Eric Miltsch Blog | DrivingSales

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Eric Miltsch

DealerTeamwork LLC

Dec 12, 2010

How SEO's Spend Their Time

Everyone thinks SEO's have it easy. Harldy. Check out this pitch-perfect infographic of how SEO's spend their time.

How SEO's Spend Their Time

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Eric Miltsch

DealerTeamwork LLC

Co-founder

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Eric Miltsch

DealerTeamwork LLC

Nov 11, 2010

How To Create Trackable URL's with QR Codes.

Auction Direct USA QR Code

This has to be the simplest method of creating short, trackable URL's and an accompanying QR Code.

Use the short URL's within messages sent via tweets, blogs, & even SMS.

Check-it out: URL.IS

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Eric Miltsch

DealerTeamwork LLC

Co-founder

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Eric Miltsch

DealerTeamwork LLC

Nov 11, 2010

NEW: In-Page Analytics Available

Google recently changed & improved their old Page Overlay analytics tool. Now, it's called "In-Page Analytics." (Found under the Content header in the left navigation of Google Analytics)

This is another must-have tool for your toolbox. Monitor page elements you may be testing, track usability and overall accountability.

Here's a sample screenshot:

Have any anayltics tools you're using regularly?

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Eric Miltsch

DealerTeamwork LLC

Co-founder

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Eric Miltsch

DealerTeamwork LLC

Nov 11, 2010

Easiest. Check-in Service. Ever.

One True Fan

Want to use the easiest web based check-in program yet?

Only takes two simple items:

A browser plugin.
Web visitors.

Visit OneTrueFan.com, add the browser plugin and start visiting (and sharing) great content.

Become the One True Fan of your favorite sites or, even better, tell your Facebook & Twitter fans to compete to become the One True Fan of your dealership's site.

(While you're at it - try to become the One True Fan of DrivingSales.com as well!)

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Eric Miltsch

DealerTeamwork LLC

Co-founder

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Eric Miltsch

DealerTeamwork LLC

Nov 11, 2010

How To Connect Your Dealership With The Community

Auction Direct USA Social Media Breakfast

Want to connect with a new group of professionals within your community, create greater awareness for your dealership(s) and drive them into your showroom?

Host an event for your local Chamber of Commerce.

Auction Direct USA hosted the first Victor Chamber of Commerce Social Media Breakfast. Chamber members love to network, they're always looking for new members and they're all looking for new ways to help grow their businesses.

I invited two other local business professionals to join me in doing short, 15-minute presentations sharing different tips, tricks & secrets any business can use to help promote themselves both online & offline. No selling - simply sharing our respective expertise to create credibility and share helpful information with the attendees.

Win-win for everyone involved:

Guests picked up some great information
Chamber Director gained new members
Couple dozen people visited our showroom & had the opportunity to meet our GM & his staff.

Plus, one of the speakers already brought in a relative in to buy a new vehicle.

Have you been involved with any other local, community based events? What worked for you?

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Eric Miltsch

DealerTeamwork LLC

Co-founder

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Eric Miltsch

DealerTeamwork LLC

Oct 10, 2010

Location Based Marketing: Hottest Segment in Social Media

Here's my location based marketing presentation from the 2010 DrivingSales Executive Summit - many thanks to Jared for including me on such an incredible event!

Location Based Marketing: Hottest Segment in Social Media

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Eric Miltsch

DealerTeamwork LLC

Co-founder

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Eric Miltsch

DealerTeamwork LLC

Oct 10, 2010

Mark Zuckerberg Talks to Robert Scoble about Facebook Groups

Mark Zuckerberg talks with Robert Scoble about Facebook Groups.

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Eric Miltsch

DealerTeamwork LLC

Co-founder

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Eric Miltsch

DealerTeamwork LLC

Oct 10, 2010

2010 Social Media All-Star Team

INFOGRAPHIC: Roster of the 2010 Social Media All-Star Team

2010 Social Media All-Star Team

Originally posted on Nine Clouds

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Eric Miltsch

DealerTeamwork LLC

Co-founder

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Eric Miltsch

DealerTeamwork LLC

Oct 10, 2010

Facebook Facts You Probably Didn't Know

INFOGRAPHIC: Facebook Facts You Probably Didn't Know

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Eric Miltsch

DealerTeamwork LLC

Co-founder

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Eric Miltsch

Auction Direct USA

Sep 9, 2010

Location-based Media: The Hottest Segment in Social Media

Welcome to the world of Location-based Services. These applications are changing the way people experience everyday activities like shopping, eating, traveling, watching a movie or taking a picture.

Location-based service strategies include any application which have the ability to share an individual’s physical location, in real-time, with their online social networks. Users are rewarded with badges, stickers or points - satisfying the need for self-accomplishment. Users can also be rewarded for their activity by companies and brands leveraging these services as another element of their marketing strategy. Among the most popular location-based services are Foursquare, Gowalla and Yelp. Add Facebook Places to the location buffet as well.

Why has this become a significant factor for brands to consider? A perfect storm of circumstances is creating a unique set of opportunities:

Technological & GPS capabilities of our mobile handsets is advancing - quicker than ever

Consumer acceptance & usage of social messages - as consumers & influencers

A continuous need for brands to create unique consumer experiences & lower acquisition costs

What if you want to create a hyper-local, targeted campaign? One with the ability to draw attention to your current promotions and target qualified prospects within a specific location? Historically, a traditional ad agency or a direct mail campaign may be able to help. For a hefty fee. Let’s also say you want the agency to create a few slick features. Features that can really help your business by:

Improving online interaction

Increasing foot traffic

Creating sticky word of mouth interaction

Enhancing customer segmentation & analytics tracking

Building new-school forms of loyalty program rewards (Online & Offline)

Location-based marketing strategies already provide these features, for free. I’ll repeat that so it sinks in: the services are free. Now is the time to use it. Didn’t you learn your lesson when you waited to launch your blog and optimize your website?

Is Location Right For My Business?

As usual, most companies will wait before they participate. Forrester Research bluntly stated: “Unless you’re targeting affluent men between 19 & 35, you don’t belong on Foursquare.” Seems like a prime demographic group for both automotive manufacturers and retailers to target.

Even if you don’t recognize it, your customer base already participates in some form of location-based marketing activity. This segment is positioned nicely for explosive growth. 42% of in-store retail sales were influenced by mobile and Internet research in 2009. This number is expected to grow to 53% by 2014. Consumers enjoy being able to locate points of interest, shops and services via their mobile phones. Also helping drive consumer acceptance: increased willingness to share their location in exchange for perks and rewards. And the awareness factor is going to explode with Facebook’s presence. They have the potential to make location-based status updates a mainstream concept by presenting it to 500 million users.

63% of iPhone owners use location-based services once a week.

25-34 year olds are already labeled as frequent users of location-based services

And yet, companies are reluctant to play within the location segment because of the lack of understanding. The biggest problems are not with the location based services themselves. (Other than maybe their ability to market their own services) Initial perceptions of platforms such as Foursquare, Gowalla and Facebook may lead decision makers to believe these are simply game platforms for geeks.

Few people actually understand the full scope of these applications; they’re missing the opportunity to create a profitable element within their marketing strategy. The platforms themselves have already proven to be a success among the early adopter crowd. The next level of success now falls on the creative marketing types to develop winning strategies. Wait until the real benefits and value of checking in are realized by the brands and the individuals - consumer experiences will really change then.

Within the past few months, the location-based services segment has experienced another significant shift. Specific activity updates combined with location-based check-ins now pack a punch even more valuable to marketers and more engaging for users.

New applications targeting food fans (Foodies) such as FoodSpotting and FiddMe let users share images of their meals while including location specific check-ins. TV and movie fans have embraced Miso and Philo to share their guilty pleasures. Want to share more of your activities? What about what you’re listening to, reading, thinking about or even attending? GetGlue helps you share those activities with your friends while rewarding your participation. I wouldn’t be shocked if Amazon swallowed GetGlue - seems like a perfect match. I’ll be watching that closely.

I know what you’re thinking. Where’s the automotive location app? Keep your eye on CarZar - the first social automotive app. with location-based functionality. This application was created to change the way people share pictures of cars with their friends and networks. Instead of posting a picture of a cool car on Flickr, Twitpic or Facebook and sharing the link via email or twitter - pictures are shared with your networks to create instant interaction. Images can be commented on, liked and tagged. Location-based check-ins are an option as well. Sharing images unlocks badges and creates the potential for consumer rewards while creating several new marketing solutions for car enthusiasts, private sellers, car dealerships and manufacturers.

What To Expect Next?

Location-based services will improve how users share their personalized activities, increase business intelligence and provide companies an easier method of rewarding consumer loyalty. Participation will be controlled by automatic GPS triggers, linked to pre-selected social networks, eliminating the need for manual check-ins. Privacy and spam will be key topics, however improved disclosure and education will lessen the confusion. Greater usability and control with regards to silencing entire networks or single users will help participants control noise levels.

Facebook will raise the mass acceptance and create a general brand awareness within the location segment. The Foursquares and Gowallas of the world have the ability to become the boutique solutions - each creating something with their various depths of status updates and rewards.

Search-style location services and augmented reality browsers will create greater breadth of user experiences. Search application solutions catching the earliest adopters eyes are Goby and Center’d while Layar and AcrossAir are among the augmented reality standouts. Current location apps let users interact once the activity has already been chosen; the next generation of apps may help users choose their activity based on their specific interests. Who knows, besides longitude and latitude, altitude may become an option as well.

Social media was born out of our desire to share something. Sharing what’s important will never change. How we share the important stuff will change.

Eric Miltsch is the IT/Internet Director for Auction Direct USA Used Vehicle Superstores; recently awarded as the 2010 #1 Independent Retailer of the Year. Disclosure: Eric advises DrivingSales.com on various online strategies and is also a co-creator of CarZar, along with Jared Hamilton.

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Eric Miltsch

Auction Direct USA

IT | Web Director

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