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Don't Be Fashionable With Your Social Media Marketing-Be Effective

Don't Be Fashionable With Your Social Media Marketing-Be Effective

Social media destinations today seem to be a what’s trending, what's fashionable media where Social Icons are losing ground and where smaller one…

Make Your Customers Brand Ambassadors

Make Your Customers Brand Ambassadors

 Nigel Hollis ,Executive Vice President and Chief Global Analyst at brand research consultancy Millward Brown, and author of two books on developing a…

Social Communities Can Redefine The Customer Experience

Social Communities Can Redefine The Customer Experience

Social Communities can redefine the customer experience and how businesses interact with their customer base by taking rewards programs, customer service a…

Big Box Or Out Of The Box – The Choice Is Yours

Big Box Or Out Of The Box – The Choice Is Yours

Think about this. Do you want off the shelf Big Box technology powering your digital marketing campaigns or out of the box creative technology? Walmart st…

Content Lives Everywhere

Content Lives Everywhere

Sara Callahan recently posted a great piece entitled “Don’t Be afraid of Content” On Automotive Digital Marketing. She said tha…

Organic SEO and Paid Search- How Are You Marketing?

Organic SEO and Paid Search- How Are You Marketing?

You have a Digital Marketing initiative in place and you're measuring its effectiveness. Great. Now I would like point out a couple of tools you can pu…

Sneaky Car Dealer Sales Tricks

Sneaky Car Dealer Sales Tricks

I recently read a posting someone made referring to an article at MSN Money reprinted from US NEWS entitled “5 sneaky car dealer sales tricks” …

Digital Marketing- Beware Of False Prophets

Digital Marketing- Beware Of False Prophets

Recently there have been several articles posted about outdated and/or less than effective or ineffective (quick fix and cheap) SEO and Social Media plans …

From The Top Down "Where's The Beef?"

From The Top Down "Where's The Beef?"

There have been a lot of postings and discussions over how best to improve a Sales Organizations performance. I personally have written many of them. One …

The Social Animals We Humans Are

The Social Animals We Humans Are

Human beings are social creatures and our lives depend on other humans. We are born unable to care for ourselves. We develop and learn about the world arou…

Do You Want to be a “HERO OR A ZERO?”

Do You Want to be a “HERO OR A ZERO?”

Part IV of A Business Model That’s Just Plain Bad For Business. Do you want people who are going to tell you “What You Need To Hear” or …

Things Are Changing - But Are Things Really Changing With Them?

Things Are Changing - But Are Things Really Changing With Them?

There seems to be a great deal of commonality and consensus in the disconnect between the Sales Department and The BDC Department just to name two and prob…

Beyond The Trap- The Tide Is Turning

Beyond The Trap- The Tide Is Turning

If you have read my blogs “Don’t Fall Into The Trap” or “Take Back Your Marketing” or the many comments I have made concernin…

Finding Your Style- Commission Sales

Finding Your Style- Commission Sales

Write your post hereI cut my teeth selling at an early age selling door to door. From delivering newspapers to Fuller Brush to Cash is Best, for which Ted …

The Front Lines Where The Real Battles Are Fought

The Front Lines Where The Real Battles Are Fought

Here are some stats that Most of us already know and most Dealer Principles and GMs may already know. But let’s give it another read because this is …

Bad Management - It's Also Just Plain Bad For Business.

Bad Management - It's Also Just Plain Bad For Business.

Bad management runs rampant in organizations. For my discussion I will focus on Automotive Sales and Finance Management. I say this because this is epidemi…

A Business Model that´s Just Plain Bad for Business

A Business Model that´s Just Plain Bad for Business

The traditional business model of the Automotive Dealership works against itself practically at every turn and is just plain bad for business and it is tim…

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