Dealers attending the 2020 NADA Show can pre-book a Market EyeQ demo

 New York (Feb. 13, 2020) – automotiveMastermind, part of IHS Markit (NYSE: INFO) and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers across the country, today announced the company is servicing all major OEMs, representing 30 brands, and additionally, are expanding their service-to-sales offering with CDK integration. The ability to service all major OEMs comes from the company’s commitment to building an improved incentives architecture within the Market EyeQ sales platform to accommodate deeper OEM incentives. Dealers attending the 2020 National Automobile Dealers Association (NADA) Show, taking place at the Las Vegas Convention Center from Feb. 15-17, can experience automotiveMastermind’s Market EyeQ sales platform firsthand.

Market EyeQ is powered by household demographic data and other strategic information from IHS Markit and TransUnion. It is the first automotive sales platform that provides seamless integration inside the dealership to better understand every buyer in a dealer’s market.

“Since last year’s launch of Market EyeQ, we've been providing exponential ROI for our dealer partners by identifying quality new audiences, driving high engagement and offering intelligence to close more sales,” said Marco Schnabl, co-founder and CEO of automotiveMastermind. “This year, we are doubling down on our mission to predict and engage with every automotive sales and service opportunity while delivering the highest quality results for dealers. We are using additional valuable data sources to provide actionable intelligence on every automotive consumer. The ability to now service all major OEMs gives us the unprecedented ability to help even more dealers across the country experience the Market EyeQ advantage.”

“The service drive is a huge area of opportunity for dealers, but they need insights on those customers who are unknown to them. Market EyeQ’s Service Conquest component provides those insights with an extremely high VIN match rate, allowing them to activate more in-market buyers into their portfolio,” said Joe Kacala, Chief Product Officer of automotiveMastermind. “The recent expansion of Service Conquest’s capabilities includes CDK service arrival notifications and service appointment reports. This allows dealers to plan ahead for scheduled appointments and have compelling consumer data on walk-ins, too.”

Visit automotiveMastermind’s exhibit 3315C to learn more. Interested dealers can pre-book a Market EyeQ demo here.

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About automotiveMastermind

Founded in 2012, automotiveMastermind, part of IHS Markit (NYSE: INFO), is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. Market EyeQ by Mastermind is a single sales platform that identifies, communicates with and closes every buyer in a local market. Mastermind is headquartered in New York City and San Francisco. For more information, visit automotivemastermind.com. Based in London, IHS Markit is a world leader in critical information, analytics and solutions.

 The AI-powered auto-customer acquisition solution uses data for the entire US auto buying population to recommend the most likely target area buyers to car dealers and to personalize engagement. 

New Jersey, February 10 2020 -  myautoIQ, a SaaS company providing AI and big-data-driven solutions for the automotive industry, announces the launch of conquestIQ. conquestIQ helps car dealers find potential buyers in their target area and reach them with highly personalized messages and unique offers, thus enabling car dealers to be in control of their marketing efforts and measure their ROI. 

The auto dealer market today remains reliant on the buyers finding the dealers. conquestIQ changes this equation by enabling auto-dealers to find buyers in different stages of the car buying journey and engage these buyers with personalized messages and unique offers. Instead of waiting for the buyer to reach out, conquestIQ gives car dealers the tools they need to be proactive with their customer acquisition and engagement. 

“We are offering true “conquest” capability to the car dealers that enable them to reach out to the right buyer at the right time with the right message,” says Vikrant Pathak, the CEO and Chief Data Scientist of myautoIQ. “With today’s marketing and customer acquisition tools, car dealers’ first point of contact for the majority of their buyers is when the buyers walk into the showroom. conquestIQ advocates for a shift from traditional forms of marketing in the car industry to a personalized approach, thereby enabling our customers to connect with high-quality prospects they would otherwise be unaware of.”

conquestIQ uses machine and deep learning technologies to scan millions of data points, both nationally and locally, for buying patterns and preferences and builds behavior prediction models. Dealers use a simple guided interface to start their micro-targeted campaigns. Next, the prediction engine identifies, categorizes, and classifies potential buyers from thousands of prospects in the target area.

The prediction engine then identifies a list of the most likely potential buyers for the make and model or the type of car that the dealer wants to sell. This list is further refined by buyers who are actively shopping for a car. Once the list of high potential buyers is identified, myautoIQ matches the top three cars in the dealer’s inventory for each buyer and sends personalized offers by email, post, or both, based on the buyer’s auto preferences.

“Our first of its kind real-time AI-platform and the proprietary big-data universe brings in external data to auto dealer world and goes beyond the traditional equity mining solutions,” says Rohit Sharma, the CTO of myautoIQ. “Our customers like the simplicity of creating micro-targeted campaigns, the ability to target customers in specific zip codes, deliver messages through multiple channels and the ability to get engagement recommendations for every auto-customer.”

myautoIQ will demo conquestIQ at NADA 2020. Stop by booth #1328C for a demo or make an appointment by visiting myautoiq.com.

About myautoIQ

myautoIQ is on a mission to change how auto businesses acquire, engage with, and retain their customers by making every customer interaction personalized and intelligent, using real-time AI, and proprietary data, delivered within the business workflow.   

NEW YORK (Jan. 21, 2020) - automotiveMastermind®, part of IHS Markit (NYSE: INFO) and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, today announced it has hired four new executives to support growing customer demand. Joseph Kacala was hired as a chief product officer; Chris Long as vice president, product; Tushar Manglik as vice president, software engineering; and Yong Li as vice president, architecture.

Kacala has more than 25 years in the automotive industry, with experience in dealership software product management, marketing, business development and strategic partnerships. He will help lead the charge in expanding Market EyeQ into exceptional new partnerships with dealerships and OEMs. This expansion will help drive sales and profitability during a critical time for new car sales at both the automaker and dealership level. 

Long has an expansive history in building online consumer-driven lead generation tools and will use his expertise to lead the consumer product and marketing team at automotiveMastermind, bringing added value to customers with tools that will increase ease of marketing outreach for dealers. 

Manglik brings 18 years of experience in software engineering, innovation and leadership. He has a track record in building and mentoring global high-performing teams with a focus on delivery of business-critical features and predictive analytics services. At automotiveMastermind, he will lead the effort to build and deliver enhanced product features across all software engineering, data engineering and data science teams, which will provide dealers with new Market EyeQ features.

Li brings more than 20 years of experience in product development and architecture for web, feed and editorial platforms. In his role, he will be responsible for establishing architecture for the rapid expansion of the organization, as well as working with the product and engineering teams to efficiently manage high-priority, client-focused solutions.  

“When we launched our Market EyeQ sales platform last year, we revolutionized the industry,” said Johannes Gnauck, founder and co-CEO of automotiveMastermind. “To continue our focus on providing cutting-edge technology and world-class service, we knew we needed key individuals to help us focus on building our product. These individuals offer a unique perspective that will be essential in helping us continue structuring our platform to meet the needs of our niche dealer and consumer base, ultimately helping them sell more vehicles.”

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About automotiveMastermind

Founded in 2012, automotiveMastermind, part of IHS Markit (NYSE: INFO), is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. Market EyeQ by Mastermind is the single sales platform to identify, communicate with and close every buyer in a local market. Mastermind is headquartered in New York City and San Francisco. For more information, visit automotivemastermind.com. Based in London, IHS Markit is a world leader in critical information, analytics and solutions.

MAX Trade Value leverages superior market data for quick and easy valuations

MAX Digital has launched MAX Trade Value, a smart valuation tool that leverages deep market data to provide a quick and positive customer experience valuing a trade-in online. This new tool in the digital retailing suite was requested by and developed in partnership with dealers. User testing helped make it simple and intuitive for customers.

“Shoppers want to get a quick estimate and understand the support for that estimate at a glance,” said Ryan Walker, MAX Digital VP of Product & Engineering. “MAX Trade Value takes seconds to use and supports customers on their way to purchase.”

Early in the shopping experience, consumers want to get a quick estimate without any strings attached of what their trade-in might be worth. MAX Trade Value is designed to deliver that easy instant feedback online. This product joins the portfolio of tools that improve the full car-buying experience including the leading showroom collaboration tool for trade-ins, MAX My Trade.

MAX Trade Value attracts and engages interested shoppers on dealer websites, delivering highly qualified leads. MAX Trade Value is available to all dealerships, as part of an existing full partner package with MAX Digital or may be purchased individually with a wide range of integrations.

“We are consistently looking to understand where car shoppers have barriers to purchase today and how we can knock those down with a better experience,” Walker added. “The integration we are able to achieve for dealerships, helps shoppers get the answers they need today and sets up a positive buying experience in-store.”

For more information on MAX Trade Value visit maxdigital.com/tradevalue.

About MAX Digital
MAX Digital creates experiences that drive success. From award-winning inventory management to people-friendly digital retail solutions, MAX provides deep consumer understanding, advanced analytics, and superior experiences designed to delight customers, empower teams and maximize profits. MAX Digital was named Dealers’ Choice top inventory management system for 2019 in Auto Dealer Today, for more information visit maxdigital.com.

 According to the 2019 NADA Midyear Report, the automotive industry spends an average of $628 per new vehicle sold. Driven Data is the first automotive solution to connect dealerships’ first party data from their CRM and DMS into both paid search and paid social automatically to reduce advertising costs. 

10/23/2019 For Immediate Release 

INDIANAPOLIS, IN. – Driven Data, an Indianapolis-based technology company, announces the launch of its next generation marketing platform for the automotive industry. Driven Data is the first automotive solution to connect dealerships’ first party data from their CRM and DMS into both paid search and paid social automatically. This enables dealerships to drive loyalty by reaching their prior customers while suppressing recent for new customer acquisition. 

“According to the 2019 NADA Midyear Report, the automotive industry spends an average of $628 to sell each new car, an all-time high,” said Jon Berna, Founder and CEO of Driven Data. “With costs rising across the board, dealers need a more robust solution to this problem. Driven Data was purpose-built to provide just that. Dealerships generally see that 17% of their sales in a given month come from prior customers. This new capability can grow that number substantially while saving time and money.” 

Driven Data is the first in the automotive industry to leverage the power of ‘Prescriptive Marketing’, which allows dealers to unlock the power of their existing operational data to inform marketing decisions. This powers advanced features such as Driven Data’s budget optimization engine, which optimizes daily spending based on a predictive algorithm that determines how fast cars will sell at various budget levels, allowing dealers to optimize inventory turn at the lowest ad spend. 

“Driven-Data's Analytics Platform is, quite simply, the best on the market,” said Alex Motevosian of Kirin Automotive. Their diagnostic engine allows you to see operational efficiency and inefficiency at the speed of retail, thus empowering dealers to make decisions in real-time, and with an impact in days—not months.” Motevosian also praised the platform’s ability to automatically generate dynamic, custom audiences in Facebook and Google Ads based on dealer data. “Their universal architecture and data standardization methods allow them to do something that no one else is doing: drop first-party, dynamic custom audiences into Facebook and Ads - automatically. Yes, that last sentence is correct. As a marketing professional, if that doesn't get you excited...you are in the wrong business” 

“If you had 200k total customers in your CRM and DMS it would cost around $250,000 to reach each customer once with direct mail,” said Berna. With Driven Data it would cost less than $1,750 in modern mediums like Google Ads and Facebook. The majority of companies providing digital marketing services for dealerships today still do it manually. Driven Data connects inventory, operational metrics, incentive data and customer data into one marketing and analytics platform. Providing marketing that is connected, optimized and personalized.” 

Driven Data takes dealership data and implements advanced machine learning to generate custom 1st party audiences based on customers who are predicted to be in the market for a new car, shopping for a used car, or may need service soon. Using a proprietary ad platform, Driven Data collects a dealership’s data and their marketing collateral to enable a dealership to automatically develop and publish specific, customized ads on Facebook, Instagram, Google, and additional platforms in the future. 

According to Ryan Moore, Chief Technology Officer at Driven Data, this results in more engaging ads that will reach customers where they already are. “Driven Data’s foundation is the most comprehensive reporting platform in the industry. We integrate with all core dealership systems and leverage these insights directly into the marketing, which has never been done to this extent. This allows for true ad personalization in the customer’s journey to a purchase or service visit.” 

"Driven Data allows dealers to take an in-depth dive into their data that their CRM and DMS do not have the ability to provide,” said Kenon Johnson of Stanley Automotive Group. “They are knowledgeable and have tapped into data to provide insights that have not been readily available. The team at Driven Data are truly professionals that understand the importance of what dealers need to evaluate all aspects of their business." 

Includes advanced features that no other marketing solution offers, such as: 

Data & Insights 

Access advanced reporting on all the most important metrics for each department for a truly connected strategy. 

Prescriptive Social & Search Marketing 

Optimize each campaign to increase engagement and conversion at every stage by leveraging operational and customer data from your CRM, DMS, and Inventory. 

Digital Asset Management 

Host your images and videos with us to dynamically connect them to your marketing. 

Universal Benchmarks 

See how your performance stacks up against the best dealerships on each metric. 

Dynamic Reconditioning Information 

Showcase internal maintenance items like tires, brakes, and alignments with their values directly inside ads. 

Maintenance-free Landing Pages 

Provide the best customer experience with flexible rules to ensure accurate payments and vehicle information. 

Forecasting 

Accurately predict sales six months in the future using a blend of variables including seasonality, weighted trends, digital behaviors, and others. 

Budget Optimization Engine 

Optimize your ad spend based on all dealership data in our system and we predict how long each vehicle will take to sell. 

Diagnostics Engine 

Resolve concerns and get your process back on track by monitoring everything from Web, CRM, Inventory, DMS, and paid search. 

Incentives & Rebates 

Leverage lease and loan payments on every vehicle in ads automatically. 

About Driven Data 

Driven Data is the first insight-driven solution built specifically for the automotive industry. Driven Data delivers comprehensive operational, inventory, and customer insights to optimize dealership marketing with highly personalized ads and unparalleled analytics. By identifying the right audiences based on a dealership’s inventory goals and customer data, Driven Data helps dealerships sell and service more cars at a lower cost. 

To learn more about Driven Data, please visit https://www.driven-data.com/ or call 888-659-5488 

I recently sat down and chatted with AutoLeadStar CEO Aharon Horwitz and discussed how technology is improving the speed in which dealers can make marketing decisions.

How are you working to improve the marketing speed in your dealership?

Agencies and Media Buyers Can Now Leverage Comscore’s IHS Markit Automotive Audience Segments in Local Broadcast TV at Scale

New York, NY and Atlanta, GA – August 28, 2019 – Hudson MX, a cloud-based modern software company solving the problems of local media, and Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced today a strategic partnership that will enable buyers of local TV to buy inventory against IHS Markit (formerly Polk) automotive audiences at scale.

Through Hudson MX’s AgencyCloud™ open APIs, Comscore’s IHS Markit automotive data will be seamlessly integrated into Hudson MX’s flagship product, BuyerAssist™. Now an agency’s local buying team can support agency customized audience estimates at scale, a development that will ultimately enhance the marketing effectiveness of local broadcast TV inventory.  

Advanced behavioral data for each individual program’s audience – such as ownership and purchase intention insights, in this case – has now become as readily available to buyers as traditional age/gender demographics.

“Behavior predicts behavior, demography does not,” said Steven Walsh, Executive Vice President, Local Markets with Comscore. “The bar has been raised and clients are looking more at value and relevance of audience and focusing less on age and gender. The Comscore IHS Markit Data being integrated into the Hudson MX platform isn’t derived from one-off, self reported surveys. It is data based on a privacy-conscious match of a home’s viewing against their automotive purchase history and proclivity for future vehicle purchases and service preferences. Automotive drives local advertising, but the demographic of ‘Men 25 to 54’ Is no longer a relevant surrogate even for that sector. Hudson MX is teeing up local television to evolve by making it easier for the buy-side to digest a great deal of information, use the insights to make more effective ad buys for this crucial sector, and move more cars off the lots.”

“Explicit data empowers the buyer with program-level targeting capability and advances the art of the buy,” said Will Batson, Co-Founder and Chief Revenue Officer of Hudson MX. “We learned from digital that targeted audience data makes inventory more valuable, but until now, activating this data at scale has been far too cumbersome due to the extensive labor and time required by the legacy systems. Through our software, we are empowering automotive clients, agencies, and local broadcasters to benefit from unprecedented behavioral intelligence and functionality. We are very excited to be partnering with Comscore and we look forward to further collaboration.”

About Hudson MX 

By creating modern software that empowers the local buyer of the future, Hudson MX is leveling the playing field between local TV buyers and their digital media peers.  In 2019 its BuyerAssist™ platform was used to process $2 billion of local media buys for 30 leading agencies in 210 markets, servicing 294 national advertisers. The world’s most respected media agencies and sellers are partnering with the Company to bring the process of local TV buying into the 21st Century for the benefit of today’s advertisers. Hudson MX is looking to build on its initial success and expand its offerings by recruiting the best and brightest for its New York and Atlanta dual headquarters.  

About Comscore

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.

Dealers can add value to vehicles by showcasing repair items

CHICAGO — August 15, 2019 — MAX Digital, the dealer-first digital retail software provider for the automotive industry, has released new functionality to its platform allowing dealers to highlight service upgrades completed in vehicle merchandising easily.

Dealerships using the MAX data platform, including MAX Digital Showroom and MAX Ad products are able to feature the work the dealership has done to get a used-car frontline ready. Repair items such as new wiper blades, oil changes, or new tires are displayed with simple icons in all vehicle ads.

 “Online shoppers and your sales staff are able to see the full value put into the vehicle they are considering purchasing,” said MAX Digital Executive Vice President, Mike Cavanaugh. “These items show the attention to maintenance the dealership is providing, driving up the value of the vehicle and supporting fair and transparent pricing.”

The service completed area can be fully customized by account, including naming conventions for any dealership. MAX Digital allows the ability to preset standard service bundles or items to automatically display, as well as custom vehicle detail. A specific dollar value can also be associated to individual items or service bundles.

For more information visit maxdigital.com or contact your MAX Digital representative.

About MAX Digital

Founded in 2011, MAX Digital was born from a rich history of innovation and continues the pioneering spirit of FirstLook by delivering the professional tools needed to help dealerships thrive into the future. MAX Digital empowers thousands of dealerships to transform their retail processes to sell more cars more profitably through award-winning inventory management and people-friendly digital retail solutions. MAX Digital was named Dealers’ Choice top inventory management system for 2019 in Auto Dealer Today, for more information visit maxdigital.com.

What have we done to the VDP? 

The VDP has seen some massive changes over the years.  As technology improved, so did our ability to display our inventory.  From, “we can now add a photo” to “we need multiple photos” to “now we have video capability”, merchandising vehicles became a more complicated process. 

But have we gone too far?

A lot of dealership VDPs have too many calls to action.  Just because we can add a button doesn’t mean we should.  Today, there are more and more tools that are available to help customers shop, and the trick is to display these tools in an organized fashion that doesn’t detract from the end goal of the page.

This brings up an interesting question.  What is the goal of a vehicle details page today?  Is it built for conversion, where the customer fills out a lead form or picks up the phone?  Maybe the VDP is a place for a consumer to start their online purchase.  Or is it a research page that lets a customer get insight on what they want? 

I feel like we need to take a step back and simplify our vehicle details pages.  Carvana is getting a lot of attention today.  Look at how they display a VDP.  It’s very clean, and they cut down on the calls to action.  There is a concrete path the customer can go down without feeling like a rigid path.

Think mobile-first websites, for example.  Designing a website for a phone screen is an exercise in “trimming fat”.  Only the most necessary elements remain.  Can we apply this thinking to our inventory pages?  If so, what fat would we trim and what would we keep?

As we evaluate our online properties and prepare to transition to an omni-experience economy in automotive, it’s time to pay attention to the vehicle details page.  Digital retailing gives us a clear path today (one of the reasons Carvana’s VDP looks so clean). Customers can begin the purchase process if they choose, and if a dealership can deliver on the digital retailing promise, there is an end result of the VDP.  This may impact some of the elements we need to display, or at least affect the order in which we display them.

The VDP has been through a lot of changes, and more are to come.  We need to structure our inventory tools in a way that provides information in a clean, concise way, and help customers navigate the purchase process.