Francis Mariela Communications

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Francis Mariela Communications

Francis Mariela Communications

Apr 4, 2017

Morgan Auto Group Rises To Number 28 In Automotive News' Top 100 Dealer Group Used Sales Ranking

Morgan Auto Group moved up 25 spots in this year's "Top 100 Dealership Group Used-Vehicle Sales" supplement published by Automotive News. The Tampa-based dealership group's new position was determined by its 2016 used vehicle revenue and unit sales, bringing its rank up to number 28 nationwide, and 4 in Florida.

Automotive News released its yearly "Top 100 Dealership Groups Ranked by Used-Vehicle Sales" supplement earlier this week, listing Morgan Automotive Group at number 28. The supplement used 2016 used vehicle sales, specifically revenue and unit sales to determine dealer rank. According to the listed rankings, the automotive group is also positioned at number 4 in the state of Florida for used vehicle sales.

The supplement also provided commentary on the top-performing group, which was limited to franchised new-vehicle dealerships selling used vehicles.

"A robust used car operation is a real core competency of many successful dealer groups. We owe a large part of our pre-owned success to the evolution of our sales process in pre-owned. Whether we are talking market-based pricing or our ability to reach consumers online, we have grown individually as operators and moved the needle greatly as a whole," said Brett Morgan, President of the Morgan Auto Group.

Morgan Automotive Group moved up 25 spots from last year where it was previously ranked at number 53. This position was based on 2015 used vehicle sales evaluated using the same metrics from this year's ranking.

"We also have improved our ability to deliver low cost and safe pre-owned vehicles to customers which has made an impact. Remember, a successful used car operation isn't just good for used car customers but it is a real plus when that new car customer comes to trade (with us) as well. They are looking for a dealer who understands the true value of their trade-in and has the distribution needs internally to fully realize that cars value," said Morgan.

About Morgan Automotive Group 
Morgan Auto Group is one of the largest, privately held automotive dealer groups in the nation, recently ranked in the top 50 by Automotive News.

Through its 23 dealerships, the Tampa-based business offers 15 unique brands, from Honda to Lamborghini, with new, certified pre-owned, and quality used vehicles available for lease or purchase. These retail locations also sell car parts, service contracts, along with maintenance and repair services.

The company's famous slogan, "When You Make It Morgan, We Make It Happen" is the basis for all customer service, branding, promotions, and other key operations at its 23 locations from Columbia.

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Media Contact

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Francis Mariela Communications

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Francis Mariela Communications

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Mar 3, 2017

Kalamazoo-based Aaron Zeigler Opens Highly Anticipated 50-Acre Powersports Dealership & Action Park

Zeigler Automotive Group announces the grand opening of Zeigler Motorsports, its 50-acre dealership and entertainment complex. The new facility, located in Kalamazoo, Michigan opened on Monday, March 6, 2017.


Aaron Zeigler, one of the largest dealers in the nation, recently celebrated the highly-anticipated opening of the automotive group's first multi-line powersports dealership and entertainment complex. Upon opening its doors on Monday, March 6th, Zeigler Motorsports became the world's largest Action Park and Motorsports dealership, creating a one-of-a-kind destination for Motorsports enthusiasts.

Now located at 5001 Park Circle Drive Kalamazoo, MI 49048, inside MidLink Business Park, the 50-acre facility features a 30-ft mountain and waterfall, birch trees, a 300 sq-ft. video wall, 36 motorcycles suspended from the ceiling, and a Tap House Restaurant & Bar. It also includes an indoor service write up area and a 150-person training and development center.

"We are changing the way people experience Motorsports. This new location is more than just a dealership. It’s a destination and an entertainment complex,” said Aaron Zeigler, President of Zeigler Motorsports.

Dream Traxx, the nation’s premier track building company developed the dealer's 3 onsite tracks which span over 4 miles.  These include a1.3-mile motocross track, a side-by-side track with natural obstacles, and an additional junior track.

“At our dealership you will be able to test drive vehicles in their natural environment.  Every aspect of the complex was designed to give  customers an amazing experience,” Zeigler added.

In addition to the attractions and entertainment features, Zeigler emphasized the one-stop-shop aspect of the complex by designating  85,000 sq. ft. for sales and service - including 24 large indoor service lanes; plus an additional 400,000 sq. ft for onsite storage.  

The massive storage facility developed with Motorsports enthusiasts in mind, features an in/out service that allows clients to store their vehicles onsite and use them on the tracks without a trailer.

Zeigler Automotive Group plans to hold an official Grand Opening event for the new dealership in the near future.

About Zeigler Motorsports
Zeigler Motorsports in Kalamazoo Michigan is part of the Zeigler Automotive Group, one of the largest automotive dealer groups in the country.

The multi-line dealer carries a large volume of Honda, Kawasaki, Suzuki, SkiDoo, SeaDoo, Can Am, Arctic Cat, KTM, E-Z-Go, Bad Boy Off Road and Yamaha powersport products and specializes in the complete line of Honda Power Equipment and Yamaha Power Equipment. Its main focus is providing A Great Experience with the largest selection in Michigan and a knowledgeable staff always available at its 50-acre facility.

About Zeigler Automotive Group
Zeigler Automotive Group is one of the largest privately owned dealer groups in the nation with 71 franchises and 23 locations in Illinois, Indiana, Michigan and New York. Vehicle brands represented include the majority of domestic and imported manufacturers.

Founded in 1975, the company ranks among the top 1% of automotive dealers in the U.S., and has earned recognition for its commitment to both customer service and employee satisfaction. Recently, Zeigler Automotive Group was named one of the 101 Best and Brightest Companies to Work For in Illinois and Michigan.

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Mar 3, 2017

Naples Mazda and Naples Chrysler Dodge Jeep RAM acquired by Morgan Auto Group

Morgan Auto Group announces acquisition of Naples Mazda and Naples Chrysler Dodge Jeep RAM. The purchase expands the automotive group's portfolio to 23 dealerships and its unique brand offerings to 20.

Morgan Auto Group, one of the largest dealership groups in the nation, announced the purchase of Naples Mazda and Naples Chrysler Dodge Jeep RAM. The dealerships were sold on Wednesday, March 1, 2017 by second-generation dealers Tom and Jon Myers.

“It’s been a true honor getting to know the Myers brothers during this process,” said Morgan Auto Group CEO Brett Morgan. “They are truly two of the finest gentleman that can be found in the business and we felt that we could be the finest caretakers of their legacy, their employees, and their life’s work.”

The purchase marks the automotive group's first acquisition in the Naples market. It also gives the Tampa-based automotive group a total of 23 rooftops and 20 unique brands.

“We felt the acquisition of these stores was positive in two ways: it brings us into a new market here in Southwest Florida that we happen to think a lot of, and it brings us five brands that weren’t currently on our roster,” stated MAG Chairman Larry Morgan.

Both dealership names will stay the same and the current General Manager, Wayne Gratkowski will stay over both stores.

Morgan Auto Group now has dealerships in Sarasota, Tampa, Wesley Chapel, Holiday, Port Richey, Ocala, Gainesville, Lake City, FL and Columbia, Missouri.

About Morgan Auto Group
The story of Morgan Auto Group starts out with Larry Morgan acquiring a Clearwater-based retail tire business in 1991. Over the years, the vision has gotten bigger, and today Larry Morgan and his son, Brett Morgan, own and operate the entire auto group. In 2008, Toyota and Time magazine recognized Larry Morgan for his success in sales, customer service, and charitable work in the community, and Tampa Bay CEO Magazine called him one of the Top 100 Most Influential Business Leaders in Tampa bay in 2009.

Today Morgan Automotive Group is comprised of 23 auto dealerships throughout the Tampa Bay area as well as Sarasota, Ocala, Gainesville, Lake City and Columbia, Missouri. Over the past 13 years, founders Larry and Brett Morgan have built a successful family of car dealerships through hard work, dedication, and a commitment to quality people.

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