Dealer Authority
Now You Can Reply Directly to Comments on Facebook Pages
The day we all have been waiting for has come for Facebook page owners and admins. The day in which we can directly respond to the people who leave comments on our Facebook Pages without having to tag them or just leaving another comment in your thread.
Facebook sure has improved communication on Facebook Pages with this latest feature by adding a reply link to comments. This means that you can now click “reply” when a comment is left on your page and the person who left it will be notified. This will turn commenting into a nested thread that will be in the comments section but creates a more personal touch between your brand and the commenter.
Some pages will have to enable this feature which will show up on the page for you to not only click to allow but learn more about the reply feature on Facebook.
Other pages will already have it implemented and may not even know it, so if the above image does not show on your page, another way to see if the reply feature has been added to your Facebook page is to look beneath a comment on the page.
Once you click on the reply link, you will be able to reply to the person directly, instead of scrambling to create a tag or hoping that they will receive the notification from your comment. This way, it makes communicating to people who are communicating with your page a more direct way of chatting and could improve interactions on your page.
The reply you leave for the person will be sent to their notifications and will too be seen upon your page as if you had left just another comment but instead will create a nested thread within the comment thread so it doesn’t become so overwhelming on your Facebook page.
Dealer Authority
Now You Can Reply Directly to Comments on Facebook Pages
The day we all have been waiting for has come for Facebook page owners and admins. The day in which we can directly respond to the people who leave comments on our Facebook Pages without having to tag them or just leaving another comment in your thread.
Facebook sure has improved communication on Facebook Pages with this latest feature by adding a reply link to comments. This means that you can now click “reply” when a comment is left on your page and the person who left it will be notified. This will turn commenting into a nested thread that will be in the comments section but creates a more personal touch between your brand and the commenter.
Some pages will have to enable this feature which will show up on the page for you to not only click to allow but learn more about the reply feature on Facebook.
Other pages will already have it implemented and may not even know it, so if the above image does not show on your page, another way to see if the reply feature has been added to your Facebook page is to look beneath a comment on the page.
Once you click on the reply link, you will be able to reply to the person directly, instead of scrambling to create a tag or hoping that they will receive the notification from your comment. This way, it makes communicating to people who are communicating with your page a more direct way of chatting and could improve interactions on your page.
The reply you leave for the person will be sent to their notifications and will too be seen upon your page as if you had left just another comment but instead will create a nested thread within the comment thread so it doesn’t become so overwhelming on your Facebook page.
No Comments
Kpa / Hasai
5 Step Process for Promoting Content on Social Media Quickly

In an ideal world, marketing content through social media would be an extended process because we would all have the time to do it the right way. We could focus on positioning it, nurturing it, and timing everything out exactly like it should be timed. Unfortunately, this isn’t a perfect world and we have to maximize our results while minimizing the time and effort to achieve them.
There are plenty of shortcuts that make promoting content on social media faster and easier and there are plenty of techniques used to make the promotions more effective. The real key is to find the right mix of the two to get the most out of it. Here is a process that can be used to get the most exposure for the content without spending too much time on it.
1. Build content that can be shared
It may sound like a no-brainer but you’d be shocked to see some of the content that companies are willing to share on social media. Sharing content that doesn’t work for the medium can do more damage than good. It can get you tagged as a spammer on Facebook, get you unfollowed on Twitter, Pinterest, and Google+, and make the various algorithms governing your exposure start to hate you website.
Content should rest on one of two places: the website or the blog. Those who have their blog on their primary domain are already ahead of the game, but if you have your blog on a separate domain or a subdomain of your primary website, you’re not in bad shape. If you have no way of posting regular content to your website and you don’t have a blog, this isn’t the article for you. Get one or both of those, first.
The content that you want to share on social media should be relevant and must be interesting. Nobody cares about the sale you’re having this weekend (unless it’s of general interest for one reason or another, but that’s a different blog post). Make sure that the content is designed to be shared easily and that people who see it will have the desire to share it with their friends. Otherwise, it’s not the right content to be sharing on social media.
2. Share it on Facebook and Google+
Because of the longer forms that these two platforms allow for your content descriptions, they need special care of their own. Unless your pages are low-maintenance (in other words, unless you don’t have time to pay attention to them), you should never use a feed to populate your content here. It doesn’t take much time to come up with a unique description and pick out the right thumbnails, something that can only be done if you’re posting manually.
The description that you put in the body of your Facebook and Google+ posts are like value propositions. Why should users be interested in clicking through to the post? You have room, but unless there’s something really important to say about the content, don’t go over a sentence or two. Make it unique and either answer or ask a question in the description.
For thumbnails, be sure that it’s not an ad or some other irrelevant image that’s being displayed. This is a post killer. If either Facebook or Google+ is having difficulty pulling in the right thumbnail, eliminate it altogether. You don’t want a spammy looking thumbnail accompanying your post.
3. Share it on Pinterest, Twitter, and your other social sites
If there’s anything visually appealing about the content, Pinterest is a good way to entice people and drive traffic. If there’s nothing visually appealing, add something or skip Pinterest. Articles do not play well on Pinterest if the image associated with it is boring. Your top thumbnail should have some value on Pinterest (look up and you’ll see The Flash representing this article even though it’s not about comic books).
While sharing on both Twitter and Pinterest, don’t just put the title and a link. You should take advantage of hashtags whenever possible and relevant. If you have room, make a quick statement or ask a quick question. For example, this post on Twitter will likely look something like this:
Again, just as we don’t recommend using tools to post to RSS feeds to Facebook or Google+ unless absolutely necessary, we also don’t recommend posting to Twitter directly from a Facebook feed. Doing it manually adds seconds to the process but the results are much better.
If you use sites like Scoop.it or Tumblr, this is also the same process. Twitter and Pinterest are the most important now, but keep your eyes open for others.
4. Use your following or fake it 'til you make it
Many have the ability to post something and watch as dozens, even hundreds of people share their wonderful content automatically. Most of us don’t have that luxury. The biggest mistake that many companies make is not taking advantage of their team.
You employees use social media. The customers you have a close relationship with use social media. You have friends and family. Ask for help, particularly with important content. There’s no shame in asking others to help share your content. If they are a part of your organization, they should be willing to help out. This isn’t universal. There are many employees who hold their social media efforts in high regard and do not want to mix business with pleasure and that’s fine. No need to force them. Just keep it in mind when it comes time for promotions.
5. Plan for redistribution to revive evergreen content
The process is five steps and it’s quick and easy, but that doesn’t mean that it ends the moment all of the steps are done. The concept of “rinse and repeat” applies here and you need to be organized to make it work properly.
If the content you’re posting is evergreen and able to be relevant a month or longer later, schedule time to reinvigorate the content. Post it to Facebook and Google+ a couple of months later. On Twitter, you can post it every couple of weeks as long as you change up the text slightly. Don’t overdo it, but the people that you reach with a social media post today will likely not be the same people you reach with the same basic post a month later. There’s nothing wrong with recycling as long as you’re doing it right.
* * *
Social media can be an excellent way to get engagement, to communicate with customers and clients, and to improve your overall exposure. There are many who are against using social media in this way because they haven’t seen the value. The truth is this – if they haven’t seen the value, they weren’t doing it right in the first place.
No Comments
Kpa / Hasai
5 Step Process for Promoting Content on Social Media Quickly

In an ideal world, marketing content through social media would be an extended process because we would all have the time to do it the right way. We could focus on positioning it, nurturing it, and timing everything out exactly like it should be timed. Unfortunately, this isn’t a perfect world and we have to maximize our results while minimizing the time and effort to achieve them.
There are plenty of shortcuts that make promoting content on social media faster and easier and there are plenty of techniques used to make the promotions more effective. The real key is to find the right mix of the two to get the most out of it. Here is a process that can be used to get the most exposure for the content without spending too much time on it.
1. Build content that can be shared
It may sound like a no-brainer but you’d be shocked to see some of the content that companies are willing to share on social media. Sharing content that doesn’t work for the medium can do more damage than good. It can get you tagged as a spammer on Facebook, get you unfollowed on Twitter, Pinterest, and Google+, and make the various algorithms governing your exposure start to hate you website.
Content should rest on one of two places: the website or the blog. Those who have their blog on their primary domain are already ahead of the game, but if you have your blog on a separate domain or a subdomain of your primary website, you’re not in bad shape. If you have no way of posting regular content to your website and you don’t have a blog, this isn’t the article for you. Get one or both of those, first.
The content that you want to share on social media should be relevant and must be interesting. Nobody cares about the sale you’re having this weekend (unless it’s of general interest for one reason or another, but that’s a different blog post). Make sure that the content is designed to be shared easily and that people who see it will have the desire to share it with their friends. Otherwise, it’s not the right content to be sharing on social media.
2. Share it on Facebook and Google+
Because of the longer forms that these two platforms allow for your content descriptions, they need special care of their own. Unless your pages are low-maintenance (in other words, unless you don’t have time to pay attention to them), you should never use a feed to populate your content here. It doesn’t take much time to come up with a unique description and pick out the right thumbnails, something that can only be done if you’re posting manually.
The description that you put in the body of your Facebook and Google+ posts are like value propositions. Why should users be interested in clicking through to the post? You have room, but unless there’s something really important to say about the content, don’t go over a sentence or two. Make it unique and either answer or ask a question in the description.
For thumbnails, be sure that it’s not an ad or some other irrelevant image that’s being displayed. This is a post killer. If either Facebook or Google+ is having difficulty pulling in the right thumbnail, eliminate it altogether. You don’t want a spammy looking thumbnail accompanying your post.
3. Share it on Pinterest, Twitter, and your other social sites
If there’s anything visually appealing about the content, Pinterest is a good way to entice people and drive traffic. If there’s nothing visually appealing, add something or skip Pinterest. Articles do not play well on Pinterest if the image associated with it is boring. Your top thumbnail should have some value on Pinterest (look up and you’ll see The Flash representing this article even though it’s not about comic books).
While sharing on both Twitter and Pinterest, don’t just put the title and a link. You should take advantage of hashtags whenever possible and relevant. If you have room, make a quick statement or ask a quick question. For example, this post on Twitter will likely look something like this:
Again, just as we don’t recommend using tools to post to RSS feeds to Facebook or Google+ unless absolutely necessary, we also don’t recommend posting to Twitter directly from a Facebook feed. Doing it manually adds seconds to the process but the results are much better.
If you use sites like Scoop.it or Tumblr, this is also the same process. Twitter and Pinterest are the most important now, but keep your eyes open for others.
4. Use your following or fake it 'til you make it
Many have the ability to post something and watch as dozens, even hundreds of people share their wonderful content automatically. Most of us don’t have that luxury. The biggest mistake that many companies make is not taking advantage of their team.
You employees use social media. The customers you have a close relationship with use social media. You have friends and family. Ask for help, particularly with important content. There’s no shame in asking others to help share your content. If they are a part of your organization, they should be willing to help out. This isn’t universal. There are many employees who hold their social media efforts in high regard and do not want to mix business with pleasure and that’s fine. No need to force them. Just keep it in mind when it comes time for promotions.
5. Plan for redistribution to revive evergreen content
The process is five steps and it’s quick and easy, but that doesn’t mean that it ends the moment all of the steps are done. The concept of “rinse and repeat” applies here and you need to be organized to make it work properly.
If the content you’re posting is evergreen and able to be relevant a month or longer later, schedule time to reinvigorate the content. Post it to Facebook and Google+ a couple of months later. On Twitter, you can post it every couple of weeks as long as you change up the text slightly. Don’t overdo it, but the people that you reach with a social media post today will likely not be the same people you reach with the same basic post a month later. There’s nothing wrong with recycling as long as you’re doing it right.
* * *
Social media can be an excellent way to get engagement, to communicate with customers and clients, and to improve your overall exposure. There are many who are against using social media in this way because they haven’t seen the value. The truth is this – if they haven’t seen the value, they weren’t doing it right in the first place.
No Comments
Kpa / Hasai
Your Social Media. It Needs More Cowbell.

“I gotta have more cowbell!”
It has become one of the most popular skits in Saturday Night Live history. When Chistopher Walken played The Bruce Dickinson in a skit that had Will Ferrell playing Gene Frenkle from the band Blue Oyster Cult, the need for more cowbell was born. It was a good skit, but the absurdity of enhancing the song with the obnoxious sound of the cowbell really hit home and made it memorable.
In social media, that’s the whole point.
When you look at the various posting styles that businesses employ on Facebook, Twitter, Google+, and others, there’s something normally missing. Few are taking advantage of the use of the cowbell. No, it’s not about being obnoxious. It’s about being memorable. It’s about standing out from the rest of your competitors. It’s about having something unique that nobody else in the industry is peddling and that resonates with the audience.
It can be funny, but there are always risks with going after humor. What if your humor doesn’t match your audience?
Another tactic is to go after something more relevant to your business. If you sell a product or a service, try to position it in a way that’s different from everyone else. Today in the car business, for example, there are plenty of dealers that post pictures of their happy customers. While this is a valid strategy, it’s not inspiring and is definitely not going to help you stand out when half of the dealership pages nowadays are doing the same thing. Instead, find a different angle, something that nobody else is doing. You can have a particular spot where the pictures are taken that has an iconic background. You can take pictures of your customers as they’re driving away rather than simply standing in front of their vehicle. You can have them hold up a sign of some sort. There are plenty of options available that are only limited by your imagination.
“Guess what. I’ve got a fever and the only prescription is more cowbell.”
While you think about how to stand out, watch the skit itself. It probably won’t inspire you but it might make you laugh.
No Comments
Kpa / Hasai
Your Social Media. It Needs More Cowbell.

“I gotta have more cowbell!”
It has become one of the most popular skits in Saturday Night Live history. When Chistopher Walken played The Bruce Dickinson in a skit that had Will Ferrell playing Gene Frenkle from the band Blue Oyster Cult, the need for more cowbell was born. It was a good skit, but the absurdity of enhancing the song with the obnoxious sound of the cowbell really hit home and made it memorable.
In social media, that’s the whole point.
When you look at the various posting styles that businesses employ on Facebook, Twitter, Google+, and others, there’s something normally missing. Few are taking advantage of the use of the cowbell. No, it’s not about being obnoxious. It’s about being memorable. It’s about standing out from the rest of your competitors. It’s about having something unique that nobody else in the industry is peddling and that resonates with the audience.
It can be funny, but there are always risks with going after humor. What if your humor doesn’t match your audience?
Another tactic is to go after something more relevant to your business. If you sell a product or a service, try to position it in a way that’s different from everyone else. Today in the car business, for example, there are plenty of dealers that post pictures of their happy customers. While this is a valid strategy, it’s not inspiring and is definitely not going to help you stand out when half of the dealership pages nowadays are doing the same thing. Instead, find a different angle, something that nobody else is doing. You can have a particular spot where the pictures are taken that has an iconic background. You can take pictures of your customers as they’re driving away rather than simply standing in front of their vehicle. You can have them hold up a sign of some sort. There are plenty of options available that are only limited by your imagination.
“Guess what. I’ve got a fever and the only prescription is more cowbell.”
While you think about how to stand out, watch the skit itself. It probably won’t inspire you but it might make you laugh.
No Comments
Wikimotive LLC
Facebook Promoted Posts Explained
It is always important to understand the tools and opportunities that are offered to you to help expand your brand. In this instance, learning what a Facebook Promoted Post is and does for your Facebook Business Page will help you further your online presence and enhance your visibility within the Facebook Community.
A Facebook Promoted Post is to help increase the amount of people to see posted content you shared upon your timeline. It is a way to expand your reach amongst those who have liked your page and their friends by literally being promoted within their newsfeeds.
The promoted post becomes a sponsored story within the newsfeed whether they are viewing from the web ormobile devices. Of course you want to make sure that the chosen promoted post is “likable” some even may use the word “viral”.
However, you simply need to choose visually rich content that will tie into your business as well as impress the masses. This is not an easy ship to sail, but remember that paying for a promoted post is only to gain you views upon your shared material. This means it is still up to you to share content that is worthy of a like, comment or share, which will undoubtedly further your content and brand awareness even further.
Learning to differentiate between strong and weak content is key, or perhaps finding someone who already has this experience under their belt would be more beneficial. Either way, just because you are paying money does not mean you will yield results, so content is very important, choose wisely.
How to create a Promoted Post on Facebook
Simply go to your Facebook Page Timeline and begin entering in the text that will be a part of your promoted post. This too is another essential element to the response you intend to receive. It needs to be written in a social manner not a sales pitch.
Once you have carefully written the context to your post you most likely will want to add a visual image to compliment what you are referring to, as images are more popular. Again, I cannot stress this enough, choose wisely!
Now that you are confident about your wording and image click publish just like normal. Once it is posted, click the promote button and choose how much you want to spend. Of course, the amount of views received will vary from the amount of dollars you are willing to spend. However, a promoted post is not all that expensive depending on your intended reach and lasts for a 3 day period. It is recommended that you always go small when you try it for the first time to see if it helps your page. You can then check your Ads Manager on Facebook to see its progress but your true ROI will be seen from the interactions your Facebook promoted post receives.
No Comments
Wikimotive LLC
Facebook Promoted Posts Explained
It is always important to understand the tools and opportunities that are offered to you to help expand your brand. In this instance, learning what a Facebook Promoted Post is and does for your Facebook Business Page will help you further your online presence and enhance your visibility within the Facebook Community.
A Facebook Promoted Post is to help increase the amount of people to see posted content you shared upon your timeline. It is a way to expand your reach amongst those who have liked your page and their friends by literally being promoted within their newsfeeds.
The promoted post becomes a sponsored story within the newsfeed whether they are viewing from the web ormobile devices. Of course you want to make sure that the chosen promoted post is “likable” some even may use the word “viral”.
However, you simply need to choose visually rich content that will tie into your business as well as impress the masses. This is not an easy ship to sail, but remember that paying for a promoted post is only to gain you views upon your shared material. This means it is still up to you to share content that is worthy of a like, comment or share, which will undoubtedly further your content and brand awareness even further.
Learning to differentiate between strong and weak content is key, or perhaps finding someone who already has this experience under their belt would be more beneficial. Either way, just because you are paying money does not mean you will yield results, so content is very important, choose wisely.
How to create a Promoted Post on Facebook
Simply go to your Facebook Page Timeline and begin entering in the text that will be a part of your promoted post. This too is another essential element to the response you intend to receive. It needs to be written in a social manner not a sales pitch.
Once you have carefully written the context to your post you most likely will want to add a visual image to compliment what you are referring to, as images are more popular. Again, I cannot stress this enough, choose wisely!
Now that you are confident about your wording and image click publish just like normal. Once it is posted, click the promote button and choose how much you want to spend. Of course, the amount of views received will vary from the amount of dollars you are willing to spend. However, a promoted post is not all that expensive depending on your intended reach and lasts for a 3 day period. It is recommended that you always go small when you try it for the first time to see if it helps your page. You can then check your Ads Manager on Facebook to see its progress but your true ROI will be seen from the interactions your Facebook promoted post receives.
No Comments
Dealer Authority
In Search, having the Right Website is more Important than (almost) Ever

Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when Google was trying to get the big Y to buy them, onsite content and meta tags were search. It was a day of keyword stuff, of hidden text, and of content scraping that helped porn sites rank for the term “toys” while male enhancement drugs could be found on searches for “big fun”. Google emerged as the leader in part because of their pure design, but also because they started looking offsite for signals about search rankings.
The days before Google’s innovation were the peak of onsite SEO. Google turned search on its head by focusing more on what other websites were saying about your website through links rather than anything you put on your site itself. PageRank changed search forever and helped to eliminate some of the poor spammy techniques that websites employed for the sake of getting search engine traffic. Of course, with any good thing comes the bad parts and spammers started learning how to manipulate offsite signals as well.
This persisted until about a year ago. It was at SXSW 2012 that Google’s Matt Cutts and Bing’s Duane Forrester told SEO guru Danny Sullivan that changes were in the works to help rein in offsite link spamming. A month and a half later on April 24th, search was changed forever with the introduction of the Penguin search algorithm update. It helped to eliminate a lot of the offsite spamming techniques, enough so to take some companies out of the SEO business (or out of business altogether).
The pre-PageRank days were the only ones when having the right website made more of a difference than it does today. With the rise of content marketing as a hub for SEO and social media marketing rather than a component of the two disciplines, having the strongest possible website content is essential in promoting a brand on search as well as social media sites like Facebook. You can’t just have a website and drive links to it anymore. Today, you have to “bring it” from a quality perspective. While it’s possible to have a dealer website that stays completely focused on the task of selling cars and services, it’s better to have one that’s diverse with information, articles, and other pieces of content that bring value to the visitors whether they want to buy something or not.
Google is smart. Bing may be smarter, albeit not at marketing themselves. They can tell the difference between SEO content and valuable content for the website visitors much better than most are will to admit. SEO spam is dying. Bulk is dying. Today, the search engines want to see effort. They want you to amaze people with the content you put on your website.

No Comments
Dealer Authority
In Search, having the Right Website is more Important than (almost) Ever

Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when Google was trying to get the big Y to buy them, onsite content and meta tags were search. It was a day of keyword stuff, of hidden text, and of content scraping that helped porn sites rank for the term “toys” while male enhancement drugs could be found on searches for “big fun”. Google emerged as the leader in part because of their pure design, but also because they started looking offsite for signals about search rankings.
The days before Google’s innovation were the peak of onsite SEO. Google turned search on its head by focusing more on what other websites were saying about your website through links rather than anything you put on your site itself. PageRank changed search forever and helped to eliminate some of the poor spammy techniques that websites employed for the sake of getting search engine traffic. Of course, with any good thing comes the bad parts and spammers started learning how to manipulate offsite signals as well.
This persisted until about a year ago. It was at SXSW 2012 that Google’s Matt Cutts and Bing’s Duane Forrester told SEO guru Danny Sullivan that changes were in the works to help rein in offsite link spamming. A month and a half later on April 24th, search was changed forever with the introduction of the Penguin search algorithm update. It helped to eliminate a lot of the offsite spamming techniques, enough so to take some companies out of the SEO business (or out of business altogether).
The pre-PageRank days were the only ones when having the right website made more of a difference than it does today. With the rise of content marketing as a hub for SEO and social media marketing rather than a component of the two disciplines, having the strongest possible website content is essential in promoting a brand on search as well as social media sites like Facebook. You can’t just have a website and drive links to it anymore. Today, you have to “bring it” from a quality perspective. While it’s possible to have a dealer website that stays completely focused on the task of selling cars and services, it’s better to have one that’s diverse with information, articles, and other pieces of content that bring value to the visitors whether they want to buy something or not.
Google is smart. Bing may be smarter, albeit not at marketing themselves. They can tell the difference between SEO content and valuable content for the website visitors much better than most are will to admit. SEO spam is dying. Bulk is dying. Today, the search engines want to see effort. They want you to amaze people with the content you put on your website.

No Comments
No Comments