PCG Digital Marketing is pleased to announce that DrivingSalesTV.com will be live broadcasting the keynote speakers from the 2011 Automotive Marketing Boot Camp (AMBC) in Orlando which starts on Saturday April 16th.

The AMBC conference has attracted top dealers, industry leaders, educators, and motivational speakers for this two and a half day educational event.

The content from the 25+ workshops and educational sessions will not be broadcast live, only the 10 speakers listed below.

Dealers who would like to attend the Boot Camp in Florida can call Renee McGowan at 732.450.8200 ext 5 or you can register online. Deadline for registration is Friday April 15, 2011.

Walk-in registrations will not be permitted.

The schedule of live broadcasts is listed below based on Eastern Standard Time (EST) and you can visit www.drivingsalestv.com to register to view the broadcasts.

Saturday April 16, 2011

7:45 pm Brice Englert from Dominion Dealer Solutions

8:30 pm Brian Pasch, CEO of PCG Digital Marketing

Sunday April 17th

8:00 am Best Selling Author Bob Burg – presents “Endless Referrals: The Go-Giver Way”

12:15 pm Daimen Boyd General Sales Manager-Automotive Marketing at NetBiz.com

1:00 pm Tracy Myers, Dealer Principal at Frank Myers AutoMaxx

7:15 pm Egon Smola – VP, New and Used Car Leads Businesses at Dealix

8:15 pm Erin Touponse - Director of Communications for the Harte Auto Group

Monday April 18th

8:00 am Best Selling Authors Jimmy Vee and Travis Miller – “Gravitational Marketing”

12:15 pm Allan Chell - President of cDemo Mobile Solutions

8:30 pm Brian Pasch, CEO of PCG Digital Marketing

PCG Digital Marketing is pleased to announce that DrivingSalesTV.com will be live broadcasting the keynote speakers from the 2011 Automotive Marketing Boot Camp (AMBC) in Orlando which starts on Saturday April 16th.

The AMBC conference has attracted top dealers, industry leaders, educators, and motivational speakers for this two and a half day educational event.

The content from the 25+ workshops and educational sessions will not be broadcast live, only the 10 speakers listed below.

Dealers who would like to attend the Boot Camp in Florida can call Renee McGowan at 732.450.8200 ext 5 or you can register online. Deadline for registration is Friday April 15, 2011.

Walk-in registrations will not be permitted.

The schedule of live broadcasts is listed below based on Eastern Standard Time (EST) and you can visit www.drivingsalestv.com to register to view the broadcasts.

Saturday April 16, 2011

7:45 pm Brice Englert from Dominion Dealer Solutions

8:30 pm Brian Pasch, CEO of PCG Digital Marketing

Sunday April 17th

8:00 am Best Selling Author Bob Burg – presents “Endless Referrals: The Go-Giver Way”

12:15 pm Daimen Boyd General Sales Manager-Automotive Marketing at NetBiz.com

1:00 pm Tracy Myers, Dealer Principal at Frank Myers AutoMaxx

7:15 pm Egon Smola – VP, New and Used Car Leads Businesses at Dealix

8:15 pm Erin Touponse - Director of Communications for the Harte Auto Group

Monday April 18th

8:00 am Best Selling Authors Jimmy Vee and Travis Miller – “Gravitational Marketing”

12:15 pm Allan Chell - President of cDemo Mobile Solutions

8:30 pm Brian Pasch, CEO of PCG Digital Marketing

As car dealers start to test the effectiveness of Google Boost I just want to remind members of this community on an important fact about Google Boost. If you don't have an IRM process in place that gets happy customers to post reviews, you will not be able to leverage this promising advertising option.

As I conduct 20 Group meetings around the country, there still are many dealers that have less than 10 reviews posted on Google Places. In most cases, when you have a small number of reviews on Google Places they represent the unhappy customers who took the time to vent online.

More Reasons to Engage in IRM

If you plan to leverage your great customer experience and start a proactive reputation management process, I would encourage you to make sure you encourage customer reviews directly on Google Places. This will allow you to test Google Boost with a strong number of stars showing on your paid ads.

This is not to say abandon posting to sites like Dealerrater.com but if that site has been your main focus for the past year, I would implement processes to get customers to post reviews directly on Google Places for a while.

Google will always show reviews that are directly posted on Google Places. You don't know when Google will show reviews from 3rd party sites. If you invest too much energy in sites other than Google Places, what happens when Google turns off including that site into their roll-up feed?

Once you have a balance of good reviews on all websites that Google rolls up, I would transition to a stronger focus in direct Google Places reviews.

Generate Over a Hundred Reviews a Month With Ease

One of the easiest ways to do this is using the Google Places App which can be loaded on an iPhone, iPad, or Droid smartphone. The best time to capture a customer review is when everyone is hugging and kissing in your dealership.

Now that you have this knowledge, get busy and leverage the hundreds or thousands of customers that can post a review directly from their own iPhone or Droid in your service lane and/or while they are in the F & I process. You just have to ask.

POS Tent Cards

You download this tent card artwork in the PDF provided (IRM Tent Cards) and go to the printer and print these TENT CARDS. Place them on the desks of your F&I staff.

Ask your customers if they have a Google Account during the F&I process. If they say yes, and about 30-50% will say yes, get them to commit to posting from the store while they wait at the desk.

They can post using the Google Places App (free) from their own smart phone. You can also hand them your iPhone or an iPad and they can use their own Google Account to login and post a review. It's that simple. Google wants consumers to post reviews while they are in a store, restaurant, hotel, or event.

Boot Camp Assists Dealers With IRM and Google Places

At the Automotive Marketing Boot Camp in Orlando, which starts this Saturday April 16th, Jeff Kershner and Glenn Pasch will be conducting a workshop on the latest strategies for Reputation Management.

I will be conducting a workshop of the latest Search Engine Optimization (SEO) strategies which includes a section on Google Places Optimization (GPO).

I hope to see you in Orlando. You can still register at: http://www.automotivemarketingbootcamp.com or call 732.450.8200 ext 5 and ask for Renee McGowan.

You can also download the PDF brochure by clicking on this link: Boot Camp Color Brochure

As car dealers start to test the effectiveness of Google Boost I just want to remind members of this community on an important fact about Google Boost. If you don't have an IRM process in place that gets happy customers to post reviews, you will not be able to leverage this promising advertising option.

As I conduct 20 Group meetings around the country, there still are many dealers that have less than 10 reviews posted on Google Places. In most cases, when you have a small number of reviews on Google Places they represent the unhappy customers who took the time to vent online.

More Reasons to Engage in IRM

If you plan to leverage your great customer experience and start a proactive reputation management process, I would encourage you to make sure you encourage customer reviews directly on Google Places. This will allow you to test Google Boost with a strong number of stars showing on your paid ads.

This is not to say abandon posting to sites like Dealerrater.com but if that site has been your main focus for the past year, I would implement processes to get customers to post reviews directly on Google Places for a while.

Google will always show reviews that are directly posted on Google Places. You don't know when Google will show reviews from 3rd party sites. If you invest too much energy in sites other than Google Places, what happens when Google turns off including that site into their roll-up feed?

Once you have a balance of good reviews on all websites that Google rolls up, I would transition to a stronger focus in direct Google Places reviews.

Generate Over a Hundred Reviews a Month With Ease

One of the easiest ways to do this is using the Google Places App which can be loaded on an iPhone, iPad, or Droid smartphone. The best time to capture a customer review is when everyone is hugging and kissing in your dealership.

Now that you have this knowledge, get busy and leverage the hundreds or thousands of customers that can post a review directly from their own iPhone or Droid in your service lane and/or while they are in the F & I process. You just have to ask.

POS Tent Cards

You download this tent card artwork in the PDF provided (IRM Tent Cards) and go to the printer and print these TENT CARDS. Place them on the desks of your F&I staff.

Ask your customers if they have a Google Account during the F&I process. If they say yes, and about 30-50% will say yes, get them to commit to posting from the store while they wait at the desk.

They can post using the Google Places App (free) from their own smart phone. You can also hand them your iPhone or an iPad and they can use their own Google Account to login and post a review. It's that simple. Google wants consumers to post reviews while they are in a store, restaurant, hotel, or event.

Boot Camp Assists Dealers With IRM and Google Places

At the Automotive Marketing Boot Camp in Orlando, which starts this Saturday April 16th, Jeff Kershner and Glenn Pasch will be conducting a workshop on the latest strategies for Reputation Management.

I will be conducting a workshop of the latest Search Engine Optimization (SEO) strategies which includes a section on Google Places Optimization (GPO).

I hope to see you in Orlando. You can still register at: http://www.automotivemarketingbootcamp.com or call 732.450.8200 ext 5 and ask for Renee McGowan.

You can also download the PDF brochure by clicking on this link: Boot Camp Color Brochure

The Automotive Marketing Boot Camp which starts on Saturday April 16th truly has something for everyone in the automotive industry and that include attendees that are focused on personal fitness and increasing their energy levels naturally.

Prior to the start of each day's automotive training workshops, Rick Ivone will be leading Boot Camp attendees in a morning fitness and stretching program.

According to Ivone "Anyone attending the morning workout sessions will have more energy throughout the day and not less."  If you have attended automotive conferences in the past, you know very well that a full day of courses can drain your energy!

Ivone is the personal trainer and business coach to PCG Digital Marketing CEO, Brian Pasch. Rick is also a Type One Diabetic with an amazing story that will be shared with attendees of the Boot Camp.

The morning workout sessions start at 5:30 am and are designed for people at all fitness levels. Rick Ivone encourages all who are registered for the Boot Camp to start the day with movement.

Ivone added "We were created to move and movement creates energy. I'll be showing attendees who to burn fat and not sugar as part of the morning sessions.

Most people don't know the difference and their home workout and running sessions are not helping them to burn fat. We have unlimited supplies of fat which creates clean burning fuel for our bodies."

Slow Burn by Stu Mittleman

All attendees of the morning training sessions will also receive a free copy of "Slow Burn" by US ultra marathon record holder Stu Mittleman.

Stu set the world record for the 1,000 mile run as well as setting numerous ultra-long distance running records.

Stu is a unique individual and close friend of Brian Pasch and Rick Ivone.

Slow Burn discusses how to properly burn fat from exercise and how to avoid burning sugars to maintain high energy levels. The book will change your thoughts on running and exercise forever.

Start Your Day With Movement

As exciting as the Boot Camp program will be, nothing will prepare your mind and body for the speakers and workshop leaders than proper movement. Attendees are encouraged to attend the morning workout sessions.

Questions about the morning program can be addressed to Rick Ivone at: rick@rickivone.com

If you plan on attending, please send Rick a note via email so he can plan accordingly.

You Can Still Register For Boot Camp

Dealers can register for the Boot Camp online at http://www.automotivemarketingbootcamp.com or you can call Renee McGowan at 732.450.8200 ext 5.

The Automotive Marketing Boot Camp which starts on Saturday April 16th truly has something for everyone in the automotive industry and that include attendees that are focused on personal fitness and increasing their energy levels naturally.

Prior to the start of each day's automotive training workshops, Rick Ivone will be leading Boot Camp attendees in a morning fitness and stretching program.

According to Ivone "Anyone attending the morning workout sessions will have more energy throughout the day and not less."  If you have attended automotive conferences in the past, you know very well that a full day of courses can drain your energy!

Ivone is the personal trainer and business coach to PCG Digital Marketing CEO, Brian Pasch. Rick is also a Type One Diabetic with an amazing story that will be shared with attendees of the Boot Camp.

The morning workout sessions start at 5:30 am and are designed for people at all fitness levels. Rick Ivone encourages all who are registered for the Boot Camp to start the day with movement.

Ivone added "We were created to move and movement creates energy. I'll be showing attendees who to burn fat and not sugar as part of the morning sessions.

Most people don't know the difference and their home workout and running sessions are not helping them to burn fat. We have unlimited supplies of fat which creates clean burning fuel for our bodies."

Slow Burn by Stu Mittleman

All attendees of the morning training sessions will also receive a free copy of "Slow Burn" by US ultra marathon record holder Stu Mittleman.

Stu set the world record for the 1,000 mile run as well as setting numerous ultra-long distance running records.

Stu is a unique individual and close friend of Brian Pasch and Rick Ivone.

Slow Burn discusses how to properly burn fat from exercise and how to avoid burning sugars to maintain high energy levels. The book will change your thoughts on running and exercise forever.

Start Your Day With Movement

As exciting as the Boot Camp program will be, nothing will prepare your mind and body for the speakers and workshop leaders than proper movement. Attendees are encouraged to attend the morning workout sessions.

Questions about the morning program can be addressed to Rick Ivone at: rick@rickivone.com

If you plan on attending, please send Rick a note via email so he can plan accordingly.

You Can Still Register For Boot Camp

Dealers can register for the Boot Camp online at http://www.automotivemarketingbootcamp.com or you can call Renee McGowan at 732.450.8200 ext 5.

I love my 1969 Superbee and as much as I enjoy the ride, there are a few things that give me reason to be careful when driving this classic.

Today we have grown accustom to air bags, superb braking and handling technology, surround sound stereo, iPod connectors, and the convenience of navigation systems. All of these conveniences are not included in this enhanced 1969 Dodge Coronet frame.

At 80 miles per hour on the Garden State Parkway I admittedly do not feel as safe as I do in my 2010 Infiniti G37x Sedan. A car that was once deemed safe in 1969 is now marginally acceptable. Did I mention that the Superbee lap belts just don't feel right without a shoulder harness?

Holding On To The Past

Its in our human nature to remember more of the "good times" when we were younger than the bad. We relish the memories of our high school cars whether it was a Superbee, Chevelle, Charger, Camaro, or some clunker. Cars were much simpler and working under the hood was easy. 

Members of DrivingSales.com, what was your favorite car in high school or college?

Today, some dealers want to believe that the strategies that they used to marketing their dealership in the 60's, 70's, 80's and 90's are basically the same today. I think they want to remember easier times and less complicated processes. They are hooked on how easy it was to work "under the hood" of their dealership in the past.

However, the reality is that in the past 10 years, marketing and operating a car dealership requires a significant investment in education that may be unparalleled in recent automotive history.

I might concede that once a consumer walks into a dealership not much has changed in the past 10 years. However, getting customers in the door and how dealer connect with consumers in your local market has drastically changed.

Are You Using Retro Marketing Strategies

The cure for the 1969 Blues? Education and Engagement. There are a number of great opportunities for dealers to learn from their peers. There are ample opportunities to read great case studies of dealers who are leading the way in new marketing strategies. They are not found in the trunk of a 1969 Dodge Superbee.

They are found in great online communities like DrivingSales.com. They are found at great conferences like the Automotive Marketing Boot Camp. There are also found on an emerging breed of online universities and teaching communities like www.DrivingSalesUniversity.com.

I estimate that less than 10% of dealership employees are attending live conferences and participating in online communities to grow their knowledge and refine the career path. This is embarrassing and so 1969! It's time to invest in the staff that will become the next generation of car dealers.

With that said, I hope to see many community members in Orlando on April 16th!

I love my 1969 Superbee and as much as I enjoy the ride, there are a few things that give me reason to be careful when driving this classic.

Today we have grown accustom to air bags, superb braking and handling technology, surround sound stereo, iPod connectors, and the convenience of navigation systems. All of these conveniences are not included in this enhanced 1969 Dodge Coronet frame.

At 80 miles per hour on the Garden State Parkway I admittedly do not feel as safe as I do in my 2010 Infiniti G37x Sedan. A car that was once deemed safe in 1969 is now marginally acceptable. Did I mention that the Superbee lap belts just don't feel right without a shoulder harness?

Holding On To The Past

Its in our human nature to remember more of the "good times" when we were younger than the bad. We relish the memories of our high school cars whether it was a Superbee, Chevelle, Charger, Camaro, or some clunker. Cars were much simpler and working under the hood was easy. 

Members of DrivingSales.com, what was your favorite car in high school or college?

Today, some dealers want to believe that the strategies that they used to marketing their dealership in the 60's, 70's, 80's and 90's are basically the same today. I think they want to remember easier times and less complicated processes. They are hooked on how easy it was to work "under the hood" of their dealership in the past.

However, the reality is that in the past 10 years, marketing and operating a car dealership requires a significant investment in education that may be unparalleled in recent automotive history.

I might concede that once a consumer walks into a dealership not much has changed in the past 10 years. However, getting customers in the door and how dealer connect with consumers in your local market has drastically changed.

Are You Using Retro Marketing Strategies

The cure for the 1969 Blues? Education and Engagement. There are a number of great opportunities for dealers to learn from their peers. There are ample opportunities to read great case studies of dealers who are leading the way in new marketing strategies. They are not found in the trunk of a 1969 Dodge Superbee.

They are found in great online communities like DrivingSales.com. They are found at great conferences like the Automotive Marketing Boot Camp. There are also found on an emerging breed of online universities and teaching communities like www.DrivingSalesUniversity.com.

I estimate that less than 10% of dealership employees are attending live conferences and participating in online communities to grow their knowledge and refine the career path. This is embarrassing and so 1969! It's time to invest in the staff that will become the next generation of car dealers.

With that said, I hope to see many community members in Orlando on April 16th!

One way to build the next generation of leaders and success stories is to start a reading program at your dealership.  At the start of this year I made a commitment to read a book a week and it has been the best decision I made for my personal growth.

Great books will challenge your team to think outside of their direct work experience and see new opportunities for growth, change, and excellence.    Your reading program can be divided into categories like personal growth, sales, time management,  or organizational leadership.

Books are an inexpensive way to grow your existing investment in your team.   So before I list all most favorite books that can assist your team to grow, can you list 5 books that would help members of this community.  

When you list a book, add a quick comment which category the book would fall into like sales, marketing, etc.  It will be great to compile a DrivingSales.com recommend book list and have members add their feedback on specific books after they read them.

Two books that dealership employees can start reading today is "The Go-Giver" by Bob Burg and John David Mann and "Gravitational Marketing' by Jimmy Vee and Travis Miller.  The authors of these two books will be speaking at the Automotive Marketing Boot Camp April 16-18th in Orlando.

For vendors in the community, I strongly recommend that you read "Getting Naked" since this short book will change the way you interact with car dealers.

So, what are your top 5 recommendations for book this community should read?

One way to build the next generation of leaders and success stories is to start a reading program at your dealership.  At the start of this year I made a commitment to read a book a week and it has been the best decision I made for my personal growth.

Great books will challenge your team to think outside of their direct work experience and see new opportunities for growth, change, and excellence.    Your reading program can be divided into categories like personal growth, sales, time management,  or organizational leadership.

Books are an inexpensive way to grow your existing investment in your team.   So before I list all most favorite books that can assist your team to grow, can you list 5 books that would help members of this community.  

When you list a book, add a quick comment which category the book would fall into like sales, marketing, etc.  It will be great to compile a DrivingSales.com recommend book list and have members add their feedback on specific books after they read them.

Two books that dealership employees can start reading today is "The Go-Giver" by Bob Burg and John David Mann and "Gravitational Marketing' by Jimmy Vee and Travis Miller.  The authors of these two books will be speaking at the Automotive Marketing Boot Camp April 16-18th in Orlando.

For vendors in the community, I strongly recommend that you read "Getting Naked" since this short book will change the way you interact with car dealers.

So, what are your top 5 recommendations for book this community should read?