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Todd Katcher

Todd Katcher Managing Partner

Todd Katcher Blog Posts

Don't Throw your Money Away!

Don't Throw your Money Away!

Don't Throw your Money Away Consumer vs. Commercial TVs Are you struggling to find the right TV for your dealership? Are vendors telling you that comm…

Attention Nissan Dealers

Attention Nissan Dealers

Attention Nissan Dealers   Nissan is rolling out a digital signage package for it's dealerships and the articles insinuate that it is mandatory …

A Customer's Responsiblity

A Customer's Responsiblity

The customer / vendor relationship is an important one. Customers rely on vendors for different aspects of their business that affect their bottom line, …

Who's Fault is It?

Who's Fault is It?

Customer: "We'd like to cancel our agreement because your stuff doesn't work! It doesn't do half of the stu…

What can you learn from Microsoft and Google?

What can you learn from Microsoft and Google?

What can you learn from Microsoft and Google? Two weeks ago, Microsoft gave the middle finger to their partners - …

FB: The New Ad Network

FB: The New Ad Network

FB: The New Ad Network This could be scary -- or it could be a new amazing new advertising platform. Fac…

Are you a Leader or Follower?

Are you a Leader or Follower?

Are you competing on an even turf with your surrounding businesses? Or are you leading the pack and making others follow you? Are you a leader and …

Lessons from Microsoft: FAIL!

Lessons from Microsoft: FAIL!

Microsoft Still Doesn't Get "It" Coming off of WWDC (LINK) - the Apple developers' convention - as well as recent news about updated …

Zuck Gets Fancy! So Should You

Zuck Gets Fancy! So Should You

Zuck gets Fancy - PIN THIS! When Zuckerberg acts, rumors and a mass of people follow. Recently Zuckerberg "liked" a post on Facebook and th…

facebook Can't Hear You!

facebook Can't Hear You!

How many "likes" do you have? Are you bragging about it? What does a "like&qu…

GM - Super-Less Bowl

GM - Super-Less Bowl

GM - Super-less-Bowl   GM is at it again. A week after cutting the $12M budget for Faceb…

“Oops, forgot about K.I.S.S.” says Android

“Oops, forgot about K.I.S.S.” says Android

A recent report states that are close to 4000 different hardware devices using the Android operating system. (link) …

GM is being Naive

GM is being Naive

GM recently pulled its $12M advertising campaign from Facebook because it was not effective. LINK My question -- effective at what? …

7 Tech Decisions that Make you Say HMMM.

7 Tech Decisions that Make you Say HMMM.

When you read a lot you come across a wide range of articles and information that raises an eyebrow and makes you say "hmmmmm". Queue the mus…

Choosing the Right Screen: Part 2 in the Series

Choosing the Right Screen: Part 2 in the Series

Choosing the Right Screen: Part 2 in the Series Whether it's a new dealership, adding screens or finally updat…

Inputs and Resolutions: Part 1 in the Series

Inputs and Resolutions: Part 1 in the Series

Inputs and Resolutions With so many options to connect your media source to your television, it can be challenging…

Tiger vs. Phil - Which are You?

Tiger vs. Phil - Which are You?

Tiger vs. Phil - Which are you? Life is full of ups and downs -- frustrations and anxiety -- and the car dealershi…

Don't Lose Your Customer's Attention!

Don't Lose Your Customer's Attention!

A captive audience will pay you dividends if you treat them right. How many people come to your dealership every w…

Digital Signage Works

Digital Signage Works

Digital Signage. By definition this term means something as variable as putting information on a screen. This is accomplished through means such as in…

Women – All or Nothing

Women – All or Nothing

Ladies' night at the local bar includes free drinks for the ladies. What's the intention? Where the women go, the men will follow – an…

ROI is for Losers!

ROI is for Losers!

ROI is for Losers Now that I have your attention, let's down play this a little. ROI isn't ALWAYS important! Are you so focused on ROI tha…

Your Dealership is NOT A SPORTS BAR

Your Dealership is NOT A SPORTS BAR

How many TV's are in your Dealership? What is on those TV's? I ventured into a Toyota dealership that was just completely renovated. The mana…

Burn the Paper!

Burn the Paper!

What was your percentage of your marketing dollar spent on Newspaper advertising 10 years ago? How has that changed today? Do you still print paper and…

Does your Coffee Stain your Image?

Does your Coffee Stain your Image?

While visiting 250 dealerships in the last three months, I drank a lot of coffee. It's one of the perks of visiting dealerships these days, is that e…

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