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TK Carsites Blog Posts

Customer Loyalty Isn't Dead. It Can't Be. It Simply Needs a Revival.

Customer Loyalty Isn't Dead. It Can't Be. It Simply Needs a Revival.

There is doom and gloom in the statistics. Fewer people are staying loyal to a single brand of vehicle. Fewer people are staying loyal to a particular de…

5 Tips for Winning at Twitter

5 Tips for Winning at Twitter

As I mentioned in an earlier post, Twitter is growing up. With more consumers turning to the microblogging site to discuss brands, it’s important t…

Dealers, Promote Your Videos By Hand

Dealers, Promote Your Videos By Hand

After watching an amazing video that a client had prepared for their business, I asked how she was going to promote it. She said she already had it set t…

Business Social Media Differs from Personal Social Media

Business Social Media Differs from Personal Social Media

It is always difficult when we have something that can be used for both personal and professional gain. Since many of us began using social media to conn…

Canned Social Media Marketing in an Hour Per Day #Infographic

Canned Social Media Marketing in an Hour Per Day #Infographic

Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it&rsq…

How Branding Posts Set Up Power Posts on Facebook

How Branding Posts Set Up Power Posts on Facebook

There are several different ways that dealers go about using Facebook for marketing. Some use it for branding only. Others use it for business communi…

Why the Right Kind Of Images on Your Website Matter

Why the Right Kind Of Images on Your Website Matter

Every business, no matter what Industry you are in, is looking to expand your reach online. Whether it is through advertising to displaying your product…

Four Types of Facebook Posts that Dealers can Rotate if They Must

Four Types of Facebook Posts that Dealers can Rotate if They Must

There are too many opportunities out there in the world of social media that makes it a bad idea to ignore the medium. Businesses can make an impact if…

Use Social Media to Educate Consumers (and possibly blow their minds)

Use Social Media to Educate Consumers (and possibly blow their minds)

The days of businesses focusing their efforts on entertaining their fans on social media are behind us… at least they should be. Today, people exp…

How to Start Over with a Facebook Page

How to Start Over with a Facebook Page

Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Faceboo…

Second Screen Usage During Commercials Highlights Social Media's Potential

Second Screen Usage During Commercials Highlights Social Media's Potential

Quick, what’s the first thing you do when a commercial comes on the television. The standard answers without thinking about it are: flip thro…

Automotive Social Media is Open 7 Days a Week

Automotive Social Media is Open 7 Days a Week

Many dealers are trying and failing at social media. Some are succeeding. One of the keys to finding success is in taking on an “always open&rdq…

If You Want Attention on Google+, Go Large and Horizontal with Your Images

If You Want Attention on Google+, Go Large and Horizontal with Your Images

When Google+ first rolled out their change, we called it “Twitteresque“. After exploring it further for the last couple of weeks, we believ…

Listen to your Facebook Page; It Is Telling You Something.

Listen to your Facebook Page; It Is Telling You Something.

If you are a business that has a Facebook page, then you already know building a community on the page does not happen overnight. Often times you hear…

What do Abandoned Facebook Pages Say About Your Business?

What do Abandoned Facebook Pages Say About Your Business?

In many ways, Facebook has lost some of its luster as a business tool. It isn't that it's not possible to properly market a business on the platf…

Ensure Your Business is having the Right Conversations with the Right People Using Little Bird

Ensure Your Business is having the Right Conversations with the Right People Using Little Bird

What is important to your business when using social networks? Is a question many companies should be asking every time they log onto their social sit…

Businesses Should Always Have the Last Word Especially on Facebook

Businesses Should Always Have the Last Word Especially on Facebook

Our business culture has always been to let the customer have the last word, they are always right after all and although some of this way of doing busin…

A Case for Posting Lots of Good Content on Your Website

A Case for Posting Lots of Good Content on Your Website

Content speaks for itself. It speaks for a company. It speaks to the people. Most business websites are sorely short on content. Sure, they have sales c…

2 Ways The New Yelp Revenue Estimation Tool Can Help Local Businesses

2 Ways The New Yelp Revenue Estimation Tool Can Help Local Businesses

During social growth on the web, we have come to trust each other’s opinions. Our purchase decisions have long expanded from just being influence…

Kissing Up to the Facebook and Google+ Algorithms

Kissing Up to the Facebook and Google+ Algorithms

There’s a fine line between making social media useless by posting things that aren’t relevant for business and making it ineffective by havi…

Facebook Secretly Adds Recommendation Star Rating to its Business Pages

Facebook Secretly Adds Recommendation Star Rating to its Business Pages

Consumers are quite used to the quick star rating when it comes to sharing our input on how we feel about a business’s customer service. Not only h…

Your Reputation Goes Well Beyond Reviews

Your Reputation Goes Well Beyond Reviews

There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to thei…

5 Reasons Why Underestimating the Facebook Algorithm Hurts Your Business

5 Reasons Why Underestimating the Facebook Algorithm Hurts Your Business

In today’s social media ventures it is no longer about just being present on Facebook. Many businesses have yet to catch up to the realistic values that…

Good or Bad: Your Dealerships Internal Commitment Displays Online

Good or Bad: Your Dealerships Internal Commitment Displays Online

As social media demolished thoughts of being a fad and has established itself as an Industry that has not only transformed Internet Marketing as we kne…

Google+ Dimensions and Sizing Cheat Sheet

Google+ Dimensions and Sizing Cheat Sheet

Every time a social network makes a change to their layout, design firms around the world groan about how they now have to redo a ton of different artw…

Now You Can Reply Directly to Comments on Facebook Pages

Now You Can Reply Directly to Comments on Facebook Pages

The day we all have been waiting for has come for Facebook page owners and admins. The day in which we can directly respond to the people who leave comme…

5 Step Process for Promoting Content on Social Media Quickly

5 Step Process for Promoting Content on Social Media Quickly

In an ideal world, marketing content through social media would be an extended process because we would all have the time to do it the right way. We cou…

Your Social Media. It Needs More Cowbell.

Your Social Media. It Needs More Cowbell.

“I gotta have more cowbell!” It has become one of the most popular skits in Saturday Night Live history. When Chistopher Walken played The B…

Facebook Promoted Posts Explained

Facebook Promoted Posts Explained

It is always important to understand the tools and opportunities that are offered to you to help expand your brand. In this instance, learning what a Fac…

In Search, having the Right Website is more Important than (almost) Ever

In Search, having the Right Website is more Important than (almost) Ever

  Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when Google was trying to get the big…

For Dealers, Facebook should be about what's Happening in the Real World

For Dealers, Facebook should be about what's Happening in the Real World

  One of the most important lessons you can learn in Facebook marketing for your business is that you can have a much greater impact on your perfor…

Take Advantage of Email in Facebook Advertising

Take Advantage of Email in Facebook Advertising

Here's a quick post for you (I know many of my recent posts have been pretty long). If you have an email database of your customers and prospects an…

Chevy Goes Heavy at #SXSW with #ChevySXSW

Chevy Goes Heavy at #SXSW with #ChevySXSW

If you had to pick one brand that was really killing it at SXSW 2013, it would be Chevrolet. That's right, the automaker from the industry known for …

Make the Most of Your Automotive CMS by Adding Content Regularly

Make the Most of Your Automotive CMS by Adding Content Regularly

There was a promise made when the automotive industry started embracing online marketing ahead of traditional advertising, when dealerships started hirin…

Facebook Adds More Accuracy to its Power Editor when Creating a Facebook Ad

Facebook Adds More Accuracy to its Power Editor when Creating a Facebook Ad

Facebook has made an update to its Power Editor tool, a tool that is designed for bulk campaigns and ads from various pages one owns or admins. The Power…

Fix Your Orphans (the dormant social media profiles, that is)

Fix Your Orphans (the dormant social media profiles, that is)

The image above shows the last four Facebook activities by a major car dealership in a metro area. Over three months ago, they abandoned their page. This…

Why Your Following Count Should Never Be the Same Number as Your Followers on Twitter

Why Your Following Count Should Never Be the Same Number as Your Followers on Twitter

We all want to be popular, whether it is to make up for the many times we were picked last in elementary school gym class, to make up for all those embar…

What Bomb will Google Drop this Year at SXSW?

What Bomb will Google Drop this Year at SXSW?

Last year, SXSW was relatively laid back. We had a couple of executives there, but for the most part it was our search and social team that was in attend…

Why You Should Be Concerned About Your Customers ROI

Why You Should Be Concerned About Your Customers ROI

Companies tend to be solely focused on their Return on Investment (ROI) when trying out a new tool, marketing strategy, or social network, that the cu…

A Simplified Version of Adding Your Google Author Rank to Your Blog

A Simplified Version of Adding Your Google Author Rank to Your Blog

Anyone who is not SEO savvy or a coder may encounter difficulty when wanting to add your Google Author Rank to your blog. There are tons, and I mean TO…

Wasn't Email Supposed to be Dead by Now?

Wasn't Email Supposed to be Dead by Now?

  At the World Economic Forum in 2004, Bill Gates made an interesting promise. “Two years from now, spam will be solved.” The rise o…

Attention Dealers: Targeted Communities Start With Targeted Conversations

Attention Dealers: Targeted Communities Start With Targeted Conversations

Communities, we are all a part of one, whether it be the community within our local area, the one with family and friends, or our online communities, t…

Facebook's Corrected Insights May be a Red Herring for Improved Exposure for Pages

Facebook's Corrected Insights May be a Red Herring for Improved Exposure for Pages

When Facebook announced last week that Insights, their page-level analytics platform, had been reporting the wrong numbers for several months, most too…

The Most Important Facebook Page Tip that Nobody's Telling Dealers

The Most Important Facebook Page Tip that Nobody's Telling Dealers

In one sentence, the advice that business owners and marketers need to hear is this: “Everything on your Facebook page should be centered around …

What Businesses Need to Know to Connect Successfully in the Digital Era

What Businesses Need to Know to Connect Successfully in the Digital Era

There are three main social networks a business should be utilizing to increase their brand awareness and relationships within their local communities…

Don't upload photos to Pinterest

Don't upload photos to Pinterest

They say you learn something new every day. I learned something about Pinterest the other day that blew my mind a little. Users like links. This might …

A Visual Guide to How Users Interact On Pinterest

A Visual Guide to How Users Interact On Pinterest

Pinterest is a site that not only lets us discover cool finds and interesting images, but provides us with the ability to form collections of items th…

3 Things Businesses Need to Know About their Twitter Strategy

3 Things Businesses Need to Know About their Twitter Strategy

  Twitter is still the most used social network by businesses. This surprises some, but the latest statistics showed that 77% of businesses were …

Buffer and Feedly Apps have integrated for Seamless Sharing

Buffer and Feedly Apps have integrated for Seamless Sharing

Buffer has made a big announcement, that today they have begun a relationship with another well-known app, Feedly.  Buffer, an app used to schedule …

Social Media isn’t for Every Dealer but it May be for You

Social Media isn’t for Every Dealer but it May be for You

Here’s a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers do…

Why Facebook Likes and Comments DO Matter

Why Facebook Likes and Comments DO Matter

There’s been some chatter on the internet lately and in articles I have seen appear in my Facebook news feed and in my Twitter stream, suggesting…

Posting only links on Twitter means posting nothing at all

Posting only links on Twitter means posting nothing at all

  Anyone who has been on Twitter as long as I have (6 years I believe) knows that the site has gone through major transformations in the past. La…

How to Keep Informed of Facebook Changes

How to Keep Informed of Facebook Changes

Facebook makes changes to its social platform so often it can make our heads spin so many of us just wait to see the obvious ones and most of the time …

Why are Hastags so Important on Instagram?

Why are Hastags so Important on Instagram?

The Facebook acquired photo-sharing site, Instagram, which launched in October 2010 allows users to take and upload photos to apply filters to a 4:3 r…

Taking Advantage of Facebook as a Mobile Marketing Tool

Taking Advantage of Facebook as a Mobile Marketing Tool

There’s one thing that permeates throughout the car industry (and most industries in general) in regards to Facebook that needs to change. We look …

Why Business Marketer’s Should Include Instagram in Their Marketing Campaigns

Why Business Marketer’s Should Include Instagram in Their Marketing Campaigns

Staying relevant as a business in the highly competitive marketing world is not simple to do. Being creative and keeping up with the trends while trying …

7 Steps to Understanding How to Monitor Your Online Reputation [infographic]

7 Steps to Understanding How to Monitor Your Online Reputation [infographic]

Your online reputation should matter to you, whether you are online for business or for pleasure, if you have a presence online then you have a repu…

The Social Media Lead Generation Horse Race

The Social Media Lead Generation Horse Race

  Those in social media marketing as a profession realize that there are certain unknowns when it comes to the new web. We know that people are on …

Stop Posting Happy Customer Pictures on Facebook

Stop Posting Happy Customer Pictures on Facebook

Too often, dealers and other businesses are given intangible ideas that they’re supposed to use to try to master Facebook. They’re told to &l…

How Dealers can Succeed at #NADA2013 (whether you attend or not)

How Dealers can Succeed at #NADA2013 (whether you attend or not)

There's something special about the annual National Automobile Dealers Association convention that cannot be matched by other events throughout …

Meaningful Marketing: Why the Chrysler Group Super Bowl 2013 Commercials Surpass All Others

Meaningful Marketing: Why the Chrysler Group Super Bowl 2013 Commercials Surpass All Others

The Super Bowl has concluded for yet another year and for those of us within the automotive industry it sure was interesting to see the various automotive…

Finding the Value of Social Media in the Automotive Industry

Finding the Value of Social Media in the Automotive Industry

There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that…

Dealers Should Not Follow Everyone Who Follows them on Twitter

Dealers Should Not Follow Everyone Who Follows them on Twitter

One of the biggest old-school truths that is obsolete today is the idea that you should follow everyone on Twitter that follows you. It was once consid…

Automotive SEO has become a PR tool

Automotive SEO has become a PR tool

Anyone who has been involved in automotive internet marketing for a while knows that despite all of the fancy new techniques and intriguing social platf…

Facebook Insights: Why you cannot see them on your new Facebook page

Facebook Insights: Why you cannot see them on your new Facebook page

Anyone who has ever owned a Facebook page knows the value of Facebook Insights when used correctly. Most new Facebook pages could use the valuable insigh…

The Secret Sauce in Search Marketing

The Secret Sauce in Search Marketing

Go ahead and mark this down as the unpopular answer to the common question of the day. When people ask me what the secret sauce is in any truly successfu…

Why Reachli is Ideal for Businesses Using Pinterest

Why Reachli is Ideal for Businesses Using Pinterest

As with any site, the more exposure received the better it is for your brand, in particular organic exposure. Organic is content seen by people on the si…

The Best Blog Post Titles are Short

The Best Blog Post Titles are Short

No, no. Not Martin Short. Short, as in not very long. Bloggers have been told for a long time that the longer and more detailed the title, the more like…

5 Things to Look for when Hiring an SEO Company

5 Things to Look for when Hiring an SEO Company

Search engine optimization in the automotive industry isn’t hard, which is why it surprises me how often companies choose to use shortcuts rathe…

Having More Keywords is Better than Higher Individual Rankings

Having More Keywords is Better than Higher Individual Rankings

It’s this simple. When given the choice between being ranked in the top 5 for good keywords or being ranked #1 for a great keyword, I will (afte…

On Twitter, it's Okay for Businesses to be Irrelevant

On Twitter, it's Okay for Businesses to be Irrelevant

There has been a lot of discussion about staying relevant on social media, rightfully so. Too many businesses are trying to "fit in" on Face…

Why Social Signals are only Going to get Bigger in Search Rankings

Why Social Signals are only Going to get Bigger in Search Rankings

The last time I was involved with search engine optimization, Alta Vista was a player. I was working on my own sites and making a killing by taking ad…

Does Your Business’s Social Media need an SOP?

Does Your Business’s Social Media need an SOP?

The normal order of business is to ensure that every department has a Standard Operating Procedure (SOP) however, with the addition of Social Media in…

Triberr Increases Exposure with the Power of the Like-Minded

Triberr Increases Exposure with the Power of the Like-Minded

While learning incredible things and meeting equally incredible people at the New Media Expo in Vegas, I ran into Triberr founder Dino Dogan. I was us…

Facebook Nearby: A Mobile Discovery Experience for Your Business

Facebook Nearby: A Mobile Discovery Experience for Your Business

If you have a business page setup on Facebook and looking to gain more local people on your page as well as spread your brand further within your comm…

A 2013 Social Media Check List for Dealers to get Automotivated

A 2013 Social Media Check List for Dealers to get Automotivated

The New Year has rung in and the Holiday Season is officially over. That means it is time to get revamped for the New Year and ensure your Dealership …

What is Your Dealership's Personality?

What is Your Dealership's Personality?

It's one of the most overlooked components of a modern automotive internet marketing strategy. Some do it naturally, expressing the way they want …

The Instagram Lesson: There is No Immunity if you Lose the Trust of Your Community

The Instagram Lesson: There is No Immunity if you Lose the Trust of Your Community

After the whole Digg incident when its original founders disregarded its users and changed its platform to highlight businesses, one would think that …

3 Things You Can Do Today to Improve Your Dealer Website SEO

3 Things You Can Do Today to Improve Your Dealer Website SEO

One of the keys to being a true dealership partner amongst a sea of vendors is having the willingness to “share the playbook” with our cli…

Four Keys to Automotive SEO from a Guy in the Trenches

Four Keys to Automotive SEO from a Guy in the Trenches

The other day I was in a meeting with a potential client. We were discussing automotive SEO best practices and the way that the search engines are cha…

Content isn't King. It's More Like a President.

Content isn't King. It's More Like a President.

The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media s…

A Case for Posting a Dozen Tweets a Day as a Business

A Case for Posting a Dozen Tweets a Day as a Business

“We have a rule at our dealership – no more than 3 social media posts a day. Yes, Twitter is included.” It’s not a secret. T…

Car Dealer SEO Mistakes: Stagnant Keywords

Car Dealer SEO Mistakes: Stagnant Keywords

There's a plethora of articles, tips, and techniques about automotive SEO that fill blogs, webinars, and training courses. Everyone has opinions a…

Be Careful what You Advertise on Facebook Sponsored Stories

Be Careful what You Advertise on Facebook Sponsored Stories

More businesses are taking advantage of the inexpensive advertising options that Facebook has available. They are far from perfect but they have value…

Using Twitter Pictures Like Instagram to Highlight Cars in an Interesting Way

Using Twitter Pictures Like Instagram to Highlight Cars in an Interesting Way

When Instagram decided to block Twitter from being able to post the images directly onto the platform, we all knew it was a matter of time that Twitter w…

Dealers on Social Media should Never Ask for Anything without a Reason

Dealers on Social Media should Never Ask for Anything without a Reason

I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyon…

SoLoMo - Boom or Bust in 2013?

SoLoMo - Boom or Bust in 2013?

It was one of the most used made-up words of 2012 (and in many cases, one of the most annoying). Just about every marketer in and out of the automotive i…

Killing Birds: How to Get SEO Value from Engaging Content

Killing Birds: How to Get SEO Value from Engaging Content

There is a very distinguishable difference between SEO content and content that brings SEO value. The easiest way to look at it is that SEO content is…

Killing as Many Birds with as Few Stones as Possible with Content: Thinking Three Dimensionally

Killing as Many Birds with as Few Stones as Possible with Content: Thinking Three Dimensionally

There's really no way around it. The only technique to truly maximize the effectiveness of your content to be engaging on your website, relevant f…

Killing as Many Birds with as Few Stones as Possible with Content: Defining the Types

Killing as Many Birds with as Few Stones as Possible with Content: Defining the Types

In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO conte…

Defining Your Competitors: OEM Mandated Search Marketing vs Dealership Focus

Defining Your Competitors: OEM Mandated Search Marketing vs Dealership Focus

Let's face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough…

Build Pages. If You Can't, Change.

Build Pages. If You Can't, Change.

There as been a major shift in digital marketing that has been building up for a couple of years now. Content was once a tool used for search engine opti…

SEO is Dead... for those who can't keep up

SEO is Dead... for those who can't keep up

Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It's like clockw…

Make Your Facebook Posts Stand Out with Better Pictures

Make Your Facebook Posts Stand Out with Better Pictures

One of the most important components of a successful dealership Facebook page is pictures of happy customers. More dealers are doing it every day and …

Customer Service vs Technology: The Vendor Litmus Test

Customer Service vs Technology: The Vendor Litmus Test

There's a trend in the automotive industry that is alarming. We hear this scenario played out almost every day and it normally manifests itself into …

Don't Get Sucked Into The Holiday Advertising Abyss

Don't Get Sucked Into The Holiday Advertising Abyss

If you're a retailer of items that are often purchased as gifts, holiday advertising makes total sense. You're competing for a portion of the …

The Customer Service Comeback on Facebook [Infographic]

The Customer Service Comeback on Facebook [Infographic]

The power of Facebook has impressed many of its users, giving them the ability to speak to family and friends and share their lives virtually together…

Do Not Add Anything to the Official Page Section on Facebook Pages

Do Not Add Anything to the Official Page Section on Facebook Pages

As an owner or an admin to a Facebook page you clearly know that filling out as much as you can helps create the page and provides a way for people to…

The Social Revolution of Facebook

The Social Revolution of Facebook

Facebook has reached over a billion active users and as our social history continues to unfold, each of our activities gathers quite a bit of intellig…

How the New Pages Feed can Help Exposure for Dealers on Facebook

How the New Pages Feed can Help Exposure for Dealers on Facebook

By now we are all aware as to how our newsfeed has become our hub on Facebook since it is where we receive a river flowing of all of our connections s…

The #AutoMarketing Hashtag is a Must-Follow for Car Dealers

The #AutoMarketing Hashtag is a Must-Follow for Car Dealers

People often ask me how I'm able to stay up on the millions of things that are happening in the world of automotive internet marketing on a daily bas…

How to Get Links without Breaking the Rules

How to Get Links without Breaking the Rules

Despite the rise of social signals and the continued prominence of content as primary search engine optimization tools, high-quality inbound links rem…

Posting Entertaining Resources Means Being Clever and Helpful Simultaneously

Posting Entertaining Resources Means Being Clever and Helpful Simultaneously

Last month I had a conversation with a potential client who was describing their content marketing strategy. They had a strong understanding of the th…

The Art of the Reblog: How to Post Duplicate Content but Keep it Unique

The Art of the Reblog: How to Post Duplicate Content but Keep it Unique

There are times when you're going to post a piece of content that is too good to post in just one place. It could be extremely informative, very t…

Social Media is More Akin to Television than Search or Other Internet Marketing Forms

Social Media is More Akin to Television than Search or Other Internet Marketing Forms

One of the biggest misunderstandings surrounding social media is that it's a distant cousin of search engine marketing or that it's goals are si…

Focus on Total Conversions, Not Conversion Rate

Focus on Total Conversions, Not Conversion Rate

There's a big, fat lie in the automotive industry that has been circulating for years. The idea that many hold onto is that conversion rate is the m…

Knowing When to Keep Quiet on Social Media

Knowing When to Keep Quiet on Social Media

There are plenty of articles out there telling you when to post. This is designed to point out the times when not to post. The goals of most businesse…

Social Media Reputation: Building Your Dealership Power Accounts

Social Media Reputation: Building Your Dealership Power Accounts

This is Part 3 in a 5 part series. Read Part 2 here on Driving Sales. By now, you should have an understanding of the importance of having an indivi…

Automotive Content that People Will Like: An Example of a Sharable Post

Automotive Content that People Will Like: An Example of a Sharable Post

For a while now we've been discussing the concept of posting "sharable" content on your website to support your "money pages" …

Social Media Reputation: Picking the Power Accounts at Your Dealership

Social Media Reputation: Picking the Power Accounts at Your Dealership

This is Part 2 in a 5 part series. Read Part I here. As we advance in social media strategies, one of the biggest challenges is getting traction. Th…

Captivate your Audience by Telling a Story in your Advertising

Captivate your Audience by Telling a Story in your Advertising

All too often we get wrapped up in trying to make a sale or gain a lead that we do not brush ourselves up on what it actually takes to acquire either.…

Content Wasn't Always King, But Now It Finally Is

Content Wasn't Always King, But Now It Finally Is

  For years, marketers and search engine optimization gurus have been preaching something. They've been telling the world that "conten…

Beware of Techniques that are too Proprietary to be Shared

Beware of Techniques that are too Proprietary to be Shared

There's something that can be said about transparency. It's hard as an automotive vendor to be completely transparent. I know because for the …

3 Ways Your Dealership can Use YouTube in 3 Minutes

3 Ways Your Dealership can Use YouTube in 3 Minutes

It seems as though YouTube is usually left to the waste side due to Dealers feeling as though it takes too much time or effort in keeping up their channe…

5 Facebook Customer Photo Types That Aren't Totally Boring

5 Facebook Customer Photo Types That Aren't Totally Boring

Most dealers know what to do. Get testimonials. Get pictures of happy customers. These can be turned into Facebook gold. The problem is that the pic…

Hashtags: The Biggest Reason To Stop Automating Your Twitter Posts

Hashtags: The Biggest Reason To Stop Automating Your Twitter Posts

Sometimes, I'm ready to give up on Twitter. It's not that I don't know with an absolute certainty that it can be an extremely effective ma…

The Hierarchy of Automotive Social Media Pages and Profiles

The Hierarchy of Automotive Social Media Pages and Profiles

This is one of those topics in which everyone will have an opinion. Some will agree in part and disagree with other components, but the hope is to sti…

Demand GPS on Your Mobile Site and App Directions Feature

Demand GPS on Your Mobile Site and App Directions Feature

There's something missing on most automotive mobile websites and apps. Everyone has "Get Directions". Most attach to the device mapping app to allow for n…

Four Examples of Dealer Website Content that will Boost Your Social Signals

Four Examples of Dealer Website Content that will Boost Your Social Signals

As the convergence of search and social continues to become a reality, it's important for dealers to understand that they need content on their we…

The Four Most Important Aspects of Dealership Mobile Websites

The Four Most Important Aspects of Dealership Mobile Websites

There has been a lot more talk over the last several months about mobile. It has transitioned from a "check box" item where dealers ask their v…

Gain more Customers by Thinking outside the Dealership

Gain more Customers by Thinking outside the Dealership

You can look at many dealership social networks and see why they are stuck in social quicksand; you just need to look closely enough to find out what is c…

The Most Abused Statistic in Automotive Internet Marketing

The Most Abused Statistic in Automotive Internet Marketing

There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to hel…

Photos Rule on Facebook. Period.

Photos Rule on Facebook. Period.

Social media is a visual experience. Sure, there are great links. There are insightful comments. There are cool videos. All of these are important, bu…

Understanding the Coming Search and Social Convergence

Understanding the Coming Search and Social Convergence

I drew a few great takeaways when I visited Google in Mountain View a couple of weeks ago. The company is heading in millions of directions as it has bee…

The Top Influencers in Automotive According to Klout

The Top Influencers in Automotive According to Klout

Let's face it. Klout is, for all intents and purposes, just a way for people to bolster their confidence and flex their social media muscle. It&#3…

Don't Post the Exact Same Content at the Exact Same Time with Other Dealers

Don't Post the Exact Same Content at the Exact Same Time with Other Dealers

I was chatting with a social media marketing buddy of mine in Dallas earlier today when he told me a funny story. He knows that I'm in the automotive…

Important: Get on the Automotive Google+ List

Important: Get on the Automotive Google+ List

We are compiling a list of Google+ accounts for anyone in the automotive industry. Testing shows that Google+ relies almost entirely on quality rather…

Is Twitter Worth It?

Is Twitter Worth It?

As I look at the social media presence of various dealers, I noticed that many are either automating or have abandoned Twitter all together. Is this t…

Mix Up Your Facebook Posting Tools

Mix Up Your Facebook Posting Tools

All too often I see dealers (and just about everyone else) posting images multiple times in the same day using a single tool. It could be Instagram, H…

Taking Facebook to the Next Level: Advanced Posting Strategies

Taking Facebook to the Next Level: Advanced Posting Strategies

Most dealers have gotten involved in some way in Facebook at some point. Many are doing exceptionally well. Others are not. Some have abandoned it. Ot…

Quick Notes About Facebook: Remember the Basics

Quick Notes About Facebook: Remember the Basics

As an industry, we have advanced to the point that many dealers are really starting to take advantage of social media, particularly Facebook. I've be…

Your Customers Are Web Savvy (regardless of where your dealership is)

Your Customers Are Web Savvy (regardless of where your dealership is)

At the Automotive Boot Camp last week, I had the pleasure of going over analytics with a dealer who was at a loss for why they weren't getting mor…

5 Keys to SEO Under Penguin

5 Keys to SEO Under Penguin

In April, 2012, Google began rolling out major changes to their search algorithm. The update, known as "Penguin", had dramatic effects on many of…

A Fun-Filled Hour with SEO Experts Eric Miltsch and Gary May

A Fun-Filled Hour with SEO Experts Eric Miltsch and Gary May

From time to time, storms collide to form a "perfect storm", a convergence of forces that creates something more powerful than the sum of it…

Requisites: The First "R" in Sifting Through Automotive SEO Providers

Requisites: The First "R" in Sifting Through Automotive SEO Providers

I was having a discussion with our founder over the best ways to separate the good from the bad SEO providers in the automotive industry when I realiz…

An Introduction: Social Signals for SEO

An Introduction: Social Signals for SEO

Over the next couple of weeks I will be going into more detail about how social media is utilized as an SEO tool for car dealers. We will go over some of…

The 4 Reasons Why Car Dealers Should Have A Blog

The 4 Reasons Why Car Dealers Should Have A Blog

This is a topic that has been covered many times before. Often I see blogs get started but eventually abandoned or automated with scraped content from ot…

The Search Mentality: Why Being Ranked for Competitor Cities is So Important

The Search Mentality: Why Being Ranked for Competitor Cities is So Important

Google takes a lot of heat in the tech world for being too powerful, potentially evil, and undoubtably ambitious. It comes with the territory; rarely can…

A Passionate Plea from SXSW on 301 Redirects

A Passionate Plea from SXSW on 301 Redirects

Last week at SXSW, we had the privilege of seeing some of the latest and greatest in search and social that was, quite frankly, a whirlwind of knowledge …

The Long History of Search Engine Optimization (Infographic)

The Long History of Search Engine Optimization (Infographic)

One of my favorite activities when searching for quality content on the internet is to go to Pinterest to find videos, images, and infographics worth …

Weekend Infographic: Google, Under the Hood

Weekend Infographic: Google, Under the Hood

It's easy to take it for granted. When we want to look for a car or answer any of life's mundane questions, we go to Google and get our answers. …

With Websites, Test. Then Test Again. And Again. And...

With Websites, Test. Then Test Again. And Again. And...

Website marketing, lead conversion, and sales should be in a constant state of improvement. No design is perfect. No strategy is complete. The truly succ…

Before You Buy Links: Google Will Punish Anyone, Even Itself

Before You Buy Links: Google Will Punish Anyone, Even Itself

The art and science of link-building has been growing in the consiousness of dealers for the last several months. The trumpet that a few of us have be…

Turning the Tech Trends of 2011 into a Marketing Plan for 2012

Turning the Tech Trends of 2011 into a Marketing Plan for 2012

If there's one thing that's constant in the technology world, it's change. We see it every day - what was once hot goes cold, what was once d…

Using Videos in Email Marketing: Good? Great? Meh?

Using Videos in Email Marketing: Good? Great? Meh?

Those who have been on the internet side of the business for a while might remember some email marketing fads that came and went. They were sleak, sexy, …

Potratz: How to Get In Front of the Smart Phone Wave at Your Dealership (A TK Webinar)

Potratz: How to Get In Front of the Smart Phone Wave at Your Dealership (A TK Webinar)

We are very pleased to have the best dressed man in the automotive industry shedding light and sharing wisdom with dealers across the country on Wednesda…

Moving Beyond the "Like": How Sharable Photos Make a Difference

Moving Beyond the "Like": How Sharable Photos Make a Difference

Most who are active participants of the Driving Sales community are well aware of the importance of having a Facebook page, getting local people to li…

Who is YOUR Chief Conversion Officer?

Who is YOUR Chief Conversion Officer?

What started off as a debate turned into one of the most eye-opening discussions of my career. A friend of mine who run marketing at an online corporate …

Using Tumblr for Marketing: The Basics (plus advanced training coming Wednesday)

Using Tumblr for Marketing: The Basics (plus advanced training coming Wednesday)

In the competitive world of automotive internet marketing, it's hard sometimes to know what's really working and what's a waste of time. Too …

Building a Complete List of Automotive Social Networks

Building a Complete List of Automotive Social Networks

There is a distinct taste of irony to this post. I made my feelings known about cross-posting on all of the social networks earlier this month. Now I …

Make Your Google+ Dealership Page in 5 Minutes

Make Your Google+ Dealership Page in 5 Minutes

If anything, 5-minutes is overkill. It shouldn't take that long. Using the network, learning the ins and outs, consolidating the philosophy and str…

Who's Clicking Your Website Social Buttons?

Who's Clicking Your Website Social Buttons?

Nobody. If you check your analytics, you'll find that an extremely small portion of your website videos are pushing the buttons you worked so hard…

Using Twitter Advanced Search to Find New Customers

Using Twitter Advanced Search to Find New Customers

Twitter is an absolute treasure chest of information about people. If there's one thing Twitter knows well, it's what people are doing and thi…

Kathy Kruse: Getting Leads Through Social Media Integration

Kathy Kruse: Getting Leads Through Social Media Integration

There are always questions that surround social media. For many (those who aren't using TK automotive social media products - shameless plug), it has…

The Single Most Important Thing to Keep in Mind About Automotive Social Media

The Single Most Important Thing to Keep in Mind About Automotive Social Media

Over the last several months, really since speaking at the Digital Marketing Strategies Conference in Napa Valley earlier this year, one of the themes…

What to Expect from Search and Social in 2012

What to Expect from Search and Social in 2012

There's only one regret I have about delivering a keynote at this weekend's Driving Sales Executive Summit: how can I discuss the future of se…

TK Carsites Acquired by KPA

TK Carsites Acquired by KPA

Many people have asked me over the last couple of days why I wasn't at Digital Dealer. I have had to remain aloof about it... until now. Today, …

Email Campaigns: Don't Forget Mobile

Email Campaigns: Don't Forget Mobile

Many dealerships have found email campaigns to be very successful and deliver a strong ROI. Those dealerships who have, over the years, accumulated a str…

Understanding the ROI of Social Media

Understanding the ROI of Social Media

It's a topic that has been covered ad nauseam here and on every business website on the internet. We can all see that social media is big, but how is…

Should Your Website Be Unique and Personalized or Generic and Corporate Consistent?

Should Your Website Be Unique and Personalized or Generic and Corporate Consistent?

It's not really a question that everyone can answer. For many, the decision has been made for us. Some manufacturers are forcing their dealerships to…

59% of American Consumers Hate Negotiating Car Prices

59% of American Consumers Hate Negotiating Car Prices

I remember sitting down for Thanksgiving in and listening to my uncle tell my father about his car-buying experience the week before. He described in gre…

Video Ads Are Hot, But Are We Looking At The Right Metrics?

Video Ads Are Hot, But Are We Looking At The Right Metrics?

One of the hottest forms of automotive advertising is video banners. Today, the automotive industry is smack-dab in the middle (as you can see from th…

Exclusive to Driving Sales Readers: Free SEO for 1 Keyword

Exclusive to Driving Sales Readers: Free SEO for 1 Keyword

To commemorate our 50th referral from DrivingSales, we are giving away free SEO to up to 20 Driving Sales readers, no strings attached. Tell us the ke…

Google SEO 101

Google SEO 101

A few months ago, Google updated its SEO Starter Guide. Already the guide has been translated into 40 languages and has helped countless website owners a…

Tips to Maximize Your Online Inventory

Tips to Maximize Your Online Inventory

Many people often ask “How do I get more people to look at my inventory and how do I then get those people to convert?” Well, the answer, whi…

The Future of Blogging

The Future of Blogging

The future of blogging will make more of a transition from a personal aspect to a business oriented platform which will assist businesses with personaliz…

Driving Sales Exclusive: 20 Invites for "TK Connect" Beta

Driving Sales Exclusive: 20 Invites for "TK Connect" Beta

As we prepare to launch our new search, social, and website platform, "TK Connect", we're pleased to offer the readers of Driving Sales …

What is the Next Step in Automotive Marketing?

What is the Next Step in Automotive Marketing?

It's a question we often ask our dealers and something that we now ask the Driving Sales community. What's next? There was a time when havin…

Understanding the Facebook Funnel

Understanding the Facebook Funnel

Those who use Facebook are there to interact with friends, find interesting content or breaking news, and generally get away from the drudge of day-to-da…

The Future of Automotive Marketing: You

The Future of Automotive Marketing: You

Over the last 4 years, we've seen the automotive industry change faster than any other. Even technology has enjoyed a more steady pace through inn…

How Dealer Websites Are Optimized Without Touching The Websites

How Dealer Websites Are Optimized Without Touching The Websites

The most common questions dealers ask us when we talk about Power SEO for their websites that are not on the TK Carsites platform is, "How can we…

The Real Secret to Search, Social, and Websites: Complete and Strategic Integration

The Real Secret to Search, Social, and Websites: Complete and Strategic Integration

For the past 10 months, we have been travelling around the country as an executive staff, talking to current and future clients to get an understandin…

Getting the "Money Terms": How Dealers Can Do Their Own Link-Building

Getting the "Money Terms": How Dealers Can Do Their Own Link-Building

It's been discussed for years by some and is finally starting to be accepted by most. Content may be king in search engine optimization, but the k…

Automotive Branding: Digital Marketing Strategies Conference #DMSC

Automotive Branding: Digital Marketing Strategies Conference #DMSC

While Toyota claims that everything is fine, the recent news says otherwise. The media has turned against them, and as a result much of the once-mighties…

Reputation Management Key Points: Digital Marketing Strategies Conference #DMSC

Reputation Management Key Points: Digital Marketing Strategies Conference #DMSC

Over the next 3 days we will be updating regularly with "the takeaways" from the various speakers at the Digital Marketing Strategies Conferenc…

Guilt Trip: Why Weren't YOU at the Most Important Social Media Conference of the Year?

Guilt Trip: Why Weren't YOU at the Most Important Social Media Conference of the Year?

Most who read Driving Sales would agree that social media is emerging as an important part of a car dealer's marketing plan going into 2011. With Blo…

Google's Direction: Mobile and Social

Google's Direction: Mobile and Social

Nearly all of the recent changes at Google, many of which have been well documented here, are pointing to a change in company direction. The most success…

"Did you really just say $4000 a month for SEO?"

"Did you really just say $4000 a month for SEO?"

"Yes Mr Dealer, I did." If you would have asked me 2 years ago how much a dealership would be willing to spend on their search marketing, …

How the Google Changes Affect Car Dealers

How the Google Changes Affect Car Dealers

We posted initially about the changes that Google made last week here on Driving Sales and now we will go into more details about what it means to dealer…

Sprinting Towards 2011: What's The Next Big Thing in Automotive Internet Marketing?

Sprinting Towards 2011: What's The Next Big Thing in Automotive Internet Marketing?

Ten months down, two to go. 2010 was an interesting "rebound" year for many (particularly, I'm sure, those who are active on Driving Sales)…

What the Google Changes Mean to Automotive SEO and Reputation Management

What the Google Changes Mean to Automotive SEO and Reputation Management

Google is integrating Google Places (maps) with their organic listings to have a seemless search experience for users. It brings two major points to the …

Automotive SEO: Tracking Your Competitors

Automotive SEO: Tracking Your Competitors

Perhaps the biggest mistake that dealers and their automotive SEO vendors make when tracking their results is to focus solely on your own websites. Knowi…

On Facebook, It's Better to Learn from Other Dealers

On Facebook, It's Better to Learn from Other Dealers

Part of my job as the Marketing Executive for TK Carsites is putting together our weekly webinar series to train dealers on the latest and greatest techn…

Automotive SEO: Preparing for the Yahoo/Bing Move

Automotive SEO: Preparing for the Yahoo/Bing Move

As most know now, Yahoo! will be changing their search interface to Bing in the coming months. It can theoretically happen by the end of August, though m…

How Dealers Can Make the Most out of Maps

How Dealers Can Make the Most out of Maps

Map listings on Google and other search engines are gaining in importance every day. Once a small source of traffic, they have blossomed over recent mont…

Vane Clayton, an industry leader known for building profitable private and public growth companies joins TK Carsites, Inc. an Internet marketing company …

I was doing some research earlier this week on search engine ranking methodologies and came across a recent patent that was granted to Goo…

Dealer Magazine released a report that ADP is purchasing Cobalt. From a corporate perspective, it puts a huge chunk of both the industry and the reven…

Over the years, the debate has raged over the priorities when it comes to search engine marketing. Most understand that search engine optimization and pa…

This article by John Quinones hits home with what dealers today need to survive from a mental perspective. * * * Strong minds understand that t…

As expected and rightfully so, Toyota is hitting the social media trail to calm recent negative publicity surrounding the recent Toyota recalls. Jim Lentz,…

KPA and TK Carsites announced a strategic partnership today that combines the environmental, health, safety, and HR compliance and risk management services…

When I first heard the concepts behind having an Automotive Marketing Boot Camp, I had to shake my head. "Why didn't I think of that?" We've always h…

As the week winds down and let's talk about the Presentation. In most cases the customer still has to come in to actually sign the papers and complete the…

This month I have been talking about how the ten step sales process or road to the sales has transformed. I was going through some boxes and found an arti…

While attending BlogWorldExpo 2009 in Las Vegas last week, Jared Hamilton was able to discuss social media with Ford representative Adam Barrow. While Ford…

I talk to dealers every day, even (sadly) when I'm on vacation. The general consensus is that the market is down and it's time to cut costs.  Tha…

Twitter is the now-generation of networking online. It will have more daily users than larger networks such as Facebook, MySpace, and LinkedIn within month…

There are a lot of numbers (and names for these numbers) being thrown at car dealers that they "should" monitor to understand the effectiveness o…

I was reading an article recently about some of the differences in the ways the two campaigns operated during this past election and some things really jum…

One of the biggest misconceptions in the automotive website business is that the more pages you have, the more leads your website will produce.  There…

Every four years, many people hold their breath.  It's not their lungs that they tighten up - it's their pocketbooks.  Non-essential spending is …

One of the most perplexing aspects of working with special finance customers is that many are reluctant to give the information necessary to grant them a l…

As our company grows, I am able to get out into the field and talk face to face with clients and prospective clients more so than ever in our history.&nbsp…

When I was selling cars, I noticed something that was consistent at all of my dealerships.  When the Internet first started taking hold, car dealers w…

It's a tough market.  We all know that.  BusinessWeek paints a grim picture with two recent articles, one that shows that auto sales have been sl…

The more I talk to car dealers, the more I realize that we are in the middle of a "breakout" age for marketing online.  We hear from so many…

The economy is down, but help is on the way. Gas prices are high, but they seem to be looking better than they have in recent months. Competition is tigh…

One of the toughest "sells" to make to Owners, General Managers, and even Internet Managers is that they should treat their Internet Marketing th…

Sports Utility Vehicles seem to be a dying breed.  They will never die, of course, as many people still need the space and capabilities that are attac…

After years in the automotive industry, I have seen a rapid decline in the level of service offered by vendors.  The old ways of keeping customers thr…

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