Francis Mariela Communications

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Francis Mariela Communications

Francis Mariela Communications

Sep 9, 2017

$20,350 Strikeout Challenge Check to Be Presented to Starting Right, Now Before Rays Game Friday

Crown Automotive Group will join forces with Chris Archer & the Rays Baseball Foundation for the "Strikeout Challenge" check presentation on Friday. Crown pledged $25 for every strikeout recorded by Archer, bringing the total to $75 per strikeout.

ST. PETERSBURG, Fla.Sept. 28, 2017)-- Crown Automotive Group, along with Chris Archer, and the Rays Baseball Foundation announced today that they will present a $20,350 check to Starting Right, Now in support of Chris Archer's Pledge To "Strikeout" Teen Homelessness.  The presentation is scheduled to take place at Tropicana Field on Friday, September 29 before the Tampa Bay Rays game.

Chris Archer partnered with the Rays Baseball Foundation at the beginning of the season in an effort to end teen homelessness.  The Foundation agreed to match Archer's $25 donation every time the pitcher recorded a strikeout.  The automotive dealership group joined in support by pledging an additional $25 per strikeout, bringing the total per strikeout to $75.

"We feel very fortunate to be able to help everyone in our community, but we feel especially fortunate to be able to help those in our community that are most vulnerable.  Teen homelessness is a serious issue and we are happy to be able to help give teens a home and a brighter future," said Jim Myers, President of Crown Automotive Group.

Presenting the check to Vicki Sokolik, Founder and Executive Director of Starting Right, Now, will be Archer, Rays President of Baseball Operations Matt Silverman, and Crown Automotive Group President Jim Myers.

Rays fans also donated $2,125 to the cause.

About Starting Right, Now

Starting Right, Now is a nonprofit organization that combats homelessness for youth through one-on-one mentoring, providing a stable home, obtaining employment, teaching financial literacy, life skills and promoting educational achievement.

The organization, which was founded in Hillsborough County, opened its second dormitory this past February in South St. Petersburg, FL.

About Crown Automotive Group

Over the last 40 years, Crown Automotive Group has grown into one of the largest privately owned dealership groups in the nation with operations in Florida, Ohio, and Tennessee.

Every Crown Automotive dealership features an extensive selection of new, certified, and meticulously inspected pre-owned vehicles with financing options for every budget. Customers can also expect superior service from a team of highly trained technicians at Crown's signature award-winning service facilities.

Driven by four core values: Customer Focus, Teamwork, Integrity and Growth, the group is committed to providing each customer with "The Better Way To Buy."
 

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Media Contact
CK Advertising | ckadvertising.com
Francis Mariela | pr@caldwellandkerr.com

 

 

 

 

Francis Mariela Communications

Francis Mariela Communications

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Francis Mariela Communications

Francis Mariela Communications

Mar 3, 2017

DyGen Automotive Summit Speaker Daniel Kim Explains Why Ignoring Bot Traffic Could Cost You

According to the Association of National Advertisers over 67% of the Internet's traffic is now attributed to bots!

How bots costs advertisers millions each year:

  • Bots exploit users’ cookies to appear as humans in general detection and prevention systems.
  • Bots spoof viewability, showing nearly the same viewable rates as humans. Bots fooled list-based prevention technologies in programmatic buys.
  • Desktop bots impersonate mobile devices specifically to consume mobile media.
  • Media with higher CPMs (cost per thousand impressions) is more vulnerable to bot fraud since botnet operators find it to be more profitable.
    • Display media with CPMs over $10 was subject to 39% higher bot traffic when compared to lower-CPM media according to ANA’s report from 2016.
    • Video media with CPMs over $15 was subject to 173% higher bot traffic when compared to lower-CPM media according to ANA’s report from 2016.

So what does that mean for car dealers? More importantly, what does that mean for your bottom line?

Daniel Kim, CEO of Orbee.co will be at our upcoming DyGen Automotive Summit discussing smart solutions to keep bot traffic from eating into your budget.

Join us on March 22nd at 10:15 at Google's Headquarters in Mountain View California for a deep dive into years of extensive research conducted by Daniel Kim and other power players like PCG Research.

Click below for more details on DyGen's Automotive Summit powered by Google.


Want a sneak peek? Click below to download Orbee's whitepaper on bot traffic, with research conducted exclusively for PCG Research.

Daniel Kim is the CEO and founder of Orbee.co, the industry’s only independent digital marketing analytics platform that improves visitor-to-lead conversion. With this proprietary platform he is also able to save clients thousands of dollars in advertising spend every month.

By working with dealers one-on-one, he has identified key metrics in digital advertising that actually improve automotive advertising ROI.

With more than 10 years of experience in automotive, he is considered a veteran advertising executive, a noted speaker, as well as a highly sought-after consultant. Past clients include Cox Automotive, comprising key accounts such as Manheim, Autotrader, Kelley Blue Book, vAuto and VinSolutions, as well as a number of small businesses.

Francis Mariela Communications

Francis Mariela Communications

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Bilingual Business & Communications Professional

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