The Dealer-FX Service Retention program includes: - Segmenting your existing data into manageable and measurable groups. - Designing and developing specific, customized and personalized retention messages for each customer segment. - Deploying personalized Sales Thank You and Service Welcome messages electronically or via direct mail. - Professionally designed print and digital communication. - Programmatically communicating the right message at the right time with all of your customers to remind them to visit your dealership in advance of their next scheduled service visit. - Identifying reasons for customer defection so that you can take steps to keep your potentially lost customers.