The Dealer-FX Service Retention program includes:
- Segmenting your existing data into manageable and measurable groups.
- Designing and developing specific, customized and personalized retention messages for each customer segment.
- Deploying personalized Sales Thank You and Service Welcome messages electronically or via direct mail.
- Professionally designed print and digital communication.
- Programmatically communicating the right message at the right time with all of your customers to remind them to visit your dealership in advance of their next scheduled service visit.
- Identifying reasons for customer defection so that you can take steps to keep your potentially lost customers.