Brian Maxwell

Company: Sales Professionals of America Recruiting

Brian Maxwell Blog
Total Posts: 28    

Brian Maxwell

Sales Professionals of America Recruiting

Sep 9, 2018

If You Sell Cars Here's How to Handle the "Price Objection"

If you sell cars at a dealership you've certainly faced the "price objection". It's almost certain to come up with many customers. In this video check out how to handle the "price objection" and what to say.

To sell cars and be successful requires knowing the questions to ask and how to educate your customer and help them make a buying decision.

Watch the Webinar: https://events.genndi.com/register/169105139238475838/a5f7ba2106

#howtosellcars #overcomepriceobjection #howtoclosecardeals #automotivesalestraining #carsales

 

Brian Maxwell

Sales Professionals of America Recruiting

Automotive Sales Training | Brand Ambassador

Brian Maxwell, is the Owner/Founder of Sales Professionals of America Recruiting. Brian began his automotive sales career almost 20 years ago selling Chevrolet's in Jacksonville Fl. Since starting the training company they create Automotive "Brand Ambassadors" for dealerships nationwide . They work very hard to provide Automotive Dealerships around the country with high return on investment in their sales teams. Through positive leadership the company is considered a results based sales training company by automotive dealerships and related businesses nationwide. The business model is to create value by instilling a "Client First" paradigm with a sales team of Brand Ambassadors promoting the brand. s. We make BOLD statements and we produce BIG RESULTS. Email: Brian@spoar.us

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Brian Maxwell

Sales Professionals of America Recruiting

Jun 6, 2017

How to Qualify Customers Buying a Car

Qualifying and identifying problems are very important to helping the customer choosing to buy from you. It is bigger than just the vehicle...it's about the people. When you learn how to ask questions during a conversation that creates a profile the process flows much smoother. Hope it helps! 

Ask questions, listen, and confirm

#qualifyingcustomers #carsales #howtoclosesales #automotivesalestraining #automotivegeneralmanagement

 

Brian Maxwell

Sales Professionals of America Recruiting

Automotive Sales Training | Brand Ambassador

Brian Maxwell, is the Owner/Founder of Sales Professionals of America Recruiting. Brian began his automotive sales career almost 20 years ago selling Chevrolet's in Jacksonville Fl. Since starting the training company they create Automotive "Brand Ambassadors" for dealerships nationwide . They work very hard to provide Automotive Dealerships around the country with high return on investment in their sales teams. Through positive leadership the company is considered a results based sales training company by automotive dealerships and related businesses nationwide. The business model is to create value by instilling a "Client First" paradigm with a sales team of Brand Ambassadors promoting the brand. s. We make BOLD statements and we produce BIG RESULTS. Email: Brian@spoar.us

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No Comments

Brian Maxwell

Sales Professionals of America Recruiting

Jun 6, 2017

3 Power Closes to Overcome Price Objections

Brian Maxwell

Sales Professionals of America Recruiting

Automotive Sales Training | Brand Ambassador

Brian Maxwell, is the Owner/Founder of Sales Professionals of America Recruiting. Brian began his automotive sales career almost 20 years ago selling Chevrolet's in Jacksonville Fl. Since starting the training company they create Automotive "Brand Ambassadors" for dealerships nationwide . They work very hard to provide Automotive Dealerships around the country with high return on investment in their sales teams. Through positive leadership the company is considered a results based sales training company by automotive dealerships and related businesses nationwide. The business model is to create value by instilling a "Client First" paradigm with a sales team of Brand Ambassadors promoting the brand. s. We make BOLD statements and we produce BIG RESULTS. Email: Brian@spoar.us

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No Comments

Brian Maxwell

Sales Professionals of America Recruiting

Jun 6, 2017

3 Ways To Sell Cars With a Dynamic Walkaround at Your Dealership

Brian Maxwell

Sales Professionals of America Recruiting

Automotive Sales Training | Brand Ambassador

Brian Maxwell, is the Owner/Founder of Sales Professionals of America Recruiting. Brian began his automotive sales career almost 20 years ago selling Chevrolet's in Jacksonville Fl. Since starting the training company they create Automotive "Brand Ambassadors" for dealerships nationwide . They work very hard to provide Automotive Dealerships around the country with high return on investment in their sales teams. Through positive leadership the company is considered a results based sales training company by automotive dealerships and related businesses nationwide. The business model is to create value by instilling a "Client First" paradigm with a sales team of Brand Ambassadors promoting the brand. s. We make BOLD statements and we produce BIG RESULTS. Email: Brian@spoar.us

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No Comments

Brian Maxwell

Sales Professionals of America Recruiting

Jun 6, 2017

How To Make $8,000 A Month Selling Cars in 22 Days

Brian Maxwell

Sales Professionals of America Recruiting

Automotive Sales Training | Brand Ambassador

Brian Maxwell, is the Owner/Founder of Sales Professionals of America Recruiting. Brian began his automotive sales career almost 20 years ago selling Chevrolet's in Jacksonville Fl. Since starting the training company they create Automotive "Brand Ambassadors" for dealerships nationwide . They work very hard to provide Automotive Dealerships around the country with high return on investment in their sales teams. Through positive leadership the company is considered a results based sales training company by automotive dealerships and related businesses nationwide. The business model is to create value by instilling a "Client First" paradigm with a sales team of Brand Ambassadors promoting the brand. s. We make BOLD statements and we produce BIG RESULTS. Email: Brian@spoar.us

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5 Comments

Dana Rogers

DealerLeads

Jun 6, 2017  

Great job Brian.. Simple math.

Brian Maxwell

Sales Professionals of America Recruiting

Jun 6, 2017  

Thanks Dana

Jun 6, 2017  

It's amazing how when you break it down it becomes much more attainable, great video!

Brian Maxwell

Sales Professionals of America Recruiting

Jun 6, 2017  

Tthe Rriduction to the Ridiculous is what I call it. Thanlks for the comments @ScottLarrabee @DanaRogers

TK CHATMAN

MUNDAY MAZDA

Jun 6, 2017  

I wonder why I cant see your post Brian its blank on all your blogs

Brian Maxwell

Sales Professionals of America Recruiting

Jun 6, 2017

Here's How Dealerships Find Good Sales People

Brian Maxwell

Sales Professionals of America Recruiting

Automotive Sales Training | Brand Ambassador

910

No Comments

Brian Maxwell

Sales Professionals of America Recruiting

Jun 6, 2017

How to Make Money Selling Cars - It's About You...Not Price

Brian Maxwell

Sales Professionals of America Recruiting

Automotive Sales Training | Brand Ambassador

2287

2 Comments

Jun 6, 2017  

I love the line "most people have a $100K a year taste and a $10K a year work ethic." As a salesperson who makes that $100k a year, if you aren't prepared to work for it, it will never just happen to you. You MUST work to attain your financial goals, but work smarter, not always harder. Biggest advice for green peas, create an awesome brand and FOLLOW UP 10X!!!

Brian Maxwell

Sales Professionals of America Recruiting

Jun 6, 2017  

Yes sir Scott! I see your posts and you get it.

Brian Maxwell

Sales Professionals of America Recruiting

Jun 6, 2017

3 Ways to Get Customers Inside the Dealership in 45 Seconds

Brian Maxwell

Sales Professionals of America Recruiting

Automotive Sales Training | Brand Ambassador

877

No Comments

Brian Maxwell

Sales Professionals of America Recruiting

Aug 8, 2016

How to Handle the "Shop Around" Objection by Educating the Customer

Brian Maxwell

Sales Professionals of America Recruiting

Automotive Sales Training | Brand Ambassador

10285

4 Comments

Anthony Ficociello

Green Chev

Nov 11, 2016  

After 30 years in the business it is rare I learn a new close. Bravo!

Adam Lee Herrick

Overstock.com

Nov 11, 2016  

I would have already walked out the door - when are we going to accept that there is no longer a need to "sell" or "close" customers. This is great stuff in theory but not practice. 

Marc Gordon

Fourword

Nov 11, 2016  

You lost me at "normal".

Kenny Hammad

K&R Automotive Consulting

Dec 12, 2017  

Why would let him go to shop you for a $121.00? Why don't you give it to him, save time for both of you and give this customer a reason to comeback to you in the future? This is the old school hammer that does't work with today's iphones and Androids. 

Brian Maxwell

Sales Professionals of America Recruiting

Dec 12, 2014

Great Sales People Aren’t Born They’re Made

                                                                 Good Sales People are Not Born They are Madebc70ad9be9141db2c073b3c4a40f9647.jpg?t=1

Training budgets have been cut back to the bone to preserve cash flow in these challenging economic times, so we cross our fingers and hope that good sales people are born and all we need to do is find them and recruit them!

One major obstacle is that often good sales people tend to stay loyal to their employer and rarely come on to the open market. If they do move, they tend to via the unadvertised market through referral and word of mouth. So it seems logical to ‘make’ or develop good sales people ourselves.

There seems to be is a lot of confusion regarding the terms ‘hunters and farmers’. Unfortunately it means different thing to different people. So what is a ‘hunter’ sales person? A broad definition is a sales person that thrives on generating new business in new clients. The problem is that on the whole ‘hunters’ lack motivation to nurture ongoing relationships and manage the associated administration of maintaining an existing client relationship. ‘Hunters’ can neglect clients as they search for the next big deal and the ‘buzz’ of cracking yet another new account.

This can of course be remedied by transferring the client over to a ‘farmer’ who excels in maintaining and developing relationships with existing clients. Each sales style is crucial in any organizations however, it can be cost prohibitive to have both styles covered by different people and a balance needs to be found.

Just recruiting ‘hunters’ can be a real problem as it can leave your existing clients neglected and frustrated and prone to seeking out alternative partners, your competition!

It is well know that it costs considerably more to attract and win new clients than maintain and care for existing clients. Whilst it is vital to have a fresh crop of clients developing at any one time it is important to ensure that the balance is right. Conversely just recruiting farmers can leave you exposed and reliant on too few clients and a dwindling pipeline of opportunity.

Ensuring that your sales team is united in its goal and have a shared and clear vision of what they are required to achieve is vital. Unfortunately, this is rarely communicated succinctly by management teams and whilst sales teams can appear productive and busy they may not truly be in alignment with the company’s strategic and tactical objectives.

What messages are you giving to your team? Are your remuneration and incentive schemes driving the desired behavior and motivation? How do you reward success and failure? 

Many factors will affect sales teams’ performance. The following questions and suggestions may provide an insight in how to improve your sales team’s success.

How can I increase sales performance?

Work on developing confidence and reshaping negative experiences to promote a positive attitude and the opportunity to improve and develop.

Brian Maxwell

Sales Professionals of America Recruiting

Automotive Sales Training | Brand Ambassador

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3 Comments

Jonathan Dawson

Founder - Sellchology Sales Training

Dec 12, 2014  

Great points. When we fully commit to the value of the human capital investment into our people then we will begin to fully realize the return on the investment into our people. Dealerships need to stop giving "lip service" to their commitment to their team and back it up with time, energy, and effort in developing them. Some do, but sadly most don't. "Turn-over will happen no matter what we do, so I don't want to waste money on someone who won't be here in 2 weeks or months." This is the most pervasive and destructive thought a manager can have.

Brian Maxwell

Sales Professionals of America Recruiting

Dec 12, 2014  

Thanks Jonathan!

Ian Barkley

Honda Washakikiki

May 5, 2018  

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