Cox Automotive Blog | DrivingSales

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Driving Sales

Apr 4, 2020

Dealer.com Maintains Commitment to Ad Fraud Protection with TAG Recertification Against Fraud

Helping Dealers Protect Return on Investment as More Shopping and Advertising Shifts Online

BURLINGTON, April 2, 2020 – For the third consecutive year, Dealer.com has earned a TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Dealer.com is the only automotive-specific digital advertising company to carry this coveted designation. Since 2016, Dealer.com, a premiere automotive industry end-to-end marketing solution, has been devoted to combating fraudulent advertising activity to ensure the utmost protection for its dealership partners.

With the complexity of ad buying, Dealer.com works closely with dealers and provides access to an integrated platform for advertising. Dealers should be building a plan to counteract digital ad fraud to ensure each dollar spent is reaching a real consumer.

“Advertising fraud remains a threat to dealership budgets—especially in our current environment with online media consumption increasing—and with our third TAG certification, we at Dealer.com are proud to remain a leader in the automotive industry’s fight against malicious digital activity,” said Wayne Pastore, general manager of Dealer.com. “Every ad dollar needs to be spent efficiently and this recertification allows us to provide our dealer and OEM clients with preventative solutions that help detect and disrupt harmful display fraud.”

Today’s U.S. digital advertising market is worth more than $100 billion, making it a significant target for fraudulent activity. In 2018 alone, brands lost an estimated $35 billion to invalid traffic, often perpetuated by deceptive marketing bots and fraudulent impressions[1].

According to a study released by TAG, the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 88% from the broader industry average. Through its certification from TAG, Dealer.com delivers on its promise to provide cost-efficient and effective ads to its dealers while taking steps to limit and prevent display fraud.

“By achieving this certification for the third consecutive year, Dealer.com has demonstrated its long-term commitment to ending digital advertising fraud in the automotive industry,” said Mike Zaneis, CEO of TAG. “We commend Dealer.com for setting the high standards necessary to fight fraud across the supply chain, and we look forward to continuing to work to raise our industry’s standards against fraud and other criminal activity.”

About Dealer.com

Dealer.com is the premier digital marketing solution for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement. The company practices a deep commitment to its culture of progress, with a focus on community, health, and wellness. Based in Burlington, Vermont, Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.

About Cox Automotive

Cox Automotive Inc. makes buying, selling, owning and using cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $21 billion. www.coxautoinc.com

About the Trustworthy Accountability Group

The Trustworthy Accountability Group (TAG) is the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Created by the industry’s top trade organizations, TAG’s mission is to eliminate fraudulent traffic, combat malware, prevent Internet piracy, and promote greater transparency in digital advertising. TAG advances those initiatives by bringing companies across the digital advertising supply chain together to set the highest standards. TAG is the first and only registered Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit www.tagtoday.net.

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[1] 2019 Juniper Research, Future Digital Advertising: Artificial Intelligence & Advertising Fraud 2019-2023

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Vehicle	Vehicle Category	Sample Editorial Comments
2020 Chevrolet Corvette	Coupe/Convertible	Tremendously well-executed, the Corvette drives well, is nice inside, and it’s roomy, fast and fun. More importantly, the Corvette is affordable, which can seem like a bargain compared to many exotic cars tested.
2020 Ford Expedition	Full-size SUV	The 2020 Ford Expedition is the only car on the list that is not an all-new model or a full redesign for 2020. The Expedition got a big redesign for 2018 and has aged tremendously well ever since as a roomy and capable family hauler. Big SUVs are hard to get just right, as they can feel overwhelming and very truck-like. The Expedition is different – yes big, but it is very manageable from behind the wheel.
2020 Honda CR-V Hybrid	Compact SUV	For the first time, a hybrid version of Honda's popular compact crossover is available in the U.S. The CR-V Hybrid is super-efficient and reasonably priced, with plenty of pleasant interior space. It deserves praise for its performance and capability. Acceleration is another high point – it feels quick but the engine sound isn't harsh or overwhelming
2020 Hyundai Palisade	Midsize SUV	The Hyundai Palisade strikes the perfect balance between an affordable volume car and a premium luxury car. Hyundai has stepped up its game big time, emerging as a modern automaker delivering style, features, and value, all in one attractive package.
2020 Hyundai Sonata	Midsize Sedan	The Hyundai Sonata makes a strong case as a class leader in a competitive segment. Its redesign brought with it a stunning new look, a roomy, premium interior, and a generous list of standard features, plus some interesting available tech in the higher trims.
2020 Jeep Gladiator	Midsize Pickup	The Jeep Gladiator has all the coolness of a Wrangler with the functionality of a pickup bed. This is an off-roader without compromise. The Gladiator also delivers a surprisingly smooth and comfortable ride quality on the street, while displaying all the off-road chops you'd expect when the pavement ends.
2020 Kia Telluride	Midsize SUV	The Telluride is an excellent SUV – a homerun for Kia. Everything about it is terrific – the look, the ride, the features, the space. It’s a well-executed midsize SUV that somehow manages to be simple, authentic and luxurious all at the same time.
2020 Lincoln Aviator	Luxury Midsize SUV	The Autotrader editors liked the Aviator so much that some boldly declared it the best luxury midsize SUV, period. From the pillowy leather seats to the bevy of tech features to the gorgeously styled front fascia, Lincoln knocked it out of the park on this one. With an exceptionally impressive interior, this is the perfect car for everyday luxury.
2020 Mazda CX-30	Compact SUV	The Mazda CX-30 is just Mazda doing what Mazda does – clean lines inside and out, good acceleration and an overall vibe that makes you do a double-take on the price. If sporty handling and a premium interior are important to you in a small SUV, check out the CX-30.
2020 Nissan Sentra	Compact Sedan	The 2020 Nissan Sentra is a very good compact sedan for buyers looking for comfort and value. Nissan has been making big strides in interior quality and design in recent years, and it shows on the new Sentra – which also has improved exterior styling and a quiet ride.
2020 Subaru Outback	Wagon	At first glance it is hard to tell that the exterior of the 2020 Subaru Outback is all-new – but step inside and the redesign becomes much more apparent. It’s the perfect SUV alternative for those who want a rugged family car without the bulky size of a more truck-like vehicle.
2020 Toyota Highlander	Midsize SUV	The Highlander is a good SUV and has been a leader in this segment since it was first introduced almost 20 years ago and its dominance continues with the freshly redesigned fourth generation. The new Highlander has more interior space, more standard tech, and it finally has a standard V6. Toyota might be the expected choice, but the driving dynamics and handling with the new Highlander are anything but expected.

Year	Make	Model	Sample Editorial Comments
2020	Genesis	G70	The G70 offers an upscale interior, complete with contrast stitching, available diamond pattern seating surfaces and a pleasing mix of leather, rubber and brushed aluminum. Factor in its exceptional driving dynamics and dollar for dollar, the G70 is probably the best performance sedan on the market.
2020	Hyundai	Sonata	All-new for 2020, the Sonata represents the latest evolution of Hyundai's design language, inside and out. What really stands out to us is the sharpness of Hyundai’s new screens. They're truly a level above the competition and will help the vehicle feel new for years to come.
2020	Jeep	Gladiator	Gladiator buyers are now treated to higher-end materials in the form of a soft-touch dashboard, rubberized controls and aluminum trim pieces. Chrysler's excellent UConnect infotainment system is available throughout much of the model range and comes encased in a water-resistant rubberized frame. Leather seating surfaces, great storage solutions and loads of USB and USB-C connectivity ports round out the offering.
2020	Kia	Telluride	Kia’s Telluride arguably is the best execution of the three-row SUV formula to date. While any Telluride offers a modern interior complete with forward-looking features, it’s the SX model that really wows us. The top-spec Telluride comes with Nappa leather seating available in four different upscale hues, a premium headliner and simulated wood trim.
2020	Lincoln	Corsair	The newest compact luxury SUV from Lincoln looks to be a hit right out of the gate, due in large part to its upscale interior that shares many design cues with its larger brethren. The 2020 Corsair incorporates clean horizontal lines across its dashboard and a pleasing mix of glossy and matte surfaces. There are even five different interior colors available: black, beige, brown, gray and -- believe it or not -- blue.
2020	Mazda	CX-5	Pretty much every Mazda could be included on a list of the best car interiors, but we're partial to the 2020 CX-5. It feels downright luxurious, despite carrying an economy SUV price tag. In addition to upscale design and plush leather seats, the CX-5 excels at the little things. The windows are all one-touch up and down, the button for the hazard lights is unbelievably precise, and the doors close with a hearty, satisfying thud.
2020	Mercedes	GLB	The GLB is Mercedes' new compact three-row SUV -- and that's the first thing we love about it, as few SUVs of this size actually come with a third row. Beyond that, it offers the latest application of Mercedes' small-car interior design language, which features rounded, chrome air vents along with a wide panel across the dashboard that incorporates both a digital gauge cluster and infotainment display.
2020	Ram	1500	In redesigning its line of full-size trucks for 2019, Ram clearly prioritized interior design and comfort, and as a result, Ram trucks are now known for offering the nicest interiors in the segment. While all full-size trucks can be had with premium leather seating and high-end audio systems, Ram focused on the little things when it comes to its new truck interior. Materials quality, touchpoints and ergonomics are all top-notch in Ram's recent lineup.
2020	Toyota	RAV4	The RAV4's interior is -- to put it simply -- just a nice place to be. Its rubberized HVAC dials are pleasing to handle and rotate with an upscale precision. Ergonomics are fantastic, while clever storage solutions abound, such as a shelf running the width of the dashboard. Different trim levels get different colors and finishes, too.
2020	Volvo	V60	Part of Volvo’s appeal is in its calming, minimalist Scandinavian design language, and the V60 offers a good balance of value and utility. While it comes with a great cabin regardless of how it's optioned, we're especially partial to the newly available wool interior, which is more sustainable and comes in a charming plaid pattern.

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