Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Vidushi Jain

Vidushi Jain Director, Marketing

Exclusive Blog Posts

The Value of a Better Buying Experience

The Value of a Better Buying Experience

    We met with Steve Roessler, Vice President of Sales at DriveCentric, at NADA 2020 to discuss how dealerships can nail their customer experience…

Managing Remotely: the Daily Check-in

Managing Remotely: the Daily Check-in

In the last post of this series, we talked about the necessity of determining the activities that will get you the results when you have a team working rem…

Put Your Marketing Focus on Fixed Ops

Put Your Marketing Focus on Fixed Ops

March 2020 felt like the longest decade in modern history, didn’t it? In the automotive industry, dealerships in most states have gone from flour…

2020 is Going to Be About Efficiency

2020 is Going to Be About Efficiency

  We sat down with David Steinberg, CEO and founder of Foureyes, to discuss where automotive is headed and what we can do to improve in 2020. &ld…

How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

How to Build the Foundation of Your Brand (and Other Cool Things, Too) | KPI Cafe Season 4 Bonus 1

For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of gr…

Texting Is Future: Are You Onboard

Think of a day without texting. Does it sound impossible? Same is true for your customers too.  Based on a survey from Gallup, 68% of millennials accept that they text a lot.  Average text sent per individual per day for the US is around 32 messages. Your business might be losing valuable leads if you are not on the channel that customers prefer. In this blog, I have compiled texting facts that will make you rethink about including texting in your channel strategy.

Texting Has Wide Penetration And Reach

People are still using SMS, and the numbers are increasing year on year. It is the simplest yet most effective way to communicate and engage. In last five years, world wide smart phone installed base has increased by 180% from 1.03 million to 2.89 billion (Statistica), with 98% of smartphone users using texting on regular basis (AT&T)

(Source: Statistica 2017)

Customers Are Open To Receiving Texts

 

People have an inherent need to connect with others, be it family or businesses. Based on IDC survey, the services that drive the highest levels of connectedness across the largest number of people are texting/messaging followed by talking on the phone, and direct messaging via Facebook.

(Source: IDC)

And They Prefer Business Texting Over Other Modes

Unlike other modes, texting has high open and response rate, based on report from Gartner, various sources report SMS open and response rates as high as 98% and 45%, respectively — in contrast to corresponding figures of 20% and 6% for email. Only 17% respondent of survey conducted by SAP & Loudhouse Research, consider SMS messages sent by companies to be intrusive.

Are You On-Board?

 

Based on Gartner research,  SMS, along with consumer messaging apps, will be a primary way for organizations to engage with their customers. However, even after knowing the benefits of texting, many businesses face ongoing challenges in adopting and integrating texting with their existing engagement model, citing technology as prime reason.

If you are thinking of adopting texting for your business, outdated solutions will not cut the mark. Having right tool to seamlessly integrate texting with your existing channel is the way to go. You should opt for a tool or platform like Braango that let you integrate texting with other modes like voice calling, allow customers as well as sales to switch modes effortlessly, record and analyze customer journey across multiple channels and last but not least is TCPA compliant.

 

 Unlock all of the community & features  Join Now