Bart Wilson

Company: DrivingSales

Bart Wilson Blog
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Bart Wilson

DrivingSales

Sep 9, 2018

We Sit Down With Darren Shaw

 

DSES 2018 Keynoter Darren Shaw discusses the opportunities for dealers with Local SEO. 

Bart Wilson

DrivingSales

Director of Operations

2295

1 Comment

C L

Automotive Group

Sep 9, 2018  

Love talking Local SEO. 

Bart Wilson

DrivingSales

Aug 8, 2018

Finding the right mix between disruption and stability

I've read multiple posts on DrivingSales about the differences between leadership and management.  A good leader possesses both, and the role in which you hold determines the right mix.  The important thing is that you have a mix.  Let me explain.

Leadership is about disrupting the way things currently are to build a better tomorrow.  It’s chaos and disruption.  Leadership is motivating employees to be better, to strive higher.  Leadership is revising and improving a marketing strategy or process to achieve better results.  It’s messy, and because it requires change, nuance and tact are required.

The litmus test for leadership is simple.  Who will follow you “over the wall”?  Are you at the forefront of the trends in auto or is your store a laggard?

Management, on the other hand, is about creating order in the midst of chaos.  Management maintain processes and protocols.  Without this order, your operations are ad hoc.  Management standardizes reporting and analyzes performance.  It executes that tasks (usually process-driven) that are required for success.

How do you gauge your management effectiveness?  How consistent is your store’s performance?  Are analytics stressed, tracked, and most important, monitored regularly?

You need to possess both leadership skills and management skills. 

Think about it.  If you don’t work on your leadership skills, you won’t grow.  Your employees won’t be motivated to push themselves and your operations will grow stale.

Without management skills you don’t have a process and training doesn’t happen.  The inmates run the asylum.

The challenge is making time to work on both of these skills.  In my experience I’ve found it’s easier to focus on management than leadership.  Most of the day-to-day we go through is executing management tasks.  You need to build in time to focus on leadership. 

What should your mix be?  It depends on the job role.  A lot tech doesn’t need many leadership skills.  But a General Manager had better possess the skills necessary to chart the future strategy and innovate.  Bottom line: it’s up to you to determine your mix and develop your leadership and management skills.

  How are you prioritizing your time to focus on both leadership and management?

Bart Wilson

DrivingSales

Director of Operations

851

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Bart Wilson

DrivingSales

Jul 7, 2018

Important vs. Urgent

I was thinking this morning about the difference between important and urgent.  Dealership life is hectic, and there is never enough time in a day for leadership to get everything done.  It comes down to priorities.  Too often, the important things take a back seat.  What do I mean?

important vs urgent

First, let's define what I mean by important and urgent.  Urgent is easy.  These are the things that come up that have to be dealt with now.  The trade eval, the heater in service, the salesperson that just quit.  Not only are they pressing and immediate, they are the "squeaky wheels" that scream for your attention.

Important items aren't so loud.  They need to to be accomplished for your dealership to grow.  They are less immediate in nature.  You don't feel the repercussions of putting them off another day.  What's the harm?  You can always address important things tomorrow.

The problem is, tomorrow will be as hectic as today, and important items tend to slip through the cracks.  How do you focus on what is important if urgent is always there?

I don't claim to have all the answers, and would welcome feedback from the community, but here are a few suggestions.

First, how many of your urgent items are recurring?  In other words, what do you see happening over and over again?  What would happen if the problem that was causing this urgent issue was resolved?

Next, urgent problems tend to be reactive in nature.  They aren't planned.  Example?  You walk in on a Saturday morning to discover that two of your sales reps have quit.  You have to deal with this, and it wasn't on any schedule.

Important items are proactive in nature.  This is a pro and a con.  On one hand, you can plan for how to address the issue, and a lot of important things potentially solve problems that become urgent in the future.  On the other hand, they aren't screaming in your face.

Consider breaking your important initiatives up into small, bite-sized pieces.  Just like eating an elephant: one bite at a time.  How can you dissect your new hiring process up into small deliverables that can get done and show progress?  This shows improvement and allows your employees to provide feedback to each deliverable.

Also, what can you delegate?  You have a lot of talent in your dealership, and getting your staff involved in creating this new process is a great way to get buy-in.  Dissect your initiative into small deliverables and assign dealership influencers the task of completing that deliverable.  You will need a few revisions, but it's much easier to accomplish important items if you don't have to do it yourself.

There was a blog posted on DrivingSales around the difference between leadership and management.  Dealerships are typically over-managed and under-led.  Important items require leadership to accomplish  Take the time to prioritize important into your day.  Urgency won't go away, but if you don't focus on important, you will be dealing with more and more urgency.

Bart Wilson

DrivingSales

Director of Operations

1955

2 Comments

Jul 7, 2018  

In Kevin Kruse's "15 secrets about successful time management," he discuss MIT's or Most Important Tasks. This can be used daily, monthly, quarterly and annually to get ahead of the  to-do list monster.

R. J. James

3E Business Consulting

Aug 8, 2018  

EXCELLENT Article... Reminded me of Covey's "Tyranny of the Urgent" quadrants for Time Management.

Bart Wilson

DrivingSales

May 5, 2018

Spireon’s NSpire IoT Platform Wins New Product of the Year  in 2018 American Business Awards®

Recognized for innovation and service, the vehicle intelligence company receives third Stevie® Award in 12 months

 IRVINE, Calif., May 3, 2018—Spireon, the vehicle intelligence company, announced its NSpire 3.0 IoT platform was awarded Silver for New Product or Service of the Year in the 16th annual American Business Awards. NSpire is the powerhouse behind the company’s unmatched telematics data repository and analytics capability, capturing more than 326 billion driving miles to date.  This is the third Stevie Award for Spireon in the past 12 months — the other two earned for the company’s outstanding customer service.

Honored in the software subcategory, NSpire 3.0 powers Spireon’s FleetLocate, GoldStar and Kahu web and mobile apps. It supports nearly 4 million active subscribers and processes more than 10 billion data events from connected vehicles and drivers each year. With advanced analytics and machine learning capabilities, NSpire delivers actionable insights that increase productivity and profits while protecting assets for auto dealers, lenders, transportation companies, rental car companies and consumers. NSpire 3.0 launched in 2017, adding significant enhancements to the platform that dramatically increased scalability, type and volume of data collected, interoperability and mobility support.

“NSpire is the backbone of our solutions, providing the vehicle and driver data intelligence our customers can’t get anywhere else,” said Kevin Weiss, Spireon CEO. “With the launch of NSpire 3.0, Spireon was able to bring more new products to market in 2017 than any other year in company history. We are thrilled to see NSpire recognized by the world’s premier business awards program and add another Stevie award to our list of achievements over the past year.”

In addition to supporting new Spireon solutions in the automotive and commercial fleet markets, the platform’s architecture can scale as Spireon’s subscriber base expands. The NSpire platform can also incorporate data from third-party devices, services and applications, with limitless potential to utilize connected vehicle data for a variety of use cases, from improving traffic conditions, reducing insurance costs and dynamically changing billboards, to municipal and commercial planning.

“We designed NSpire 3.0 to capture 1,000 times more data than we collect today.  We’ll likely exceed 10 billion data events per month by the end of this year, but the applications and reporting features are critical to make sense of the data and drive business results. Ultimately, our goal is to allow our customers and partners to develop their own IoT applications that leverage NSpire’s Big Data and platform services,” said Rick Gruenhagen, CTO of Spireon.

“The nominations submitted for the 2018 American Business Awards were outstanding. The competition was intense, and those recognized as Stevie Award winners should be immensely proud of this accomplishment,” said Michael Gallagher, president and founder of the Stevie Awards.

The American Business Awards program recognizes the achievements of organizations and working professionals across all major industries in the United States. Winners will be presented with their awards on June 11 in New York City. Full details about the Stevie Awards and the complete list of 2018 winners are available at https://stevieawards.com/aba/2018-stevie-award-winners.

About Spireon

Spireon, Inc. is North America’s leading connected vehicle intelligence company, providing businesses and consumers with powerful insights to track, manage and protect their most valuable mobile assets. The award-winning Spireon NSpire platform supports nearly 4 million active subscribers across the company’s growing suite of products for new and used car dealers, lenders and financial institutions, rental car agencies, commercial and local fleet operators, and consumers. Learn more at www.spireon.com.  

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Bart Wilson

DrivingSales

Director of Operations

940

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Bart Wilson

DrivingSales

May 5, 2018

 Costco Auto Program Announces Nationwide Special Offer with Volvo 

2018 Volvo XC60 becomes eligible for Volvo Employee Pricing for the first time during offer 

SAN DIEGO, May 4, 2018 –The Volvo Special Offer, a nationwide promotion for Costco members, launched this week, May 1, 2018. The offer includes Volvo Employee Pricing, additional incentives and a $250 Costco Cash Card on the purchase or lease of qualifying 2018 models through July 2, 2018. The offer with Volvo Cars was arranged by Affinity Auto Program, which manages Costco Auto Program. 

With the launch of the offer, the award-winning 2018 Volvo XC60 will be available at Volvo Employee Pricing for the first time since the redesigned model was introduced last fall. Among the recent accolades of the XC60 are “World Car of the Year 2018” for automotive excellence on an international scale and “2018 North American Utility of the Year” for segment leadership, innovation, design, safety, handling, driver satisfaction, and value for the dollar. 

“The Volvo Special Offer is a great value,” said Mark DerGarabedian services manager at Costco. “Costco Auto Program’s dedication to provide an exceptional car-buying experience paired with Volvo’s reputation for innovation, safety and reliability is a winning combination for Costco members.” 

Additional exclusive Costco member incentives include $3,000 on 2018 S90, V90 and V90 Cross Country models, and $750 on 2018 XC90 and XC60 models (T8 trim package excluded). This offer also can be combined with additional national Volvo incentives for which the member qualifies to receive greater savings.* 

To receive the benefits of the Volvo Special Offer, Costco members must: 

 Have been a Costco member by May 1, 2018. 

 Register by visiting CostcoAuto.com/Volvo and selecting an eligible vehicle. 

 Receive an email confirmation containing a Volvo PIN. 

 Purchase or lease and take delivery on an eligible new Volvo May 1, through July 2, 2018. 

 Complete a member satisfaction survey to receive the $250 Costco Cash Card. 

 

Costco Auto Program also offers low, prearranged pricing on certified pre-owned vehicles (CPO), powersports and recreational vehicles. Additionally, Costco members receive a discount on the majority of parts, service, and accessories at participating automotive service centers and powersports dealerships. 

For additional details about Costco Auto Program, news media can contact Honey Mae Kenworthy at (858) 777-6538 or hkenworthy@costcoauto.com. Learn more about Costco Auto Program and the Volvo Special Offer by visiting CostcoAuto.com/VolvoCars or call 1-855-722-6272. 

About Costco Auto Program 

Costco Auto Program is operated by Affinity Auto Program, which has operated the program since its inception in 1989. Costco Auto Program is recognized as a leading member-focused auto-buying program in the industry. This service offers prearranged pricing and a first-class buying experience on new and select pre-owned vehicles, RVs, motorcycles and powersports products, as well as discounts on 

automobile parts, service, and accessories for U.S. Costco members. In 2017, Costco members purchased more than 520,000 vehicles through the program. Costco Auto Program surveys members who use the program to ensure the service continues to meet their high expectations. More than 96 percent of members who responded to the survey gave the program high marks across three categories – value, service and overall experience. 

About Costco Wholesale Corporation 

Costco Wholesale Corporation (NASDAQ:COST) currently operates 749 warehouses, including 519 in the United States and Puerto Rico, 98 in Canada, 38 in Mexico, 28 in the United Kingdom, 26 in Japan, 14 in Korea, 13 in Taiwan, nine in Australia, two in Spain, one in Iceland and one in France. Costco also operates electronic commerce websites in the U.S., Canada, the United Kingdom, Mexico, Korea and Taiwan. 

About Volvo USA 

Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 534,332 cars in 2016 in about 100 countries. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Car USA, LLC, (www.volvocars.com/us) is a subsidiary of Volvo Car Group. VCUSA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States. For more information please refer to the VCUSA media website at: http://www.media.volvocars.com/us

*Visit CostcoAuto.com/VolvoCars for full details, terms and conditions. 

Bart Wilson

DrivingSales

Director of Operations

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Bart Wilson

DrivingSales

May 5, 2018

Podium Releases Webchat, Allows Local Businesses to Engage Customers Online Via Text

Local businesses can now interact more meaningfully with customers through text, converting online interactions into in-person visits more easily

 LEHI, Utah—May 1, 2018 – Podium, the leading customer communication platform for local businesses, today announced the launch of Podium Webchat, a new service that enables businesses to convert website visitors into customers by taking the conversation offline to a more convenient channel: text message. Empowering consumers to text a business from its own website allows both the consumer and the business flexibility to respond, helping initiate offline, in-person interactions.

Current live chat tools were largely built for online retailers and aren’t optimized for local businesses. Podium built Webchat with local businesses and their consumers specifically in mind, providing benefits for both. With the new product, businesses are able to more easily capture contact information of leads visiting their site and manage all inbound communication channels from one central location. Both customers and business owners will be able to take their online conversations on the go, giving each the flexibility they want.

“By introducing this new feature to our platform we are offering local businesses the opportunity to interact with customers in a way that fosters stronger relationships across the board,” said Eric Rea, co-founder and CEO at Podium. “We’ve found that many consumers prefer having the option to communicate with businesses via text. With Webchat, businesses can talk with their customers in a way that’s more convenient for both parties, which drives brand affinity and loyalty.”

Maintaining staff size while offering a better customer experience was one of the main goals in developing Webchat for local businesses. The platform eliminates the need to hire a dedicated staff for live chat interactions since neither the consumer or business owner needs to be online in order to communicate with one another. Instead, consumers can share their information with businesses so both parties can continue the conversation on a channel that’s more convenient for them, such as Facebook Messenger or text messaging. Not only is this a more accommodating option, but it offers visitors on the web the ability to converse directly with the source instead of depending on third-party chat operators to answer their questions and concerns.

Podium Webchat’s user-friendly interface allows business owners to easily manage and respond to all web-chats from a single dashboard, consolidating SMS/text, Google Business Messaging and Facebook Messenger conversations into one place: Podium Inbox. This gives businesses a simple platform through which they can more easily facilitate multiple channels of communication with potential customers.

Podium Webchat has already seen great success in its initial beta phase. Across the companies participating in the beta group, inbound customer communication was increased ten times using Webchat over their previous online interaction solutions. These interactions were combinations of new sales leads, customer service requests and other transaction related conversations.

“Podium, especially Webchat, has foundationally changed the way we communicate with our customers,” said Cedric Volk, General Manager of On Call Event Rentals. “As a local business, it has been difficult to find an online interaction tool that was built specifically for our needs. Podium’s Webchat has enabled us to convert on interactions that were impossible for us to capture previously and has created an entirely new channel to create business.”

Existing customers can add Webchat to their subscription by speaking to a customer success manager or sales representative. For more information about Webchat, visit the Podium Webchat information page.

About Podium

Podium modernizes the way business happens locally with products designed to help businesses be found, chosen, and gain insight into their customers’ experience. By conveniently facilitating millions of customer interactions, such as driving customer-generated online reviews and providing improved customer communication tools, Podium serves 130,000+ users across nearly 15,000 local businesses. Headquartered in Lehi, Utah, and founded in 2014, Podium is currently backed by Accel, Summit Partners, GV (formerly Google Ventures), and Y Combinator. To learn more, visit www.podium.com or contact us at press@podium.com.

Bart Wilson

DrivingSales

Director of Operations

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Bart Wilson

DrivingSales

Apr 4, 2018

Adding A.I. to Agent Effectiveness Leads Ontario Start-Up to Major Deal with Royal LePage

Innovation from Lead Assign driving more effective sales process for major organizations in North America and Europe

Toronto, April 25, 2018: Artificial Intelligence innovator Lead Assign has signed a new, substantial deal for its innovative sales-enablement solution with Canadian real estate leader Royal LePage. Royal LePage will adopt Lead Assign’s cutting-edge A.I.-based lead distribution technology to enable more than 18,000 sales professionals with a solution that greatly improves the accuracy and speed of lead qualifying, parsing and quality of lead recipient. This ensures that the best possible sales team member receives an inbound lead and can respond within minutes – greatly increasing the likelihood of a conversion.

“We’re very excited to provide the talented sales people at Royal LePage with an edge when converting leads into new customers,” says Joe Steeves, Director, Global Operations, Lead Assign. “Research shows that nearly half of all sales go to the vendor that responds first, and that replying to an inquiry within five minutes can increase sales conversion rates by as much as 400% - yet most organizations lack the ability to quickly qualify and respond to inbound leads without substantial manual effort. Lead Assign uses A.I. to automate that process, ensuring the most suitable agent receives and responds to a lead in minutes, which can often be the make or break factor in closing a deal.”

Royal LePage Automates Lead Parsing to Improve Sales Performance

Speed to respond is critical in many industries, but few as much as real estate – where a hot market and fierce competition means customers have more options for support than ever when buying or selling a home. Using Lead Assign, more than 18,000 Royal LePage agents and sales teams across Canada now have access to a solution that ensures the right agent receives a qualified lead first and in seconds, increasing the odds of converting. In the event the first agent is unavailable, the solution redirects the lead to appropriate alternatives, reducing the risk of losing the opportunity due to delayed responsiveness.

“As the most trusted real estate brand in Canada, we generate over 170,000 leads annually from our digital channels”, says Kelly McCain, Director, Business Services, Royal LePage. “With Lead Assign, we can enable the quick response that is critical to engaging online customers with a better service experience while helping our agents and brokers be more productive.”

Royal LePage joins a growing list of organizations around the world adopting Lead Assign to improve their sales processes, including leaders in real estate, insurance, manufacturing and automotive sales.

Sales Spike at Santogal with Lead Assign 

For Santogal, Portugal’s most recognized automotive dealer group representing 24 automotive brands, delivering qualified leads in a timely manner to its 250 sales agents had presented an ongoing challenge for the company.

Adopting Lead Assign in 2016, Santogal enabled their sales agents across the country with Lead Assign’s smart parsing abilities to tackle the problem. Since leveraging Lead Assign, Santogal has seen impressive growth in online lead conversion rates. 

“Using Lead Assign greatly reduced our sales people’s lead response time,” says Alexandre Gomes, Digital Marketing Manager, Santogal. “We started with a few agents testing the solution and, it quickly became clear that it made sense to extend Lead Assign to our entire sales team. Lead Assign has become a vital part of our day-to-day success.”

 Increased Functionality and Accelerated Global Growth in 2018

“We’ve experienced tremendous growth in the number of businesses using Lead Assign to solve their lead distribution pain points over the past 12 months. With new customers like Royal LePage and others, we anticipate that we will have distributed well over one million leads on behalf of our clients by the end of Q3,” says Steeves.

After doubling both revenue and customers in 2017, self-funded Lead Assign is expecting even greater growth in 2018. In response to growing global demand, the platform recently introduced end-to-end support for 12 languages, enabling cross-border teams to benefit from a dynamic in-language user interface tailored to each sales representative. 

“Lead Assign’s incredible flexibility allows us to solve numerous problems in newly identified verticals like Finance and Insurance, Automotive, Lead Generators along with numerous others,” adds Steeves. “Capitalizing on these new markets worldwide we expect to increase our customer base by more than 400% over 2017, while also adding more than 100,000new individual agents to the platform in 2018.”

About Lead Assign

Founded in 2014, Lead Assign is a Thornbury, Ontario based leader in providing smart solutions to improve the performance of sales teams worldwide. By utilizing A.I. to improve lead qualifying and lead parsing for inbound inquiries, Lead Assign converts interest and inquiries into sales by combining smarter lead distribution and routing with improved response times. With customers across Canada, the United States, Europe and Asia, Lead Assign is used by leaders in real estate, financial services, insurance, automotive and all industries where speed of lead qualifying and response, and intelligence of lead distribution, is critical to sales success. Find out more at www.leadassign.com.

 

Bart Wilson

DrivingSales

Director of Operations

940

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Bart Wilson

DrivingSales

Apr 4, 2018

3 Important Factors of Online Retailing

I’m just finalizing the working sessions for President’s Club, and one of the sessions I’m moderating is Online Retailing.  I’ve enjoyed the discussions I have been having with the panelists.  Three major factors have emerged from our planning.

Consistency  

The research project we did a few years ago on Customer Experience told us that consumers valued trust in the dealership and trust in the sales rep over other considerations in our global principal component analysis.  Consistency builds trust. If you are going to jump into digital retailing, you need consistency from online to offline.  Customers expect the process to be seamless.

Flexibility

Regardless of the technology you use to approach online retailing, you must engineer a process that is flexible.  Customers need to be able to “jump in and jump out” of the process, shopping at their pace.  Let them decide how much of the process they complete online and when they want to make contact with your dealership.

Structure  

Online retailing is built to make a customer-friendly experience and add efficiencies to the process.  Do these efficiencies mean dealerships will need to restructure their org?  Does an effective online retailing strategy require a BDC to answer questions vs a sales staff to do customer demos?  I’m not saying dealerships need to revamp their showroom floor right now, but we would be remiss if we didn’t analyze the efficiencies on online retailing.

Customers today want a seamless experience.  Your dealership can – and should – take advantage of new technologies available today to streamline your lead handling and improve the shopping process for customers.  These three factors prove that integrating online retailing into your dealership can enhance and augment your sales process, but this is still a “people business”.

Make sure you can address each issue and develop a plan to integrate online retailing into your sales strategy.

If you are a Dealer Principal or General Manager, we will be discussing different approaches to solve these three questions at the upcoming Presidents Club.

Bart Wilson

DrivingSales

Director of Operations

2386

1 Comment

Dave Page

CreditMiner

May 5, 2018  

Absolutely agree. A seamless experience is what customers are looking for in digital retailing. Our new tool SARA (Smart Automotive Retailing Assistant) aims to provide customers with a frictionless shopping experience,  taking dealership sales to a new level. 

Bart Wilson

DrivingSales

Apr 4, 2018

CARFAX DATABASE HITS 20 BILLION RECORDS

CENTREVILLE, Va. (April 24, 2018) – The Carfax database, believed to be the largest vehicle history database in the world, has surpassed twenty billion records. The rapidly growing resource feeds Carfax products that people use in each stage of a vehicle’s lifecycle – shop, buy, maintain, price and sell. More than 112,000 domestic and international sources that report vehicle information to Carfax contributed to the milestone.

“The amount of information loaded daily into our database and how quickly it reaches the next billion mark is astounding. What once took us 15 years to accomplish now happens every five months,” said Dick Raines, president of Carfax. “Carfax information helps save lives and money. We work hard to make sure the millions of people turning to us for help every day have the information they need to make confident decisions.”

Many records comprising the Carfax database is information only found at Carfax. Consumers, dealers and auto-related companies have access to vehicle history details from a robust list of Carfax sources, including vehicle service shops, police departments, auto auctions, insurance companies, U.S. and Canadian motor vehicle agencies and more.

The twenty billionth record loaded into the Carfax database is an accident reported in Tennessee for a 2010 Toyota Prius.

About Carfax

Carfax, a unit of IHS Markit (Nasdaq: INFO), helps millions of people every day confidently shop, buy, own and sell used cars with innovative solutions powered by Carfax vehicle history information. The expert in vehicle history since 1984, Carfax provides exclusive services like Carfax Used Car ListingsmyCarfaxCarfax History-Based Value and the flagship Carfax® Vehicle History Report™ to consumers and the automotive industry. Carfax owns the world’s largest vehicle history database and is a nationally recognized top workplace byThe Washington Post and Glassdoor.com. Shop, Buy, Own, Sell – Show me the Carfax™. Based in London, IHS Markit is a world leader in critical information, analytics and solutions.

Bart Wilson

DrivingSales

Director of Operations

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Bart Wilson

DrivingSales

Apr 4, 2018

1-2-1 Mobile Joins CDK Global Partner Program 

PRINCETON, NEW JERSEY – April 23, 2018 – 1-2-1 Mobile, a revolutionary marketing activation platform, today announced that it has become a participant in the CDK Global Partner Program. As a member of the largest third-party partner program in the industry, 1-2-1 Mobile is now part of a marketplace of applications and integration choices developed to help automotive dealers succeed.   

“We are thrilled to join the CDK Global Partner Program,” said Alon Omer, CEO, 1-2-1 Mobile. “This partnership gives us the opportunity to bring the power of our innovative marketing activation platform to thousands of automotive dealerships nationwide. 1-2-1 Mobile has already partnered with top-tier automotive groups to transform their marketing campaigns into interactive, mobile-specific engagement tools that provide unprecedented marketing intelligence and ROI.”

1-2-1 Mobile uniquely solves one of the key challenges that dealerships face today – measuring and tracking a customer’s journey from initial impression through in-store redemption.  According to research from The Association of National Advertisers (ANA), widespread BOT-based and fraudulent ad activity that obscures ROI measurement is the cause of billions of dollars in losses, particularly in paid traffic advertising. 1-2-1 Mobile uses each engaged customer’s mobile phone number to uniquely track their journey with an image-based mobile coupon and provide the dealer with marketing intelligence per customer including marketing channel, specific promotion, customer’s mobile phone number and the location the coupon was redeemed.

“We’re very pleased to introduce 1-2-1 Mobile as the newest member of the CDK Global Partner Program,” said Howard Gardner, vice president and general manager, CDK Data Services. “1-2-1 Mobile is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”

The CDK Global Partner Program provides its partners with the ability to integrate with a range of CDK applications, as well as with CDK dealer websites. 

About the CDK Global Partner Program

The CDK Partner Program now includes more than 350 partner companies and 450 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of third parties, OEMs and dealers. For a full list of partners and applications available through the program, go to cdkglobal.com/partners.

About CDK Global

With more than $2 billion in revenues, CDK Global (Nasdaq: CDK) is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process from targeted digital advertising and marketing campaigns to the sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit cdkglobal.com.

About 1-2-1 Mobile

1-2-1 Mobile’s innovative marketing activation platform seamlessly transforms any automotive dealer and retailer’s online or offline marketing campaign into an interactive mobile-specific engagement tool. 1-2-1 uses each engaged customer’s mobile phone number to uniquely track their journey from initial impression through in-store redemption with an image-based mobile coupon, providing unprecedented marketing intelligence. 

1-2-1 Mobile is a CDK Global partner and has partnered with top-tier automotive groups nationwide enabling mobile engagement with their customers that results in breakthrough redemption rates and ROI. Contact us at my121mobile.com.

1-2-1 Mobile Media Contact:

+1 (609) 759-1423

sales@my121mobile.com




CDK Media Contacts: 

Roxanne Pipitone

CDK Global

roxanne.pipitone@cdk.com 

or

Rob Duda
Peppercomm
cdk@peppercomm.com

Bart Wilson

DrivingSales

Director of Operations

1072

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