DCH Montclair Acura in Verona, New Jersey, a Lithia dealer, reached out to Digital Dealership System to make their newly renovated dealership stand apart even more from their competition.

While the renovation provided a clean and accommodating environment for DCH Montclair Acura’s sales and service customers, Tim Hlavenka, General Manager of DCH Montclair Acura, took the renovation one step further by incorporating Digital Dealership System’s programs into the new interior.

“Digital Dealership System’s screen technology adds to the overall experience we’ve created with our newly designed, freshly renovated and modern dealership,” said Hlavenka. “It fits with our store’s reputation. We want to go the extra mile in making customers feel comfortable with the right amenities, and that’s where strategically placed digital screens that help entertain and inform our customers come into play.”

The open dealership concept means the showroom, lounge and service center flow together without walled offices. Digital Dealership System provided vertical monitors throughout the store’s showroom, which play video content from Digital Dealership System’s custom library, including new Acura Offer and incentives.

As a result, the Digital Dealership System program creates energy and a marketing platform in the showroom, setting it apart from their competitors.

“Our showroom screens offer a sense of personalization, welcoming our customers and helping to reinforce our reputation in our market,” said Hlavenka. “Additionally, we’re using our screens to inform our customers of new offers and incentives that they may not have been aware of prior to walking into our showroom. We have examples of customers seeing an offer on our screens that they would like to explore. That’s a powerful tool to leverage as part of our in-dealership marketing.”

Because the lounge area of DCH Montclair Acura is used for both sales and service, it was important to incorporate messaging from both departments in the system. Back-to-back monitors incorporate LiveTV, updated service status, marketing and the super ticker for sales & service messaging.

“The Lounge TV screens, which show the appointments and the status of vehicles in for service, work very well,” said Hlavenka. “We’re in close proximity to one of the largest metropolitan areas in the country, so the service area gets busy, and advisors give appropriate times for consumers. By putting updates right in front of the customer - showing status and when a car’s service is completed, our screens contribute to our reputation of helping our customers with service and efficiency when they enter and exit our dealership.”

These screens also provide an opportunity to advertise new car and trade-in incentives to their service customers.

“Most dealers look at marketing like checking boxes. We recognize that utilizing screen technology is an incremental expense that to some dealers, have a hard time understanding the ROI,” said Hlavenka. “But quite the contrary, sometimes the experience you create is worth far beyond what you’d quantify on a spreadsheet. There’s a value in enabling our customers to feel comfortable in our showroom, because if you are comfortable in our store, you will come back.”

“DCH Montclair Acura represented a challenge with minimal walls and a fluid layout,” said Todd Katcher, Managing Partner, Digital Dealership System. “At the end of the day, the store’s focus was on creating a unique showroom experience while supporting a lounge that serves sales, service and finance. Each store has unique requirements, and each manager has a different focus, which is why our installations are customized for each dealership. With over twenty different products and many years of experience visiting stores and installing systems, we are able to meet the needs of our customers.”

DCH Montclair Acura is located at 100 Bloomfield Avenue in Verona, New Jersey. www.dchmontclairacura.com.

About Digital Dealership System

Established in 2008, Digital Dealership System is the premium digital sign solution for the modern dealership. Digital Dealership System believes that dealers that invest in the in-store experience separate themselves from the competition by creating memorable experiences, giving dealers the most advanced, easy-to-use digital sign solution in the industry. Their expertise is widely known in the $100M/year dealership screen market, with over 1000 installations completed across the United States.

For more information visit www.digitaldealershipsystem.com

Digital Dealership System (DDS), leaders in dealer screen marketing, announced its addition as the newest MarketCenter supplier supporting Chrysler, Dodge, Jeep®, Ram, and Fiat dealerships.

With over 1,000 installations completed throughout the United States, Digital Dealership System pre-integrated software enables ingenious messaging on digital signage and kiosks in real-time to distinguish the in-store customer experience, close more sales, produce double-digit service revenue growth and increase dealership profits. With stadium-grade screen management, DDS can source from any hardware provider best-suited for each dealership's needs and support customizable content across the showroom, customer lounge, service lane, in addition to leaderboards and kiosks.  

"Digital Dealership System provides dealers with the opportunity to increase service revenue and closing ratios by personalizing the customer experience through screen technology," said Todd Katcher, founder of Digital Dealership System. "We are proud to be a part of MarketCenter and look forward to servicing our dealer partners."

As a MarketCenter supplier, Digital Dealer System offers Chrysler, Jeep®, Dodge, Ram, Fiat U.S. dealers competitive pricing through Stellantis' MarketCenter within the DealerConnect portal.

ABOUT DIGITAL DEALERSHIP SYSTEM
Established in 2008, Digital Dealership System is the premium digital sign solution for the modern dealership. Digital Dealership System believes that dealers that invest in the in-store experience separate themselves from the competition by creating memorable experiences, giving dealers the most advanced, easy-to-use digital sign solution in the industry. Their expertise is widely known in the $100M/year dealership screen market, with over 1000 installations completed across the United States.

For more information, visit digitaldealershipsystem.com/marketcenter

FOR IMMEDIATE RELEASE. WEST PALM BEACH, FL

The Digital Dealership System, a West Palm Beach Business that provides in-store digital sign marketing and interactive solutions to the auto industry, is waiving all service fees for dealers affected by Hurricane Harvey and Irma.

"The emotional and ecomonic impact of these catastrophic storms on the staff and citizens of these cities is significant", says Todd Katcher, Managing Director of the Digital Dealership System. Katcher continues, "regardless of the impact on our services and equipment in the store, we felt that waiving the service fees for these stores was the right thing to do."

Cox Automotive has estimated the estimated impact of Hurricane Harvey at up to 500,000 vehicles, while Black Book puts the number closer to one million vehicles. Greg Abbott, the Texas Governor, puts a number on the recovery at over $180 billion with approximates of five years for full recovery.

Katcher was asked if other vendors will follow, he stated "I hope so. In the overall vendor world, we are a small billable for dealers, but I would hope that a small gesture on our part will be followed by much larger providers as a sign of unity and support for our dealer partners."

CNBC indicated that the long-term impact of Hurricane Irma will be limited, mainly due to the lack of structural damage that was seen in the area of the storm. While the Keys received the brunt of the damage, with regard to the auto industry in mainland Florida was back in business shortly after the storm passed.

Press Contact
Nicole Jimenez
press@ddsmail.co

About Digital Dealership System
The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 1000 stores across the country, Canada and Australia.

For more information please email info@ddsmail.co, call 800-741-7084 or visit the website at www.digitaldealershipsystem.com.

Digital Dealership System Releases a Simple Equity Mining Tool

Equity mining tools are a "dime a dozen"  -- as many dealers told us when we were researching the space. But, no dealer was 100% happy with the solution. The largest complaint was that it was too complicated.

When designing a program from scratch, the first point of business was to call customers and hear what they had to say about the products and the perception of Equity Mining.

Our research lead us to create equityALERT.

From the ground up, equityALERT is a simple and automated tool that does the basic job of equity mining, adds a digital signage twist, and ultimately helps dealers sell more cars in the service drive for less than any other product in the market.

equityALERT is made up of preset sliders that dealers can chose to customize. These sliders take into when the vehicle was purchased, customer credit score, current payment / term, and equity position. Standard reports are setup in the system to be automatically emailed to dealers or they can create their own reports at any time.

equityALERT includes a digital sign component whereas a dealer can add a visual notification to a sales leaderboard or any smart TV. These notifications show upcoming appointments and alerts when a qualified customer is in the dealership. Text messages are also sent letting designate staff members know that a qualified customer is in the store.

"equityALERT is an extension of our core digital sign product, while integrating with our DMS / CRM partners to create a simple solution that is lacking in the industry. "It just works" was our motto from the beginning and our customer feedback has been strong," states Todd Katcher, Managing Partner for Digital Dealership System.

Equity Mining is a very crowded market, but with the foundation of equityALERT, the Digital Dealership System will continue to create extensions that allow dealers that want more sophisticated solutions to use the product in the future. After the initial launch, the team began working on the next version of the product that will include email marketing, offer sheets and much more.

To read more about equityALERT, click here: https://goo.gl/pt5nh7

To schedule a demo, click here: https://goo.gl/6gaTH5

For more information about this product, please email info@ddsmail.co, call 800-741-7084 or visit the website at www.digitaldealershipsystem.com.

About Digital Dealership System:

The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 800 stores across the country, Canada and Australia.

The Digital Dealership System releases new product extension to remind and update service customers on their status. As a compliment to the Service Appointment Board, the serviceALERT system will send a text notification to the customer to remind them of the upcoming appointment and when the vehicle is completed.

Dealerships continually struggle with customer communication and they notice that in their Customer Service Index (CSI) Reports. Service Advisors and Staff are already overloaded with new technologies and tasks that put pressure on them and lower their performance.

serviceALERT from the Digital Dealership System will increase the show rate of service appointment and keep customers “in the know” of their vehicle status. While it’s not meant to replace a warm phone call, it’s been proven that customers prefer text messaging for one-way notifications and reminders.

serviceALERT is the perfect complement to the Service Appointment Screen that shows status and advisor information along with multiple menus and service marketing messages. For dealers with Customer Lounge TV, the service status can also be added along-side LiveTV or ddsTV (commercial free TV)

The Digital Dealership System is the only digital sign company with Security First – CDK 3PA Approved integration, as well as authorized access to DealerTrack, DealerSocket, PBS, Automate, Quorum, DealerBuilt, PBS and more.

The serviceALERT system is offered as a package discount with other service integrated marketing or as a standalone dedicated product.

For more information about this product, please email info@ddsmail.co, call 800-741-7084 or visit the website at www.digitaldealershipsystem.com.

About Digital Dealership System:

The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 800 stores across the country, Canada and Australia.

CDK has approved the Digital Dealership System for the 3PA Vendor program, making DDS the only Digital Sign provider offering Service Appointments Boards, Sales Leaderboards, and Customer Lounge TV with Service Appointment Status.

The 3PA Certification means that dealers can share service and sales data quickly and securely across screens in their dealership.

Sales Leaderboards - show sales status and sales trends, replacing grease boards and white-boards. These digital boards can even support custom reports via google sheets, videos and corporate communication & scheduling. (link)

Service Appointments - show current status of vehicles in service while protecting customer privacy. Unlimited menus, service and sales marketing can be added and play at the same time as the service status. (link)

Customer Lounge TV - while in the lounge, the system automatically updates and keeps customers focus on the screen marketing message. Wrap Live HDTV or Commercial Free TV options with unlimited marketing and online access. (link)

Service Greeter Board - using algorithms the system rotates through appointments and greets customers without the use of expensive readers or hardware. Welcome guest automatically and let them know that you appreciate their business.

We felt this was the right path for our company and dealers. The 3PA program ensures our customers get the best experience which in turn increases their effectiveness for CSI and Employee Morale.

The CDK 3PA program integration will continue in the future to support instant notification and CDK CRM exports. This will expand the current offerings and functionality of the system for dealerships.

SecurityFirst: Advancing security is everybody’s business (from CDK's Website)

At CDK Global, we’ll help you protect your data and reputation by providing the expertise and security-related insight that your business needs. We’ll help you gain visibility into your DMS with our DDX data integration application, manage vendor integration more securely through our Third Party Access program and provide network security solutions that are tailored for the automotive industry. Put SecurityFirst with CDK Global.

See approved vendors here: https://goo.gl/kdfTnh

The CDK 3PA Integration adds to the list of DMS and CRM providers for data to the Digital Dealership System.

The Digital Dealership System will be presenting the latest signage and kiosk innovations at NADA - Booth 4108 from January 26-29, 2017

About the Digital Dealership System

The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 500 stores across the country, Canada and Australia. 

See more here: http://goo.gl/WSzNiW
Schedule a demo: https://goo.gl/XgJuo0

New Orleans, La., January 30, 2017 – Digital Dealership System, a complete in-store digital marketing solution, has won a 2017 AWA Award for Sales Process for the dds.TV. dds.TV offers dealers family friendly, commercial free, customer lounge TV that is updated automatically and regularly with entertainment and dealer content. 

(learn more about dds.TV)

PCG, the creator of the awards program, announced the 2017 winners at the Hyatt Regency New Orleans during the first day of the National Automotive Dealers Association (NADA) Convention. Over 250 attendees of dealers and vendors greeted the award winners that were announced that night. 

Along with the awards ceremony, PCG released a dealer guide of best in class vendor providers. While not every vendor received an award, the guide highlights the leaders in the industry with a peer reviewed documentation with a new layout that is easy to use and reference for years to come.

The Digital Dealership System dds.TV helps dealers keep a positive focus in their lounge and control the dealership experience. In addition to amazing content, the system also support dealers marketing messages, multiple news tickers and upgrades such as integration with service appointment systems.

Mike Vogel, Director of Fixed Operations - Toyota, Subaru, Mitsubishi of San Bernardino

Controlling the lounge experience is one of the key ingredients to help increase customer satisfaction for our customers that are waiting for their vehicle. It just makes sense to have positive, fun, family-friendly content, plus our own marketing message all wrapped up into a single package that’s easy to use. dds.TV provides this service and much more.

(learn more about dds.TV)

Recent advancements have allowed dealers to upgrade to dds.TV plus that provides for switching between dds.TV and LiveTV for special events, such as sporting events, while maintaining the marketing wrap and ticker.

About the Automotive Website Awards

Since 2008, the Automotive Website Awards have provided car dealers with an independent review of automotive technology. PCG, the creator of the awards program, is a recognized leader in dealership education, consulting, and in-depth product research. PCG provides dealers with vendor-neutral recommendations to help improve process and increase profits.

The complete research of the awards is available in the 2017 Automotive Website Awards Research Report and Buyers Guide, available for sale at: http://awa.autos/product/2017-automotive-website-awards-report/

About the Digital Dealership System

The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 500 stores across the country, Canada and Australia. Learn more about the Digital Dealership System