Driving Sales
Checkered Flag Foundation Partners with Autotrader to Honor Veterans in 2020
Statesville, NC (Nov. 1, 2019) – Brad Keselowski’s Checkered Flag Foundation and Autotrader announced the return of the Tribute 2 Veterans presented by Autotrader program which will honor America’s heroes during a 2020 race weekend.
Starting today, friends and family of former service members can submit a veteran’s name to be featured on the No. 2 Autotrader Ford Mustang that Keselowski will pilot during the March 2020 race weekend at Atlanta Motor Speedway.
“Carrying the names of veterans to Victory Lane on my Autotrader Ford Mustang last year was one of the highlights of my 2019 season,” said Keselowski. “I’m incredibly thankful to have sponsors like Autotrader that provide my family and the Checkered Flag Foundation the opportunity to honor veterans in unique ways. We are always looking for creative opportunities to honor the men and women who have sacrificed so much for our freedom. Featuring veterans’ names on my car again next season at Atlanta Motor Speedway is just one small way for us to honor these heroes, while also raising funds that will allow the foundation to continue its mission.”
The tax-deductible donation cost is $100 per submission to be part of the campaign, with proceeds benefiting the Checkered Flag Foundation in its mission to honor and assist those who have sacrificed for our country and our communities. Each veteran submission will receive a personalized certificate and a commemorative poster of the No. 2 Autotrader Ford Mustang displaying the names of the veterans along with a letter of thanks from Keselowski.
Those wishing to submit a veteran’s name can do so here. Submissions will be accepted through Tuesday, December 31, 2019.
Participating individuals in the program can use #Tribute2Veterans on social media to show their involvement and support of the program.
About Brad Keselowski’s Checkered Flag Foundation
Brad Keselowski’s Checkered Flag Foundation honors and assists those who have sacrificed greatly for our country and communities. Since 2010, the foundation has supported hundreds of organizations and individuals in order to help veterans and first responders during their road to recovery. Visit www.CheckeredFlagFoundation.org for details.
Autotrader is the most recognized third-party car listings brand, with the most engaged audience of in-market car shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today’s empowered car shopper looking to find or sell the perfect new, used or Certified Pre-Owned car. Using technology, shopper insights and local market guidance, Autotrader’s comprehensive marketing and retailing solutions allow consumers to build their deal online, and guide dealers to personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com.
About Team Penske
Team Penske is one of the most successful teams in the history of professional sports. Cars owned and prepared by Team Penske have produced more than 540 major race wins, over 620 pole positions and 36 Championships across open-wheel, stock car and sports car racing competition. Over the course of its 53-year history, the team has also earned 18 Indianapolis 500 victories, two Daytona 500 Championships, a Formula 1 win, overall victories in the 24 Hours of Daytona and the 12 Hours of Sebring, along with a win in Australia’s legendary Bathurst 1000 race. Team Penske currently competes in the NTT IndyCar Series, the Monster Energy NASCAR Cup Series, the NASCAR Xfinity Series and the IMSA WeatherTech SportsCar Championship. The team also races in the Virgin Australia Supercars Championship, in a partnership with Dick Johnson Racing, as DJR Team Penske. For more information about Team Penske, please visit www.teampenske.com.
Driving Sales
Autotrader Tips Off Its 16th Season of NBA Partnership
ATLANTA, Ga., October 23, 2019 – Autotrader is tipping off its 16th season of partnership with the National Basketball Association (NBA), featuring several opportunities to be front and center all season long as the Official Car Search Engine of the NBA.
The brand is the exclusive partner of the NBA on TNT Tip-Off Show presented by Autotrader, with at least 34 pre-game shows scheduled to air throughout this season featuring analysts Charles Barkley, Shaquille O’Neal, Kenny Smith and host Ernie Johnson. Autotrader also will see in-game exposure through the regular season and playoff game broadcasts on TNT and NBA TV, as well as online via NBA.com, reaching millions of fans each week.
“Integrating Autotrader with the NBA has proven to be a very successful marketing strategy for our brand, and we’ve made a great team for more than 15 years now,” said Greta Crowley, vice president of marketing for Autotrader. “Our audiences overlap nicely, and the partnership really is seamless. As one of the most recognized automotive marketplaces, Autotrader is excited to reach millions of NBA fans again this season to help them along the journey of finding the right car.”
In addition to having a pre-game, in-game and digital streaming presence, for the 14th year Autotrader will support the donation of a vehicle to a deserving recipient via the All-Star Drive Charity Giveaway during NBA All-Star.
Autotrader’s 16th season as an NBA partner premiered on Tuesday, October 22, 2019, with a special two-and-a-half-hour Tip-Off Show presented by Autotrader, followed by a doubleheader. Regular season NBA games will be broadcast on TNT on Tuesday and Thursday nights through April 2020, with playoff games from April through June of 2020.
For more information and news from Autotrader, visit press.autotrader.com, follow us on Twitter at https://twitter.com/Autotrader_com (or @Autotrader_com), Instagram at https://www.instagram.com/autotrader_com/ (or @autotrader_com), like our page on Facebook at https://www.facebook.com/autotrader/, and add us on Snapchat (@Autotrader_com).
About Autotrader
Autotrader is the most recognized third-party car listings brand, with the most engaged audience of in-market car shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today's empowered car shopper looking to find or sell the perfect new, used or Certified Pre-Owned car. Using technology, shopper insights and local market guidance, Autotrader's comprehensive marketing and retailing solutions allow consumers to build their deal online, and guide dealers to personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com.
About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. coxautoinc.com
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Driving Sales
Dealer.com and Cartender Introduce New Digital Video Advertising Services to Dealers
Burlington, Vt., October 16, 2019 – Dealer.com, a Cox Automotive brand, recently teamed up with Cartender, a provider of digital marketing technology, to announce a new opportunity for dealers to leverage video advertising to more effectively communicate and engage their car shoppers. With the growing shift away from television toward smartphones and tablets, Dealer.com and Cartender deliver high quality video advertisements to an engaged audience at scale for dealers across these digital platforms.
Video advertising is a consistently undervalued channel, especially given 20% of the population is no longer reachable through television as people continue to obtain information elsewhere and find other forms of entertainment[1]. A major hurdle for dealerships is finding a scalable creative solution, to turn over new video assets every month. With this enhanced technology, Dealer.com seamlessly provides the details that dealerships want to highlight, such as their incentives, vehicle imagery and branding. Cartender will then take that information and transform it into compelling video templates.
“Dealer.com takes pride in finding undervalued modes of advertising channels for our dealers and removing barriers of entry to those channels,” said Mark Bernstein, associate vice president of advertising, Dealer.com. “We’re thrilled for this new venture, as video advertising gives dealers the ability to build brand and inventory awareness by connecting Facebook and YouTube audiences with their dealership in a dynamic and engaging format.”
Dealer.com works with dealers to identify their specific goals, build creative, and automate monthly video updating to alleviate the time burden for dealers managing video assets.
“Video advertising is an effective way to communicate and engage with customers, but getting the content to market in a timely manner has been a major challenge until now,” said Collin Davis, CEO and co-founder of Cartender. “Working with Dealer.com is the perfect combination of video production expertise, technology solutions, and the most comprehensive vehicle dataset in the industry. Dealers can now target automotive shoppers with a video solution that saves them time and resources by getting their brand to market ahead of the competition.”
Nearly half of auto shoppers who used online video for research said that it helped them discover a vehicle they weren’t previously aware of or considering[2]. However, many automotive dealers have been slow to invest in digital video. The typical dealership lacks digital video assets for content, or they have not previously invested in television or video advertising due to its high cost of entry.
Digital video should be considered an essential component for dealers’ digital advertising strategies because 97% of consumers either visit a dealership, search for inventory or conduct further vehicle research after watching in-market video content[3].
Dealer.com continues to provide multiple creative solution options to help deliver the highest quality and scalable creative content to dealers. For dealership seeking custom video content, Dealer.com also offers an Advanced and Premium level video solution that combines store footage, branding, running vehicle footage and monthly offers allowing dealers to differentiate themselves from their competitors.
To learn more about Dealer.com’s video advertising capabilities, visit https://www.dealer.com/products/advertising/video/.
About Dealer.com
Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.
About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
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Driving Sales
James M. Cox Foundation Awards $50K Grant to Spectrum Youth & Family Services
Grant Will Help Renovate Spectrum's Community Center
Spectrum Youth & Family Services was awarded a $50,000 grant award by the James M. Cox Foundation of Cox Enterprises to renovate a space in its Pearl Street building that will result in two-stories and 1,500 square feet of space for youth services. Reconstructing the space known as "the Vault" is a critical endeavor for Spectrum. Currently a storage unit, the renovated Vault will be used for counseling, case management, tutoring and employment support. Additionally, Spectrum will renovate its Drop-In Center to create a more youth-friendly, trauma-informed space for its clients.
Dealer.com, a Cox Automotive company, has a long history of partnership with Spectrum Youth & Family Services and recommended the organization for the James M. Cox Foundation grant. The Foundation focuses its charitable efforts on conservation and environment, early childhood education, and empowering families and individuals for success and health.
"Dealer.com is a proud supporter of Spectrum Youth & Family Services," said Wayne Pastore, general manager at Dealer.com. "This grant will provide them with the resources needed to finish their new community space."
For nearly a decade, Dealer.com employees have participated in Spectrum's annual fundraiser – Sleep Out – where volunteers sleep out in the cold, a show of solidarity for the youth Spectrum serves. Their efforts have raised more than $170,000 for Spectrum over eight years.
"Dealer.com has been a valued partner for many years in our work to improve the Burlington community," said Mark Redmond, executive director, Spectrum. "We're ecstatic to receive a James M. Cox Foundation grant award. We can't wait to get started on redesigning the Vault and our Drop-In Center."
Founded in 1970 as a community shelter, Spectrum has been recognized in the Burlington area and on a national level for its work supporting the city's runaway youth by offering housing, employment, education, mental health and substance abuse counseling and life skills coaching.
"Spectrum's work is extremely valuable to the Burlington community," said Pastore. "Dealer.com and Cox Enterprises believe all young adults and youth deserve the shelter, care and guidance that are at the core of Spectrum's mission."
To learn more about Spectrum Youth & Family Services, please visit http://www.spectrumvt.org/. Additional details on the James M. Cox Foundation, and how to apply for a James M. Cox Foundation grant, can be found at www.coxenterprises.com/corporate-responsibility/james-m-cox-foundation.
About The James M. Cox Foundation
The James M. Cox Foundation is named in honor of Cox Enterprises' founder and provides funding for capital campaigns and special projects in communities where the company operates. James M. Cox was Ohio's first three-term governor and the 1920 Democratic nominee for president of the United States. The Foundation concentrates its community support in several areas including: conservation and environment; early childhood education; empowering families and individuals for success; and health.
About Dealer.com
Dealer.com provides an integrated platform of advertising, website and managed services products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.
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Dealer.com Selected as a General Motors Websites Provider Through Dealer Website Choice Program
Burlington, Vt., Sep. 13, 2019 – Dealer.com, a Cox Automotive brand, announced today its selection as a website and digital advertising provider for General Motors. Through the Website Choice program, General Motors dealers can leverage Dealer.com’s premier digital marketing solutions, including the latest innovations that are dedicated to forging the shortest and most personalized path to customer engagement and dealership growth.
“Dealer.com is thrilled to offer General Motors an industry leading end-to-end digital marketing solution built on our 21-years of technology investment and unmatched insights into automotive shopper behavior,” said Wayne Pastore, general manager, Dealer.com. “We are proud to be selected as a GM vendor partner and look forward to providing its dealers with data-driven technology and expertise that meaningfully connect dealers with today’s digital consumers.”
Dealer.com’s digital storefront offers dealers participating in the Website Choice program superior content, tools and professional services to address the challenges facing dealers and their customers. The website platform delivers personalized experiences that attract, engage, and help convert online shoppers at every stage of their journey. The unique combination of people, expertise, data, innovation, and partnerships with both OEMs and Internet properties give Dealer.com clients a strategic advantage in the execution of content, digital creative, SEO, advertising, and social strategies. The partnership with General Motors will help bring unsurpassed business intelligence, insights, and expertise to digital dealerships.
About Dealer.com
Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.
About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
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Cox Automotive Rates & Incentives Now Delivers Data Faster, With Better Accuracy Than Ever
Atlanta, GA. - September 10, 2019 – With new-vehicle sales declining, it’s more important than ever that dealers seize the opportunity to close every deal. To do so means providing a flexible, customer-friendly car buying experience, which in today’s automotive market, requires dealers to source up-to-the-minute information across industry channels. Recognizing this challenge and in an effort to give dealers and OEMs the best data possible, Cox Automotive Rates & Incentives (CAR&I) is announcing the introduction of three new enhancements that will generate a more consistently accurate industry indicator of retail buying motivation available on a monthly basis.
First launched as its own brand in 2016, CAR&I is the powerful combination of two of Cox Automotive’s well-known operations: Dealertrack Rates & Residuals, a data provider for lease and residual value calculation, and AIS Rebates, a reader-friendly guide to incentivized manufacturer offers. Both brands demonstrated decades of success before joining forces to power CAI applications and external client needs. Today, CAR&I is the industry’s only source for reliably precise data, currently feeding more than 86,000 dealer applications per month.
The breadth and depth of CAR&I’s incentive database, containing more than 10 million individual data points collected across all industry verticals, is unparalleled. Moreover, the speed of publishing, continued advancements and reduced time to market are all best in class within the industry. Now, the addition of three new enhancements will enable CAR&I to outperform its own high standards, much to the benefit of dealers, customers and OEMs.
- - Automation of Data Input: facilitates added speed and accuracy of information release by allowing dealers and software integrators to publish and update new incentives quicker for more precise and up to date offers and discounts
- - Dynamic Transaction Templates: reformatting data allows for real-time deal scenario-building, enabling the consumer to transact 100% online with incentives that are specific to their household, vehicle and location with full compliance
- - Advertised Specials: full set of OEM compliant tier I and II advertising offers used in digital advertising and competitive research making it easy to implement single integration for all OEM’s including factory and dealer disclaimers
Thanks to these enhancements, CAR&I has new capabilities to systematize data faster and with improved accuracy. With the advent of digital retailing, speed and accuracy of information are non-negotiable for customers,” says Brad Korner, CAR&I general manager. “In a climate where the impact of a missed sale is so great, every deal is critical and having the information you need to close every deal at your fingertips is essential.”
New Incentives Insights Offered by the Cox Automotive Rates & Incentives Team
Using insights gleaned from its unmatched data set, the CAR&I team has begun providing insights to help dealers make smarter, more informed rates and incentive decisions. Whether it’s closing a key deal in the showroom or devising franchise-wide inventory strategy for next quarter, the CAR&I team is helping provide the insights necessary to succeed. Visit Cox Automotive’s website to see the latest from the CAR&I team at www.coxautoinc.com/rates-incentives/. The team’s insights, the volume of OEM programs, guaranteed vs. conditional offers, best payment criteria and improved capabilities help provide a much-needed advantage during a slow sales cycle when, more than ever, each and every sale counts.
About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company's 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
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KBB.com Names 2019 Vehicle Retirees Offering Closeout Deals, Favorite New 2020 Models Worth the Wait
IRVINE, Calif., September 5, 2019 – Whether you’re on the hunt for a bargain on an outgoing model or eagerly anticipating the hottest new car to come, now is an exciting time to be car shopping. Kelley Blue Book recently examined the marketplace and uncovered which 2019 models are heading into retirement, and which all-new and redesigned vehicles are worth the wait and set to make a splash for 2020.
“Now is a great time to score a deal on one of the models calling it quits for 2019,” said Matt DeLorenzo, senior managing editor for Kelley Blue Book. “When a vehicle has reached the end of the line, car manufacturers and dealers are eager to make way for new inventory. While the production runs of these vehicles are coming to an end, all 10 are still available on manufacturers’ websites and many are being offered at closeout deals.”
10 Vehicles Calling it Quits in 2019
Year |
Make |
Model |
2019 |
Buick |
Cascada |
2019 |
Cadillac |
ATS Coupe |
2019 |
Cadillac |
CTS |
2019 |
Chevrolet |
Cruze |
2019 |
Chevrolet |
Volt |
2019 |
Ford |
Fiesta |
2019 |
Ford |
Taurus |
2019 |
Lincoln |
MKT |
2019 |
Volkswagen |
Beetle |
2019 |
Volkswagen |
SportWagen |
Meanwhile, for car shoppers who are more interested in the latest and greatest, there are more than 45 all-new and redesigned SUVs, cars and trucks for the 2020 model year. After driving nearly all of them, the expert editors at Kelley Blue Book recently named their favorites.
“It seems like with each passing model year, there are more great choices in the new-car market than ever before,” said DeLorenzo. “There are several new cars for 2020 that we think are worth the wait. Each of our new favorites for 2020 stood out among the crop because they offer excellent value and reliability, or because they are breakthrough vehicles within their specific segment.”
Kelley Blue Book’s 10 Favorite New-for-2020 Cars
Rank |
Year |
Make |
Model |
1 |
2020 |
Kia |
Telluride |
2 |
2020 |
Chevrolet |
Corvette |
3 |
2020 |
Jeep |
Gladiator |
4 |
2020 |
Hyundai |
Palisade |
5 |
2020 |
Toyota |
GR Supra |
6 |
2020 |
Subaru |
Outback |
6 |
2020 |
Kia |
Soul |
8 |
2020 |
Ford |
Explorer |
9 |
2020 |
Mercedes-Benz |
GLE |
10 |
2020 |
Lincoln |
Corsair |
To see KBB.com’s complete coverage of its 10 Favorite New-for-2020 Cars and the 10 Vehicles Calling it Quits in 2019, including editorial comments about each model, pricing details, and more, visit https://www.kbb.com/car-reviews-and-news/top-10/our-10-favorite-new-2020-cars/2100007719/ and https://www.kbb.com/car-reviews-and-news/top-10/last-call-10-vehicles-calling-it-quits-in-2019/2100007742/.
For more information and news from Kelley Blue Book’s KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and follow us on Instagram at https://www.instagram.com/kbb_com/ (or @kbb_com).
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides market-reflective values on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Kelley Blue Book® Price Advisor tool, which provides a range for what consumers can reasonably expect to pay for a vehicle in their area. Car owners looking to sell immediately can also get a redeemable, transaction-ready offer with Kelley Blue BookSM Instant Cash Offer. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book is a Cox Automotive brand.
About Cox Automotive
Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. coxautoinc.com
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Autotrader Changes History for the Better in New "Finally, It's Easy" Campaign
ATLANTA, Sept. 3, 2019 -- From sleds to horse-drawn carriages and now, with today's modern vehicles, people from all eras have been faced with the challenge of finding the best deal for their mode of transportation. Autotrader is bringing excitement and ease back into the car-buying experience with the launch of its new "Finally, It's Easy" integrated national marketing campaign.
Autotrader teamed with award-winning global creative agency, 72andSunny New York, and Emmy®-nominated director, Derek Waters, to create a hilarious new advertising campaign. Highlighting various moments in the history of transportation, the campaign illustrates how simple the car-shopping process can be, and how second-guessing the deal is now a thing of the past thanks to one of the most recognized automotive marketplaces, Autotrader.
"Finally, It's Easy" entertainingly emulates Autotrader's mission to make finding and purchasing a new vehicle hassle-free, while embedding the brand into unusual points in history. The latest campaign from Autotrader dispels a pain point as old as time — car buying can be downright unpleasant — with Autotrader's modern, stress-free approach. The spot harkens back to the Nordic Bronze Age when sled owners felt the same way many do today about overpaying for their ride. The hero unexpectedly appears and finds the right vehicle at the right price using Autotrader, driving away in the arctic elements in a solid off-road truck.
"Car buying often can feel like a strenuous process, when really it should be an exciting experience," said Greta Crowley, vice president of marketing, Autotrader. "Our new campaign brings the fun and personality back into car shopping. We want the journey of finding the right car for you to be just as enjoyable as your time in it."
Autotrader continues to offer reliable resources to make car buying feel frictionless. From relieving in-dealership stress with Accelerate — where you can start your deal online — to leveraging The Trusted Resource®, Kelley Blue Book, to providing price transparency, Autotrader offers less anxiety and ultimately less time spent looking for your new car. Autotrader is the only third-party site to feature the Kelley Blue Book® Fair Market Range on all eligible vehicle inventory listings, giving car shoppers the confidence to purchase with the most trusted pricing.
Known for his work on Drunk History, Waters makes his first traditional advertising directorial debut in Autotrader's satirical play on the once-treacherous task of car buying, finding a way to make history relevant and enjoyable.
Launching September 3, 2019, the "Finally, It's Easy" campaign will air nationally across cable, network and streaming television platforms, and major programming including MLB Playoffs, NFL Monday Night Football and NBA season kickoff. The campaign takes a digital-first approach through social media, paid search, custom sponsorships and content on Roku and Twitch, among other platforms.
For more information and news from Autotrader, visit press.autotrader.com, follow us on Twitter at https://twitter.com/Autotrader_com (or @Autotrader_com), Instagram at https://www.instagram.com/autotrader_com/ (or @autotrader_com), like our page on Facebook at https://www.facebook.com/autotrader/, and add us on Snapchat (@Autotrader_com).
About Autotrader
Autotrader is the most recognized third-party car listings brand, with the most engaged audience of in-market car shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today's empowered car shopper looking to find or sell the perfect new, used or Certified Pre-Owned car. Using technology, shopper insights and local market guidance, Autotrader's comprehensive marketing and retailing solutions allow consumers to build their deal online, and guide dealers to personalized digital marketing strategies that grow brand, drive traffic and connect the online and in-store shopping experience. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com.
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone. The global company's 34,000-plus team members and family of brands, including Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
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Dealer.com Improves Car-Buying Experience for Customers Through Premier Digital Storefront Solution
BURLINGTON, Vt., August 1, 2019 –Dealer.com, the premier digital marketing solution and partner for auto dealerships, understands the consumer’s car buying process has changed dramatically as technology disrupts the industry. As such, Dealer.com recently launched its new premier digital storefront solution designed for dealers to engage customers in the fastest and most effective manner possible. The solution increases transparency and improves trust between the dealer and customer to ultimately drive engagement, deliver stronger leads and increase sales.
“We understand what motivates customers and how they connect with dealers,” said Wayne Pastore, general manager of Dealer.com. “The way to bolster dealer-customer relationships is to establish strong points of interaction between dealers and consumers through an unrivaled combination of data, integration and human-centric insights.”
To accomplish this, Dealer.com continues to create the most progressive and complete digital storefront, including redesigning their Vehicle Detail Pages (VDPs) and innovating their website platform offerings based on the 1.8 billion online interactions conducted between dealers and their clients.
Dealer.com is making significant investments in new technology, innovations for dealers and the market as a whole. When researching VDP activity, Dealer.com found shoppers were most engaged by vehicle photos, prioritized high-level inventory details and requested clear options and packages display. They also sought increased digital retailing options.
The new VDPs now incorporate:
- - 360-degree vehicle images on inventory pages for consumers through partnership with Homenet.
- - Key vehicle information for consumers, including easily visible detailed inventory specifications, options and packages and vehicle reviews.
- - Increased ability for consumers to click through to digital retailing options that include payment calculation, trade-in details and financial applications.
- - Added text to phone functionality so shoppers can send listings directly from desktop to their mobile devices.
In addition to all-new responsive VDPs, Dealer.com launched new website capabilities through an all-new codebase that makes it easier for dealers to implement changes. The new platform also automates personalized vehicle inventory recommendations and specials based on customer preference data from partners Kelley Blue Book and Autotrader.
As a result of these customer-centric innovations, the new digital storefront has been well-received by dealers and earned Dealer.com several awards in the past year, including two consecutive Automotive Website Awards, the Highest Rated SEO Provider and Driving Sales Dealers' Choice Award for Top Rated Website Provider.
Dealer.com’s new digital storefront leverages superior content, digital tools and professional services to solve the problems and challenges dealers and their customers face now and in the future.
To learn more about the driving force of the revamped digital storefront solution from Dealer.com, visit https://drivingforcedealer.com.
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Driving Sales
AudioEye Expands Relationship to Become Dealer.com’s Premier Partner for Digital Accessibility
TUCSON, Ariz. – July 18, 2019— AudioEye, Inc. (NASDAQ: AEYE), a leading developer of digital accessibility solutions that provide barrier-free website access for individuals with disabilities, has entered into a premier partnership with Dealer.com, a Cox Automotive brand. This relationship amplifies the commitment from Dealer.com to further expand and accelerate the adoption of AudioEye in the automotive industry, making it easier and more cost-effective for Original Equipment Manufacturers (OEMs) seeking to adopt ADA-compliance strategies that extend to their retailers. The partnership prioritizes digital accessibility as leading car brands seek to ensure ADA compliance across their digital ecosystems, including the dealer marketers representing their brands online.
“We are thrilled to expand our relationship between Dealer.com and AudioEye,” said Bob George, associate vice president, Products for Dealer.com. “As we continue to introduce new digital solutions to make buying, selling, owning and using cars easier for everyone, it’s crucial these solutions are barrier-free so that every individual is able to use them for their advantage.”
“Our expanded partnership with Dealer.com will allow us to offer more of their clients a practical and affordable path to achieving a holistic, trusted and sustainable web accessibility strategy, ensuring compliance with ADA-related requirements and Web Content Accessibility Guidelines (WCAG) 2.1,” said Sean Bradley, AudioEye co-founder, president and chief strategy officer. “With Dealer.com leveraging its market standing and commiting to represent AudioEye in the automotive landscape, we can focus more effort on ensuring our ability to implement and maintain accessibility on a much broader scale.”
To learn more about what constitutes of a barrier-free user experience, please visit www.audioeye.com.
About AudioEye, Inc.
AudioEye is a technology company serving businesses committed to providing equal access to their digital content. Through patented technology, subject matter expertise and proprietary processes, AudioEye is transforming how the world experiences digital content. Leading with technology, AudioEye identifies and resolves issues of accessibility and enhances the user experience, making digital content more accessible and more usable for more people.
AudioEye's common stock trades on the Nasdaq Capital Market under the symbol "AEYE." The Company maintains offices in Tucson, Scottsdale, Atlanta and Washington D.C. For more information about AudioEye and its online accessibility solutions, please visit www.audioeye.com.
About Dealer.com
Dealer.com provides an integrated platform of Advertising, Website and Managed Services products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.
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