Bryant Gibby

Company: Henry Day Ford

Bryant Gibby Blog
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Bryant Gibby

Henry Day Ford

Jul 7, 2010

    So I am pretty new at this whole management thing and am struggling with one of our new sales guys. He does so many things right and so many things wrong that I don't even know where to start. I'll do a quick list of his pros and cons so you guys can see what I am dealing with!

 

     Pros: 1-  He sells a lot of cars and will probably lead the board almost every month this year.  2-  He is a very likeable guy about 60% of the time.

 

     Cons:  1- He is very argumentative with managers when he doesn't get his way 2- He is confrontational with sales guys and has earned a pretty bad rep with most of them 3- He refuses to do any Ford certification testing that we require 4- He forgets things almost as quick as you tell them to him 5- He magically disappears any time that there is any lot work to be done ( lining cars, parking PDI's, locking up, etc) 6- He misses morning training meetings fairly regularly, he isn't very punctual, and he leaves for 1-2 hours randomly during his shift.

 

     Anyway, there are so many things that I don't like about the guy due to the fact that I try to run a pretty tight ship but he also is a likeable, funny guy who can outsell anyone else on the floor.  My predicament is deciding what to do with a guy like him. Anytime I try to tell him what to do he gets mad and defensive and doesn't really care what I have to say for the most part.  I don't want to be too rude to him in fear that he will blow up and quit and I don't want to lose a 15 car guy. With that said, he needs to be held to the same standard as the rest of the sales guys and I know it is my job to make sure that happens.  I need to figure out a way to get him to be more of a team player in a way where I don't piss him off. Any suggestions?

Bryant Gibby

Henry Day Ford

Used car manager

1994

No Comments

Bryant Gibby

Henry Day Ford

Jul 7, 2010

    So I am pretty new at this whole management thing and am struggling with one of our new sales guys. He does so many things right and so many things wrong that I don't even know where to start. I'll do a quick list of his pros and cons so you guys can see what I am dealing with!

 

     Pros: 1-  He sells a lot of cars and will probably lead the board almost every month this year.  2-  He is a very likeable guy about 60% of the time.

 

     Cons:  1- He is very argumentative with managers when he doesn't get his way 2- He is confrontational with sales guys and has earned a pretty bad rep with most of them 3- He refuses to do any Ford certification testing that we require 4- He forgets things almost as quick as you tell them to him 5- He magically disappears any time that there is any lot work to be done ( lining cars, parking PDI's, locking up, etc) 6- He misses morning training meetings fairly regularly, he isn't very punctual, and he leaves for 1-2 hours randomly during his shift.

 

     Anyway, there are so many things that I don't like about the guy due to the fact that I try to run a pretty tight ship but he also is a likeable, funny guy who can outsell anyone else on the floor.  My predicament is deciding what to do with a guy like him. Anytime I try to tell him what to do he gets mad and defensive and doesn't really care what I have to say for the most part.  I don't want to be too rude to him in fear that he will blow up and quit and I don't want to lose a 15 car guy. With that said, he needs to be held to the same standard as the rest of the sales guys and I know it is my job to make sure that happens.  I need to figure out a way to get him to be more of a team player in a way where I don't piss him off. Any suggestions?

Bryant Gibby

Henry Day Ford

Used car manager

1994

No Comments

Bryant Gibby

Henry Day Ford

Jun 6, 2010

     I wanted to throw out a post about hiring new sales consultants. We have had some great posts and comments about training new sales consultants but in order to train a new sales consultant you have to hire some first!

 

     I don't know what everyone else has been running into, but I have seen so many different kinds of people from so many different walks of life due to the fact that a lot have people have lost their jobs lately.  The problem I am having with that is having to decide what type of previous experience would translate over to selling cars.  The other problem is deciding whether or not these prospective employees will be in it for the long haul if I hire them and give them an opportunity. 

 

     My goal (like most other dealerhips) when I am hiring someone is to find a guy that will blend well with the team and hopefully find a guy that we can train and will eventually make a career out of selling cars.  I realize that the car business generally has a pretty high turnover but I try to limit that by hiring guys that are serious about making this a career.  I just feel like if I were to hire some of the ex realtors, developers, construction workers, and sales people from other industries they won't consider this their profession and it really is just going to be a temporary solution to their problem.  I could be wrong, but it seems to me that as soon as the market recovers in their respective industries and they have an opportunity to go back, they will.  Another problem is that a lot of these guys were making really good money back in the day and are in the position where they need to continue to make quite a bit of money.

 

      I don't know if there are different questions I could be asking during the interview process but I find that it is really hard to determine what intentions a guy has with regard to making this a career.  I have also been really up front with guys with regard to a realistic income that they can expect their first year and I may be shooting myself in the foot.  I just want to hire and train a guy under the pretense that he will make over $100k his first year. It's definitely tough to decide.  Any thoughts or suggestions on what has worked for you guys?

 

Bryant Gibby

Henry Day Ford

Used car manager

1775

No Comments

Bryant Gibby

Henry Day Ford

Jun 6, 2010

     I wanted to throw out a post about hiring new sales consultants. We have had some great posts and comments about training new sales consultants but in order to train a new sales consultant you have to hire some first!

 

     I don't know what everyone else has been running into, but I have seen so many different kinds of people from so many different walks of life due to the fact that a lot have people have lost their jobs lately.  The problem I am having with that is having to decide what type of previous experience would translate over to selling cars.  The other problem is deciding whether or not these prospective employees will be in it for the long haul if I hire them and give them an opportunity. 

 

     My goal (like most other dealerhips) when I am hiring someone is to find a guy that will blend well with the team and hopefully find a guy that we can train and will eventually make a career out of selling cars.  I realize that the car business generally has a pretty high turnover but I try to limit that by hiring guys that are serious about making this a career.  I just feel like if I were to hire some of the ex realtors, developers, construction workers, and sales people from other industries they won't consider this their profession and it really is just going to be a temporary solution to their problem.  I could be wrong, but it seems to me that as soon as the market recovers in their respective industries and they have an opportunity to go back, they will.  Another problem is that a lot of these guys were making really good money back in the day and are in the position where they need to continue to make quite a bit of money.

 

      I don't know if there are different questions I could be asking during the interview process but I find that it is really hard to determine what intentions a guy has with regard to making this a career.  I have also been really up front with guys with regard to a realistic income that they can expect their first year and I may be shooting myself in the foot.  I just want to hire and train a guy under the pretense that he will make over $100k his first year. It's definitely tough to decide.  Any thoughts or suggestions on what has worked for you guys?

 

Bryant Gibby

Henry Day Ford

Used car manager

1775

No Comments

Bryant Gibby

Henry Day Ford

Jun 6, 2010

    We have had a problem with marriage that has created quite a bit of controversy lately at our dealership.  I'm not referring to marriage between a husband and wife, I'm referring to marriage between 2 sales consultants.

 

I'll start with a definition.  Being "married" on a deal is when 2 sales consultants are working the same deal together.  It is pointless to tie up 2 guys with 1 deal so one of the guys will go take another customer while the other guy continues to work the deal.  If the guy who took a new customer sells a car he would give up half of that deal to the guy that continued to work the original deal, regardless of the outcome of the original deal. Hopefully you guys followed all that. I read it 3 times to make sure it made sense!

 

Anyway, we have never had any sort of a rule regarding this marriage clause at our dealership.  It is only been a problem lately because we hired a couple of guys that have worked at other dealerships who have had that rule.  The problem we have now is that every salesperson thinks it is the best rule in the world.

 

Here's my stance.  I see the logic behind why 2 salespeople would want to make that agreement having sold cars in the past myself.  However, I think they are trying to cheat the system and get paid for work that they didn't even do.  They shouldn't be compensated for a deal that they didn't work with a customer they didn't even meet.  Also, I think we need to have a definitive rule because if we give our sales guys an inch, they will take a mile.  The other reason I am against this marriage clause is because I believe everything will work out in the long run when you average every deal out.  Meaning, a salesperson will definitely get screwed if he gets stuck working a crappy deal and the other guy on the deal goes and gets someone to lay down and buy.  But he can be on the good side of that deal in the future and according to the law of averages, everything should work out and be equal.

 

I may be completely in left field on this one, but I feel good about the decision we made as a management team.  The reason I wanted to write a post about this issue is because we have had lots of resistance from our guys when we made our decision.  Have you guys had issues with this at your dealerships, and if so, how have you handled it?

Bryant Gibby

Henry Day Ford

Used car manager

2566

No Comments

Bryant Gibby

Henry Day Ford

Jun 6, 2010

    We have had a problem with marriage that has created quite a bit of controversy lately at our dealership.  I'm not referring to marriage between a husband and wife, I'm referring to marriage between 2 sales consultants.

 

I'll start with a definition.  Being "married" on a deal is when 2 sales consultants are working the same deal together.  It is pointless to tie up 2 guys with 1 deal so one of the guys will go take another customer while the other guy continues to work the deal.  If the guy who took a new customer sells a car he would give up half of that deal to the guy that continued to work the original deal, regardless of the outcome of the original deal. Hopefully you guys followed all that. I read it 3 times to make sure it made sense!

 

Anyway, we have never had any sort of a rule regarding this marriage clause at our dealership.  It is only been a problem lately because we hired a couple of guys that have worked at other dealerships who have had that rule.  The problem we have now is that every salesperson thinks it is the best rule in the world.

 

Here's my stance.  I see the logic behind why 2 salespeople would want to make that agreement having sold cars in the past myself.  However, I think they are trying to cheat the system and get paid for work that they didn't even do.  They shouldn't be compensated for a deal that they didn't work with a customer they didn't even meet.  Also, I think we need to have a definitive rule because if we give our sales guys an inch, they will take a mile.  The other reason I am against this marriage clause is because I believe everything will work out in the long run when you average every deal out.  Meaning, a salesperson will definitely get screwed if he gets stuck working a crappy deal and the other guy on the deal goes and gets someone to lay down and buy.  But he can be on the good side of that deal in the future and according to the law of averages, everything should work out and be equal.

 

I may be completely in left field on this one, but I feel good about the decision we made as a management team.  The reason I wanted to write a post about this issue is because we have had lots of resistance from our guys when we made our decision.  Have you guys had issues with this at your dealerships, and if so, how have you handled it?

Bryant Gibby

Henry Day Ford

Used car manager

2566

No Comments

Bryant Gibby

Henry Day Ford

May 5, 2010

After having read Mark Tewart’s post on “The death of the traditional salesperson” and seeing the commotion that it caused, I wanted to write a post on training.  Mark had many opinions in his two posts, but the most important part that I took from both of them is that dealerships for the most part have virtually no training processes in place.  I commented on his original post and suggested that he check his data again for the fact that I’m pretty sure he is inaccurate in saying that 95% of dealerships across the country have no idea how to effectively train a sales staff. I’m sure some do better than others, but 95% seemed like a pretty staggering statistic.  I wanted to get some feedback from other dealers and trainers out there and see what training process, if any, is in place at your dealership.

 

I will start by sharing our training process that we do for our sales crew at our dealership. I would rank our training process at probably a 7 ish out of 10. I think we do an above average job, but I think we definitely have some areas we can improve on.  When we hire a new salesperson the process is as follows: 1- We have 2 team leaders that take them through a 2 day orientation to familiarize them with the dealership and our sales process. 2- We have one of our sales managers put them through what we have named “blacktop university”, which is a 2 week intense training for 3 hours every morning. 3- We require that within their first 3-6 months of employment, all salespeople have to become master certified with Ford.  4- We try to do our best with ongoing training after the initial training. We do a 30 minute training on various topics every morning before we open and try not to be the “manager that just sits behind the desk” like Mark said in his post. 

 

So that is what we do at our dealership but I’m dying to know what other dealers do so we can hopefully prove Mark wrong!  Like I said, I think we do a good job out our dealership, but I’m sure we have room for improvement.  Let me know what other things you guys have tried that seemed to work so we can hopefully improve ours a little bit.  I’m hoping some of you guys were able to pick up a couple pointers from the way that we train and you can use them at your dealerships. Comments and questions wanted please!

Bryant Gibby

Henry Day Ford

Used car manager

1419

No Comments

Bryant Gibby

Henry Day Ford

May 5, 2010

After having read Mark Tewart’s post on “The death of the traditional salesperson” and seeing the commotion that it caused, I wanted to write a post on training.  Mark had many opinions in his two posts, but the most important part that I took from both of them is that dealerships for the most part have virtually no training processes in place.  I commented on his original post and suggested that he check his data again for the fact that I’m pretty sure he is inaccurate in saying that 95% of dealerships across the country have no idea how to effectively train a sales staff. I’m sure some do better than others, but 95% seemed like a pretty staggering statistic.  I wanted to get some feedback from other dealers and trainers out there and see what training process, if any, is in place at your dealership.

 

I will start by sharing our training process that we do for our sales crew at our dealership. I would rank our training process at probably a 7 ish out of 10. I think we do an above average job, but I think we definitely have some areas we can improve on.  When we hire a new salesperson the process is as follows: 1- We have 2 team leaders that take them through a 2 day orientation to familiarize them with the dealership and our sales process. 2- We have one of our sales managers put them through what we have named “blacktop university”, which is a 2 week intense training for 3 hours every morning. 3- We require that within their first 3-6 months of employment, all salespeople have to become master certified with Ford.  4- We try to do our best with ongoing training after the initial training. We do a 30 minute training on various topics every morning before we open and try not to be the “manager that just sits behind the desk” like Mark said in his post. 

 

So that is what we do at our dealership but I’m dying to know what other dealers do so we can hopefully prove Mark wrong!  Like I said, I think we do a good job out our dealership, but I’m sure we have room for improvement.  Let me know what other things you guys have tried that seemed to work so we can hopefully improve ours a little bit.  I’m hoping some of you guys were able to pick up a couple pointers from the way that we train and you can use them at your dealerships. Comments and questions wanted please!

Bryant Gibby

Henry Day Ford

Used car manager

1419

No Comments

Bryant Gibby

Henry Day Ford

May 5, 2010

     One of the things that I have struggled with the most as a sales manager is when to be a good cop and when to be a bad cop.  I know the stereotypical sales manager in the car business is a power driven A-hole that thinks the best way to manage people and get them to do what they are supposed is to yell and swear at them until they see results. I don't want to be that guy for sure, but I also don't want to be a pushover and let the salespeople walk all over me. The problem that I have faced in the last year being a sales manager is where to find a happy median between good cop and bad cop.

 

     I face some challenges that most of the sales managers out there probably don't have to deal with as a manager. First, I sold with a lot of our salespeople for many years so I am very good friends with them. Second, I am only 29 years old and am trying to manage guys that have been in the business for longer than I have been alive!  So when my buddies in sales aren't doing what they are supposed to,  I feel like I have to be extra cautious on how I treat them so they don't think that I have let my position go to my head.  It is hard with the "veterans" as well because they think they know everything and do everything perfectly because they have been in the business for so long, but they really don't in most cases.  I find that I can hardly tell them what to do when in the back of mind I am rattling off every superlative under the sun because it frustrates me how lazy they get and how many corners they cut. Then there is the new guys. For the sake of time, I won't even get started on the new guys. Anyone who has worked in the car business can sympathize with me on that one!

 

     So what is the best approach?  I have tried the good cop approach most of the time and tried to be 100% helpful and supportive with our guys but I feel like that isn't always the best route because they don't take you as serious as they should. I have also tried the bad cop approach from time to time but that one inevitably will backfire because every salesperson is extra sensitive right now and I always feel like I am walking on eggshells when I discuss issues with them.  Not to mention, I usually get in trouble with the GM when I piss off one of our salespeople.  I would imagine somewhere in the middle would be the best route to take, but I am struggling to find that sweet spot.  Any ideas?

Bryant Gibby

Henry Day Ford

Used car manager

2175

No Comments

Bryant Gibby

Henry Day Ford

May 5, 2010

     One of the things that I have struggled with the most as a sales manager is when to be a good cop and when to be a bad cop.  I know the stereotypical sales manager in the car business is a power driven A-hole that thinks the best way to manage people and get them to do what they are supposed is to yell and swear at them until they see results. I don't want to be that guy for sure, but I also don't want to be a pushover and let the salespeople walk all over me. The problem that I have faced in the last year being a sales manager is where to find a happy median between good cop and bad cop.

 

     I face some challenges that most of the sales managers out there probably don't have to deal with as a manager. First, I sold with a lot of our salespeople for many years so I am very good friends with them. Second, I am only 29 years old and am trying to manage guys that have been in the business for longer than I have been alive!  So when my buddies in sales aren't doing what they are supposed to,  I feel like I have to be extra cautious on how I treat them so they don't think that I have let my position go to my head.  It is hard with the "veterans" as well because they think they know everything and do everything perfectly because they have been in the business for so long, but they really don't in most cases.  I find that I can hardly tell them what to do when in the back of mind I am rattling off every superlative under the sun because it frustrates me how lazy they get and how many corners they cut. Then there is the new guys. For the sake of time, I won't even get started on the new guys. Anyone who has worked in the car business can sympathize with me on that one!

 

     So what is the best approach?  I have tried the good cop approach most of the time and tried to be 100% helpful and supportive with our guys but I feel like that isn't always the best route because they don't take you as serious as they should. I have also tried the bad cop approach from time to time but that one inevitably will backfire because every salesperson is extra sensitive right now and I always feel like I am walking on eggshells when I discuss issues with them.  Not to mention, I usually get in trouble with the GM when I piss off one of our salespeople.  I would imagine somewhere in the middle would be the best route to take, but I am struggling to find that sweet spot.  Any ideas?

Bryant Gibby

Henry Day Ford

Used car manager

2175

No Comments

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