If your dealership ain't leading with a Customer Data Platform and first-party data, you're last!

Watch the recording to learn from experts Scottie Sigmon (President of Hippo Media Group) and Brian Davis (VP of Sales and Solutions at Orbee). They share their insights on how first-party data provides opportunities for an entirely new level of personalization. For example, it allows you to identify exactly where a shopper is in the buying process, properly segment website traffic for increased conversions, and even automate your marketing and communication based on the customer's position in the lifecycle journey. 

In short, Scottie and Brian show you how first-party data allows you to work smarter. Much smarter. 

In our recent conversation, Brent Towne of Cox Automotive talks about the efficiencies that can be realized when AI is built into your dealership software. AI efficiencies have experienced remarkable advancements in recent years, and machine learning algorithms, such as deep learning, have been instrumental in enhancing AI capabilities. This has led to more accurate and faster decision-making processes. With the availability of massive datasets and powerful computing resources, AI systems can now be trained to perform complex tasks that were once thought to be exclusive to human intelligence. As AI continues to mature, it is streamlining operations, optimizing resource allocation, and automating mundane tasks, which results in increased productivity and cost savings for your dealership.

There is never a reason not to advertise to your sales and service customer database. It’s more cost-effective with greater results than typical programmatic inventory ads. Discover how dealers used micro-customer audiences with relevant messaging, increasing customer retention by 20%. Andrew Street, Dealer OMG’s CEO & CoFounder and previous Facebook employee will share strategies to unlock your DMS, CDP, and CRM to increase customer retention and create long-term loyal customers.

Strategies include using paid social to create a brand-loyal experience, resulting in a steady stream of untapped sales and service customers. Those loyal customers, in turn, can also become a dealership’s referral base, increasing vehicle acquisition and more. Also, find out how dealerships can reactivate customers who defected the sales and service department - and get them re-engaged.

Loyal customers are more willing to pay a vehicle's premium price with a trusted dealership brand name over a competitor. They also refer additional business, and those customers can include your dealership in their life cycle purchase decisions.

Custom brand advertising allows car dealers to use ads tailored to their brand, messaging, and geo-target audience, which can help them establish a stronger and more memorable identity in the market.

In this webinar, "Why Marketplaces Matter", we discuss the impact re-commerce marketplaces are having on dealerships and how the next generation of car buyers aren’t who you think they are.

Here are just a few of the many points:

-A deep dive into key insights from OfferUp’s annual car buyer survey. We talk about unique data-driven perspectives about car buyers and learn what matters most when shopping for a vehicle.

-The diverse profiles of marketplace users and debunk common misconceptions about their purchasing power.

-The power of horizontal marketing to increase the visibility of your used car inventory to both active and passive buyers.

In a customer’s journey towards buying a car, more than half of the thinking and decision making happens online. Despite this, dealers typically assign less than 20% of their energy into internet marketing - missing a major opportunity. Don’t overlook a critical chance to engage with customers who are in the right mindset and ready to buy.



Brent Towne, Senior Director of Consumer Data Strategy with Cox Automotive explains the necessity of the cloud in AI.

Cloud technology has played a pivotal role in enabling the seamless integration of AI into automotive software. The convergence of cloud computing and AI has revolutionized the way vendors process, store, and analyze vast amounts of data, unlocking unprecedented capabilities and opportunities.

One of the reasons for this is data accessibility: AI algorithms heavily rely on large volumes of diverse data to train models and make accurate predictions. Cloud technology provides a centralized repository for data storage and management, enabling seamless access to data from various sources and locations. Through the cloud, vendors can securely store and share consumer data, facilitating collaboration and enhancing the training and performance of AI models.



The Most Valuable Insight competition highlights some of the powerful takeaways leveraging data from progressive vendor partners. Check out the entire competition to uncover actionable insights you can apply at your dealerships.

The customer experience (CX) is the driving force of any successful dealer business. More than ever, providing customers with seamless service and access to information is vital to attracting and retaining valuable consumers.

For that reason franchise and independent dealership websites must focus on the customer experience by reflecting this cultural shift and offering auto buyers a variety of ways to find the information they seek.

Crafting a rich and engaging dealer website will elevate your customer experience and set you apart from your competition.

Greg Gifford sits down with us and presents the recent Search Lab Digital research. He explains what dealerships are actually doing in search and provides tactics on how they can improve their visibility.