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Ed Brooks

Ed Brooks Automotive Digital Marketer

Ed Brooks Blog Posts

In Praise of a Balanced #AutoMarketing Strategy (It's about more than your website)

In Praise of a Balanced #AutoMarketing Strategy (It's about more than your website)

I’ve made people that I actually like and respect very angry with me because I’ve questioned their belief system. No, not their religion; their belief …

Dealers: Say Hello to the Bell Curve (and embrace its fat, juicy center)

Dealers: Say Hello to the Bell Curve (and embrace its fat, juicy center)

Over the years I’ve had the pleasure of working with dealers who have embraced a dramatically different sales process – one that doesn’t start off by…

What Lexus Could Learn From the Failure of Saturn

What Lexus Could Learn From the Failure of Saturn

Lexus recently announced that they are experimenting with a negotiation-free model; they piloting a haggle-free program at 12 stores nationwide.  But, you…

3 Reasons Why Periscope ISN'T an #AutoMarketing Game-Changer

3 Reasons Why Periscope ISN'T an #AutoMarketing Game-Changer

Periscope and Meerkat are being touted as #AutoMarketing game-changers, I think they are more likely this year’s QR Code. Three reasons why I think that …

Look Outside Automotive

Look Outside Automotive

While arguing with my dear friend Larry Bruce about the benefits of mobile (I'm very much for, he's more skeptical) I came across this AMAZING study fro…

One real reason some dealers hate TrueCar...

One real reason some dealers hate TrueCar...

There is a resurgence of anger directed toward TrueCar with the announcement of a law suit charging that the web website is engaging in false advertising…

Leads from your own website close at a higher rate – But WHY?

Leads from your own website close at a higher rate – But WHY?

Leads from your own website close at a higher rate! That is the conventional wisdom. And it is something that I agree with.  Now let’s look at why – …

Why “Transparency” is Just Like Hard-Core Porn

Why “Transparency” is Just Like Hard-Core Porn

Writing a decision in a 1964 Supreme Court pornography case, Justice Potter Stewart wrote that some things are hard to put into words, hard to accurately d…

Are You Ready to Say Goodbye to ‘Leads’ in 2015?

Are You Ready to Say Goodbye to ‘Leads’ in 2015?

This a serious question; are you ready to say goodbye to ‘leads’? Let’s start with a definition; I’m talking about the traditional ‘form-fill’…

Put a Fork in Your Dealer Facebook Page?

Put a Fork in Your Dealer Facebook Page?

A post from Forrester Research paints a pretty bleak picture; Facebook posts from top brands on Twitter and Facebook reach just 2% of their followers. En…

And you thought Internet shopping was disruptive…

And you thought Internet shopping was disruptive…

Over the past 15 years or so the Internet has profoundly changed the automotive shopping process, I’m predicting that the changes to the automotive buy…

Do Car Dealers Really Need "Big Data"?

Do Car Dealers Really Need "Big Data"?

Last week futurist Daniel Burris, in a blog post, asked folks to visualize a five-drawer filing cabinet. Then he asked you to think of a room filled with …

Shortcuts; Reviews, SEO, Pricing and more...

Shortcuts; Reviews, SEO, Pricing and more...

I love the desire that dealers have to win. It’s a trait that all car dealers share, and is one of the many reasons I love being in this industry. …

Does Your F&I Dept. Force Anchovies on Your Customers?

Does Your F&I Dept. Force Anchovies on Your Customers?

I've been a fan of Jeffrey Gitomer for years; ever since I read Customer Satisfaction is Worthless, Customer Loyalty is Priceless. In this video Mr. …

One Great ‘Old School’ Practice

One Great ‘Old School’ Practice

I remember the first dealership I worked in. It was back in the Stone Age; well at least it was well before the Internet. A couple of days a week, the ma…

Getting Your Dealership Ready For Apple Maps

Getting Your Dealership Ready For Apple Maps

Google+ has been getting a ton of attention lately (as it well deserves), but Apple's recent announcement that iPhones and iPads will be doing awa…

Why the FMOT doesn't happen online for Automobiles

Why the FMOT doesn't happen online for Automobiles

Why don't more folks purchase cars online? I don't mean shop, I mean purchase. I read about this Nielsen Study on MarketingPilgrim.com tonight;…

The Four Hidden, Magical SECRETS to Automotive Marketing

The Four Hidden, Magical SECRETS to Automotive Marketing

The Four Hidden, Magical SECRETS to Automotive Marketing Product Price Place Promotion Product: Pretty simple, what cars you choose t…

The Real Used Car Death Spiral

The Real Used Car Death Spiral

While looking over an upcoming conference agenda, I noticed a bullet point on a speaker’s agenda: Winning pricing strategies -avoiding the death sp…

Just an Order Taker…

Just an Order Taker…

Order Taker… Few terms in sales are as derogatory. For some in car sales, this term applies to salesmen at reduced (or no) negotiation dealerships…

"Core" as Killer - Forget the past and the momentum it generates

"Core" as Killer - Forget the past and the momentum it generates

Yesterday Forbes published an amazing piece by Adam Hartung titled, "Core" as Killer - Demise of RIM, Yahoo, Dell. The article begins with &…

Facebook adds 'Auto Intender' category - Big News?

Facebook adds 'Auto Intender' category - Big News?

I came across this post this morning on Search Engine Watch - New Killer Facebook Broad Targeting Options. One of the broad options is an "Auto Inte…

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