Sometime ago I wrote a piece on “Big Pimpin”, to sum it up it encouraged those of us in automotive to not rely too heavily on 3^rd party inventory posting sites. This past week there has been a huge buzz about the new timeline format that Facebook is rolling out by month end.

Whether you love it or hate it is not what this is about; personally I don’t mind it. I don’t use my Facebook page for any “marketing” type purpose and in the new timeline it’s kind of fun to scroll back through my “life” and see and compare my mindset and moods from 3 months or 3 years ago. It is more difficult to see all my friends status updates amongst my own clutter but I’m sure I’ll adapt.

The biggest portion of the new Facebook look and the available real-estate of the page is given over to photo’s. For those dealers who have uploaded every weekly ad they’ve ever run the net effect is their page is going to look like Sesame Street threw up. Every brightly colored “special” that was previously pushed down the page will now appear in all its gory...I mean “Glory”. If that was your strategy, congrats, you’ve just spent years creating an online advertising section, a brightly colored collage of offers that will show your true intent to all your followers and fans.

Of course if you’ve refrained from confusing Social Media with Digital Marketing, you’ll be fine.

                My point here is this: build a house not a trailer (I mean “mobile home” just to stay politically correct). With a house you own the lot and whatever you build on it. A mobile home may be nice, but you are always going to be beholden to the lot owner and you have limited say as to how they monetize their property. You’re just a tenant.

Bryan Armstrong

@bryancarguy

Sometime ago I wrote a piece on “Big Pimpin”, to sum it up it encouraged those of us in automotive to not rely too heavily on 3^rd party inventory posting sites. This past week there has been a huge buzz about the new timeline format that Facebook is rolling out by month end.

Whether you love it or hate it is not what this is about; personally I don’t mind it. I don’t use my Facebook page for any “marketing” type purpose and in the new timeline it’s kind of fun to scroll back through my “life” and see and compare my mindset and moods from 3 months or 3 years ago. It is more difficult to see all my friends status updates amongst my own clutter but I’m sure I’ll adapt.

The biggest portion of the new Facebook look and the available real-estate of the page is given over to photo’s. For those dealers who have uploaded every weekly ad they’ve ever run the net effect is their page is going to look like Sesame Street threw up. Every brightly colored “special” that was previously pushed down the page will now appear in all its gory...I mean “Glory”. If that was your strategy, congrats, you’ve just spent years creating an online advertising section, a brightly colored collage of offers that will show your true intent to all your followers and fans.

Of course if you’ve refrained from confusing Social Media with Digital Marketing, you’ll be fine.

                My point here is this: build a house not a trailer (I mean “mobile home” just to stay politically correct). With a house you own the lot and whatever you build on it. A mobile home may be nice, but you are always going to be beholden to the lot owner and you have limited say as to how they monetize their property. You’re just a tenant.

Bryan Armstrong

@bryancarguy

I’ve written 3 different blogs this week and every time I’ve come to post, something has happened that has made me stop and think that this is the topic I should write on, not just once, but on 3 successive days! So whatever the fates want, they apparently know manipulation.

1. Recently I purchased a new VW Golf T.D.I. I love it. It is a great vehicle and gets far better mileage than the Prius I traded in. This is especially true when you factor in that my wife will actually drive it as opposed to her absolute refusal to even ride in the “grandpa car” (Hey! Gold is a good color!). The point of this is I opened up a letter from the factory that thanked me for my purchase and …you ready?... found included a $5 Starbucks card in appreciation for my taking the time to fill out the survey regarding New Car quality I would soon receive. I got it the next day.
2. I received an e-mail from Cobalt proclaiming all the advancements they’ve made since becoming part of the ADP family and that I may soon receive a commissioned phone survey that would grade them and the results weighed when considering what direction to go next. Sure enough, I received a call and after ascertaining it was indeed the announced survey elected to participate in the 10-15 minute survey. My main reason for doing so was to express overall, if not satisfaction, at least appreciation for what Cobalt has done. (I still don’t believe in OEM mandated providers) I answered satisfied or somewhat satisfied to most questions with only the occasional negative. At the end of the survey I was asked which of Cobalt’s other services I would be interested in if they were to available to me at a special reduced cost for completing their survey.
3. I called Chase bank telephone banking to reset my pin. 58 minutes and 3 operators later I was still unsuccessful and very frustrated. The only reason I stayed on the line that long is I had elected to participate in their customer feedback survey and I was ready to voice my displeasure. The rep insisted she would not hang up unless I did first. Through a glitch caused by one of the two reps I was on the line with hanging up, the survey was triggered. The rep was still on the phone when I pressed 1 as “highly unsatisfied” with the results of my call. She actually screamed “No sir, don’t you know what that will do to my rating?”

In all 3 instances any feeling of gratitude that may have been fostered by the attempt of reaching out for my opinion or solve an issue on my behalf was dashed by the emphasis put on “the survey” and “the upsell.”

The car industry, Dealers, Vendors and OEM’s, are rife with examples of those seeking to look good rather than be good. I know of several Dealers that try to attach all categories of the Manufacturers survey to the salesman’s relationship with the customer and make it part of their pay. Worse yet we all know of instances were there are still a lot of survey’s being diverted or “launched”. I’ve heard of one salesperson that literally has a notebook full of created e-mails he, with the full knowledge and endorsement of the Dealers upper management, sent customers survey’s to. He no longer works for the same Dealer so I have no doubt that those same e-mails will be deployed again.

            The system is broken from both sides: Unrealistic expectations and metrics that a client base, no matter the industry or position, can and will begin to leverage to hold hostage providers. When ”supercalifragilsitic” is the only acceptable response, no opportunity for real improvement will occur.

Oh and please don’t use the “I just want to make sure your satisfied, now what else can I sell you or who can you refer?” line. It just demeans us both.

Bryan Armstrong

@bryancarguy

I’ve written 3 different blogs this week and every time I’ve come to post, something has happened that has made me stop and think that this is the topic I should write on, not just once, but on 3 successive days! So whatever the fates want, they apparently know manipulation.

1. Recently I purchased a new VW Golf T.D.I. I love it. It is a great vehicle and gets far better mileage than the Prius I traded in. This is especially true when you factor in that my wife will actually drive it as opposed to her absolute refusal to even ride in the “grandpa car” (Hey! Gold is a good color!). The point of this is I opened up a letter from the factory that thanked me for my purchase and …you ready?... found included a $5 Starbucks card in appreciation for my taking the time to fill out the survey regarding New Car quality I would soon receive. I got it the next day.
2. I received an e-mail from Cobalt proclaiming all the advancements they’ve made since becoming part of the ADP family and that I may soon receive a commissioned phone survey that would grade them and the results weighed when considering what direction to go next. Sure enough, I received a call and after ascertaining it was indeed the announced survey elected to participate in the 10-15 minute survey. My main reason for doing so was to express overall, if not satisfaction, at least appreciation for what Cobalt has done. (I still don’t believe in OEM mandated providers) I answered satisfied or somewhat satisfied to most questions with only the occasional negative. At the end of the survey I was asked which of Cobalt’s other services I would be interested in if they were to available to me at a special reduced cost for completing their survey.
3. I called Chase bank telephone banking to reset my pin. 58 minutes and 3 operators later I was still unsuccessful and very frustrated. The only reason I stayed on the line that long is I had elected to participate in their customer feedback survey and I was ready to voice my displeasure. The rep insisted she would not hang up unless I did first. Through a glitch caused by one of the two reps I was on the line with hanging up, the survey was triggered. The rep was still on the phone when I pressed 1 as “highly unsatisfied” with the results of my call. She actually screamed “No sir, don’t you know what that will do to my rating?”

In all 3 instances any feeling of gratitude that may have been fostered by the attempt of reaching out for my opinion or solve an issue on my behalf was dashed by the emphasis put on “the survey” and “the upsell.”

The car industry, Dealers, Vendors and OEM’s, are rife with examples of those seeking to look good rather than be good. I know of several Dealers that try to attach all categories of the Manufacturers survey to the salesman’s relationship with the customer and make it part of their pay. Worse yet we all know of instances were there are still a lot of survey’s being diverted or “launched”. I’ve heard of one salesperson that literally has a notebook full of created e-mails he, with the full knowledge and endorsement of the Dealers upper management, sent customers survey’s to. He no longer works for the same Dealer so I have no doubt that those same e-mails will be deployed again.

            The system is broken from both sides: Unrealistic expectations and metrics that a client base, no matter the industry or position, can and will begin to leverage to hold hostage providers. When ”supercalifragilsitic” is the only acceptable response, no opportunity for real improvement will occur.

Oh and please don’t use the “I just want to make sure your satisfied, now what else can I sell you or who can you refer?” line. It just demeans us both.

Bryan Armstrong

@bryancarguy

This may seem a bit odd, but I want to address FEAR. Most of us won’t acknowledge the word or the concept. After all we are in the Auto Industry, we fear nothing, right? HA!

I have seen fear: of the unknown, of changing market conditions, of new advertising methods and of embracing change. G.M.’s and Owners refusing to acknowledge that the consumers are often times more informed than even our sales staff and wallowing toward obscurity hoping things will “come back”. Unfortunately, just enough fresh traffic still comes in and an occasional high-gross deal is used to justify that somehow those antiquated tactics will still work.

“Fear is only as deep as the mind allows.” ~Japanese Proverb~

My wife’s Grandmother has had two dreams as long as I’ve known her:

1. To own a Red Ford Mustang convertible
2. To walk the beach in Hawaii

The only problem is she had a debilitating fear of flying. She started working on it 8 years ago: Watching realistic movies, reading books about how planes work, seeing a Doctor, a short flight or two to Denver to see her Sister… Each step small of its own accord, yet meshed into a plan with a firm goal in mind.

Last week, she sent me this picture of her first Maui Sunset:

“You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You must do the thing which you think you cannot do.” ~Eleanor Roosevelt~

We are less than a Month away from some of the largest Automotive Educational events in the Industry. I, like many, will be in Vegas for half of October. I look forward to Presenting two Sessions, Networking and Reviewing so many Vendors in one place at DD11 and the intense, cutting-edge learning opportunity DSES provides.

Luckily, in spite of whatever politics play amongst Conference Hosts, DrivingSales allows a truly open forum which includes not limiting its Dealer Editors from participating in other Events. ( I thank you Jared!)

I will be out of the Store and away from my Family and worried over both the entire time. Is it worth it? Will it pay off? Of course! When you invest in education, you invest in the future. Doesn’t it just make sense to ensure the future your securing is your own? If you don’t face the Fear of the unknown now, it won’t go away it’ll just get bigger as the gap widens and your lack of understanding increases.

“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” ~Dale Carnegie~

Watch a webinar, read and ask questions on these Forums, hire a Consultant that you’ve vetted here on the Vendor reviews and conquer that which you don’t understand.

Conquer your Fear. Conquer yourself. Conquer your future.

Bryan Armstrong

bryanthecarguy@gmail.com

@bryancarguy

This may seem a bit odd, but I want to address FEAR. Most of us won’t acknowledge the word or the concept. After all we are in the Auto Industry, we fear nothing, right? HA!

I have seen fear: of the unknown, of changing market conditions, of new advertising methods and of embracing change. G.M.’s and Owners refusing to acknowledge that the consumers are often times more informed than even our sales staff and wallowing toward obscurity hoping things will “come back”. Unfortunately, just enough fresh traffic still comes in and an occasional high-gross deal is used to justify that somehow those antiquated tactics will still work.

“Fear is only as deep as the mind allows.” ~Japanese Proverb~

My wife’s Grandmother has had two dreams as long as I’ve known her:

1. To own a Red Ford Mustang convertible
2. To walk the beach in Hawaii

The only problem is she had a debilitating fear of flying. She started working on it 8 years ago: Watching realistic movies, reading books about how planes work, seeing a Doctor, a short flight or two to Denver to see her Sister… Each step small of its own accord, yet meshed into a plan with a firm goal in mind.

Last week, she sent me this picture of her first Maui Sunset:

“You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You must do the thing which you think you cannot do.” ~Eleanor Roosevelt~

We are less than a Month away from some of the largest Automotive Educational events in the Industry. I, like many, will be in Vegas for half of October. I look forward to Presenting two Sessions, Networking and Reviewing so many Vendors in one place at DD11 and the intense, cutting-edge learning opportunity DSES provides.

Luckily, in spite of whatever politics play amongst Conference Hosts, DrivingSales allows a truly open forum which includes not limiting its Dealer Editors from participating in other Events. ( I thank you Jared!)

I will be out of the Store and away from my Family and worried over both the entire time. Is it worth it? Will it pay off? Of course! When you invest in education, you invest in the future. Doesn’t it just make sense to ensure the future your securing is your own? If you don’t face the Fear of the unknown now, it won’t go away it’ll just get bigger as the gap widens and your lack of understanding increases.

“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” ~Dale Carnegie~

Watch a webinar, read and ask questions on these Forums, hire a Consultant that you’ve vetted here on the Vendor reviews and conquer that which you don’t understand.

Conquer your Fear. Conquer yourself. Conquer your future.

Bryan Armstrong

bryanthecarguy@gmail.com

@bryancarguy

It’s that time of year again. The political season is upon us. The ads and hype begin to fill every space, timeline, blog post and feed. All seem to tout themselves as the party of choice and that their Agenda is the only one that makes sense for your personal and professional prosperity. The mudslinging threats and the overwhelming message begins to take shape “If you’re not with us then you’re against us.”  It is obvious that pressures begin to mount to take sides early. More importantly in the economic reality that has begun to take shape in 2011, that of gradual recovery in our Industry yet with the threat of doom seeming to loom (for many of us are just beginning to recover from the last four years), the available funds are limited and we as Dealers are hard pressed to determine exactly where our expenditures would be best served.

Many will be forced to declare early where they are running and because of their party affiliation, may be ostracized from certain venues and perhaps even ridiculed and demeaned for their choices. This is a sad state of affairs for, in my humble opinion, ideas abound that could better our Industry, our lives and our Professional standing. Instead, I begin to feel as nothing more than a tick mark on someone’s giant score card, a means to declaring a hollow and self-serving “victory”.

I wish, instead of making me vote with my dollars and physical presence in one way or another, that there could be unity of purpose in truly serving the constituency and that open dialogue “across the aisle” could occur. I believe that there is good in all and that the primary purpose behind it all is to better our Industry. But alas, in the grand scheme of things, whether it is ego driven or the monetary motivation behind it all, we all must choose where we will be in October.

Yep, I hate the Automotive Convention Political Season.

It’s that time of year again. The political season is upon us. The ads and hype begin to fill every space, timeline, blog post and feed. All seem to tout themselves as the party of choice and that their Agenda is the only one that makes sense for your personal and professional prosperity. The mudslinging threats and the overwhelming message begins to take shape “If you’re not with us then you’re against us.”  It is obvious that pressures begin to mount to take sides early. More importantly in the economic reality that has begun to take shape in 2011, that of gradual recovery in our Industry yet with the threat of doom seeming to loom (for many of us are just beginning to recover from the last four years), the available funds are limited and we as Dealers are hard pressed to determine exactly where our expenditures would be best served.

Many will be forced to declare early where they are running and because of their party affiliation, may be ostracized from certain venues and perhaps even ridiculed and demeaned for their choices. This is a sad state of affairs for, in my humble opinion, ideas abound that could better our Industry, our lives and our Professional standing. Instead, I begin to feel as nothing more than a tick mark on someone’s giant score card, a means to declaring a hollow and self-serving “victory”.

I wish, instead of making me vote with my dollars and physical presence in one way or another, that there could be unity of purpose in truly serving the constituency and that open dialogue “across the aisle” could occur. I believe that there is good in all and that the primary purpose behind it all is to better our Industry. But alas, in the grand scheme of things, whether it is ego driven or the monetary motivation behind it all, we all must choose where we will be in October.

Yep, I hate the Automotive Convention Political Season.

I love Google Analytics. The information that can be gleaned when properly implemented is nothing short of amazing. So imagine my pleasant surprise when I received the following newsletter yesterday. In case you did not receive it, I thought I'd share it here. Enjoy!

Google Analytics Benchmarking Newsletter
2011, Volume 1, July 2011

1. Introduction

Welcome to the first volume of the Analytics Benchmarking Newsletter!

This month, we are replacing the standard "benchmarking" report in your Google Analytics account with data shared in this newsletter.  We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users.  Data contained here comes from all websites which have opted-in anonymous data sharing with Google Analytics.  Only those website administrators which have enabled this anonymous data sharing will receive this "benchmarking" newsletter.

You may be wondering, how many websites are in this "anonymous data sharing" pool? Currently, hundreds of thousands, and we've endeavored to make all of the metrics here statistically significant.

The date range of comparison for this newsletter is from November 1, 2010 - February 1, 2011.  Comparison is done with data from November 1, 2009 - February 1, 2010.  Absolute metrics such as total # visits, pageviews, or conversions for all opted-in websites are not reported.

To simplify the prose, the phrase "websites" will represent "websites which have opted into anonymous data sharing with Google Analytics" for the rest of this newsletter.

2.  Site Metrics

Compared to a year ago, websites have seen reduced pages / visit, average time on site, as well as bounce rate.

11/1/09 - 2/1/10

11/1/10 - 2/1/11

Difference

Pages/Visit

4.9

4.5

-0.4

Bounce Rate

48.2%

47.0%

-1.2%

Avg Time on Site

5:49

5:23

-0:26

2.1 Breakdown by Geography

Our anonymous database has aggregated geographic breakdown at the country level. Here are a few representative countries and their respective aggregate metrics. The first number in each cell represents the metric for the date range 11/1/10-2/1/11. The parenthesized number is the Year over Year delta compared to a year ago.

Country

Pages / Visit

Bounce Rate

Avg Time on Site

United States

4.7 (-0.1)

42.5% (-6.1%)

6:06 (-0:10)

United Kingdom

4.9 (-0.3)

41.5% (+0.2%)

5:38 (-0.27)

France

4.4 (-0.4)

49.7% (+1.4%)

4:40 (-0:08)

Brazil

4.1 (-0.1)

47.8% (-2.9%)

5:20 (+0:03)

China

4.1 (-0.1)

58.2% (+1.0%)

3:46 (+0:37)

Japan

3.9 (-0.1)

48.6% (-9.0%)

3:47 (-2:59)

2.2 Breakdown by Traffic Sources

Traffic sources below are identified by how the "source" and "medium""" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to.

Traffic Sources

Pages / Visit

Bounce Rate

Avg Time on Site

Direct

4.0 (-0.5)

47.2% (-4.0%)

5:21 (-0:07)

Referral

5.0 (+0.1)

43.1% (-1.1%)

6:36 (-1:48)

Organic Search

4.9 (-0.1)

47.9% (-1.1%)

4:43 (+0:06)

CPC Search

5.6 (+0.0)

41.4 (-1.7%)

3:57(+0:07)

2.4  Conversion Rate Distribution

Many marketers' favorite metric is conversion rate.

Would anyone have guessed that states which are known for conversions are also high for their citizens' goal conversion rate?  Note that for some states with few population, the statistical significance of the conversion metric comes into doubt.

3. Traffic Sources

Traffic sources below are identified by how the "source" and "medium" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to.

% Visits from Sources

11/1/09 - 2/1/10

11/1/10 - 2/1/11

Difference

Direct

36.5%

36.8%

+0.3%

Referral

21.0%

19.4%

-1.6%

Search Engines

27.0%

28.0%

+1.0%

Other

15.5%

15.8%

+0.3%

4. Operating Systems

Browsers and Operation Systems (OS) are identified by the "referrer" string sent by users' browsers.

% Visits from OS

11/1/09 - 2/1/10

11/1/10 - 2/1/11

Difference

Windows

89.9%

84.8%

-5.1%

Macintosh

4.5%

5.2%

+0.7%

Linux

0.6%

0.7%

+0.1%

Other

5%

9.3%

+4.3%

5. Comments

This is the first volume of our Analytics Benchmarking Newsletter. We hope that it provides useful insights. If you have specific comments or suggestions on how to improve this newsletter, please send your feedback to: analytics-benchmarking@google.com.

Happy analyzing,
Google Analytics Team

I love Google Analytics. The information that can be gleaned when properly implemented is nothing short of amazing. So imagine my pleasant surprise when I received the following newsletter yesterday. In case you did not receive it, I thought I'd share it here. Enjoy!

Google Analytics Benchmarking Newsletter
2011, Volume 1, July 2011

1. Introduction

Welcome to the first volume of the Analytics Benchmarking Newsletter!

This month, we are replacing the standard "benchmarking" report in your Google Analytics account with data shared in this newsletter.  We are using this newsletter as an experiment to surface more useful or interesting data to Analytics users.  Data contained here comes from all websites which have opted-in anonymous data sharing with Google Analytics.  Only those website administrators which have enabled this anonymous data sharing will receive this "benchmarking" newsletter.

You may be wondering, how many websites are in this "anonymous data sharing" pool? Currently, hundreds of thousands, and we've endeavored to make all of the metrics here statistically significant.

The date range of comparison for this newsletter is from November 1, 2010 - February 1, 2011.  Comparison is done with data from November 1, 2009 - February 1, 2010.  Absolute metrics such as total # visits, pageviews, or conversions for all opted-in websites are not reported.

To simplify the prose, the phrase "websites" will represent "websites which have opted into anonymous data sharing with Google Analytics" for the rest of this newsletter.

2.  Site Metrics

Compared to a year ago, websites have seen reduced pages / visit, average time on site, as well as bounce rate.

11/1/09 - 2/1/10

11/1/10 - 2/1/11

Difference

Pages/Visit

4.9

4.5

-0.4

Bounce Rate

48.2%

47.0%

-1.2%

Avg Time on Site

5:49

5:23

-0:26

2.1 Breakdown by Geography

Our anonymous database has aggregated geographic breakdown at the country level. Here are a few representative countries and their respective aggregate metrics. The first number in each cell represents the metric for the date range 11/1/10-2/1/11. The parenthesized number is the Year over Year delta compared to a year ago.

Country

Pages / Visit

Bounce Rate

Avg Time on Site

United States

4.7 (-0.1)

42.5% (-6.1%)

6:06 (-0:10)

United Kingdom

4.9 (-0.3)

41.5% (+0.2%)

5:38 (-0.27)

France

4.4 (-0.4)

49.7% (+1.4%)

4:40 (-0:08)

Brazil

4.1 (-0.1)

47.8% (-2.9%)

5:20 (+0:03)

China

4.1 (-0.1)

58.2% (+1.0%)

3:46 (+0:37)

Japan

3.9 (-0.1)

48.6% (-9.0%)

3:47 (-2:59)

2.2 Breakdown by Traffic Sources

Traffic sources below are identified by how the "source" and "medium""" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to.

Traffic Sources

Pages / Visit

Bounce Rate

Avg Time on Site

Direct

4.0 (-0.5)

47.2% (-4.0%)

5:21 (-0:07)

Referral

5.0 (+0.1)

43.1% (-1.1%)

6:36 (-1:48)

Organic Search

4.9 (-0.1)

47.9% (-1.1%)

4:43 (+0:06)

CPC Search

5.6 (+0.0)

41.4 (-1.7%)

3:57(+0:07)

2.4  Conversion Rate Distribution

Many marketers' favorite metric is conversion rate.

Would anyone have guessed that states which are known for conversions are also high for their citizens' goal conversion rate?  Note that for some states with few population, the statistical significance of the conversion metric comes into doubt.

3. Traffic Sources

Traffic sources below are identified by how the "source" and "medium" parameters are received by the Google Analytics collecting servers. Here is an article describing what these designations refer to.

% Visits from Sources

11/1/09 - 2/1/10

11/1/10 - 2/1/11

Difference

Direct

36.5%

36.8%

+0.3%

Referral

21.0%

19.4%

-1.6%

Search Engines

27.0%

28.0%

+1.0%

Other

15.5%

15.8%

+0.3%

4. Operating Systems

Browsers and Operation Systems (OS) are identified by the "referrer" string sent by users' browsers.

% Visits from OS

11/1/09 - 2/1/10

11/1/10 - 2/1/11

Difference

Windows

89.9%

84.8%

-5.1%

Macintosh

4.5%

5.2%

+0.7%

Linux

0.6%

0.7%

+0.1%

Other

5%

9.3%

+4.3%

5. Comments

This is the first volume of our Analytics Benchmarking Newsletter. We hope that it provides useful insights. If you have specific comments or suggestions on how to improve this newsletter, please send your feedback to: analytics-benchmarking@google.com.

Happy analyzing,
Google Analytics Team