Customer touch points are important, however in this world of sales & marketing overload, customers have become unresponsive to sales and marketing emails that they receive and thus respond to few interesting ones that hit a chord with their needs. With spam filters and gmail promotion filter, there is very high probability that your email will go unnoticed. Here is a side by side comparison of SMS and Email stats that will make you think about your engagement strategy.
Open Rates: Based on Mailchimp’s latest survey, average open rate for email range from 20% to 25%. In contrast, SMS has 98% open rate.
Email Click Rate: Similarly, average click rate for emails is between 2% to 3%. In contrast, SMS has click rates as high as 45% making it a preferred option for sales & marketing.
Would to hear what is happening at your dealership. Please comment with your preferred mode and success rates.