performance.

Facebook decreasing page likes correlates with its goal of creating a better experience for its users; a consistent theme for Facebook changes in 2015 thus far.

So Why Am I Freaking Out Over the Loss of Facebook Page Likes?

It is natural to wonder how many page likes you will lose on your Facebook page and concerned about how it will affect your Facebook marketing strategies but the truth is, there’s no need for alarm.

Numbers are no longer as relevant as they once were in the early days of social media.

Instead, as a business, you need to refocus your time and energy on using platforms that can provide an ROI for your business. And Facebook is trying to help you do just that!

How are Decreased Facebook Page Likes Going to Improve My Facebook Marketing?

As Facebook decreases page likes, it will actually help your ability to target users, and will provide you with quality insights that will be more relevant to you now than ever before.

For instance, if your Facebook page likes consists of 500 voluntary inactive accounts or memorialized Facebook profiles, then your reach, engagement and time is worth nothing. Because in the end these users are no longer engaging with your page; they’re just empty numbers.

You might as well not even have a Facebook page if all you’re focusing on is page likes.

You need the number of Page Likes you have to be of active people on Facebook in order for your page to mean anything to Facebook, or more importantly, your business.

No matter how many page likes Facebook takes away from your page, know that it is only going to increase the quality within insights that can be used for better targeting within Facebook Ads, Facebook Posts and improve your knowledge about your demographic.

Your Audience Data is Your Key to Success

A number is meaningless if you cannot use it for your own gain. You need actual people to have success on Facebook or anywhere else for that matter. Having free audience data provided to you within Facebook Insights can help you determine your strategy, your next move, and how to target people that can (and will) purchase from you.

As you begin to see your numbers decline over the next few weeks, keep in mind that you are not losing people. Instead, you’re gaining more insight into your true audience.

That will be more beneficial to you, and make your time spent marketing on Facebook even more valuable.

***

You can watch me and Amanda Ryan provide Social Media tips every Thurs. at 3:30pm EST on Auto Dealer LIVE.

Negative reviews are often times regarded as one of the worst things that can happen to your dealership online, but in actuality, not responding to a negative review is even worse. Purchasing a vehicle is the second largest purchase your consumer is going to make and they will want to do their research online prior to buying.

On average, 10 reviews are read before your consumer makes a buying decision and research says 70 percent of consumers trust online reviews. It may seem that one negative review is harmless, but according to Convergys, one negative review can cost your business thirty new customers. To put this in perspective, if your dealership is not monitoring and managing its online reputation and has 10 negative reviews with no responses, it could mean that your dealership has lost 300 potential customers.

Negative reviews cannot be ignored for they will not go away; instead, embrace negative reviews as opportunities to prevent any potential damage from occurring. It is inevitable; reputation management needs to be a crucial part of your dealership’s online strategy.

According to Bazaarvoice, seven out of 10 reviewers said a response to a poor review from the business changed their opinion. This could mean that of the 30 customers lost by the negative review, a response from the dealership could save 21 of these relationships.

Responding to all reviews about your dealership is vital. Even if you see a review left by a customer you know and decide to call them to try to resolve the issue, you will still need to respond publicly online. Take care of your upset customer first, but always keep in mind of the potential customers who are researching your dealership with each negative review you respond to online.

Be proactive by having a reputation management strategy in place to retain customers and to obtain new ones. Consumers want to trust in the customer service you provide, online and off, and reviews help customers decide if your dealership is the right choice for them.

Negative reviews are often times regarded as one of the worst things that can happen to your dealership online, but in actuality, not responding to a negative review is even worse. Purchasing a vehicle is the second largest purchase your consumer is going to make and they will want to do their research online prior to buying.

On average, 10 reviews are read before your consumer makes a buying decision and research says 70 percent of consumers trust online reviews. It may seem that one negative review is harmless, but according to Convergys, one negative review can cost your business thirty new customers. To put this in perspective, if your dealership is not monitoring and managing its online reputation and has 10 negative reviews with no responses, it could mean that your dealership has lost 300 potential customers.

Negative reviews cannot be ignored for they will not go away; instead, embrace negative reviews as opportunities to prevent any potential damage from occurring. It is inevitable; reputation management needs to be a crucial part of your dealership’s online strategy.

According to Bazaarvoice, seven out of 10 reviewers said a response to a poor review from the business changed their opinion. This could mean that of the 30 customers lost by the negative review, a response from the dealership could save 21 of these relationships.

Responding to all reviews about your dealership is vital. Even if you see a review left by a customer you know and decide to call them to try to resolve the issue, you will still need to respond publicly online. Take care of your upset customer first, but always keep in mind of the potential customers who are researching your dealership with each negative review you respond to online.

Be proactive by having a reputation management strategy in place to retain customers and to obtain new ones. Consumers want to trust in the customer service you provide, online and off, and reviews help customers decide if your dealership is the right choice for them.