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Pros: Great site that helps bring in business
Pros: Autotrader produces great leads of people who are interested in buying a cars.
Cons: An occasional bad lead comes through.
Pros: Everyone is on Autotrader.com. Any dealer that wants to be competitive needs to be on Autotrader, it's not by choice is a requirement.
Cons: The lead intake from auto trader isn't overwhelming, we use auto trader because we need to have a presence there.
Pros: Not much I can say about AutoTrader
Cons: I feel the cost per lead with AutoTrader is too much and I don't like paying the high price. I don't get many leads, maybe 10 per month and I can usually convert 1 of those.
Pros: I have nothing good to say about them.
Cons: I don't like that AutoTrader has several lead packages but the way they work their program you are pretty much forced into getting the premium pkg and i t's a little pricey. I thought the premium pkg would get more leads, but it hasn't.I get very few leads and the contacts never return my calls or emails so I'm guessing they were window shoppers. My ROI is 0% due to no activity. I am canceling this account when the contract is up.
Pros: AutoTrader is a good source for used leads. Many of the leads convert right away to sales and the customers are usually ready to talk to me about the inventory they find.
Cons: I have no complaints
Pros: AutoTrader is a good source for leads. it's a popular site and most of the customers realize when they submit their info they will get a call and I can usually sell them the car they were looking at or if it's sold I can show them other cars with similar options that they purchase.
Cons: Sometimes the leads are missing info and I wish it would be checked before sending to me.
Pros: I like the leads with AutoTradder, the customers are usually interested more than not in purchasing a car. If my car is sold I can interest them in something similar and make a sale.
Pros: AutoTrader is a reliable source for a lot of quality leads. My ROI is about 25% and I'm good with the leads. Most are interested in a car they found in my inventory but my used cars sell very fast and they are gone when the customer asks about them.
Pros: I feel the leads are just trying to figure out a high $ price for their car.
Cons: Basically the shoppers don't reply to my calls or emails. If I had my say I'd save money and not purchase AutoTrader because I think it's so popular and well known too many lookers are leads and not serious buyers.
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