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Bryan Armstrong

Bryan Armstrong e-Commerce Director

Bryan Armstrong Blog Posts

3rd Party Providers-Ruining your relationships before you say 'Hello"?

3rd Party Providers-Ruining your relationships before you say 'Hello"?

I have in the past posted on my opinions of 3rd Party leads, however in this ever changing Market, and never being afraid to try something new even if it&r…

DSES Day 1-My take

DSES Day 1-My take

Normally I dislike Vegas. Specifically, I dislike coming to Automotive Conferences here. You see, I come to Conferences to learn, network and garner the …

Get the most out of your Automotive Conference

Get the most out of your Automotive Conference

I’ve had the opportunity over the years to attend many conferences and workshops and have even been honored to present or be asked to present at mo…

Seller Beware Consumer's (have the) Power

Seller Beware Consumer's (have the) Power

The other day I was honored to be visited by my good friend and Industry Professional Micah Birkholz. Now I could share with you here a variety of storie…

Learn from Histories positives

Learn from Histories positives

“History leaves clues” “Those that don’t learn from the past are doomed to repeat it” “Hindsight is 20/20”. The…

Cobalt FlexDAP-A CarGuy's view

Cobalt FlexDAP-A CarGuy's view

Two weeks ago I had a chance to review Cobalt’s new Flex Dap offering. What was scheduled to be a 45 min. conference call turned in to a nearly 2 h…

To Retain your Customers- "Lay-Em-Away"!

To Retain your Customers- "Lay-Em-Away"!

One of the greatest challenges we face in this Industry is the attrition of our Service Customers after their warranty period. When your non-lease Cust…

Inspect what you Inspect

Inspect what you Inspect

We’ve all heard the expression “inspect what you expect” and granted there is great power, insight and learning to be had by monitoring…

The Sky is Falling: Create a Crisis Marketing

The Sky is Falling: Create a Crisis Marketing

Chicken Little created a crisis that was, though real in his mind, totally false. However, it spurred others into frivolous action in a well-known Fairy …

Sesame Street threw-up: The Facebook Timeline effect on Car Dealers

Sesame Street threw-up: The Facebook Timeline effect on Car Dealers

Almost a year ago, I gave a presentation on Digital Marketing and stressed the importance of sites like Foursquare, Yelp and urged all to re-evaluate the…

Establishing yourself as the "go-to" resource!

Establishing yourself as the "go-to" resource!

In the Feb. 6th edition of Automotive News they quoted me as not using 3rd Party leads and said I had instead committed those resources to developing my …

Failure to plan leads to rash action

Failure to plan leads to rash action

All across the Country, in fact probably in Dealerships everywhere, a similar scene has played itself out today: Call every un-sold Customer we’ve …

A Title is not enTITLEment

A Title is not enTITLEment

A while ago I was privileged to be involved in a podcast Larry Bruce  had organized. On the call were some of what I consider to be the best of the …

The "C" word isn't used enough...

The "C" word isn't used enough...

As I monitor all inbound and outbound communication of Dealerships watching for signs of impending C.S.I. issues, new or missed sales and retention …

Are you SHARING the Vision?

Are you SHARING the Vision?

In every Dealership or business organization I have ever had the fortune to be involved with, I have been privy to the inner workings and directional pla…

Innovation and what it could be...

Innovation and what it could be...

Last month I was honored to be named one of the 5 finalists at Driving Sales Executive Summit in the most innovative Dealer competition. Many of you may …

Reflections of a Progressive Community

Reflections of a Progressive Community

I would be hard pressed to describe the events of the day, but if I don’t take a moment now, this feeling of absolute euphoria I feel may escape…

Build (your on-line presence) Don't Rent

Build (your on-line presence) Don't Rent

Sometime ago I wrote a piece on “Big Pimpin”, to sum it up it encouraged those of us in automotive to not rely too heavily on 3rd party inven…

Do you REALLY want to know?

Do you REALLY want to know?

I’ve written 3 different blogs this week and every time I’ve come to post, something has happened that has made me stop and think that thi…

Facing Fear

Facing Fear

This may seem a bit odd, but I want to address FEAR. Most of us won’t acknowledge the word or the concept. After all we are in the Auto Industry, w…

Finish-Line Syndrome

Finish-Line Syndrome

Every Month it seems that all across the Nation in Dealerships everywhere two things happen nearly simultaneously: Salesmen breathe a collective …

Why You Lost your Best Customer

Why You Lost your Best Customer

It’s all in the sprinkles                 I have an obsession with cof…

Let the Games begin

Let the Games begin

We all have them, the inevitable “lost” customer. Whether it is the dreaded “bought elsewhere” or even more horrifying “pur…

Advertising-What works and how you can know

Advertising-What works and how you can know

               I heard a quote from a Dealer friend of mine the other day which struck…

CarFinance-Taking the "sub" out of Sub-Prime Lending?

CarFinance-Taking the "sub" out of Sub-Prime Lending?

                 One of the greatest perks of contributing here on D…

Create Engagement

Create Engagement

This week I had two experiences that I have to share as I believe they have relevance to our industry. I ordered food from a pizza joint and got a massag…

"Political" Season

"Political" Season

It’s that time of year again. The political season is upon us. The ads and hype begin to fill every space, timeline, blog post and feed. All see…

Google Analytics Newsletter

Google Analytics Newsletter

I love Google Analytics. The information that can be gleaned when properly implemented is nothing short of amazing. So imagine my pleasant surprise when …

Own your identity!

Own your identity!

Are you harvesting potential or digging in the silo?     I have some good friends and know a few vendors that “take it person…

Internal Structures

Internal Structures

This is probably more of a discussion, but... There seems to be quite a few different Management sets in the Auto Industry, but most can be traced to s…

A Review of Cobalt's Dealer Command Center

A Review of Cobalt's Dealer Command Center

First off, it is no accident that I am writing this review, I volunteered immediately upon hearing that Cobalt had released a new Dealer-friendly platfor…

Inspect your Digital Investments

Inspect your Digital Investments

Here is a recopy of the article I wrote that is published in the most recent edition of the Dealership Innovation Guide.  Let me know what you think…

A World of Opportunity

A World of Opportunity

I’m not sure if this could even be entitled a best practice, a sales tip or a marketing piece for it is written with none of those things in mind. …

First Class or Coach?

First Class or Coach?

  As I travel, I use a variety of airlines depending more on their ease of use and adaptability to my schedule than on the fares offered, which ar…

Celebrate All Roles

Celebrate All Roles

On any championship team, in any given sport, there are the stars. We all know who they are, the quarterbacks, three-point shooters, home run hitters …

Choosing a Vendor:Exercise Jurisprudence;Accept Responsibility

Choosing a Vendor:Exercise Jurisprudence;Accept Responsibility

It’s Tuesday and for those of you who subscribe to my posts here or follow me on twitter: @bryancarguy, you probably know that this is my favori…

Steps to the (SERVICE) Sale

Steps to the (SERVICE) Sale

I believe that most Dealers offer some semblance of rudimentary training when it comes to the Sales Floor on proper “Steps to the Sale” as we…

Musings and Observations from Orlando

Musings and Observations from Orlando

As I sit on the plane home from Orlando, I have so many thoughts running through my mind: excitement at seeing my Family, the conferences ( both VinSolut…

Moving it Forward

Moving it Forward

Moving it Forward When a guest comes on the lot, most Dealerships train their staffs to follow steps to the sale which are designed to build value i…

3rd Party Listings-Friend or Foe?

3rd Party Listings-Friend or Foe?

Big Pimpin-is it happening to you? I met with a dealer client the other day that was in a very enviable position, which is they are a brand new point. …

Are you unknowingly alienating your customers?

Are you unknowingly alienating your customers?

Are you unknowingly alienating your customers?                 A few weeks a…

Transparency is more than a buzz word

Transparency is more than a buzz word

                It’s a rare moment of clarity when a situation presents …

Research Equals Results

Research Equals Results

In the world of Professional sports, teams will spend hours researching how their opponents will react in any given situations. They watch film, update t…

Tale Of An Average Car Guy

Tale Of An Average Car Guy

                 The World is flat, the Sun revolves around the Earth …

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