This week as thousands of automotive professional head to Las Vegas for the 2012 NADA Convention, hundreds of vendor are preparing their booths to connect their products and services to interested buyers.

If you have never been to NADA, it can be overwhelming. Walking the exhibit hall can be exhausting.  If you can wear sneakers, bring them.

I wish  Segways were allowed to move me around the hall because vendors and dealers know the sore feet and backaches that are associated with being at a trade show for three days.

Finding The Magic Bullet at NADA

I'd like to make a suggestion to dealers who are heading to NADA to look for the next "magic bullet" to improve their sales and profits.  

You may have a shopping list filled with booth numbers and VIP parties and those things are well and good.  However, the next magic bullet for your business and professional life may be something you didn't think to add to the list.

To lead a world class life and business you need to invest in yourself first before adding more shiny objects or distractions. Regardless of your role in the dealership, true leadership requires the knowledge, passion, and energy to lead.  

Do you have a limitless supply of these building blocks to success?

Your Top 2 Investments in 2012

Many of you know that I have a busy travel schedule. I would most likely be very sick today if two years ago I didn't make the same two investments I am encouraging you to make.  

The two investments are education and exercise.

Two years ago, I was inspired by Grant Cardone to read 70 books a year.  I took the challenge and have been rewarded 10X for the time I invest in reading.

The knowledge, insights, and motivation I receive each week from reading is priceless.  Yet, as I meet with automotive professionals their commitment to reading is weak at best.

Need some books to start you on your way?  For industry professionals working for someone, read "Linchpin" by Seth Godin.  

For business owners read "Multipliers: How the Best Leaders Make Everyone Smarter" by Liz Weisman.

Reading helps to open our eyes to the experiences and opportunities that this world offers.  Being a business owner in today's economic and social climate is not without its challenges.  

Don't go it alone.  Leverage the insights and experience of others and I guarantee you will be rewarded by your commitment to read on a regular basis.

Creating Unlimited Energy

The second investment I would like to challenge readers is in their diet and exercise.   I can't say that the health of automotive professionals are any worse than any other industry. 

Regardless,  why compare ourselves to anything less than a lifestyle that generates the energy, clarity of mind, and passion. The commitment to "move" each day in a form exercise that works best with your schedule and physique is the best investment you can make for your career.  

Healthy people are the wealthiest people in the world.  With your health and vitality your opportunities are endless.

Since we are in the people business,  consider the difference in your work if you radiated health and positive energy each day because you felt great!

So, enjoy the 2012 NADA Convention. I am sure that there will be many "things" that will help you at work but don't forget that without an investment in yourself, your true value will be drained by your work.  

Purchase "time" to re-fuel your mind, body, and spirit.   Leaders Lead....so start with yourself!          

Brian 

Brian Pasch, CEO

PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences
Brian Pasch

This week as thousands of automotive professional head to Las Vegas for the 2012 NADA Convention, hundreds of vendor are preparing their booths to connect their products and services to interested buyers.

If you have never been to NADA, it can be overwhelming. Walking the exhibit hall can be exhausting.  If you can wear sneakers, bring them.

I wish  Segways were allowed to move me around the hall because vendors and dealers know the sore feet and backaches that are associated with being at a trade show for three days.

Finding The Magic Bullet at NADA

I'd like to make a suggestion to dealers who are heading to NADA to look for the next "magic bullet" to improve their sales and profits.  

You may have a shopping list filled with booth numbers and VIP parties and those things are well and good.  However, the next magic bullet for your business and professional life may be something you didn't think to add to the list.

To lead a world class life and business you need to invest in yourself first before adding more shiny objects or distractions. Regardless of your role in the dealership, true leadership requires the knowledge, passion, and energy to lead.  

Do you have a limitless supply of these building blocks to success?

Your Top 2 Investments in 2012

Many of you know that I have a busy travel schedule. I would most likely be very sick today if two years ago I didn't make the same two investments I am encouraging you to make.  

The two investments are education and exercise.

Two years ago, I was inspired by Grant Cardone to read 70 books a year.  I took the challenge and have been rewarded 10X for the time I invest in reading.

The knowledge, insights, and motivation I receive each week from reading is priceless.  Yet, as I meet with automotive professionals their commitment to reading is weak at best.

Need some books to start you on your way?  For industry professionals working for someone, read "Linchpin" by Seth Godin.  

For business owners read "Multipliers: How the Best Leaders Make Everyone Smarter" by Liz Weisman.

Reading helps to open our eyes to the experiences and opportunities that this world offers.  Being a business owner in today's economic and social climate is not without its challenges.  

Don't go it alone.  Leverage the insights and experience of others and I guarantee you will be rewarded by your commitment to read on a regular basis.

Creating Unlimited Energy

The second investment I would like to challenge readers is in their diet and exercise.   I can't say that the health of automotive professionals are any worse than any other industry. 

Regardless,  why compare ourselves to anything less than a lifestyle that generates the energy, clarity of mind, and passion. The commitment to "move" each day in a form exercise that works best with your schedule and physique is the best investment you can make for your career.  

Healthy people are the wealthiest people in the world.  With your health and vitality your opportunities are endless.

Since we are in the people business,  consider the difference in your work if you radiated health and positive energy each day because you felt great!

So, enjoy the 2012 NADA Convention. I am sure that there will be many "things" that will help you at work but don't forget that without an investment in yourself, your true value will be drained by your work.  

Purchase "time" to re-fuel your mind, body, and spirit.   Leaders Lead....so start with yourself!          

Brian 

Brian Pasch, CEO

PCG Digital Marketing
Text PCGedu to 75674 get information on our upcoming conferences
Brian Pasch

Jared Hamilton was honored this year with a 2011 AWA Lighthouse Award for his work with car dealers and his accomplishments with DrivingSales.com.

The Automotive Website Awards ceremony was conducted on Friday October 7, 2011 in Las Vegas.

Jared's tireless investments in educating dealers with innovative ways be be more profitable is without peer.

DrivingSales launched nationally in 2008, and is on track for its third consecutive year of triple digit revenue growth.

DrivingSales is the auto industry's fastest-growing, most influential trade media property and includes DrivingSales.com, the world's largest car dealer social network where thousands of dealership professionals collaborate and share best practices.

It also include DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts.

DrivingSales also invented the industry's first and only Vendor Ratings Platform designed to help auto dealers find and select the best vendor partners by allowing dealership employees to rate and review their vendors anonymously.

An estimated 1 in every 4 dealerships in the United States has a registered member in the DrivingSales community.

Congratulations to Jared and the entire DrivingSales team!

Jared Hamilton was honored this year with a 2011 AWA Lighthouse Award for his work with car dealers and his accomplishments with DrivingSales.com.

The Automotive Website Awards ceremony was conducted on Friday October 7, 2011 in Las Vegas.

Jared's tireless investments in educating dealers with innovative ways be be more profitable is without peer.

DrivingSales launched nationally in 2008, and is on track for its third consecutive year of triple digit revenue growth.

DrivingSales is the auto industry's fastest-growing, most influential trade media property and includes DrivingSales.com, the world's largest car dealer social network where thousands of dealership professionals collaborate and share best practices.

It also include DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts.

DrivingSales also invented the industry's first and only Vendor Ratings Platform designed to help auto dealers find and select the best vendor partners by allowing dealership employees to rate and review their vendors anonymously.

An estimated 1 in every 4 dealerships in the United States has a registered member in the DrivingSales community.

Congratulations to Jared and the entire DrivingSales team!

My son Connor called me on the phone moments ago.  He was shocked that Steve Jobs had died.  The depth of his reaction surprised me because first, he was not aware of Steve's battle with Cancer.  

It also was clear that Connor was a devoted fan and someone who appreciated ALL that Apple gave his life.

His reaction was if he lost a close friend.  Without knowing Steve, I also felt a great loss.

My Apple stories go back to writing BASIC software on the Apple II, IIe, and IIc computer for Prentice Hall.  I also remember looking puzzled the first time I saw the first Mac computer.  I did not know what to think about this vertical box with a small portal screen.

I have lots of fond memories about how Apple influenced my life.

As a former "lifetime PC" I switched completely to Mac hardware about 2 years ago and I have never looked back.

Share Your Tribute or Memory 

How has Steve Jobs and Apple impacted your life?  Take a minute to share with our community.

My son Connor called me on the phone moments ago.  He was shocked that Steve Jobs had died.  The depth of his reaction surprised me because first, he was not aware of Steve's battle with Cancer.  

It also was clear that Connor was a devoted fan and someone who appreciated ALL that Apple gave his life.

His reaction was if he lost a close friend.  Without knowing Steve, I also felt a great loss.

My Apple stories go back to writing BASIC software on the Apple II, IIe, and IIc computer for Prentice Hall.  I also remember looking puzzled the first time I saw the first Mac computer.  I did not know what to think about this vertical box with a small portal screen.

I have lots of fond memories about how Apple influenced my life.

As a former "lifetime PC" I switched completely to Mac hardware about 2 years ago and I have never looked back.

Share Your Tribute or Memory 

How has Steve Jobs and Apple impacted your life?  Take a minute to share with our community.

About the 1st Automotive ZMOT Study

I've been profoundly impacted by a free book called "Winning the Zero Moment of Truth" by Jim Lecinski.  As a result of reading this book, I have created training materials, online workshops, and planning materials for car dealers on this topic.

If you never heard about ZMOT, read the free book, and then decide if you want to be part of this exciting automotive study.

Before I launch our national ZMOT education campaign, I am inviting 100 dealers at no cost, to participate in the PCG six week educational program.   The program will consist of six, 1-hour webinars and follow-up conversations offline each week with each member,

The  Automotive Zero Moment of Truth study will take 100 dealers through an educational process that will guide their marketing and budgeting decisions based on the concepts shared by Jim Lecinski and the research of Google on online consumer shopping behavior.

The study members must be either a Dealer Principal, Dealership COO/CFO,  or General Manager and have the permission to share and discuss their marketing budgets with the study team at PCG Digital Marketing.  

Budgets will NOT be shared with study members unless permission is granted.  If budgets are discussed, they will not disclose the member dealership name.  Privacy is key, but actual data will power the members of this study to new heights of success.

PCG Digital Marketing will NOT include dealers that are direct competitors in local markets because of the confidential data or innovative strategies that will be discussed on conference calls, webinars, and on the private forums.  

Dealers will receive priority placement on a first come basis.

PCG will provide each member a set of proprietary budgeting models based on current consumer shopping models.  We have developed a series of tools that will guide dealers on restructuring their current advertising budgets.  If you want to have a powerful audit of your current spending, this is the study for you!

Dealers interested in joining this study should register at http://www.automotivezeromomentoftruth.com by November 1, 2011.  

Dealers who are accepted to the program will be notified by email or by phone.  We reserve the right to accept/deny participation in this study based on competitive conflicts with current PCG clients or existing members of this study group.

I look forward to working with 100 dealers and creating 100 powerful marketing strategies for dealers who want to WIN the Zero Moment of Truth.

Brian

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

Brian Pasch

About the 1st Automotive ZMOT Study

I've been profoundly impacted by a free book called "Winning the Zero Moment of Truth" by Jim Lecinski.  As a result of reading this book, I have created training materials, online workshops, and planning materials for car dealers on this topic.

If you never heard about ZMOT, read the free book, and then decide if you want to be part of this exciting automotive study.

Before I launch our national ZMOT education campaign, I am inviting 100 dealers at no cost, to participate in the PCG six week educational program.   The program will consist of six, 1-hour webinars and follow-up conversations offline each week with each member,

The  Automotive Zero Moment of Truth study will take 100 dealers through an educational process that will guide their marketing and budgeting decisions based on the concepts shared by Jim Lecinski and the research of Google on online consumer shopping behavior.

The study members must be either a Dealer Principal, Dealership COO/CFO,  or General Manager and have the permission to share and discuss their marketing budgets with the study team at PCG Digital Marketing.  

Budgets will NOT be shared with study members unless permission is granted.  If budgets are discussed, they will not disclose the member dealership name.  Privacy is key, but actual data will power the members of this study to new heights of success.

PCG Digital Marketing will NOT include dealers that are direct competitors in local markets because of the confidential data or innovative strategies that will be discussed on conference calls, webinars, and on the private forums.  

Dealers will receive priority placement on a first come basis.

PCG will provide each member a set of proprietary budgeting models based on current consumer shopping models.  We have developed a series of tools that will guide dealers on restructuring their current advertising budgets.  If you want to have a powerful audit of your current spending, this is the study for you!

Dealers interested in joining this study should register at http://www.automotivezeromomentoftruth.com by November 1, 2011.  

Dealers who are accepted to the program will be notified by email or by phone.  We reserve the right to accept/deny participation in this study based on competitive conflicts with current PCG clients or existing members of this study group.

I look forward to working with 100 dealers and creating 100 powerful marketing strategies for dealers who want to WIN the Zero Moment of Truth.

Brian

Brian Pasch, CEO

PCG Digital Marketing

Text PCGedu to 75674 get information on our upcoming conferences

Brian Pasch

Inc. Magazine's September 2011 edition  ranked PCG Digital Marketing (PCG), New Jersey’s fastest growing Internet Marketing Agency, #192 on its 30th annual Inc. 500, an exclusive ranking of the nation's fastest-growing private companies.

PCG also ranks # 7 for all New Jersey based companies with a three-year sales growth of 1569%.

The Inc. 500 list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs.

Companies such as Microsoft, Zappos, Intuit, Jamba Juice, Zipcar, Clif Bar, Vizio, Oracle, and many other well-known names gained early exposure as members of the Inc. 500.

The companies on this year's list employ more than 46,000 people and generated over 35,000 jobs in the past three years.

Complete results of the Inc. 500, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found on Inc.com/500.

Brian Pasch, CEO of PCG Digital Marketing and a 20-year marketing veteran, founded the company in 2005 working out of a home office with a skeleton staff. Pasch saw the redistribution of traditional print media budgets to Internet advertising and poured his heart into launching an agency that would work side by side with clients to implement effective digital marketing strategies and provide comprehensive education and training.

Today PCG Digital Marketing employs over 60 full time employees and has offices in the US and Ecuador.  The company is headquartered in Eatontown, NJ.

Pasch is quoted, “Being on the Inc.500 list is a great reward and blessing for our passionate team of hard-working professionals. Success takes a commitment to learn and lead and I’m proud of the fact that we have been able to do both.”

For more information about PCG Digital Marketing, please visit http://www.pcgdigitalmarketing.com/

Inc. Magazine's September 2011 edition  ranked PCG Digital Marketing (PCG), New Jersey’s fastest growing Internet Marketing Agency, #192 on its 30th annual Inc. 500, an exclusive ranking of the nation's fastest-growing private companies.

PCG also ranks # 7 for all New Jersey based companies with a three-year sales growth of 1569%.

The Inc. 500 list represents the most comprehensive look at the most important segment of the economy—America’s independent entrepreneurs.

Companies such as Microsoft, Zappos, Intuit, Jamba Juice, Zipcar, Clif Bar, Vizio, Oracle, and many other well-known names gained early exposure as members of the Inc. 500.

The companies on this year's list employ more than 46,000 people and generated over 35,000 jobs in the past three years.

Complete results of the Inc. 500, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found on Inc.com/500.

Brian Pasch, CEO of PCG Digital Marketing and a 20-year marketing veteran, founded the company in 2005 working out of a home office with a skeleton staff. Pasch saw the redistribution of traditional print media budgets to Internet advertising and poured his heart into launching an agency that would work side by side with clients to implement effective digital marketing strategies and provide comprehensive education and training.

Today PCG Digital Marketing employs over 60 full time employees and has offices in the US and Ecuador.  The company is headquartered in Eatontown, NJ.

Pasch is quoted, “Being on the Inc.500 list is a great reward and blessing for our passionate team of hard-working professionals. Success takes a commitment to learn and lead and I’m proud of the fact that we have been able to do both.”

For more information about PCG Digital Marketing, please visit http://www.pcgdigitalmarketing.com/