This is a guest blog by Brent Wees, Director of First Impressions for Nextup. 

Brent is tag-teaming a breakout with Joe Webb at the DrivingSales Executive Summit.

A couple of years ago I uttered the following statement on stage at the DrivingSales Executive Summit “marketers, and the media, like to create problems that they will solve for you…on your budget”.

One of the biggest “problems” we marketers have created lately, in my opinion, is marketing attribution. It came in hot early last year and like all great buzzwords in our industry they’ve garnered the focus of our conversations as far as our marketing strategies go.

This article is not intended to bash marketing attribution whatsoever, I feel the following things should be addressed if we’re focusing on the customer journey:

1. Marketing Attribution: Defined … and Explained?

Let's use the Wikipedia definition just to all get on the same page here (being on that page when it comes to attribution in our industry has sparked many a debate):

"In marketing, attribution is the identification of a set of user actions ("events" or "touchpoints") that contribute in some manner to a desired outcome, and then the assignment of a value to each of these events. Marketing attribution provides a level of understanding of what combination of events in what particular order influence individuals to engage in a desired behavior, typically referred to as a conversion."

Thanks for nothing Wikipedia! Clearly a marketer wrote that. My good friend Dan Moore, president of Vistadash, does a better job. Let’s put it in the context of the car shopper.

“Multi-touch attribution works by showing dealerships the path each individual buyer took on this journey from start to purchase. If I see an online car shopper went to cars.com, then got pulled back in by paid search ranking, then went to carguru.com, and then finally ended up at the dealer…. well, I have a little more insight into what helps sell cars,” Dan said. “That path from first online impression to the dealership is the biggest thing car dealers are looking to understand and puzzle out right now; and multi-touch attribution tracking is how they can do it.”

Where this gets tricky is connectivity, you see all the companies out there that list your inventory, your ads or your paid social posts rarely share their data one another. Heck your CRM only tell you where the lead came in from, not where it may have originated. So, companies and products are popping up to help solve that problem by pulling as much marketing information in as possible and present it in a holistic way that a dealer can digest.

But Dan said something that stands out to me and I consider it a bit of a disconnect, “I have a little more insight into what helps sell cars”. From everything I have read (by folks in our industry) marketing attribution focuses on marketing sources, first touch to last touch in the funnel until they reach the dealership. To me that doesn’t provide any insight on what sells the car. Marketing attribution tells me what messages/product and which channels provide the most INTEREST. While I know, this will be contested by some my peers, prospective customers walking in the doors of your dealership haven’t bought anything… yet.  The customer’s journey is only at the half-way point.

1. So, Marketing Attribution Doesn’t Measure Everything?

No I don’t believe it does if you are of the belief that marketing attribution is covering all the bases of the customer journey from the start of their research through purchase. Let me make my case.

We all know shoppers are spending serious amounts of time doing their research online but did you know many show up at the dealership without ever contacting the dealer through a lead form, phone call, or chat? So, if marketing attribution is based on measuring actions or events, you may only be looking at clicks and ad impressions. That’s not really closing the loop to a sale.

54% of shoppers will show up at the dealership without any contact prior to their arrival. (Google ThinkDealer 2017)

So, attribution reporting can be very important when assessing your advertising dollar investments but are you missing a key ingredient to the overall success of the dealership? Will attribution, like big data distract you from what’s happening on the showroom floor with those shoppers? Will attribution really matter if you’re not tracking 100% of your showroom traffic? How many people really walked in today (walk-ins, appointments, be-backs)? How many manager intros are happening? Are those intros increasing the number of test drives? How many deals got written up? What’s the REAL closing ratio as it pertains to showroom traffic? If we know that more than half of our traffic is just showing up unannounced, what accountability to do we in place to track it to ensure every customer is being greeted by a sales professional, introduced by a manager, given a test drive, received a proposal, and logged properly in the CRM?

Will Brent stop asking questions? (No…don’t be silly)

The way I see it is if you are not looking at what’s happening with shoppers when they arrive at your dealership then everything else is irrelevant. The questions you should be asking need to focus on the sales process, customer experience, and most importantly accountability. We are spending too much time analyzing one cog (marketing spend/performance) in a larger machine. Marketers are creating problems, that they’ll solve for you, on your budget. The most important part of your marketing strategy is the moment they walk through the door of your dealership, not how they got there because, again, they haven’t bought anything…yet. If your customer experience isn’t wired tight, sales process not be championed by management and your sales floor stinks of “every salesperson for themselves” then every dollar spent and every click tracked means nothing. Your burning through money and opportunities.

Work on building the best in-store experience before worrying how the customers arrived online or otherwise. The loop of attribution won't close until your sales floor does.

DSES 2018 Keynoter Darren Shaw discusses the opportunities for dealers with Local SEO. 

Recognized for innovation and service, the vehicle intelligence company receives third Stevie® Award in 12 months

 IRVINE, Calif., May 3, 2018—Spireon, the vehicle intelligence company, announced its NSpire 3.0 IoT platform was awarded Silver for New Product or Service of the Year in the 16th annual American Business Awards. NSpire is the powerhouse behind the company’s unmatched telematics data repository and analytics capability, capturing more than 326 billion driving miles to date.  This is the third Stevie Award for Spireon in the past 12 months — the other two earned for the company’s outstanding customer service.

Honored in the software subcategory, NSpire 3.0 powers Spireon’s FleetLocate, GoldStar and Kahu web and mobile apps. It supports nearly 4 million active subscribers and processes more than 10 billion data events from connected vehicles and drivers each year. With advanced analytics and machine learning capabilities, NSpire delivers actionable insights that increase productivity and profits while protecting assets for auto dealers, lenders, transportation companies, rental car companies and consumers. NSpire 3.0 launched in 2017, adding significant enhancements to the platform that dramatically increased scalability, type and volume of data collected, interoperability and mobility support.

“NSpire is the backbone of our solutions, providing the vehicle and driver data intelligence our customers can’t get anywhere else,” said Kevin Weiss, Spireon CEO. “With the launch of NSpire 3.0, Spireon was able to bring more new products to market in 2017 than any other year in company history. We are thrilled to see NSpire recognized by the world’s premier business awards program and add another Stevie award to our list of achievements over the past year.”

In addition to supporting new Spireon solutions in the automotive and commercial fleet markets, the platform’s architecture can scale as Spireon’s subscriber base expands. The NSpire platform can also incorporate data from third-party devices, services and applications, with limitless potential to utilize connected vehicle data for a variety of use cases, from improving traffic conditions, reducing insurance costs and dynamically changing billboards, to municipal and commercial planning.

“We designed NSpire 3.0 to capture 1,000 times more data than we collect today.  We’ll likely exceed 10 billion data events per month by the end of this year, but the applications and reporting features are critical to make sense of the data and drive business results. Ultimately, our goal is to allow our customers and partners to develop their own IoT applications that leverage NSpire’s Big Data and platform services,” said Rick Gruenhagen, CTO of Spireon.

“The nominations submitted for the 2018 American Business Awards were outstanding. The competition was intense, and those recognized as Stevie Award winners should be immensely proud of this accomplishment,” said Michael Gallagher, president and founder of the Stevie Awards.

The American Business Awards program recognizes the achievements of organizations and working professionals across all major industries in the United States. Winners will be presented with their awards on June 11 in New York City. Full details about the Stevie Awards and the complete list of 2018 winners are available at https://stevieawards.com/aba/2018-stevie-award-winners.

About Spireon

Spireon, Inc. is North America’s leading connected vehicle intelligence company, providing businesses and consumers with powerful insights to track, manage and protect their most valuable mobile assets. The award-winning Spireon NSpire platform supports nearly 4 million active subscribers across the company’s growing suite of products for new and used car dealers, lenders and financial institutions, rental car agencies, commercial and local fleet operators, and consumers. Learn more at www.spireon.com.  

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Local businesses can now interact more meaningfully with customers through text, converting online interactions into in-person visits more easily

 LEHI, Utah—May 1, 2018 – Podium, the leading customer communication platform for local businesses, today announced the launch of Podium Webchat, a new service that enables businesses to convert website visitors into customers by taking the conversation offline to a more convenient channel: text message. Empowering consumers to text a business from its own website allows both the consumer and the business flexibility to respond, helping initiate offline, in-person interactions.

Current live chat tools were largely built for online retailers and aren’t optimized for local businesses. Podium built Webchat with local businesses and their consumers specifically in mind, providing benefits for both. With the new product, businesses are able to more easily capture contact information of leads visiting their site and manage all inbound communication channels from one central location. Both customers and business owners will be able to take their online conversations on the go, giving each the flexibility they want.

“By introducing this new feature to our platform we are offering local businesses the opportunity to interact with customers in a way that fosters stronger relationships across the board,” said Eric Rea, co-founder and CEO at Podium. “We’ve found that many consumers prefer having the option to communicate with businesses via text. With Webchat, businesses can talk with their customers in a way that’s more convenient for both parties, which drives brand affinity and loyalty.”

Maintaining staff size while offering a better customer experience was one of the main goals in developing Webchat for local businesses. The platform eliminates the need to hire a dedicated staff for live chat interactions since neither the consumer or business owner needs to be online in order to communicate with one another. Instead, consumers can share their information with businesses so both parties can continue the conversation on a channel that’s more convenient for them, such as Facebook Messenger or text messaging. Not only is this a more accommodating option, but it offers visitors on the web the ability to converse directly with the source instead of depending on third-party chat operators to answer their questions and concerns.

Podium Webchat’s user-friendly interface allows business owners to easily manage and respond to all web-chats from a single dashboard, consolidating SMS/text, Google Business Messaging and Facebook Messenger conversations into one place: Podium Inbox. This gives businesses a simple platform through which they can more easily facilitate multiple channels of communication with potential customers.

Podium Webchat has already seen great success in its initial beta phase. Across the companies participating in the beta group, inbound customer communication was increased ten times using Webchat over their previous online interaction solutions. These interactions were combinations of new sales leads, customer service requests and other transaction related conversations.

“Podium, especially Webchat, has foundationally changed the way we communicate with our customers,” said Cedric Volk, General Manager of On Call Event Rentals. “As a local business, it has been difficult to find an online interaction tool that was built specifically for our needs. Podium’s Webchat has enabled us to convert on interactions that were impossible for us to capture previously and has created an entirely new channel to create business.”

Existing customers can add Webchat to their subscription by speaking to a customer success manager or sales representative. For more information about Webchat, visit the Podium Webchat information page.

About Podium

Podium modernizes the way business happens locally with products designed to help businesses be found, chosen, and gain insight into their customers’ experience. By conveniently facilitating millions of customer interactions, such as driving customer-generated online reviews and providing improved customer communication tools, Podium serves 130,000+ users across nearly 15,000 local businesses. Headquartered in Lehi, Utah, and founded in 2014, Podium is currently backed by Accel, Summit Partners, GV (formerly Google Ventures), and Y Combinator. To learn more, visit www.podium.com or contact us at press@podium.com.

Innovation from Lead Assign driving more effective sales process for major organizations in North America and Europe

Toronto, April 25, 2018: Artificial Intelligence innovator Lead Assign has signed a new, substantial deal for its innovative sales-enablement solution with Canadian real estate leader Royal LePage. Royal LePage will adopt Lead Assign’s cutting-edge A.I.-based lead distribution technology to enable more than 18,000 sales professionals with a solution that greatly improves the accuracy and speed of lead qualifying, parsing and quality of lead recipient. This ensures that the best possible sales team member receives an inbound lead and can respond within minutes – greatly increasing the likelihood of a conversion.

“We’re very excited to provide the talented sales people at Royal LePage with an edge when converting leads into new customers,” says Joe Steeves, Director, Global Operations, Lead Assign. “Research shows that nearly half of all sales go to the vendor that responds first, and that replying to an inquiry within five minutes can increase sales conversion rates by as much as 400% - yet most organizations lack the ability to quickly qualify and respond to inbound leads without substantial manual effort. Lead Assign uses A.I. to automate that process, ensuring the most suitable agent receives and responds to a lead in minutes, which can often be the make or break factor in closing a deal.”

Royal LePage Automates Lead Parsing to Improve Sales Performance

Speed to respond is critical in many industries, but few as much as real estate – where a hot market and fierce competition means customers have more options for support than ever when buying or selling a home. Using Lead Assign, more than 18,000 Royal LePage agents and sales teams across Canada now have access to a solution that ensures the right agent receives a qualified lead first and in seconds, increasing the odds of converting. In the event the first agent is unavailable, the solution redirects the lead to appropriate alternatives, reducing the risk of losing the opportunity due to delayed responsiveness.

“As the most trusted real estate brand in Canada, we generate over 170,000 leads annually from our digital channels”, says Kelly McCain, Director, Business Services, Royal LePage. “With Lead Assign, we can enable the quick response that is critical to engaging online customers with a better service experience while helping our agents and brokers be more productive.”

Royal LePage joins a growing list of organizations around the world adopting Lead Assign to improve their sales processes, including leaders in real estate, insurance, manufacturing and automotive sales.

Sales Spike at Santogal with Lead Assign 

For Santogal, Portugal’s most recognized automotive dealer group representing 24 automotive brands, delivering qualified leads in a timely manner to its 250 sales agents had presented an ongoing challenge for the company.

Adopting Lead Assign in 2016, Santogal enabled their sales agents across the country with Lead Assign’s smart parsing abilities to tackle the problem. Since leveraging Lead Assign, Santogal has seen impressive growth in online lead conversion rates. 

“Using Lead Assign greatly reduced our sales people’s lead response time,” says Alexandre Gomes, Digital Marketing Manager, Santogal. “We started with a few agents testing the solution and, it quickly became clear that it made sense to extend Lead Assign to our entire sales team. Lead Assign has become a vital part of our day-to-day success.”

 Increased Functionality and Accelerated Global Growth in 2018

“We’ve experienced tremendous growth in the number of businesses using Lead Assign to solve their lead distribution pain points over the past 12 months. With new customers like Royal LePage and others, we anticipate that we will have distributed well over one million leads on behalf of our clients by the end of Q3,” says Steeves.

After doubling both revenue and customers in 2017, self-funded Lead Assign is expecting even greater growth in 2018. In response to growing global demand, the platform recently introduced end-to-end support for 12 languages, enabling cross-border teams to benefit from a dynamic in-language user interface tailored to each sales representative. 

“Lead Assign’s incredible flexibility allows us to solve numerous problems in newly identified verticals like Finance and Insurance, Automotive, Lead Generators along with numerous others,” adds Steeves. “Capitalizing on these new markets worldwide we expect to increase our customer base by more than 400% over 2017, while also adding more than 100,000new individual agents to the platform in 2018.”

About Lead Assign

Founded in 2014, Lead Assign is a Thornbury, Ontario based leader in providing smart solutions to improve the performance of sales teams worldwide. By utilizing A.I. to improve lead qualifying and lead parsing for inbound inquiries, Lead Assign converts interest and inquiries into sales by combining smarter lead distribution and routing with improved response times. With customers across Canada, the United States, Europe and Asia, Lead Assign is used by leaders in real estate, financial services, insurance, automotive and all industries where speed of lead qualifying and response, and intelligence of lead distribution, is critical to sales success. Find out more at www.leadassign.com.

CENTREVILLE, Va. (April 24, 2018) – The Carfax database, believed to be the largest vehicle history database in the world, has surpassed twenty billion records. The rapidly growing resource feeds Carfax products that people use in each stage of a vehicle’s lifecycle – shop, buy, maintain, price and sell. More than 112,000 domestic and international sources that report vehicle information to Carfax contributed to the milestone.

“The amount of information loaded daily into our database and how quickly it reaches the next billion mark is astounding. What once took us 15 years to accomplish now happens every five months,” said Dick Raines, president of Carfax. “Carfax information helps save lives and money. We work hard to make sure the millions of people turning to us for help every day have the information they need to make confident decisions.”

Many records comprising the Carfax database is information only found at Carfax. Consumers, dealers and auto-related companies have access to vehicle history details from a robust list of Carfax sources, including vehicle service shops, police departments, auto auctions, insurance companies, U.S. and Canadian motor vehicle agencies and more.

The twenty billionth record loaded into the Carfax database is an accident reported in Tennessee for a 2010 Toyota Prius.

About Carfax

Carfax, a unit of IHS Markit (Nasdaq: INFO), helps millions of people every day confidently shop, buy, own and sell used cars with innovative solutions powered by Carfax vehicle history information. The expert in vehicle history since 1984, Carfax provides exclusive services like Carfax Used Car Listings, myCarfax, Carfax History-Based Value and the flagship Carfax® Vehicle History Report™ to consumers and the automotive industry. Carfax owns the world’s largest vehicle history database and is a nationally recognized top workplace byThe Washington Post and Glassdoor.com. Shop, Buy, Own, Sell – Show me the Carfax™. Based in London, IHS Markit is a world leader in critical information, analytics and solutions.

PRINCETON, NEW JERSEY – April 23, 2018 – 1-2-1 Mobile, a revolutionary marketing activation platform, today announced that it has become a participant in the CDK Global Partner Program. As a member of the largest third-party partner program in the industry, 1-2-1 Mobile is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed.   

“We are thrilled to join the CDK Global Partner Program,” said Alon Omer, CEO, 1-2-1 Mobile. “This partnership gives us the opportunity to bring the power of our innovative marketing activation platform to thousands of automotive dealerships nationwide. 1-2-1 Mobile has already partnered with top-tier automotive groups to transform their marketing campaigns into interactive, mobile-specific engagement tools that provide unprecedented marketing intelligence and ROI.”

1-2-1 Mobile uniquely solves one of the key challenges that dealerships face today – measuring and tracking a customer’s journey from initial impression through in-store redemption.  According to research from The Association of National Advertisers (ANA), widespread BOT-based and fraudulent ad activity that obscures ROI measurement is the cause of billions of dollars in losses, particularly in paid traffic advertising. 1-2-1 Mobile uses each engaged customer’s mobile phone number to uniquely track their journey with an image-based mobile coupon and provide the dealer with marketing intelligence per customer including marketing channel, specific promotion, customer’s mobile phone number and the location the coupon was redeemed.

“We’re very pleased to introduce 1-2-1 Mobile as the newest member of the CDK Global Partner Program,” said Howard Gardner, vice president and general manager, CDK Data Services. “1-2-1 Mobile is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”

The CDK Global Partner Program provides its partners with the ability to integrate with a range of CDK applications, as well as with CDK dealer websites. 

About the CDK Global Partner Program

The CDK Partner Program now includes more than 350 partner companies and 450 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of third parties, OEMs and dealers. For a full list of partners and applications available through the program, go to cdkglobal.com/partners.

About CDK Global

With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit cdkglobal.com.

About 1-2-1 Mobile

1-2-1 Mobile’s innovative marketing activation platform seamlessly transforms any automotive dealer and retailer’s online or offline marketing campaign into an interactive mobile-specific engagement tool. 1-2-1 uses each engaged customer’s mobile phone number to uniquely track their journey from initial impression through in-store redemption with an image-based mobile coupon, providing unprecedented marketing intelligence. 

1-2-1 Mobile is a CDK Global partner and has partnered with top-tier automotive groups nationwide enabling mobile engagement with their customers that results in breakthrough redemption rates and ROI. Contact us at my121mobile.com.

1-2-1 Mobile Media Contact:

+1 (609) 759-1423

sales@my121mobile.com

CDK Media Contacts: 

Roxanne Pipitone

CDK Global

roxanne.pipitone@cdk.com 

or

Rob Duda
Peppercomm
cdk@peppercomm.com

Established technology advisor and early LotLinx investor brings years of AI and data-driven experience to the company 

CHICAGO, April 24, 2018 -- LotLinx, the industry’s #1 Automotive /AI/™, announced today that veteran adtech executive and Founding IAB Chairman Rich LeFurgy will be added to the company’s Board of Directors. LeFurgy has a seasoned background and expertise with programmatic data, mobile, social and AI, and will be a valuable asset to the LotLinx team and its customers.

LeFurgy has over 20 years of dynamic experience in the advertising industry, and a deep understanding of granular-level data for numerous companies and verticals. LeFurgy currently serves as General Partner and Founder of Archer Advisors, an advisory services consultancy that has helped both startup companies and giants like Google accelerate their business ideas.

Recently, LeFurgy served on the Board of Directors of Placecast, a location-based intelligence platform that was sold to Ericsson. Earlier he was Chairman of the Board of x+1, a company that was early to programmatic marketing that was sold to Rocket Fuel. LeFurgy was on the Board of adtech network Blue Lithium, which was sold to Yahoo, and Founding Chairman of the Interactive Advertising Bureau, a digital media and marketing trade association with over 650 member companies. He has been an active advisor or investor in over 60 digital advertising companies.

“I have known Rich for over 20 years and worked with him on a variety of projects,” says Len Short, Founding Chairman and CEO of LotLinx. “He has unparalleled experience and understanding of today’s online advertising ecosystem, and has helped numerous marketing technology companies succeed. We are excited and eager to welcome him to our growing team.”

“I’m delighted to be working with Len again,” says Rich LeFurgy. “I was a sounding board and early investor in the company, and quite impressed by how LotLinx was early to recognize the importance of machine learning for dealers. Artificial Intelligence is clearly one of the driving forces of where online advertising is headed, and I look forward to helping the company take VIN-level marketing to the next level.”

Next month dealer executives can learn more about how /AI/ is changing the automotive industry at the DrivingSales Presidents Club event in Fort Lauderdale on May 6. At the event LotLinx president Eric Brown is a presenting finalist for the highly regarded Most Valuable Insight award.

To schedule an interview please reach out to kevin@clarity.pr and to learn more visit www.LotLinx.com

About LotLinx

LotLinx is an award-winning Automotive /AI/ company dedicated to empowering automotive dealers and the agencies that work with them, up to the OEM level. LotLinx-VIN Specific™ digital marketing can transform dealer results, dramatically increasing online engagement and net-new shoppers while eliminating digital advertising waste. Founded in 2012 and based in Chicago, LotLinx works with thousands of dealers including rooftops under the nation’s Top 100 auto groups, and recently expanded into the Canadian market. For more visit www.lotlinx.com

Rashid Ismail joins vehicle intelligence executive team to enhance customer success

IRVINE, Calif., March 28, 2018 — Spireon, the vehicle intelligence company, has appointed Rashid Ismail as senior vice president of customer success, joining the company’s executive leadership team. Tapping into an extensive background in operations and customer experience, Ismail will be responsible for customer lifecycle management, bringing even greater strength to Spireon’s award-winning customer service program.

“Rashid has a proven track record of aligning operations, technology, business needs and customer requirements to drive customer success, operational efficiency and revenue growth,” said Kevin Weiss, CEO at Spireon. “With a deep understanding of the importance of customer experience and satisfaction, he will be an integral part in making sure we deliver higher expertise that helps our clients improve how they run their businesses.”

Ismail joins Spireon with nearly 20 years of experience, most recently at CoreLogic, a leading provider of property data and analytics, where he served as senior vice president of operations with a focus on improving customer retention, productivity and processes and achieved significant results. Prior to that, he was a vice president, head of broker dealer and retail customer experience, at MetLife insurance.

“I’m delighted to join Spireon, a company that already has an extraordinary commitment to customer focus, as evidenced by multiple service awards and outstanding Net Promoter Scores across the business,” said Ismail. “I look forward to expanding upon the work that has been done to successfully launch and support more than 20,000 existing customers with refined processes and approaches that will nurture customer relationships for years to come.”

 About Spireon

Spireon, Inc. is North America’s leading connected vehicle intelligence company, providing businesses and consumers with powerful insights to track, manage and protect their most valuable mobile assets. The award-winning Spireon NSpire platform supports nearly 4 million active subscribers across the company’s growing suite of products for new and used car dealers, lenders and financial institutions, rental car agencies, commercial and local fleet operators, and consumers. Learn more at www.spireon.com.  

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For more information, contact

Emily Lynn Ashley
Havas Formula for Spireon

Spireon@HavasFormula.com 
619-234-034

Chino, CA (October 31, 2016) – Award winning artist Jim Hetzler will be performing live hand painting on the UpdatePromise360 Motorcycle at UpdatePromise360’s booth during the 2016 SEMA Show. Jim will be present at the booth on November 2nd at 1:00pm, and will be live streamed from the UpdatePromise360 YouTube Account.  Curtis Nixon, Chief Executive Officer of UpdatePromise360, says, “Jim is a remarkable artist. We are thrilled and honored Jim is going to be at our booth this year showcasing his skills at our booth.”

About Jim Hetzler

Jim Hetzler is an award winning custom painter and artist, who has been pinstriping and custom painting for over 40 years. His artwork has been showcased throughout the Automotive Industry by companies such as AutoArt Magazine, Airbrush Action Magazine, Autobody News, Street Rodder, Rod and Custom, Hot Bike, American Iron and West Coast Customs. Jim also co-owns and operates JC Hetz Studio with his wife, Chris. Jim and JC Hetz Studio will be at the 2016 SEMA Show in Las Vegas, appearing at both the House of Kolor, and UpdatePromise360 booths.

About UpdatePromise360

UpdatePromise360 is a leading communication and information technology provider serving the Automotive and Insurance industries throughout North America. UpdatePromise360 has created leading-edge products that outperform the competition at every level. For more information about UpdatePromise360, call or email (800) 276-9107 / info@updatepromise.com.

About the SEMA Show

The SEMA Show is one of the foremost automotive specialty products trade show events throughout the world. This year’s SEMA Show is running from November 1 - November 4, 2016 at the Las Vegas Convention Center located at 3150 Paradise Road, Las Vegas, NV 89109. SEMA is not open to the general public. To attend, go to  www.semashow.com to register.

UpdatePromise360

41850 Central Avenue

Chino CA 91710

info@updatepromise.com

https://www.updatepromisepay.com/

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