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Brady Irvine

Brady Irvine Marketing Guy

Brady Irvine Blog Posts

Would You Hire This Sales Trainer?

Would You Hire This Sales Trainer?

Pretend I just walked into your office.  We had an appointment to sit down and discuss your training needs, and the possibility of you hiring me to …

Goat Testicles, The Car Business, And You…

Goat Testicles, The Car Business, And You…

Wait, what? Goat testicles? Yes you read that correctly, and no, it’s not just a lame attempt to grab your attention and then pull the old bait…

Cheese vs. Whiskers: How to Instantly Boost Your Online R.O.I.

Cheese vs. Whiskers: How to Instantly Boost Your Online R.O.I.

Before we start let me ask you a question.  When was the last time you purchased (or wanted to purchase) a decently expensive product that you didn&…

Customer Getting 101: The Definition of Advertising…

Customer Getting 101: The Definition of Advertising…

You do want more customers don’t you? Well typically when we think of getting more customers we think of advertising.  So what is advertisin…

How to Turn Your Outgoing Mail Into a “Floor Traffic Vending Machine”...

How to Turn Your Outgoing Mail Into a “Floor Traffic Vending Machine”...

Authors Note: Attention DrivingSales members, you are about to benefit from a presentation I recently saw that suggests the key to success is to create a…

Dealership Nightmares: Are You Making This Mistake With Your Advertising?

Dealership Nightmares: Are You Making This Mistake With Your Advertising?

If you aren’t familiar with the T.V. show Kitchen Nightmares I’ll give you a brief rundown… Basically, owners of soon to be failed r…

Super Bowl Ads Are For Idiots...

Super Bowl Ads Are For Idiots...

(I apologize in advance for the rant that is about to take place…) All of the discussion around the commercials that air during the biggest foot…

Having a Big Sale? What The Hell For?

Having a Big Sale? What The Hell For?

Does this sound familiar? Boss: “Okay, so we have to generate some floor traffic, let’s advertise a big sale…” Lackey: &ldqu…

Referral-Palooza: Are you a Panhandler or a Professional?

Referral-Palooza: Are you a Panhandler or a Professional?

“Hey listen, my business is built on referrals so if you ever know anyone who might ever drive a car…” -Weak-assed salesperson &nb…

Secrets Revealed: The BEST Place to Advertise...

Secrets Revealed: The BEST Place to Advertise...

Not a day goes by where I don't see (or hear) a lot of discussion about the effectiveness of different advertising methods. Which websites are the…

Marketing Spotlight: What The Hell Are You Talking About?

Marketing Spotlight: What The Hell Are You Talking About?

Listen, it’s no secret that as a whole our attention spans are shrinking at an alarming rate, right?  I mean hasn’t technology and an …

How to Have an Unlimited Marketing Budget (Without being insane...)

How to Have an Unlimited Marketing Budget (Without being insane...)

Would you say I was crazy if I told you you should have an infinite marketing budget? Well in all fairness, I might be a little crazy but don’t …

"Sales Stereotype to the Showroom Please..."

"Sales Stereotype to the Showroom Please..."

Do you consider yourself a stereotypical “left over from the 70’s greasy car salesman”? You don’t do you? Do you identify …

Stop The Marketing Incest... (Please?)

Stop The Marketing Incest... (Please?)

Yes, I used the word incest, but don't worry... I'm not going to make any mention of any specific parts of the world you may liv…

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