402.427.0157
3 Reasons Why Periscope ISN'T an #AutoMarketing Game-Changer
Periscope and Meerkat are being touted as #AutoMarketing game-changers, I think they are more likely this year’s QR Code. Three reasons why I think that is true:
- Car buying is an individual endeavor – These live-streaming services are basically ‘one-to-many’ services allowing one person to broadcast, live, to many people at the same time. That may be cool if you are introducing a new model, but doesn’t work as well if you are trying to sell a specific car to a specific buyer (or family). You CAN drive a nail with a crescent wrench, but Dude, why would you want to?
- Not mainstream yet – Two months ago a poll was conducted showing single digit adoption and only a little over one fifth of Internet users even had an interest in using Periscope and Meerkat. They require that users download an app (like you need for QR Codes – and we all saw how well THAT worked). The only saving grace is the apps are free.
- No search engine boost – Video is huge. YouTube is huge. Google owns YouTube, indexes YouTube videos, and just, loves them. As do most AutoMarketers – as they should! Periscope, not so much (if at all).
In a nutshell, use the right tool for the right job. YouTube is a MUCH better tool than Periscope for helping dealers sell cars.
402.427.0157
3 Reasons Why Periscope ISN'T an #AutoMarketing Game-Changer
Periscope and Meerkat are being touted as #AutoMarketing game-changers, I think they are more likely this year’s QR Code. Three reasons why I think that is true:
- Car buying is an individual endeavor – These live-streaming services are basically ‘one-to-many’ services allowing one person to broadcast, live, to many people at the same time. That may be cool if you are introducing a new model, but doesn’t work as well if you are trying to sell a specific car to a specific buyer (or family). You CAN drive a nail with a crescent wrench, but Dude, why would you want to?
- Not mainstream yet – Two months ago a poll was conducted showing single digit adoption and only a little over one fifth of Internet users even had an interest in using Periscope and Meerkat. They require that users download an app (like you need for QR Codes – and we all saw how well THAT worked). The only saving grace is the apps are free.
- No search engine boost – Video is huge. YouTube is huge. Google owns YouTube, indexes YouTube videos, and just, loves them. As do most AutoMarketers – as they should! Periscope, not so much (if at all).
In a nutshell, use the right tool for the right job. YouTube is a MUCH better tool than Periscope for helping dealers sell cars.
8 Comments
Spork Marketing, LLC
I'd add another problem to your list - it's not "on demand." If someone is researching an auto purchase, are they going to set a reminder to attend your free periscope Q&A where you take questions about your inventory? Seems unlikely. However, integrating this system into web chat is logical, especially if the prospect is serious. But that's not a 'game changing' implementation, is it? :)
402.427.0157
Correct Jason! Google Hangouts has much broader adoption and they provide two way video. Seems to me that has more potential - but still not a game-changer.
Faulkner Nissan
I've found that these live-video-streaming-apps are good for Conferences, Concerts, Sporting Events, stuff like that. Great Insights, Ed! :-)
Launch Digital Marketing
I see Periscope and Meerkat as great complimentary apps to your marketing efforts. For example we're the main sponsor of an outdoor summer concert series at a local park. We'll be live streaming each show for anyone who cares to check it out. Just looking to use our available resources to build stronger connections with our community. Nothing more, nothing less. PS. I love the QR code analogy @Ed. I was ALL over QR codes when I first ran across them back in 2010. Started slapping those bad boys on everything I could. Oh well...you live and learn :)
402.427.0157
Stick a fork in Meercat as a livestreaming service - it's dead... http://recode.net/2016/03/04/meerkat-is-ditching-the-livestream-and-chasing-a-video-social-network-instead/
Launch Digital Marketing
Wow, from talk of the town to this ain't gonna work in less than a year. Thanks for sharing the link Ed, it's an interesting look into the live video streaming space.
DrivingSales
The future will include live video interactions throughout the sales and marketing processes. Are Meerkat and Periscope the platform to make that happen.... probably not. Totally agree with the QR comparison. For now, Hangouts is the best option, but other players like Facebook, Apple and Twitter have a foot in the game and may come up with the right solution for live video that easily adapts for wide adoption.
Great conversation!
Automotive Group
These tools were never built for brands or businesses. We try and act like there is a business need/case to use them which I find silly. It's not so much that "Live Streaming" is the future. It's never not been the future in my opinion. We just lacked the ability to do it because of.. well, technology.
We have to stop assuming we can integrate a strategy with these services and instead try and recruite talent (yes i am talking about vine stars, snapchat stars, etc.) and find ways to incorporate our brands into their celebrity.
8 Comments
Jason Lancaster
Spork Marketing, LLC
I'd add another problem to your list - it's not "on demand." If someone is researching an auto purchase, are they going to set a reminder to attend your free periscope Q&A where you take questions about your inventory? Seems unlikely. However, integrating this system into web chat is logical, especially if the prospect is serious. But that's not a 'game changing' implementation, is it? :)
Ed Brooks
402.427.0157
Correct Jason! Google Hangouts has much broader adoption and they provide two way video. Seems to me that has more potential - but still not a game-changer.
Megan Barto
Faulkner Nissan
I've found that these live-video-streaming-apps are good for Conferences, Concerts, Sporting Events, stuff like that. Great Insights, Ed! :-)
Jason Stum
Launch Digital Marketing
I see Periscope and Meerkat as great complimentary apps to your marketing efforts. For example we're the main sponsor of an outdoor summer concert series at a local park. We'll be live streaming each show for anyone who cares to check it out. Just looking to use our available resources to build stronger connections with our community. Nothing more, nothing less. PS. I love the QR code analogy @Ed. I was ALL over QR codes when I first ran across them back in 2010. Started slapping those bad boys on everything I could. Oh well...you live and learn :)
Ed Brooks
402.427.0157
Stick a fork in Meercat as a livestreaming service - it's dead... http://recode.net/2016/03/04/meerkat-is-ditching-the-livestream-and-chasing-a-video-social-network-instead/
Jason Stum
Launch Digital Marketing
Wow, from talk of the town to this ain't gonna work in less than a year. Thanks for sharing the link Ed, it's an interesting look into the live video streaming space.
Adam Shiflett
DrivingSales
The future will include live video interactions throughout the sales and marketing processes. Are Meerkat and Periscope the platform to make that happen.... probably not. Totally agree with the QR comparison. For now, Hangouts is the best option, but other players like Facebook, Apple and Twitter have a foot in the game and may come up with the right solution for live video that easily adapts for wide adoption.
Great conversation!
C L
Automotive Group
These tools were never built for brands or businesses. We try and act like there is a business need/case to use them which I find silly. It's not so much that "Live Streaming" is the future. It's never not been the future in my opinion. We just lacked the ability to do it because of.. well, technology.
We have to stop assuming we can integrate a strategy with these services and instead try and recruite talent (yes i am talking about vine stars, snapchat stars, etc.) and find ways to incorporate our brands into their celebrity.