Dealer Authority
Customer Loyalty Isn't Dead. It Can't Be. It Simply Needs a Revival.
There is doom and gloom in the statistics. Fewer people are staying loyal to a single brand of vehicle. Fewer people are staying loyal to a particular dealership. We've been hearing about it since the rise of the digital age and it can push dealers to focus on generating new sales and service customers at all costs.
Since we're a vendor that specializes in search and social marketing, one might think that this is the type of shift in the industry that we would embrace. The reality is that our roots as car people and our focus on being a partner for our dealers supersedes the benefits we receive from the trend. We want our clients to succeed and the lowest hanging fruit - customer retention - is the one measure that we see slipping through the fingers of so many dealers out there.
One of the things that we've been investigating is the (seemingly) lost art of turning the one-time sales mentality that has been growing in our industry into the good ol' "customer for life" paradigm that has helped some of the most successful dealers we know to stay on top despite the trends. We know it's possible. We've seen some decent results. Now, it's time to learn how to improve on them, consolidate, collaborate, and enhance the strategies.
We Need Your Help, Dealers and Vendors
Over the last couple of months I've had a couple of research side projects that I took on myself. I didn't include my team nor did I ask for assistance from the community. I explored dealership chat and I am finishing up my investigation into gift card incentive programs. This new project is beyond me. I need help. I've gotten my team involved - Subi Ghosh has given me a world of insight from her recent work at her last dealership that has been outstanding. I need more.
What is out there? We need to get a better understanding of:
- Loyalty-building strategies at the dealership
- Current and past customer communication techniques
- Services that harness data to drive loyalty
- Products that give customers incentives to work with a single dealer
- Software (stand-alone or embedded) that can assist dealers bring past customers back
This is important and we need your input.
We are going to put effort into bringing all of the best practices, products, and strategies together to present to dealers here. Our CEO pointed out that we are biting off quite a bit more than we have in previous explorations but he's on board with the concept because, again, our focus is on improving the overall experience for our clients even if it's not directly through our own products.
What You Can Do
Dealers, please let us know in the comments what has worked for your dealership. Vendors, please let us know what products or services you have that can improve customer loyalty. This is a very broad topic but one that can be consolidated with the help of the ADM community.
I saw a statistic yesterday that at most dealers, less than 30% of the vehicles in their service drive were purchased at the dealership. This would have been an absurd statistic to comprehend a decade ago but the numbers don't lie. We already know that so many customers are "dealership hopping" when it comes to sales, demonstrating no loyalty to the dealership that sold them their last vehicle.
The internet and the general shift in consumer sentiment has made this a reality in recent years but there's also blame that can be turned to dealers and vendors. Are we so focused on expensive conquest sales that we're missing out on retention? I believe the answer is "yes" and that needs to change. We can find the right solutions. We simply need your help.
TK Carsites, Inc.
5 Tips for Winning at Twitter
As I mentioned in an earlier post, Twitter is growing up. With more consumers turning to the microblogging site to discuss brands, it’s important that social engagement on Twitter be part of your dealership's marketing strategy. Setting up the account is easy, but making your Twitter account stand head and shoulders above the rest takes more than just scheduling tweets. Here are five ways to ensure Twitter becomes a valued tool in your marketing arsenal.
5. Have a Game Plan
Once you're in the swing of things on Twitter, having a game plan for how you'll promote products and services as well as how you'll respond to incoming tweets is key. Your game plan should clearly lay out roles and responsibilities, the "voice" of your twitter account and the type of responses acceptable for inbound tweets. Will your account be playful? serious? Will you answer customer service queries directly on twitter? These are all decisions you need to make before you start engaging with the public.
4. Don’t Forget the Hashtag
Do you use hashtags in your tweets? If not, you may want to consider incorporating them. Tweets that contain one or more hashtags are 55% more likely to be retweeted than those that don't, according to a recent study conducted by Dan Zarrella of HubSpot.
Zarella examined more than a million random tweets to find correlations between the use of non-alphanumerical characters and retweets. His analysis found that hashtags greatly increase the chance of a retweet.
3. Can We Quote You on That?
Hashtags aren't the only characters that boost retweets. Quotations, while not quite as strong as hashtags, can definitely pack a punch when used on Twitter.
In the same study, Zarrella also found that quotes had a positive effect on social sharing. Tweets including quotation marks were 30% more likely to be ReTweeted than those that did not.
2. Not All Images Are Created Equal
Posting images on Twitter is a great way to garner more ReTweets. You might be surprised to learn that there's more too it than finding cool pictures to post. Where the images originate also plays a role. In a separate study, Zarella examined randomly selected tweets to see how popular ways to post images affected Twitter sharing. The study found Tweets with images uploaded to pic.Twitter.com were nearly twice as likely to be retweeted while the use of Twitpic increased the odds by just over 60%. However, Tweets using Facebook or Instagram links were less likely to be retweeted.
1. Consider a Separate Twitter Account for Customer Service
If your dealership gets its fair share of customer service inquiries on Twitter, it may be worthwhile to divert these issues to a separate feed. Creating a separate account focused on customer support issues has the added benefit of moving potentially negative discussions away from the main account. While this may require a bit more manpower and strategic planning, a second account for hot button issues will pay off in the long run.
There's no question your marketing strategy needs to take advantage of all the power those 140 characters can wield. Like any social site, Twitter is constantly evolving. Incorporating the above methods will help you stay ahead of the curve.
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Dealer Authority
Dealers, Promote Your Videos By Hand
After watching an amazing video that a client had prepared for their business, I asked how she was going to promote it. She said she already had it set to get blasted out to all of the social networks and posted on all of the video sites. I buried my head in my hands.
There's a big difference between automated video promotion and manual promotion. For those creating massive numbers of videos of items such as inventory, it makes sense to automate the bulk. When it comes to high-quality videos that took time to create, it should be done by hand. Here's how:
Start with YouTube
Some would say that it's best to put videos on proprietary players or other video sites like Vimeo. For the most exposure possible, it's best to start with YouTube. Get it up there. Do the right research and craft the title, description, and tags appropriately. Make it the best possible YouTube video you can.
After it's up and running on YouTube, wait a day or two before uploading it to other sites or other venues (including Facebook). The more plays and likes a YouTube video gets, the more visible it will be in the important places such as YouTube search and on the search engines themselves. Focus all efforts on the original upload first.
Blast it on social
There are two phases to this part. First, get it out on Facebook, Google+, YouTube, and Pinterest. If it's a truly important video that has some social sharing legs to it (i.e., not an ad for your store), invest in getting it exposed.
Once it's up on the important networks, set your calendar or put it in your social scheduling tools to post again in the future - a month or so is fine - as long as it's something that's not too timely.
Blog about it
This isn't just a matter of getting it out there on a stand-alone blog post with a quick caption. If it's an important video, talk about it. Write a story surrounding it. Encourage your readers to watch AND share it.
The blog post can then be promoted a week or so later on the social media sites similar to how you promoted it as a direct video in the first place.
Upload it
You should already have it out on the other video sites and possibly on your website's internal video player. Now, it's time to get it uploaded directly to Facebook. Don't spam it - if you posted it to Facebook from YouTube one week then followed up the next week by promoting your blog post, wait another week before uploading it to Facebook.
There's nothing wrong with repeating a message, but do it in a way that doesn't seem spammy. When you upload it to Facebook, don't do it with the same exact title and description that you put on YouTube or in your blog post.
Rinse, repeat
Unless it's a timely video, you can do the same thing (other than re-uploading it to the video sites) a month or more later. You can even write a brand new blog post about it. Get it out on Tumblr. Refer to it in other discussions or blog posts that aren't centering around the video itself.
Video promotions are best done manually if you want to maximize the exposure. It takes more time but it can yield exponentially more views if you do it right and have a solid video to promote.
Here's an infographic that discusses video tactics even further:
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Wikimotive LLC
Business Social Media Differs from Personal Social Media
It is always difficult when we have something that can be used for both personal and professional gain. Since many of us began using social media to connect with friends, family and like-minded people, we forget that it is not the same application for business.
Understanding that there needs to be a difference is where your success can begin. Applying the same strategy you have for your personal social media accounts to your business social media accounts is a fail. Let’s talk about the difference.
Personal Social Media
Your personal social networks are constructed of people who either know you, acquaintances or people who share something in common with you. This doesn’t mean you have ever met them offline, but we tend to friend, follow or circle people who have a common interest as us. If we didn’t then we would have useless feeds and inevitably the social site would become meaningless.
Therefore we share our lives through family photos, images of pets, our outings and update about how we feel, think or if we are in need of answers. We gain responses and activities due to the proper connections we have made and thus we are networking socially.
On your personal social media accounts it is acceptable to be random; a place to share cat photos, random Internet memes, articles that vary and expand on your personal interests.
Though aiming to connect with like-minded people when using social media for business applies, the buck stops there when comparing with what you do with your personal accounts.
Social Media for Business
Since your goal is to connect with like-minded people you need to think of how your particular Industry cannot only find like-minded people to follow, like, or circle, but to have them find you easily as well. The first step is easy; the second part has been a task more difficult since businesses are still applying what they would do on their personal accounts.
In order for you to be found by like-minded people you need to stop being random. Drop the cat photos, random memes, thoughts, opinions and expressions. Narrow your use of social media to two, yes only two main topics; Industry related and Local.
Within those two main topics many sub-topics can arise that are still related to what you do and where you are located. We might want to be friends with people from across the world personally, but for our business that connection is not as valuable as connecting with your neighbor or a person in a neighboring town.
Thus, connecting locally is ideal as well as connecting with people who share the interest of your Industry. This means that you share high quality images, tips, facts, history and how-to’s about your company, Industry and community.
This then allows people to find you since the topics you are sharing places your business in any and many algorithms (search or social) as being an authority. It also builds credibility that you know what you are doing, that you are willing to share knowledge and most importantly, that you care.
Business social media needs to differ from personal social media in order for your business to strive to thrive within the social media world. Just because someone says they know or understand social media does not make them the right candidate for your business social media accounts.
Finding time and/or the right people or person to handle your business social media is dependent on how they can make social media work for you instead of working on social media for you, there is a difference.
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Kpa / Hasai
Canned Social Media Marketing in an Hour Per Day #Infographic
Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design is just too cool in its simplicity to ignore it altogether.
The concepts are actually pretty strong, but unfortunately they’re not realistic in many ways. Spending 15 minutes on content curation and 15 minutes on blog writing, for example, are both potentially unrealistic for all but those who have their processes down (and have the ability to type really, really quickly). It also seems to be giving too much time to everything else other than Facebook which requires much more than 10 minutes a day for it to be effective.
Those disagreements aside, the aesthetic of the infographic is still quite awesome. In a world of complex infographics, having something this simple is refreshing. Is it possible to get social media done in an hour a day? Yes. Is it easy? Yes. Does it take practice and strong strategies? Absolutely.
Infographic via Dendrite Park.
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Kpa / Hasai
How Branding Posts Set Up Power Posts on Facebook
There are several different ways that dealers go about using Facebook for marketing. Some use it for branding only. Others use it for business communications only. Sometimes, the best way to go about it is to do both. They compliment each other nicely when it’s done right.
It’s important to understand that you shouldn’t post irrelevant content even if it’s for branding purposes. That always has to be stated because all too often dealers are posting content that has nothing to do with them just to try to fit in and get a lot of likes for their page. This is a bad strategy.
The good news is that there’s plenty of interesting content available that is relevant. There are a few different ways to go about doing that, but one thing that everyone has is their own surroundings. It’s an easy thing to use because every businesses has something interesting, unique, funny, or beautiful in their local area that can be used to highlight the community nature of their social media page. Here’s an example:
This post is an image from the local area by a Honda dealer. There are a couple of things that people might say negatively about this type of post. First, it has nothing to do with business, in this case the business of selling more Hondas. Second, it’s not “branded” properly because there’s no watermark on the image.
Local businesses are part of the local area, which is why this might not have anything to do with selling cars but the people who would care about it (including the 85 who liked the post and the 21 who shared it) are likely locals who appreciate content from their community being shared on social media. As far as the branding complaint, it is branding, not by using a watermark (which can hurt the effectiveness of the post) but because the page itself gets to spread across the local news feeds.
Those who want to use Facebook for more than branding still need posts like this because it sets up the business-relevant posts to perform better. You need content that is universally enjoyed in order to get a boost in Facebook’s news feed algorithm, PageRank. These types of branding posts that are popular can help posts that go up later, such as this review post:
It was able to get some decent traction in a few hours without the use of Facebook advertising because of the quality of posts before it. If this type of content is all that is going up, then the 381 people who saw it would have dropped down to a couple of dozen people. It’s through working with the algorithm that business-relevant posts like this one have an opportunity to be seen. Once we boost it through advertising, it will get even more exposure.
All-branding or all-business are the wrong strategies for most. It’s a cool combination of the two that yields the best results. When done properly, the whole is greater than the sum of the parts.
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Wikimotive LLC
Why the Right Kind Of Images on Your Website Matter
Every business, no matter what Industry you are in, is looking to expand your reach online. Whether it is through advertising to displaying your products on a website, you are looking to get your name and goods out there. Social Media Marketing is one way of doing it, but it must be done in a social manner, all except on one social network… Pinterest.
The first issue to address is the Adobe Flash that is still being used on websites. Sure, they move the images within a little box, but anyone interested in your product will likely want to take their time looking at the image(s) of what they are about to buy. Simply add images and display how many you have, this too, will increase clicks on your website. Making your site more user-friendly is important.
With that said, the greater issue is that Adobe Flash does not allow anyone to pin images from your website to their Pinterest boards. Basically you are preventing free advertising, as a pin can multiply easily and spread your merchandise quickly. This is a huge mistake web masters are making in every Industry, but particularly in the Auto Industry.
VS.
Many dealerships either do not know how to use Social Media properly or they just do not have the time to allot to using Social Media the right way, or both. Especially, when you need to socialize instead of sell, however, simplifying your website to be Social Media friendly too can help people to help you by spreading your Inventory.
Pinterest is the one social site you can share a car image with its name and be done with it. People there will not be offended (unlike other social sites), but if the picture looks good, they will repin it too. Repinning is a merchant’s best friend online, as it is a reshare that keeps going, known as the ripple effect.
This does not mean that every image you pin will be repinned, nor does it mean that you can just set a Pinterest page up and not be interactive as well. It is still a community and for people to want to be active with you through images, then not only does your page, boards and images need to be set up and look good. What you put into those boards is just as imperative too.
As businesses want their name, logo and entire brand to be seen everywhere, some add it to their images and in small font in a corner that can work, but adding a border with your name and other words ruins the image, even on the website.
On Pinterest once an image is pinned from a website it automatically attaches a direct link back to where the image originated from no matter how many repins it gets, this remains the same. Therefore adding your logo onto images on a website where people already clicked is tacky. They know who you are! Not only are you wasting an image, you are wasting people’s time and a good pin to Pinterest too.
So the next time you decide to add an image to your website, make sure it looks appealing, is of high-quality with no logos and be sure to make it an actual image (No Adobe Flash). These days, it can go farther than you realize.
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Kpa / Hasai
Four Types of Facebook Posts that Dealers can Rotate if They Must
There are too many opportunities out there in the world of social media that makes it a bad idea to ignore the medium. Businesses can make an impact if they put in the effort. Unfortunately, not everyone is ready.
It’s still possible to put in minimal effort and have a decent presence. When it’s time to put in full effort, you’ll be better prepared if you have a nice string of daily content that fills your pages. Automation is a bad idea and can do damage in the long run, but there are ways to put in a little bit of effort and still do okay, at least holding down the fort until you’re ready to blast off.
Diversity is a key, so having a rotation of content types that get posted once a day can keep things rolling until the time comes to take it seriously. Scheduling a single post a day and rotating the various types of posts will give you an acceptable presence. Keep in mind that this will not help you find success. It will only allow you to keep success from passing you by when the time comes to put in the real effort.
Here is a breakdown of four content types that you can put on a rotation. Done right, it should only take you half an hour a week to have an acceptable Facebook presence, a placeholder so to speak, while you get the resources together to really make a push in the future.
In store “sexy” inventory
This isn’t a license to start spamming pictures of the boring stuff. If you’re going to post it to Facebook, it better be compelling in some way.
Be sure to link to the inventory item after adding the photo. You don’t want to post links of any sort as pure links (not during this holding pattern phase, at least) but this will give you the ever so slight potential of getting clicks to your website.
Local views
It doesn’t matter where you are. There are going to be places and areas that local customers will recognize. Highlight them. This gives the opportunity to demonstrate support for the local area.
Customer reviews
This is very important – do not post from the review source itself. This can hurt you algorithmically. There’s nothing wrong with using the review sites themselves, but don’t post your reviews directly from there. It doesn’t help. Make it a text post. Add a little personality into it. Tell a story. The review by itself isn’t appreciated by the Facebook community.
History lessons
There’s something cool out there from the past in every industry. Take advantage of it. Rotate in nostalgia and your fans will love it.
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Kpa / Hasai
Use Social Media to Educate Consumers (and possibly blow their minds)
The days of businesses focusing their efforts on entertaining their fans on social media are behind us… at least they should be. Today, people expect more out of businesses. They expect to be shown things that they don’t normally see from their friends and family. If they follow a business, they aren’t looking for that business to post funny cat pictures or memes. They get enough of those already.
One of the most popular things we posted this week was on a car dealer’s Facebook page. It wasn’t a hot concept car or a restored muscle car. It wasn’t some local attraction or hometown hero. It was a picture of power outlets. Thankfully, these weren’t your standard power outlets that come in most vehicles. It was the uniqueness of the console that made the post so popular.
Most people aren’t used to seeing the sort of power that this particular vehicle had available:
When you have an opportunity to show your customers something they might not know about your product, you’re being useful. You’re delivering what they want a business to deliver to them in their feeds. In this case, it worked out and received strong sentiment from fans and friends of fans alike, receiving over 100 likes and getting exposed to thousands of local potential customers. Just because something is common knowledge to you doesn’t mean that it won’t have the “wow factor” to your customers. Show them the goods! You can blow their minds with some of the neat features your products have to offer.
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Kpa / Hasai
How to Start Over with a Facebook Page
Oh, the regrets. Things happen. We start heading down the wrong direction and suddenly we find ourselves in a bad place. What am I talking about? Facebook pages. Most businesses have them. Most businesses are doing them wrong. Some have done them so wrong in the past that it’s better to start from scratch. As much pain as that may cause, the alternative is worse.
The way that the EdgeRank algorithm works combined with the improved effectiveness of Facebook advertising make it necessary in some cases to dump a page and start over. Having too many low-quality Facebook fans can hurt your chances for the good fans to ever see your messages. Local businesses should shoot for a minimum of 80% local likes, preferably around 95%. These likes should be acquired using transparent techniques. “Coaxing” people into liking your page because they think they’ll win an iPad or get to play a cool game is a bad way to go about getting fans, even if they are local.
So, you’re sitting there with bad fans. Facebook gives you the ability to delete fans, but that means going through them one at a time, clicking remove, confirming that you want to remove them, and then waiting for it to work. The process is tedious and Facebook only allows you to go back and see the last 500 likes. This makes manual pruning of your following impossible if your page has a lot of fans unless you’re going to delete everyone without seeing if they’re local. That poses potential challenges as well because if a ton of damage was done to your EdgeRank, you’ll still be carrying over that damage even after you delete everyone.
The bottom line is this: some are in a position where it’s best to start over. If you have questions about whether or not that applies to you, feel free to contact me and I’ll take a look. In the meantime, here’s how to go about making it happen.
Step 1: Build a replacement page
You never want to go for an extended period of time without a Facebook page that is relevant and vibrant. You’ll want the new page up and running before removing the old one. To do this, create a brand new page with a variation of your name. For example, let’s say your current Facebook page is at /ABC.Toyota and you’re in Dallas, you would want to create a page called /ABC.Toyota.Dallas. Get content going on the page, then start promoting it transparently with Facebook ads.
Once it’s up to an acceptable level, it’s time to make the switch.
Step 2: Switch the old page to a new URL
The first instinct would be to delete the old page. You’ll want to move it, first. Deleting a page takes 14 days. By moving it to a new URL, you’ll have access to the old URL for your new page immediately. On the old Facebook page, click on “Edit Settings”.
Click on “Change username” under “Basic Information”.
Once there, it will give you the option (if you haven’t changed it already) to pick a different URL for your Facebook page. Make it something semi-useful, /ABC.Toyota.Service, for example. You can only change a Facebook URL one time, so make sure it’s a good one. The reason you’ll want to make it something useful is so that you’ll have options. You may not want to completely delete the old one even with the bad fans. It can be a passive Facebook presence addressing a niche need, for example. In this case, it might be used to post service specials and pictures of Toyotas in the shop, for example. You can always delete it completely, of course.
You’ll want to change the address or delete it altogether from the backend. This will prevent this page from popping up as a “place” where people can check in.
Step 3: Change the new page URL
Now you can do the same thing with the new page you built. Change it to the original business URL. Make sure your data is set with the business address. It takes a few days for it to be picked up as a local place in Facebook, but that’s okay. Check-ins (currently) have very little value for the page itself other than running check-in specials (which you can do immediately) and to get the exposure as other people share their location. In other words, the accumulation of checkins isn’t that big of a deal for most businesses. There’s a little backlash in that who visit your page won’t see their friends who have also visited the page, but unless you have thousands of checkins accumulated, it won’t hurt to start over.
If you do have thousands of people who have checked in at the location, you shouldn’t be replacing the page. In that scenario, it’s best to go through the manual process of pruning your fans. This can take hours, even days if you have a lot of followers and you’ll still have the negative impact on the algorithm to deal with, but it’s better than losing a ton of credibility, particularly if graph search becomes important in the future (today, it’s just not that big of a deal and few people are using it to find businesses).
By running a check-in offer, you’ll be able to make sure that the page is properly accepted as a place. That doesn’t mean it will show up on mobile devices immediately. Unfortunately, Facebook says it takes “a few days” before this happens, which really means a couple of weeks.
Step 4: Delete or repurpose the old page
If you delete the old page, it will take 14 days. This is recommended if you don’t have time to properly manage two pages. If you do not want to delete it, you can repurpose it just as we suggested in the example above. In that scenario, it becomes a light landing page that some people will use. Because the page was algorithmically hampered, it won’t show up in users’ news feeds very well but it can be used for niche purposes.
* * *
It’s really a case by case basis scenario. Deciding whether or not to start over is something that should be based upon analysis, pros, and cons.
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5 Comments
Ben Wilcox
Daniels Long Chevrolet
As a buyer I will tell you this, I bought my Two Chevy's from the same dealer. When it came to servicing the vehicles I was extremely disappointed. On a side note, I referred my best friend to this dealership prior to my service visit. He told me he would never buy there, here is the reason... My friend had a linkage issue, (a simple nut) would fix the issue. long story short he went in after making an appointment, the day of the appointment he was told that no one was available to fix the car, also it would cost approximately $150. The nut was less than $1 and a simple fix. Here is my opinion, there is a huge disparity between the sales side and service side. When did making a buck take over for taking care of our people and giving them a great experience. My personal experience was that the service was horribly run and took approximately 3 hours for an oil change. When I made an appointment for my Silverado to have recalls fixed, the truck was dropped off at 0800... The truck wasn't touched until I came in to check on it at around 4pm... Needless to say my truck wasn't available when I was told it would be. Bottom line, I will never use this dealer and most importantly I will never refer a friend or family member to them. If I was offered any amount of money for referral I would tell them to shove their money. It is my opinion that the GM needs to be on the pulse of reviews, both sales and service related. Continuity goes a long way, what do you do with negative feedback? Thanks! I hope this helps in some way.... Ben
Robert Karbaum
Kijiji, an eBay Company
If you look at other industries, loyalty has to be bought. Earning it simply isn't enough. Take Starbucks for example. I personally, and see people daily, go out of their way to buy Starbucks when competiting coffee shops are closer, and less expensive. The reason: Starbucks points. People do really silly things for a great points program. I say "Great" points program, as you can't scrape the bare minimum. A loyalty points program actually has to be worth enough to the consumer to change their habits. If an OEM, or Large Group came out with a killer loyalty program I bet dollars to doughnuts you would see a significant spike in their loyalty. Take an OEM for example, imagine for every repeat purchase your loyalty incentive doubled. $1000 > $2000 > $4000 > $8000. This is a REALLY simplified and 100% not researched approach, but something like this would drastically shift loyalty. We as an industry treat loyalty programs like magic beans. Throw a few in the dirt an expect a magical vine to the clouds. Just a thought.
Grant Gooley
Remarkable Marketing
Hey JD, great post as per usual! We have been using a fantastic Loyalty program called Bumper that concentrates on bringing the 1% back into the dealership each month to buy. It works really well. I bet if a study was done across North America on all dealers, we could all get better at retention.
Richard-Dean James
Yobsn
I don't know how many people will admit to it or even check this out, but how many people want to be able to make extra money so they can afford that extra luxury on their new car or even simply buy a new car instead of a second hand one. I use to be a chef and when I found this new business idea I did it on the side for a few months and finally resigned from my day job and just had fun every day. I meet new people everyday and make amazing friends thanks to my new business and I do it all knowing I don't have to go home and still get my paper work done. I don't even have to be in the same country and I'll make my money. Naturally I started this not knowing how to sell something like this, but I stopped worrying about how to sell it and focused on just helping people make a life change that would greatly improve their way of living. I thought I would just post this here as many car sales man and car buyers would do great in this business, as all of you know the value of being to drive away in a new car and the satisfaction of selling an amazing car to a deserving new owner. So think about it! Its very simple and it has all the information you need. Check out my website www.rdj333.goyobsn.com if you think you might want to sign up, or just check out www.smartmediatechnologies.com for loads of PDFs and videos on what this offer is. It is a really amazing investment and I'm looking to becoming a millionaire before I'm 30! Lastly... I do advise that this is not a scam. I'm not sending you to a site that will ask you for private details or even spam you if you are not interested. The two sites I gave here are just for information purposes and you only need to enter details if you wish to buy your own business. If you read it and feel I'm scamming you, please feel free to email me at rdjames333@gmail.com I'll be very happy to answer any questions. Not that I would need to, as everything you need is at the smart media technologies website. Good luck Richard-Dean
Grant Gooley
Remarkable Marketing
@Richard, this is a community to chat about and share automotive marketing ideas and many other strategies. I suggest you join the conversation. If you are interested in advertising (like you have blatantly here in a random comment) Contact Driving Sales. Scam or not, the etiquette is poor. I also sent you an email in case you didn't see this post. Sincerely, Driving Sales Advocate and Protective Community Member :)