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From: Jared Hamilton
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Vidushi Jain

Vidushi Jain Director, Marketing

Exclusive Blog Posts

The Value of a Better Buying Experience

The Value of a Better Buying Experience

    We met with Steve Roessler, Vice President of Sales at DriveCentric, at NADA 2020 to discuss how dealerships can nail their customer experience…

Managing Remotely: the Daily Check-in

Managing Remotely: the Daily Check-in

In the last post of this series, we talked about the necessity of determining the activities that will get you the results when you have a team working rem…

Put Your Marketing Focus on Fixed Ops

Put Your Marketing Focus on Fixed Ops

March 2020 felt like the longest decade in modern history, didn’t it? In the automotive industry, dealerships in most states have gone from flour…

2020 is Going to Be About Efficiency

2020 is Going to Be About Efficiency

  We sat down with David Steinberg, CEO and founder of Foureyes, to discuss where automotive is headed and what we can do to improve in 2020. &ld…

How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of gr…

7 Texting Strategies To Increase Customer Engagement

Are you looking for ways to increase sales and customer engagement while keeping the cost in control? Customer attention is limited, making it tougher and tougher to grab and keep customers interested. So sharing a few texting strategies that are helping dealerships increase sales and improve customer engagement:

Unified Text And Voice Number: 89% customers want to use SMS/ MMS to communicate with businesses (Twilio). However, maintaining separate number for texting means leads lost. AT&T maintains that 150 million texts are sent to landline numbers every day. Further, having separate numbers restricts customers from switching modes in the middle of a conversation. Go for a texting solution that unifies and let you and your customers switch to voice/ text even in the middle of a conversation.

Videos and Multimedia: Why stop at sending pain texts. Marketers who use video grow revenue 49% faster than non-video users. Simply include videos and other multi-media messages in your text conversation with customers to increase conversion rate.

Text Follow Up: Sending a follow-up text is a short yet most effective way to grab customer attention and convert into an appointment. Based on Harris Poll, over 32% customers prefer to schedule or change appointments over text and 31% prefer to make or confirm reservations via text

Information Engine: You might be leaving dealership at 7:00 PM, but this might be exactly the time when your potential customer also leaves from work and want to contact your dealership. With information engine, you can engage with the prospect 24×7. Customers can simply text product code to your central number and receive pictures of the product and three product suggestions.

Texting For Customer Service: Based on research from JD Power, “Proactive communication with the customer, especially while the car is being serviced, is one element that has a direct influence on loyalty.” Among customers who receive text message updates from their service providers, 67% “definitely will” return. Additionally, you will also see as high as 30% drop in calls to your service number.

Equity Mining: Constantly keep in touch with your existing customers as well as lost leads by periodically sending them text messages. High open rate (over 90%), ensures that your messages are read. At the same time, it is short, to the point and non-intrusive, resulting in low unsubscribe rate.

Track And Refine:  Tracking is the first step towards improving your campaigns. Make sure that your text provider has powerful analytical tools that can help you monitor the performance of your text conversations across various texting strategies, segments and group.

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