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ActivEngage Blog Posts

What's In A Name?

by Stephen Jackson Feb 19, 2014

What's In A Name?

by Stephen Jackson Feb 19, 2014
I love marketing - it’s full of little mind games. Chevy’s reintroduction of the“Stingray” model name got us thinking about how OEMs come up wit…
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Your Vehicle Descriptions Could Be The Key To Selling More Cars

by Stephen Jackson Feb 5, 2014

Your Vehicle Descriptions Could Be The Key To Selling More Cars

by Stephen Jackson Feb 5, 2014
I buy most of the stuff I wear from a Canadian clothier called Frank and Oak, a company that lets me choose three new items each month and send back t…
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3 Ways Statistics Are Lying To You

by Stephen Jackson Mar 27, 2013

3 Ways Statistics Are Lying To You

by Stephen Jackson Mar 27, 2013
In the 1954 classic text, How to Lie With Statistics, author Darrell Huff asserts that there are hundreds of ways that numbers can lie to yo…
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How Online Customer Reviews Are Making Or Breaking You

by Stephen Jackson Dec 10, 2012

How Online Customer Reviews Are Making Or Breaking You

by Stephen Jackson Dec 10, 2012
  What matters most to your car shoppers? Is it price? Depth of inventory? Maybe – but the Internet has nearly commoditized the auto busines…
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Social Media On The Clock And Why It Helps

by Stephen Jackson Nov 21, 2012

Social Media On The Clock And Why It Helps

by Stephen Jackson Nov 21, 2012
  Today we’ve decided to feature a great blog by Ryan Holmes, CEO of Hootsuite, about why you should pay your employees to use soc…
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ActivEngage Extends Chat Hours

by Stephen Jackson Nov 19, 2012

ActivEngage Extends Chat Hours

by Stephen Jackson Nov 19, 2012
  In ActivEngage’s 5 years of operation, we’ve collected a whole lot of data about the buying habits of online shoppers. We …
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Top Ten Blogs And News For Auto Dealers: November 12-16

by Stephen Jackson Nov 16, 2012

Top Ten Blogs And News For Auto Dealers: November 12-16

by Stephen Jackson Nov 16, 2012
  The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current ev…
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Toyota Recalls Another 3 Million Vehicles

by Stephen Jackson Nov 14, 2012

Toyota Recalls Another 3 Million Vehicles

by Stephen Jackson Nov 14, 2012
  Still haunted by the ghost of the 14 million vehicles recalled for faulty floor mats and brake pedals, Japanese automaker Toyota Motors announce…
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Viral Video Can Make Your Dealership As Cool As PSY

by Stephen Jackson Nov 7, 2012

Viral Video Can Make Your Dealership As Cool As PSY

by Stephen Jackson Nov 7, 2012
  Korean rapper/insane man PSY is having a pretty good month. His smash hit, “Gangnam Style,” has become the viral version of the Maca…
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Happy 5th Anniversary, ActivEngage!

by Stephen Jackson Nov 5, 2012

Happy 5th Anniversary, ActivEngage!

by Stephen Jackson Nov 5, 2012
  Happy Anniversary! Last Sunday, ActivEngage celebrated its 5th-year anniversary under the cabanas of Wekiva Island in sunny Florida.…
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An Internet Outage Plan For Your Dealership’s Website

by Stephen Jackson Oct 30, 2012

An Internet Outage Plan For Your Dealership’s Website

by Stephen Jackson Oct 30, 2012
  Much of the eastern seaboard is expecting (or already experiencing) massive power outages and flooding as Hurricane Sandy makes landfa…
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Top Ten Blogs And News For Auto Dealers: October 22-26

by Stephen Jackson Oct 26, 2012

Top Ten Blogs And News For Auto Dealers: October 22-26

by Stephen Jackson Oct 26, 2012
  The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current ev…
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Google Visits The Grand Canyon – And Changes The World

by Stephen Jackson Oct 25, 2012

Google Visits The Grand Canyon – And Changes The World

by Stephen Jackson Oct 25, 2012
  Anyone with a computer and 5 minutes of spare time has probably sat down to play with the Google Maps “Street View” application befo…
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Plagiarism, And How To Avoid It

by Stephen Jackson Oct 23, 2012

Plagiarism, And How To Avoid It

by Stephen Jackson Oct 23, 2012
  CBS Sunday Morning aired a news package over the weekend that highlights the prevalence of plagiarism in the digital world. With just …
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Top Ten Blogs And News For Auto Dealers: October 15-19

by Stephen Jackson Oct 19, 2012

Top Ten Blogs And News For Auto Dealers: October 15-19

by Stephen Jackson Oct 19, 2012
  The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current ev…
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Your Live Chat Service’s Most Important Metric

by Stephen Jackson Oct 15, 2012

Your Live Chat Service’s Most Important Metric

by Stephen Jackson Oct 15, 2012
  30 seconds might seem like a very small amount of time to you – but how long is it, really? Try closing your eyes and counting to 30. On…
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Aligning Your Website With Your Sales Process

by Stephen Jackson Oct 9, 2012

Aligning Your Website With Your Sales Process

by Stephen Jackson Oct 9, 2012
  According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the de…
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Top Ten Blogs And News For Auto Dealers: October 1-5

by Stephen Jackson Oct 5, 2012

Top Ten Blogs And News For Auto Dealers: October 1-5

by Stephen Jackson Oct 5, 2012
  The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current ev…
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The Losers At Fisker and Tesla

by Stephen Jackson Oct 4, 2012

The Losers At Fisker and Tesla

by Stephen Jackson Oct 4, 2012
  I’m not an expert on political policy. For most of last night’s presidential debate, I didn’t really have a clue about wh…
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How Your Team Is Torn Apart By Five Words

by Stephen Jackson Oct 2, 2012

How Your Team Is Torn Apart By Five Words

by Stephen Jackson Oct 2, 2012
  “That is not my job.” Your dealership, like any business, has a mission. It might be to sell the most cars in the region. May…
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Top Ten Blogs And News For Auto Dealers: September 23- 28

by Stephen Jackson Sep 28, 2012

Top Ten Blogs And News For Auto Dealers: September 23- 28

by Stephen Jackson Sep 28, 2012
  The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current ev…
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Depth of Engagement vs Breadth of Impressions

by Stephen Jackson Sep 27, 2012

Depth of Engagement vs Breadth of Impressions

by Stephen Jackson Sep 27, 2012
  In a retrospective presentation on the 2012 SXSW Expo, Jack Morton Senior Vice President, Liz Bigham, said that “engagement coun…
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Why Customer Service Robots Don't Exist (Yet)

by Stephen Jackson Sep 26, 2012

Why Customer Service Robots Don't Exist (Yet)

by Stephen Jackson Sep 26, 2012
  “I’m afraid I can’t talk to customers, Dave.” I don’t think anyone can deny that robots are pretty cool. I…
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How A Social Search Engine Could Turn Facebook Around

by Stephen Jackson Sep 25, 2012

How A Social Search Engine Could Turn Facebook Around

by Stephen Jackson Sep 25, 2012
  Shares of Facebook stock are still trading below 40% of the social media company’s initial public offering of $38, but CEO Mark …
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The Battle Between In-Car Apps And Manufacturers

by Stephen Jackson Sep 24, 2012

The Battle Between In-Car Apps And Manufacturers

by Stephen Jackson Sep 24, 2012
  Benjamin Franklin famously said, “He who sacrifices freedom for security deserves neither.” However, we doubt that Franklin had…
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A Social Media Hiring Strategy

by Stephen Jackson Sep 21, 2012

A Social Media Hiring Strategy

by Stephen Jackson Sep 21, 2012
  Social media marketing is a time-consuming endeavor, and not all of us are hip to the language of tweets and likes. But that’s okay &…
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The Most Important Chat Infographic You'll Ever See

by Stephen Jackson Sep 13, 2012

The Most Important Chat Infographic You'll Ever See

by Stephen Jackson Sep 13, 2012
  It’s true that the live chat adoption rate is growing astronomically among auto dealers. The ability to greet your online shoppe…
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Do Pop-Up Ads Really Work?

by Stephen Jackson Aug 22, 2012

Do Pop-Up Ads Really Work?

by Stephen Jackson Aug 22, 2012
  Pop-up advertising has gotten a pretty negative rap over the years. Maybe that’s due in part to the 90s, when pop-ups would frequentl…
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How Social Media Cuts Both Ways

by Stephen Jackson Aug 16, 2012

How Social Media Cuts Both Ways

by Stephen Jackson Aug 16, 2012
  Social media seems like such an pleasant, magical journey for a business to embark on. Ask a mundane question on Facebook, tweet a photo of your…
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Will Dealership Sales Suffer As Test Drives Decline?

by Stephen Jackson Aug 14, 2012

Will Dealership Sales Suffer As Test Drives Decline?

by Stephen Jackson Aug 14, 2012
  A new study shows that a new breed of “digital test drivers” are completely skipping the dealership sales process. More …
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The 2012 GM eSummit is Coming!

by Stephen Jackson Aug 1, 2012

The 2012 GM eSummit is Coming!

by Stephen Jackson Aug 1, 2012
  Need a good reason to get away from the dealership? How about visiting one of 5 great American cities? Or the chance for the automotive industry…
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The 2012 Canadian Digital Dealer Is Coming!

by Stephen Jackson Jul 26, 2012

The 2012 Canadian Digital Dealer Is Coming!

by Stephen Jackson Jul 26, 2012
  The 2012 Canadian Digital Dealer Conference is coming, and the event is shaping up to be the educational event of the fall! Keynote sp…
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What Breaking Bad's Gus Fring Can Teach You About Management

by Stephen Jackson Jul 16, 2012

What Breaking Bad's Gus Fring Can Teach You About Management

by Stephen Jackson Jul 16, 2012
If you’ve seen AMC’s Breaking Bad, you already know about the radical transformation of Walter White, a chemistry teacher who turned into …
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Is Your Dealership's Domain Name Under Attack?

by Stephen Jackson Jul 11, 2012

Is Your Dealership's Domain Name Under Attack?

by Stephen Jackson Jul 11, 2012
I think we have a pretty great attitude in the auto dealer online community. For as long as I’ve been a part of it, I’v…
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What Is Internet Fame Really Worth?

by Stephen Jackson Jun 27, 2012

What Is Internet Fame Really Worth?

by Stephen Jackson Jun 27, 2012
  I bet you thought Internet fame means increased sales for your business. Nope. Just ask Chuck Testa. The California taxidermist became…
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Top Blogs and News for Auto Dealers: June 18 - 22

by Stephen Jackson Jun 22, 2012

Top Blogs and News for Auto Dealers: June 18 - 22

by Stephen Jackson Jun 22, 2012
  The most trusted name in live chat brings the top ten blog posts, trends and auto news stories right to you! We monitor industry trend…
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Facebook Lets You Pay Your Way To A Better EdgeRank

by Stephen Jackson Jun 21, 2012

Facebook Lets You Pay Your Way To A Better EdgeRank

by Stephen Jackson Jun 21, 2012
Facebook’s EdgeRank is the elusive, mystical formula that calculates whether your story is interesting enough to be featured on your frie…
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The Search: Information Junk Food And Filter Bubbles

by Stephen Jackson Jun 18, 2012

The Search: Information Junk Food And Filter Bubbles

by Stephen Jackson Jun 18, 2012
It’s easy to become distracted by information junk food at work – especially when your work is the Internet. Last Friday I found myself passi…
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Becoming an ActivEngage Virtual Sales Assistant: Day 10

by Stephen Jackson Jun 11, 2012

Becoming an ActivEngage Virtual Sales Assistant: Day 10

by Stephen Jackson Jun 11, 2012
    After more than a week of preparation, the day had finally come: I was ready for my first live chat interaction as an ActivEngage …
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Top Blogs and News for Auto Dealers: June 4 - 8

by Stephen Jackson Jun 8, 2012

Top Blogs and News for Auto Dealers: June 4 - 8

by Stephen Jackson Jun 8, 2012
The most trusted name in live chat brings the best blog posts and auto news stories right to you! We monitor industry trends, current events an…
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Four Social Networks To Look Out For

by Stephen Jackson Jun 7, 2012

Four Social Networks To Look Out For

by Stephen Jackson Jun 7, 2012
When we hear social media, most of us instinctively think of Facebook and Twitter – but new networks spring up all the time, an…
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What Mad Men Had To Say About Car Guys

by Stephen Jackson May 31, 2012

What Mad Men Had To Say About Car Guys

by Stephen Jackson May 31, 2012
  Ken Cosgrove couldn’t believe his ears. In no uncertain terms, the president of theJaguar Dealership Association had just o…
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Becoming an ActivEngage Virtual Sales Assistant: Day 4

by Stephen Jackson May 29, 2012

Becoming an ActivEngage Virtual Sales Assistant: Day 4

by Stephen Jackson May 29, 2012
  “If we’re working with Longo Toyota chatters, we direct them to ClientCare instead of Internet Sales.” Carl spoke to…
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Top Blogs and News for Auto Dealers: May 21 - 25

by Stephen Jackson May 25, 2012

Top Blogs and News for Auto Dealers: May 21 - 25

by Stephen Jackson May 25, 2012
  The most trusted name in live chat brings the best blog posts and auto news stories right to you! We monitor industry trends, current …
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What Pepsi Can Teach Us About Brand Identity

by Stephen Jackson May 23, 2012

What Pepsi Can Teach Us About Brand Identity

by Stephen Jackson May 23, 2012
  For more than 100 years,PepsiCo. and Coca-Cola have waged one of the fiercest corporate brand wars in the history of marketing…
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Becoming an ActivEngage Virtual Sales Assistant: Day 1

by Stephen Jackson May 21, 2012

Becoming an ActivEngage Virtual Sales Assistant: Day 1

by Stephen Jackson May 21, 2012
  The warm smell of fresh donuts rose through the air of the ActivEngage office breakroom.  A ping-pong table lined the far wall of…
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GM's Electric Car: Stuck in Neutral?

by Stephen Jackson Mar 26, 2012

GM's Electric Car: Stuck in Neutral?

by Stephen Jackson Mar 26, 2012
  General Motors can’t seem to get the Chevy Volt off of dealership lots – the American automaker has recently suspended pro…
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The Essentials at Digital Dealer 2012

by Stephen Jackson Mar 21, 2012

The Essentials at Digital Dealer 2012

by Stephen Jackson Mar 21, 2012
We are closing in on the 12th Digital Dealer Conference & Exposition, April 3-5, at The Rosen Shingle Creek Resort in Orlando.  Will y…
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Auto Live Chat Emoticon Etiquette: When can you use =) ?

by Stephen Jackson Mar 14, 2012

Auto Live Chat Emoticon Etiquette: When can you use =) ?

by Stephen Jackson Mar 14, 2012
  It is a well-known fact that abbreviations and emoticons are often used in every day conversations. From texting to emailing, this lingo has bec…
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Stop Losing Sales! Discover the Power of Live Chat [Ebook]

by Justin Braun Mar 13, 2012

Stop Losing Sales! Discover the Power of Live Chat [Ebook]

by Justin Braun Mar 13, 2012
  Download your free guide today! In the ActivEngage blog, and in much of our other content, we describe the power of automot…
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What Auto Dealers Need to Manage A Dealer Chat Solution

by Justin Braun Mar 6, 2012

What Auto Dealers Need to Manage A Dealer Chat Solution

by Justin Braun Mar 6, 2012
Auto dealers eager to boost website conversion and Internet leads are increasingly using dealer chat solutions to engage visitors on de…
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Seven Reasons Live Chat Fails [New Ebook]

by Justin Braun Feb 22, 2012

Seven Reasons Live Chat Fails [New Ebook]

by Justin Braun Feb 22, 2012
  Download Your FREE Copy Today! ActivEngage has found the number one cause of automotive live chat failure is the misconcepti…
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Auto Dealers Build Trust by Personalizing Follow-Up Emails

by Justin Braun Feb 21, 2012

Auto Dealers Build Trust by Personalizing Follow-Up Emails

by Justin Braun Feb 21, 2012
  Auto dealers know the follow-up process is one of the most critical elements of lead conversion.  This is especially true for leads generat…
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What Auto Dealers Can Learn from Automotive Super Bowl Ads

by Stephen Jackson Feb 7, 2012

What Auto Dealers Can Learn from Automotive Super Bowl Ads

by Stephen Jackson Feb 7, 2012
    The New York Giants denied the New England Patriots a Super Bowl ring again. With this familiar, trivial news out of the way, let&rs…
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Automotive Live Chat Best Practices: The Average Chat Participant

by Justin Braun Feb 2, 2012

Automotive Live Chat Best Practices: The Average Chat Participant

by Justin Braun Feb 2, 2012
  What if you could spot engaged and ready-to-buy shoppers as they browse your dealership website in real-time?  How would that transfor…
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3 Ways Automotive Chat Enhances Dealer Service Departments

by Justin Braun Jan 25, 2012

3 Ways Automotive Chat Enhances Dealer Service Departments

by Justin Braun Jan 25, 2012
  The benefits of automotive live chat for your dealership website’s sales process are pretty clear.  But, have you th…
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Auto Dealers Use Facebook Geotargeting For Digital Marketing

by Stephen Jackson Jan 23, 2012

Auto Dealers Use Facebook Geotargeting For Digital Marketing

by Stephen Jackson Jan 23, 2012
Let’s say that you’re an auto dealer with a successful social media aspect of your digital marketing campaign – you have tons of F…
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Can SOPA Affect Your Dealership?

by Stephen Jackson Jan 19, 2012

Can SOPA Affect Your Dealership?

by Stephen Jackson Jan 19, 2012
  Wikipedia, the sixth most popular site on the entire Internet, went dark yesterday in protest of a proposed Congressional bill &nda…
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How Dealerships Should Sell Cars to Generation Y

by Stephen Jackson Jan 12, 2012

How Dealerships Should Sell Cars to Generation Y

by Stephen Jackson Jan 12, 2012
  To sell cars to Generation Y, dealerships must understand the mind of a Millennial.  As a member of Generation Y, I&…
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Inbound Marketing Trends for Automotive Dealerships

by Justin Braun Dec 28, 2011

Inbound Marketing Trends for Automotive Dealerships

by Justin Braun Dec 28, 2011
  Inbound Marketing is the most effective technique to sell vehicles on the Internet and automotive dealerships are …
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Lure Leads to your Dealership Website by Creating Searched Content

by Justin Braun Dec 13, 2011

Lure Leads to your Dealership Website by Creating Searched Content

by Justin Braun Dec 13, 2011
  What’s the first step an automotive consumer takes most often toward making a vehicle purchase?  If you answered conduct…
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Automotive Live Chat Isn’t a Just Luxury, It’s a Necessity

by Justin Braun Dec 5, 2011

Automotive Live Chat Isn’t a Just Luxury, It’s a Necessity

by Justin Braun Dec 5, 2011
  If you’re not using live chat, you’re losing thousands of dollars every day and you probably don’t even real…
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4 Reasons Automotive Live Chat Delivers You the Highest Quality Leads

by Justin Braun Dec 1, 2011

4 Reasons Automotive Live Chat Delivers You the Highest Quality Leads

by Justin Braun Dec 1, 2011
  Are leads from live chat really leads? If you are the general manager of a dealership that has never used automotive …
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Dealers, Are You Ready for Cyber Monday? Is your website?

by Justin Braun Nov 28, 2011

Dealers, Are You Ready for Cyber Monday? Is your website?

by Justin Braun Nov 28, 2011
Hey dealers, is your website equipped to out-perform competition this holiday season?  Your 2011 holiday planning should already be well…
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Live Chat Best Practices: 6 Tips to Help Dealers Get the Most Out of Live Chat

by Justin Braun Nov 9, 2011

Live Chat Best Practices: 6 Tips to Help Dealers Get the Most Out of Live Chat

by Justin Braun Nov 9, 2011
    Tired of trial and error live chat strategies? ActivEngage has gathered and analyzed data over the past several months on…
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by Todd Smith Apr 13, 2010

by Todd Smith Apr 13, 2010
This week I was thinking about what I would do if times were tough and I was still on the retail side of the business? What changes would I make in my In…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
Well, here is part deux as promised. Social Media is moving so fast through our industry that dealerships seem to be trying anything and everything to make…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
After spending all of February visiting and analyzing dealership websites, one thing stuck with me that has raised a large concern. In my understanding of …
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
Every day I talk with dealership about Internet marketing. One thing that always stands out to me is the email correspondence that dealerships send to sh…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
Meet & Greet- You have four seconds to make a great first impression with you shopper. Yep that is it! Research shows that a person makes up their mind…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
As a recap from last week, we established the importance of starting to build Social CRM for your dealership. I feel there was some great conversation o…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
Most dealerships use a CRM application in one form or another (some better than others).   Everyone is trying to track their prospects and customers…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
Well, they are not really diabolical but I needed to grab your attention somehow. Today I want to share with you some of the most important tips that we te…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
Most of you know that I have been involved with social media from pretty much the start; I always make sure to stay ahead of innovation for both personal a…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
I have recently fielded questions about the best methods to handle pre-owned inbound phone leads and have proven ideas and a script outline below.  A …
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
Most of us increasingly hear the term "business intelligence" thrown around in the automotive industry.  It sounds important, doesn't it?&nb…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
True story: I was on the phone with a dealer this week and he said he wanted to change the way the dealership handled live chat on the website.  He sa…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
Okay, almost everyone agrees that there were too many domestic dealerships and that something needed to happen to reduce the number, and it probably should…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
Your responses to leads can make or break the deal with prospects.  Customization and personalization send clear signals that you are listening and th…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
There are countless ways dealers can use live chat to help website visitors (and increase lead generation and sales)-- and also some ways it can go terribl…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
I have learned so much by visiting dealerships around the nation and learned how more and more dealers are using chat to engage web site visitors and s…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
I have attended and presented at every Digital Dealer Conference since its inception.  Every iteration has a slightly different focus and buzz, so it&…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
Your next leads are at the dealership website right now. You can bet that someone wants to talk to you at your website as you’re reading this. How d…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
More and more dealers are beginning to understand the value of including live chat on their dealership website. Consumers’ instant gratification demands…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
1. Chat software is not all the same, so it really does matter what technology service you use. Some chat software systems are much better at allowing your…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
1. Chat will not turn a poor website design into an award winning website. What it will do is offer confused shoppers a way to engage and have their questi…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
So back to the coverage issue that I am so fond of today. The manufacturers and third party portals like Edmunds and KBB are paying all the money for the t…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
This Means You are Probably Losing Thousand of Search Impressions Per Month. I have gone through many websites over the past few months that handle SE…
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by Todd Smith Mar 15, 2010

by Todd Smith Mar 15, 2010
I’m excited to be a part of the community that Jared has created here at DrivingSales. Social media is exploding and connecting all of us together in an …
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