“92% of online population use Emoji”. From Baskin Robins to GE to Goldman Sachs, everyone is using Emojis. Emojis can be very powerful and memorable. However, using inappropriate Emojis can hurt reputation too. So, I have listed 5 tips to get you started with using Emojis

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Emojis Know No Age Limit: Feel free to use Emojis for all your customers. Research shows that Four out of five 18 to 65 year-olds use emojis on a regular basis.

Emojis In Subject Line: Research has shown that Emojis in subject line can increase response rate by 22%. Emoji’s are visual, more memorable and can give customers that little push to open the message.

Use appropriate Emojis: It is important to know meaning of Emojis before you use them. Although most Emojis are intuitive, when in doubt, you can refer to Emojipedia

Appropriate Time and Tone: Not all topics get benefited by Emojis, specifically ones with serious tone. Similarly, holiday Emojis are good for Christmas. Ensure you use appropriate Emoji for appropriate occasion

Emojis Based On Position: Although customers in all age group use Emojis, it might not be the most appropriate way of communication when it comes to interacting with senior executes or customers in similar position. Emojis are not for everyone and every occasion. So use it based on the situation

Test And Refine: Guides can be a good reference, but every business and its target audience is different. Thus conduct A/B Testing to see what your customers prefer