According to the 2021 COX Automotive study, 67% of franchised dealers say motivating and retaining quality employees is currently a challenge. In a 2019 NADA dealer survey, a quarter of dealers surveyed were more concerned with employee turnover than access to consumer credit.  

We speak with dealerships all across the country about the direct benefit that digital screens provide the auto dealer – improving the overall customer experience, increasing sales revenue, and increasing service revenue and retention.However, at the back end of the store, sales leaderboard digital screens provide numerous benefits for the dealer management and staff.

One example of how dealerships are using new technology to help manage their sales teams is Mercedes Benz of Des Moines, a Lithia dealership. “Our Digital Dealership System sales Leaderboard motivates our staff and looks more professional than our old dry-erase board,“ said Anthony Gladney, General Manager of Mercedes Benz of Des Moines. “We never used to keep the old system up to date. Now we don't have to worry as this updates automatically. Staff are continually peeping their heads in to check stats and ranking.”

Retention of top talent is a must and with Gen Z showing more interest in sales positions, there should be interest in arming them with the proper sales technology tools to help them do their jobs more efficiently and motivate them at the same time.

Digital Sales Leaderboards help motivate, help create greater personalization between staff and management and give better access to insights on where deals are in the pipeline than ever before.

“We also have our sales appointment in the system, which is a great help to me and my sales managers,” said Gladney. “They all have screens in their offices. Yes, everyone has computers, but a large screen that is dedicated helps keep focus.”

Are your sales leaderboards done on a dry erase board, which is hastily erased and updated every few days? Digital Dealership System provides a digital screen solution to the low-tech dry erase board. With a program that is connected to the dealership’s DMS, the sales leaderboard is updated in real time and scrolls through multiple reports. Dealers can easily add their own reports.

Digital Sales Leaderboards rotate through standard DMS-Connected Reports including Sales, Trends, Gross, Pending and Score Cards. The system is customizable with additional ‘dealer supplied’ data including: Internal Metrics - Contacts, Ups, Spiffs, Tracking, etc.; Sales Goals, CSI; Announcements; Birthdays.

The digital leaderboard can be configured to scroll through selected reports automatically or with an interactive wireless mouse. 

The Digital Dealership System has recently innovated with a new platform called “DASHBOARD” that includes salesperson mobile access and advanced desktop reporting. Advanced reports can be called on-demand, scheduled, shared and emailed. Now dealers can drill down to the deal level and run customized reports, while staff have their own login, only showing them their specific information and rankings.

And, putting the dry erase board fully into retirement, the Digital Dealership System Mobile Leaderboard is essential for multi-store groups where managers can access store numbers on a single login. The system can be expanded with modules to support sales appointments, inventory and service tracking. 

To learn more about Digital Dealership System and the products we offer, please go to our website at www.digitaldealershipsystem.com.

About Digital Dealership System

Established in 2008, Digital Dealership System is the premium digital sign solution for the modern dealership. Digital Dealership System believes that dealers that invest in the in-store experience separate themselves from the competition by creating memorable experiences, giving dealers the most advanced, easy-to-use digital sign solution in the industry. Their expertise is widely known in the $100M/year dealership screen market, with over 1000 installations completed across the United States. 

For more information, visit www.digitaldealershipsystem.com

Digital Retailing -- the recent buzz word in automotive -- followed closely by "Attribution" -- is nothing more than a glamorized form. While talking heads refer to a frictionless experience, this only occurs every 1000 transactions, when someone pays in full for the vehicle.

9 out of 10 transactions (anecdotal conversations with market leaders) online are abandoned. They send an incomplete form the dealer. This is a great start, but the idea of frictionless is refuted when people stop the transaction at the friction. 999 out of 1000 transactions are still completed over the phone or in the dealership.

I saw a local dealer in South Florida actual use the Amazon logo and say -- like buying a car on Amazon. 

Why are dealers so quick to be Amazon? Digital retailing is far from an Amazon experience because it at the end of the day, you still have unknowns such as credit, payment options and trade value.

Why not call it like it is -- buy the way you want to. Buy the car with a concierge service. 

When you buy a commodity on Amazon (as you can purchase the item in many places), you go through a checkout system that is similar to thousands of other sites. The difference with Amazon is that it's simple, it's easy and that have much more than books. So you can find everything in one place, even if you pay a little more... it's just convenient.

The car buying experience should be convenient -- done my way -- but it is definitely not frictionless.

CREDIT FACTOR

Out of the largest digital retailing companies -- Drive Motors and Roadster -- neither pulls actual credit. This introduces friction. While they all do a great job of providing baseline information for a customer, credit is the largest determining factor in payment. And, if someone is buying or leasing, they will have a payment effected by credit. Friction.

So these applications are merely forms. Let's call them FORM 2.0 compared to the Finance form that some dealers still have on their website. When was the last time one of those were filled out?

Shoppers consistently think their credit is higher than reality, so if given the option, they will put a higher value, reducing their payment and allowing them to receive favorable terms. Only to revisit when the dealership calls (friction) or they visit the store (friction) to find out that their actual credit is lower than anticipated and the quoted price is not accurate (friction).

TRADE VALUE

90% of people think their car is worth more than a dealer is actually going to pay for it. Trade Value is a huge part of the overall car buying process as it determines options for payment, interest and overall value of the vehicle. So now you have more friction which is caused by the perception of value versus reality.

You can't trade in a vehicle, provide a definitive payment and close a transaction without human interaction from the dealership. This is the friction that stops the transaction from being seamless and "Amazon-like".

That perception follows through to the whole marketing idea that Digital Retailing is anything more than a lead generation form for dealers. If dealers advertise that Digital Retailing is this great process only to have falter along the way, they are now dealing with a customer perception that they were deceived in some way.

I personally applaud the dealers that are pushing the envelope and creating great processes around the Digital Retailing technologies that exist today. There is a bright future for this, but it's going to be taken in steps. Technologies are on the horizon that will account for actual credit scores as part of the process, providing more specific payments and a true digital retailing experience. NADA will showcase a few of these and we hope to implement these systems in our in-store kiosk solution.

IN-STORE

Dealers must not forget that some customers may want to have that same "retail" experience inside the dealership and use kiosks to get trade value, research inventory or even have the option to buy a car. Some people don't want to talk to salespeople. Some people want to research on their own. Dealers need to offer a variety of solutions INSIDE the store as well.

At the modern restaurant or entertainment complex, customers are met with a variety of options of how to transact business. Kiosks are available to order big mac at McDonalds, a movie ticket at Muvico, or a sandwich at Panera -- but you can also speak to someone at a register. Dealers may yield caution getting to invested in a single path of selling as they may turn customers away that want more options.

ABOUT ME

Just a guy with an opinion and a keyboard.

"I'll have two double cheeseburgers, and a coke"

"Would you like the large coke?"

"Yes"

"Would you like large fries with that?"

"Yes"

"Please drive up to the first window, thank you"

You may not notice, but drive-thru customer were the first to get an experience overhaul through a significant upgrade at McDonald's. According to QSR magazine, 65% of revenue comes from the drive-thru and recently, I had the opportunity to learn about the investment McDonald's made and why.

A few Fridays back, I went out to eat and sat next to a gentleman who just happened to work in real estate for McDonald's. While our restaurant that night was a steakhouse, the foundation of the conversation was about customer service and experience.

Experience, for our conversation, is the process for which leads to a product. And customer service is the actual interaction between people. For McDonald's, customer service is taking an order and providing the ordered food. For a dealership, customer service can be the receptionist, the person on the phone, sales and service professionals. 

He mentioned that several years ago, McDonald's realized that the perceived wait time was causing a negative impact on their business. Behind the scenes they would go from order to delivery as fast as possible. But the customer was getting agitated. As anyone that has seen the movie "The Founder" - you know that the back-end operations of McDonald's is measured in inches and success is measured by efficiency. They had a problem on their hands. (imdb)

How could McDonald's change the process to increase customer satisfaction by decreasing the perception of wait time?

The two-window process was tested and implemented. They realized that by having people stop by one counter to pay, shortened the perceived wait time by about 40% (anecdote) -- and had an additional benefit. It reduced the people who ordered and changed their mind -- or people that received food and drove off without paying.​​​​​​​

The perception of wait time is a factor in many businesses, including doctors offices, restaurants and car dealerships.

This perception can be addressed through customer communication, customer entertainment, and a change in the process. What can you chance in your process to impact the perception -- and in turn -- impact the experience?

Throughout the dinner that night, we talked about a few more things, as I was intrigued by the recent integrations of technologies in the drive-thru and in the store.

Again, he couldn't help but mention that changes were all about the experience. McDonald's stores invested significant money in enhancing the customer experience with the intent of future revenues. 

Unlike advertising - radio, print, TV - and constantly tweaking the menu -- the experience was about making people feel more confident in the decision to select McDonald's as their stop for food. It also makes them come back. And bring friends.

Competition is as fierce in fast food as it is in car dealerships. McDonald's stores are franchises that don't make the burger. Just like car dealerships don't make the car. McDonald's has to meet certain look and appearance set by corporate. So do car dealers. Obviously the sales methods are different, but both are trained in selling and upgrading the interested customer. 

So what makes one store different than another?

What makes one experience more pleasurable?

What can you enhance the experience in your store?

Remember when you used to order at fast food places and you couldn't understand what they were saying? Odds are they couldn't understand you either. While technology has improved, technology also has allowed for systems that show what you say on screens so you can verify the order is correct. ​​​​​​​

This was a significant investment for the stores costing about $25,000 as part of a bigger change to their communication system. This was an "option" that the stores saw as a great way to increase the customer experience and ensure people are getting the food they ordered. They also realized that the transparency and accuracy lead to more orders with higher ticket prices.

McDonald's has made considerable investments to help the customer experience in their main avenue for sales -- the drive-thru. Their understanding that investing in the customer experience is a long-term solution for what may seem like a short-term challenge, allowed for significant bottom line gains.

McDonald's long-view of their investments weren't clouded by short-term ROI. There are different types of spends -- some long-term and some short-term.

What long-term investments can dealers make to enhance the experience in crush the competition?

To continue the story and bring the McDonald's experience full circle -- what about the 35% that come into the store. Aside from the mandated color schemes and furniture, McDonald's has made a significant investment in the in-store experience with a long-view towards future goals and differentiating themselves from the competition.

Not only do they use digital menus to share pricing, packages and offer cool animations of coffee pouring -- as well as highlighting new food options or messaging based on time of day -- they also have ventured into interactive ordering.

Touch-Screen kiosks are planned at over 2500 stores this year. The main goal, according to the report on Business Insider, is increase customer satisfaction and efficiency.

Note that they didn't say that the kiosks will increase income directly. Kiosks are part of the customer experience and in turn -- over time -- the customer experience increases revenues.

The kiosks are a choice -- and not mandated to be used by customers. Customers can use systems and technology by option and aren't forced into a technology funnel. Dealers need to take heed on kiosk processes and solutions that don't offer a variety of options for the consumer.

While some consumers today will flock to anything digital, some will not. Advanced kiosks not only allow for customer choice -- but also allow for the dealer to customize the suite of solution for their particular store. In addition, solutions across the market can provide easy customization options for easily adapting to different technologies that may not even be out yet.

I enjoyed my lengthy conversation with the gentleman from McDonald's. By stepping out of automotive to learn from other industries and apply that knowledge into another vertical is important to enhance our company growth and the growth of our dealer network. 

McDonald's has different types of spends. The short term spend is about driving revenue through the store -- revenue generating -- such as a TV Advertisement, focused on price or products. They also embrace the long term spend that is focused on enhancing the customer experience once someone arrives.

Dealers today spend 99% of their marketing budget to drive traffic to the store, without consideration on the experience spend. Outside of franchise mandates, most dealers rely on the staff to be the experience. All dealers do their best to hire the best managers and staff. They sell cars they don't manufacturer. They have buildings that have mandated appearances. 

How are you providing an experience different from others?

How are you distinguishing your dealership from others?

Experience is the hidden revenue generator that dealers are missing in their marketing budget. Find 3-8% of your budget for the experience factor -- the long-view investments -- and reap the rewards. The costs are small, the payoff will be life-changing.

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Press Contact

Nicole Jimenez for Digital Dealership System

press@ddsmail.co

About Digital Dealership System

The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 1000 stores across the country, Canada and Australia.

For more information please email info@ddsmail.co, call 800-741-7084 or visit the website at www.digitaldealershipsystem.com.

Toys R Us closes 180 Stores - Don't let your Dealership Be Next

On a recent visit to spend time with my nephew, I brought him to a Toys R Us. My sister said she "liked" Walmart or Target better and they have a bigger selection. Since I don't have children of my own, I wondered how can anyone have a bigger selection than Toys R Us.

The goal of the trip was to get as many toys for children in the hospital and help educate my nephew that not everyone is as fortunate as us. 

Once he got the point that we can't buy everyone a $500 toy -- we started loading up. 

While we were looking around Toys R Us, I noticed that it was dark and had a cold feeling. The shelves were stacked to the roof with many things out of reach for kids -- and adults. Anything that could be touched, was locked down and there was no one to help. 

Toys R Us had no marketing, branding or "stores within a store", ie Legoland or Barbie. Nothing to grab our attention or point us in any direction. If the aisle had labels, I didn't notice them. And there was no help to be found.

THERE WAS NO ENERGY IN THE STORE

All the staff were at the register. And most of the registers were deserted. On a midday Saturday -- at Toys R Us -- in New Jersey. Although we got our toys, I realized why my sister didn't like going to Toys R Us. The experience was lacking in many ways.

We got our Toys. But we won't go back.

We both learned a lesson.

Contrast this with the buying experience at Target or Walmart where the shelves are low, the lighting is bright and it seems like there is always someone with a logo'd shirt able to help. 

Toys R Us is blaming Amazon and Walmart for their demise. In fact, the demise is that they didn't realize the value in the experience is greater than the products themselves.

Car dealers are in a similar situation. I don't believe that tomorrow is the end of dealers. I do believe that there is a shift away from selling a car and more towards selling an experience.

Like toys, the car is a commodity. You can buy a Toyota, Honda, Chevy, etc. from any of a number of dealers in the local area for about the same price. The dealer doesn't manufacture the car any more than Toys R Us manufacturers the toys.

• So what makes your specific dealership different?
• What makes your experience different?
• Why should I buy and service my vehicle from you?

Most dealers pitch the same as they always have. Low price, high volume, family owned or corporate owned or similar. Dealers still advertise price, but don't understand that customers can shop price from their couch all they want. 

• How are you different once someone gets in the store? 
• How are you different after the sale?

Dealers spend 99% of their budget to get people into the store and overall the experience is the same as every other store once a customer parks their car. 

• What are you actually selling?

Companies far and wide have spent considerable amount of money on the experience, and reap the benefits. Apple changed the retail experience. Starbucks changed the coffee experience. Carvana is changing the used car experience. Tesla changed the driving experience. Jetblue changed the airline experience. 

Within the confines of your franchise --

• What you doing to change the customer experience from the moment they park their car and/or walk in your front door?
• Are you so focused on driving people to your store, that you forget to spend some of your budget on the in-store experience?
• How soon are you going to get passed by from other dealers that make the transition while your caught focusing in the wrong areas?

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Press Contact

Nicole Jimenez for Digital Dealership System
press@ddsmail.co

About Digital Dealership System

The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 1000 stores across the country, Canada and Australia.

For more information please email info@ddsmail.co, call 800-741-7084 or visit the website at www.digitaldealershipsystem.com.

Sales Leaderboards - Get Interactive!

The Digital Dealership System announces that the sales leaderboards have added new functionality based on dealer feedback. INTERACTIVE.

The Sales Leaderboard, a product that has been the most popular product offering for over three years, pulls data from many DMS and CRM providers and automatically updates throughout the day. The system uses any 1080P monitor and replaces dry-erase or "chip-boards" commonly used in dealerships.

The automated reports show dealer sales, trends, daily sales and more. The colorful reports highlight each individual employee, while showing store numbers as well. Sales leaderboards keep a heads-up display that eliminates the printed reports and moves the sales tower into the digital era.

Dealers who utilize the included reports, can also take advantage of adding sales appointments, internal reports, videos and images to the board. 

For dealers that want to use the sales leaderboard for meetings and presentations, the sales leaderboard now features interactivity. This allows dealers to use the included wireless mouse or touch-screen monitor to easy slide between reports. When not used for interactivity, the system will automatically start scrolling through the reports.

"We've seen an increase in dealers install the leaderboard in training rooms, in addition to sales towers. Interactivity was a big request and we are happy to install the first one today at Audi of Marietta," Todd Katcher, Managing Partner

While the leaderboard is a consistent HOT TOPIC amongst inquiries from dealers, the product is currently working through additional enhancements. Over the next few months, the leaderboards will add 'back-end' pieces, allowing dealers to add customized values and reports into the system in a graphical system. 

The Leaderboard is integrated with: Advent, Automate, CDK, DealerSocket, Dealertrack, PBS, Quorum and Reynolds & Reynolds.

Read more online about the Sales Leaderboard: https://goo.gl/UWnISN

Schedule a demo: https://goo.gl/CAmBfr

Press Contact: Nicole Jimenez for Digital Dealership System press@ddsmail.co

About Digital Dealership System

The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 1000 stores across the country, Canada and Australia.

For more information please email info@ddsmail.co, call 800-741-7084 or visit the website at www.digitaldealershipsystem.com.

FOR IMMEDIATE RELEASE. WEST PALM BEACH, FL

The Digital Dealership System, a West Palm Beach Business that provides in-store digital sign marketing and interactive solutions to the auto industry, is waiving all service fees for dealers affected by Hurricane Harvey and Irma.

"The emotional and ecomonic impact of these catastrophic storms on the staff and citizens of these cities is significant", says Todd Katcher, Managing Director of the Digital Dealership System. Katcher continues, "regardless of the impact on our services and equipment in the store, we felt that waiving the service fees for these stores was the right thing to do."

Cox Automotive has estimated the estimated impact of Hurricane Harvey at up to 500,000 vehicles, while Black Book puts the number closer to one million vehicles. Greg Abbott, the Texas Governor, puts a number on the recovery at over $180 billion with approximates of five years for full recovery.

Katcher was asked if other vendors will follow, he stated "I hope so. In the overall vendor world, we are a small billable for dealers, but I would hope that a small gesture on our part will be followed by much larger providers as a sign of unity and support for our dealer partners."

CNBC indicated that the long-term impact of Hurricane Irma will be limited, mainly due to the lack of structural damage that was seen in the area of the storm. While the Keys received the brunt of the damage, with regard to the auto industry in mainland Florida was back in business shortly after the storm passed.

Press Contact
Nicole Jimenez
press@ddsmail.co

About Digital Dealership System
The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 1000 stores across the country, Canada and Australia.

For more information please email info@ddsmail.co, call 800-741-7084 or visit the website at www.digitaldealershipsystem.com.

Digital Dealership System Releases a Simple Equity Mining Tool

Equity mining tools are a "dime a dozen"  -- as many dealers told us when we were researching the space. But, no dealer was 100% happy with the solution. The largest complaint was that it was too complicated.

When designing a program from scratch, the first point of business was to call customers and hear what they had to say about the products and the perception of Equity Mining.

Our research lead us to create equityALERT.

From the ground up, equityALERT is a simple and automated tool that does the basic job of equity mining, adds a digital signage twist, and ultimately helps dealers sell more cars in the service drive for less than any other product in the market.

equityALERT is made up of preset sliders that dealers can chose to customize. These sliders take into when the vehicle was purchased, customer credit score, current payment / term, and equity position. Standard reports are setup in the system to be automatically emailed to dealers or they can create their own reports at any time.

equityALERT includes a digital sign component whereas a dealer can add a visual notification to a sales leaderboard or any smart TV. These notifications show upcoming appointments and alerts when a qualified customer is in the dealership. Text messages are also sent letting designate staff members know that a qualified customer is in the store.

"equityALERT is an extension of our core digital sign product, while integrating with our DMS / CRM partners to create a simple solution that is lacking in the industry. "It just works" was our motto from the beginning and our customer feedback has been strong," states Todd Katcher, Managing Partner for Digital Dealership System.

Equity Mining is a very crowded market, but with the foundation of equityALERT, the Digital Dealership System will continue to create extensions that allow dealers that want more sophisticated solutions to use the product in the future. After the initial launch, the team began working on the next version of the product that will include email marketing, offer sheets and much more.

To read more about equityALERT, click here: https://goo.gl/pt5nh7

To schedule a demo, click here: https://goo.gl/6gaTH5

For more information about this product, please email info@ddsmail.co, call 800-741-7084 or visit the website at www.digitaldealershipsystem.com.

About Digital Dealership System:

The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 800 stores across the country, Canada and Australia.

For Immediate Release
West Palm Beach, FL

Digital Dealership System Hires New VP of Sales

Larry Tabloff has joined Digital Dealership System (DDS) as Vice President of Sales. Tabloff will manage DDS sales for North America, oversee national accounts and customer relations, while developing and implementing strategies for new client acquisition.

Larry brings a unique perspective to the business with stints in the OEM space with Toyota Motor Sales, working on the vendor side of the business most recently at Cox Automotive (Dealertrack) as the Southeast Regional Manager and over 5 years in the Retail Automotive arena as General Manager at Penske Automotive and Greico Automotive.  

“We are excited to welcome Larry to our growing company,” states Todd Katcher, Managing Partner for Digital Dealership System. Katcher continues “Larry’s market knowledge, proven track record and enthusiasm for the customer experience will be a tremendous value as we continue our rapid expansion."

"Digital Dealership System is an industry leader in the digital sign automotive marketing arena.  The innovation and leadership of Managing Partner Todd Katcher made it very easy to join his company.  With the industry changing so quickly and higher demands by the manufacturers and its retail customers, digital signage provides exactly what is needed, a professional approach to messaging, branding and marketing inside the dealership.  I'm looking forward to creating new growth opportunities and sales channels that will take the company to the next level and beyond." said Tabloff.

Tabloff is a graduate of the University of Illinois-Chicago, in Chicago, Illinois, where he earned a BS degree in marketing.

About Digital Dealership System:

The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 800 stores across the country, Canada and Australia.

For more information please email info@ddsmail.co, call 800-741-7084 or visit the website at www.digitaldealershipsystem.com.

The Digital Dealership System releases new product extension to remind and update service customers on their status. As a compliment to the Service Appointment Board, the serviceALERT system will send a text notification to the customer to remind them of the upcoming appointment and when the vehicle is completed.

Dealerships continually struggle with customer communication and they notice that in their Customer Service Index (CSI) Reports. Service Advisors and Staff are already overloaded with new technologies and tasks that put pressure on them and lower their performance.

serviceALERT from the Digital Dealership System will increase the show rate of service appointment and keep customers “in the know” of their vehicle status. While it’s not meant to replace a warm phone call, it’s been proven that customers prefer text messaging for one-way notifications and reminders.

serviceALERT is the perfect complement to the Service Appointment Screen that shows status and advisor information along with multiple menus and service marketing messages. For dealers with Customer Lounge TV, the service status can also be added along-side LiveTV or ddsTV (commercial free TV)

The Digital Dealership System is the only digital sign company with Security First – CDK 3PA Approved integration, as well as authorized access to DealerTrack, DealerSocket, PBS, Automate, Quorum, DealerBuilt, PBS and more.

The serviceALERT system is offered as a package discount with other service integrated marketing or as a standalone dedicated product.

For more information about this product, please email info@ddsmail.co, call 800-741-7084 or visit the website at www.digitaldealershipsystem.com.

About Digital Dealership System:

The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 800 stores across the country, Canada and Australia.

CDK has approved the Digital Dealership System for the 3PA Vendor program, making DDS the only Digital Sign provider offering Service Appointments Boards, Sales Leaderboards, and Customer Lounge TV with Service Appointment Status.

The 3PA Certification means that dealers can share service and sales data quickly and securely across screens in their dealership.

Sales Leaderboards - show sales status and sales trends, replacing grease boards and white-boards. These digital boards can even support custom reports via google sheets, videos and corporate communication & scheduling. (link)

Service Appointments - show current status of vehicles in service while protecting customer privacy. Unlimited menus, service and sales marketing can be added and play at the same time as the service status. (link)

Customer Lounge TV - while in the lounge, the system automatically updates and keeps customers focus on the screen marketing message. Wrap Live HDTV or Commercial Free TV options with unlimited marketing and online access. (link)

Service Greeter Board - using algorithms the system rotates through appointments and greets customers without the use of expensive readers or hardware. Welcome guest automatically and let them know that you appreciate their business.

We felt this was the right path for our company and dealers. The 3PA program ensures our customers get the best experience which in turn increases their effectiveness for CSI and Employee Morale.

The CDK 3PA program integration will continue in the future to support instant notification and CDK CRM exports. This will expand the current offerings and functionality of the system for dealerships.

SecurityFirst: Advancing security is everybody’s business (from CDK's Website)

At CDK Global, we’ll help you protect your data and reputation by providing the expertise and security-related insight that your business needs. We’ll help you gain visibility into your DMS with our DDX data integration application, manage vendor integration more securely through our Third Party Access program and provide network security solutions that are tailored for the automotive industry. Put SecurityFirst with CDK Global.

See approved vendors here: https://goo.gl/kdfTnh

The CDK 3PA Integration adds to the list of DMS and CRM providers for data to the Digital Dealership System.

The Digital Dealership System will be presenting the latest signage and kiosk innovations at NADA - Booth 4108 from January 26-29, 2017

About the Digital Dealership System

The Digital Dealership System offers in-store marketing and interactive solutions on screens and kiosks throughout the dealership. Located in West Palm Beach, FL, the Digital Dealership System provides services for over 500 stores across the country, Canada and Australia. 

See more here: http://goo.gl/WSzNiW
Schedule a demo: https://goo.gl/XgJuo0