AutoRevo
Say Goodbye To Google Places... And Hello to Google+ Local
Brace yourselves, car dealers - things are about to get interesting...
Local search has become increasingly vital to success in the auto industry, and today, Google made a huge change that will change the way that every auto dealer optimizes for local search. Say goodbye to Google Places... And say hello to Google+ Local.
Google Places has been the go-to destination for local search dominance, and now Google is replacing them entirely with Google+ Local pages. As of this morning, approximately 80 million Google Place pages were automatically converted to Google+ Local pages. Apparently, this isn't a typical staggered rollout either - all of the Places pages will be converted to Google+ Local pages within a matter of days.
As of this morning (Thursday, May 31st), it looks like Google has rolled out the changes across all of its properties.
If you're an auto dealer who's been relying heavily on Google Places and Google Reviews, you'll need to update your strategy ASAP. If you haven't gotten into local optimization yet, there's never been a better time to start.
Here are the most important changes that have been made:
- Google+ Local pages will replace Google Places pages.
- Google+ Local pages will be indexed by Google. That means that unlike the old Places pages, they'll show up in search results.
- Google+ has a new "Local" tab
- The old 5-star review system has been replaced with the Zagat 30-point review system.
- Google+ Local pages will be integrated across Google properties (Google+, standard search, Google Maps, mobile)
- A Google+ circles filter has been added so you can find reviews from people you know
New Google+ Local page layout
Here are a few screen captures that show mow much the page layout has changed. The first image is the old Google Places page, and the second image is the new Google+ Local layout.
Notice that Google has gone back to the two-box approach for searches. You'll enter what you're looking for in the first box, and then enter the city you're searching in the second box.
New Google+ Local search results
Check out this before and after shot of what the search results look like. The top shot is the old Places layout, and the bottom shot is the new results with the Zagat rating system.
According to Google, the Zagat rating system can provide a much more nuanced differentiation between establishments. Instead of a simple 5-star scale, auto dealers will be rated from 0-3 in three different categories: Quality, Appeal, and Service. Each section is then multiplied by 10 and every review is averaged for your overall score.
The conversion to Google+ Local pages is happening whether your Places page is claimed or not. If you've already claimed your Places page, you'll continue to manage your information and reviews through Google Places for Business - so your back end won't change. We mentioned it above, but in case you missed it - Google+ Local pages will be indexed. That means your Google+ Local page can show up in search results in local searches. It's more important than ever to get on Google and claim your listing - your listing could potentially show up on Page One, so you should claim it and control it. There's HUGE potential for SEO benefits from this update - you'll want to be sure that you get up to speed with Google+ as soon as possible.
Google provided a few examples of businesses that were invited to enhance their Google+ Local pages before the rollout. Check out Mio Restaurant to see what you'll soon be able to do with your dealership. It looks like you'll be able to merge your Google+ Business Page with your Google+ Local page, so your customers can follow your dealership and subscribe to your posts. Think of it like your dealership's Facebook page, but on steroids. You get a social hub where customers can interact with you, read reviews, leave reviews, and more - and it's all going to be indexed by Google.
Final Thoughts on Google+ Local pages
This is a pretty major change, and nobody really knows where the dust will settle. The big benefit is that your page will be much more user-friendly and easier to find. The expanded Zagat review system will be much more useful to potential customers, and the expanded scoring system will help the dealers who are doing it right stand out from the crowd. Customers won't have to be logged into Google+ to access your information, but if they are logged in, the experience will be even more engaging.
Obviously, Google is hoping that their forced play to get millions of local businesses to jump into Google+ Local pages will bring more of the masses to Google+. They haven't had much success yet, but considering how important Google Places was to local search, we're guessing that a lot of businesses are going to be jumping in to Google+. We'll have to see how things go.
While customers will have a fairly seamless transition, it's going to be more difficult for dealers. Most dealers have been ignoring Google+ so far, due to lack of customer engagement, but now every dealer will be pretty much forced to integrate Google+ into their business strategy. This isn't like Facebook Business pages, where you can choose to ignore it and still get by... If you want to succeed in local search, you're going to HAVE TO start using Google+.
One big head-scratcher - Google still doesn't give API access to any of the common Social Media Management tools (like Hootsuite). Instead of being able to easily integrate Google+ into their marketing routine, dealers are going to have to log directly into Google+ to post updates. This will be a headache for individual stores, at the very least - and a nightmare for dealer groups who have to juggle multiple locations.
Stay tuned - we're going to follow the situation closely, and we'll keep you updated.
AutoRevo
Say Goodbye To Google Places... And Hello to Google+ Local
Brace yourselves, car dealers - things are about to get interesting...
Local search has become increasingly vital to success in the auto industry, and today, Google made a huge change that will change the way that every auto dealer optimizes for local search. Say goodbye to Google Places... And say hello to Google+ Local.
Google Places has been the go-to destination for local search dominance, and now Google is replacing them entirely with Google+ Local pages. As of this morning, approximately 80 million Google Place pages were automatically converted to Google+ Local pages. Apparently, this isn't a typical staggered rollout either - all of the Places pages will be converted to Google+ Local pages within a matter of days.
As of this morning (Thursday, May 31st), it looks like Google has rolled out the changes across all of its properties.
If you're an auto dealer who's been relying heavily on Google Places and Google Reviews, you'll need to update your strategy ASAP. If you haven't gotten into local optimization yet, there's never been a better time to start.
Here are the most important changes that have been made:
- Google+ Local pages will replace Google Places pages.
- Google+ Local pages will be indexed by Google. That means that unlike the old Places pages, they'll show up in search results.
- Google+ has a new "Local" tab
- The old 5-star review system has been replaced with the Zagat 30-point review system.
- Google+ Local pages will be integrated across Google properties (Google+, standard search, Google Maps, mobile)
- A Google+ circles filter has been added so you can find reviews from people you know
New Google+ Local page layout
Here are a few screen captures that show mow much the page layout has changed. The first image is the old Google Places page, and the second image is the new Google+ Local layout.
Notice that Google has gone back to the two-box approach for searches. You'll enter what you're looking for in the first box, and then enter the city you're searching in the second box.
New Google+ Local search results
Check out this before and after shot of what the search results look like. The top shot is the old Places layout, and the bottom shot is the new results with the Zagat rating system.
According to Google, the Zagat rating system can provide a much more nuanced differentiation between establishments. Instead of a simple 5-star scale, auto dealers will be rated from 0-3 in three different categories: Quality, Appeal, and Service. Each section is then multiplied by 10 and every review is averaged for your overall score.
The conversion to Google+ Local pages is happening whether your Places page is claimed or not. If you've already claimed your Places page, you'll continue to manage your information and reviews through Google Places for Business - so your back end won't change. We mentioned it above, but in case you missed it - Google+ Local pages will be indexed. That means your Google+ Local page can show up in search results in local searches. It's more important than ever to get on Google and claim your listing - your listing could potentially show up on Page One, so you should claim it and control it. There's HUGE potential for SEO benefits from this update - you'll want to be sure that you get up to speed with Google+ as soon as possible.
Google provided a few examples of businesses that were invited to enhance their Google+ Local pages before the rollout. Check out Mio Restaurant to see what you'll soon be able to do with your dealership. It looks like you'll be able to merge your Google+ Business Page with your Google+ Local page, so your customers can follow your dealership and subscribe to your posts. Think of it like your dealership's Facebook page, but on steroids. You get a social hub where customers can interact with you, read reviews, leave reviews, and more - and it's all going to be indexed by Google.
Final Thoughts on Google+ Local pages
This is a pretty major change, and nobody really knows where the dust will settle. The big benefit is that your page will be much more user-friendly and easier to find. The expanded Zagat review system will be much more useful to potential customers, and the expanded scoring system will help the dealers who are doing it right stand out from the crowd. Customers won't have to be logged into Google+ to access your information, but if they are logged in, the experience will be even more engaging.
Obviously, Google is hoping that their forced play to get millions of local businesses to jump into Google+ Local pages will bring more of the masses to Google+. They haven't had much success yet, but considering how important Google Places was to local search, we're guessing that a lot of businesses are going to be jumping in to Google+. We'll have to see how things go.
While customers will have a fairly seamless transition, it's going to be more difficult for dealers. Most dealers have been ignoring Google+ so far, due to lack of customer engagement, but now every dealer will be pretty much forced to integrate Google+ into their business strategy. This isn't like Facebook Business pages, where you can choose to ignore it and still get by... If you want to succeed in local search, you're going to HAVE TO start using Google+.
One big head-scratcher - Google still doesn't give API access to any of the common Social Media Management tools (like Hootsuite). Instead of being able to easily integrate Google+ into their marketing routine, dealers are going to have to log directly into Google+ to post updates. This will be a headache for individual stores, at the very least - and a nightmare for dealer groups who have to juggle multiple locations.
Stay tuned - we're going to follow the situation closely, and we'll keep you updated.
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AutoRevo
6 Tips to Supercharge Your Google Places Page
You’ve probably seen those shows on cable where designers flip a trashed out house or they take a normal garage and turn it into a luxurious “man-cave.” With just a little bit of time, they take ordinary spaces and make them flashy and incredible… and you can do the same thing for your Google Places page. Most car dealers have a Google Places page now, so you’ve got to do everything you can to make your Places page outshine your competitors. With just a little effort, your Google Places page will be more visible, bring you more business, and completely blow away your competitors.
6 TIPS TO SUPERCHARGE YOUR GOOGLE PLACES PAGE
(not in any specific order)
1. Get your Google Places page to 100% completeness. Before you use any of these other tips, you should get your Google Places page to 100%. Fill out your info, upload pictures, upload videos… Google tells you right there in your dashboard how complete your page is – pay attention to what Google wants!
2. Add a post to your Google Places page with a link. Your Places page is there to help draw attention to your website. Most dealers don’t know about the “post” feature that lets you put an update on your Places page. Link to important, relevant information – your about us page, your specials page, your service page, or anything else that helps draw attention to your website.
3. Make sure you get at least 5 reviews from your customers. Your average star review rating won’t show up until you get 5 reviews. Those review stars are critical for clickthroughs from the SERPs – don’t miss out on business because you don’t have any stars!
4. Upload photos to major third-party sites. Google only allows you to upload 10 pictures to your Google Places page, but it’s possible to have more than 10 pictures show up. If you upload pictures to your profile on major third-party photo sites (like Flickr, CitySearch, and InsiderPages, to name a few), Google will grab those photos and add them to your Places page.
5. Get your loyal customers (or friends) to upload pictures to your Places page. If they upload a photo through their Google account, it will show up as “From a Google user.” Again, Google only lets you upload 10 pictures to your Places page, but if you have customers upload photos, they’ll be added to your 10 and you’ll be able to showcase more photos. Plus, if potential customers see that you have customers uploading pictures to your Places page, they’ll see that your customers care enough about you to upload pictures – and that will help with clickthroughs.
6. Reply to every review on your Places page. OK, so maybe you don’t have to reply to EVERY review – but why should you only reply to negative reviews? Leave a reply to positive reviews as well – it looks great to potential customers and it helps to fill out the review area of your page. Plus, you can sometimes slip in a bit of info on your services that might not be mentioned in your reviews.
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AutoRevo
6 Tips to Supercharge Your Google Places Page
You’ve probably seen those shows on cable where designers flip a trashed out house or they take a normal garage and turn it into a luxurious “man-cave.” With just a little bit of time, they take ordinary spaces and make them flashy and incredible… and you can do the same thing for your Google Places page. Most car dealers have a Google Places page now, so you’ve got to do everything you can to make your Places page outshine your competitors. With just a little effort, your Google Places page will be more visible, bring you more business, and completely blow away your competitors.
6 TIPS TO SUPERCHARGE YOUR GOOGLE PLACES PAGE
(not in any specific order)
1. Get your Google Places page to 100% completeness. Before you use any of these other tips, you should get your Google Places page to 100%. Fill out your info, upload pictures, upload videos… Google tells you right there in your dashboard how complete your page is – pay attention to what Google wants!
2. Add a post to your Google Places page with a link. Your Places page is there to help draw attention to your website. Most dealers don’t know about the “post” feature that lets you put an update on your Places page. Link to important, relevant information – your about us page, your specials page, your service page, or anything else that helps draw attention to your website.
3. Make sure you get at least 5 reviews from your customers. Your average star review rating won’t show up until you get 5 reviews. Those review stars are critical for clickthroughs from the SERPs – don’t miss out on business because you don’t have any stars!
4. Upload photos to major third-party sites. Google only allows you to upload 10 pictures to your Google Places page, but it’s possible to have more than 10 pictures show up. If you upload pictures to your profile on major third-party photo sites (like Flickr, CitySearch, and InsiderPages, to name a few), Google will grab those photos and add them to your Places page.
5. Get your loyal customers (or friends) to upload pictures to your Places page. If they upload a photo through their Google account, it will show up as “From a Google user.” Again, Google only lets you upload 10 pictures to your Places page, but if you have customers upload photos, they’ll be added to your 10 and you’ll be able to showcase more photos. Plus, if potential customers see that you have customers uploading pictures to your Places page, they’ll see that your customers care enough about you to upload pictures – and that will help with clickthroughs.
6. Reply to every review on your Places page. OK, so maybe you don’t have to reply to EVERY review – but why should you only reply to negative reviews? Leave a reply to positive reviews as well – it looks great to potential customers and it helps to fill out the review area of your page. Plus, you can sometimes slip in a bit of info on your services that might not be mentioned in your reviews.
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AutoRevo
Ranking in the Top 10 for Google Places
Local search is vital for car dealers – experts in the industry have been preaching it for a while now, but thanks to the explosion of mobile devices and recent changes to Google, auto dealers are finally catching on. If you want to stay competitive, you’ve got to get your dealership’s Google Places page to rank high.
After Google’s update that blends Place-related results with standard organic results, Google Places has become a powerful tool for auto dealers to grab traffic. In many cases, smaller independent dealers are able to rank on page 1 of Google with a well-optimized Place page and compete against the larger franchise stores.
Amazingly enough, there are still a huge number of dealers who have not claimed their Google Places page. If you’re reading this post and your Place page isn’t “owner verified”, stop reading right now, head over to Google, and verify your listing!
If you’ve already verified your Place page, read on. David Mihm, a local search expert, recently conducted a survey of experts in the local search arena to find out what business owners should focus on to achieve higher rankings. Here’s the list of top 10 factors to focus on for Google Place page success: (listed in descending order of importance)
1) Physical Address in the city being searched - (data on your Place page)
Obviously, if your address is in the city, you’re more likely to rank for that city.
2) Manually Owner-verified Place page - (data on your Place page)
If you verify your page, Google knows that you’re a real business at a real address.
3) Proper category associations – (data on your Place page)
Don’t create categories that no one searches for – stick with “car dealer”, “car dealership”, “used car dealer”, and/or “new car dealer”
4) Volume of traditional structured citations - (data on your Place page)
Citations are listings for your dealership (name, phone number and address) on other websites, even if they’re not linked to you.
5) Crawlable address matching Place page address - (data on your website)
Make sure that the address on your website is text (not an image) and exactly matches your address listed on your Place page.
6) PageRank/Authority of website home page or highest ranked page - (data on your website)
Your PageRank is a numerical value of your “importance” on the Internet. The more optimized/relevant your site is (and the more inbound links you have), the higher your PageRank. Place pages for websites with higher PageRank will usually rank higher.
7) Quality of inbound links to website - (data off-site)
Google sees links as “votes” for your website. More links signify that your site is useful and relevant to people browsing the web.
8) Crawlable phone number matching Place page phone number - (data on your website)
Make sure that your phone number on your website is text (not an image) and exactly matches your phone number on your Place page.
9) Local area code on Place page - (data on your Place page)
Don’t use an 800 number on your Place page. A local area code helps to verify your location (make sure you’ve got your local number on your site as well).
10) City, State in Places landing page title - (data on your website)
Make sure that you have your city and state in the title tag of your home page.
BONUS TIPS:
11) Name Address Phone number (NAP) consistency is extremely important – Make sure that your information is identical everywhere you’re listed online: Dealership name, phone number, and address should match CHARACTER FOR CHARACTER.
12) You can upload up to 10 images of your dealership – take advantage of the opportunity to showcase your location and give people a reason to call you or click through to your website.
13) Reviews are critical for higher click-throughs – Put a link to your Google Places page on your website so it’s easy to send customers to your Place page to leave a review.
There’s no excuse not to follow these tips – you don’t have to be an SEO expert to apply all 10 of these factors to your Google Places page and your website. You’ll be surprised at how many dealers in your area haven’t even claimed their Place page… but even if there are other claimed pages, you’ll help yours stand out by following these tips. If you have any questions about local search optimization or automotive SEO in general, please call us at 888-311-7386 today and we’ll be glad to help you.
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AutoRevo
Ranking in the Top 10 for Google Places
Local search is vital for car dealers – experts in the industry have been preaching it for a while now, but thanks to the explosion of mobile devices and recent changes to Google, auto dealers are finally catching on. If you want to stay competitive, you’ve got to get your dealership’s Google Places page to rank high.
After Google’s update that blends Place-related results with standard organic results, Google Places has become a powerful tool for auto dealers to grab traffic. In many cases, smaller independent dealers are able to rank on page 1 of Google with a well-optimized Place page and compete against the larger franchise stores.
Amazingly enough, there are still a huge number of dealers who have not claimed their Google Places page. If you’re reading this post and your Place page isn’t “owner verified”, stop reading right now, head over to Google, and verify your listing!
If you’ve already verified your Place page, read on. David Mihm, a local search expert, recently conducted a survey of experts in the local search arena to find out what business owners should focus on to achieve higher rankings. Here’s the list of top 10 factors to focus on for Google Place page success: (listed in descending order of importance)
1) Physical Address in the city being searched - (data on your Place page)
Obviously, if your address is in the city, you’re more likely to rank for that city.
2) Manually Owner-verified Place page - (data on your Place page)
If you verify your page, Google knows that you’re a real business at a real address.
3) Proper category associations – (data on your Place page)
Don’t create categories that no one searches for – stick with “car dealer”, “car dealership”, “used car dealer”, and/or “new car dealer”
4) Volume of traditional structured citations - (data on your Place page)
Citations are listings for your dealership (name, phone number and address) on other websites, even if they’re not linked to you.
5) Crawlable address matching Place page address - (data on your website)
Make sure that the address on your website is text (not an image) and exactly matches your address listed on your Place page.
6) PageRank/Authority of website home page or highest ranked page - (data on your website)
Your PageRank is a numerical value of your “importance” on the Internet. The more optimized/relevant your site is (and the more inbound links you have), the higher your PageRank. Place pages for websites with higher PageRank will usually rank higher.
7) Quality of inbound links to website - (data off-site)
Google sees links as “votes” for your website. More links signify that your site is useful and relevant to people browsing the web.
8) Crawlable phone number matching Place page phone number - (data on your website)
Make sure that your phone number on your website is text (not an image) and exactly matches your phone number on your Place page.
9) Local area code on Place page - (data on your Place page)
Don’t use an 800 number on your Place page. A local area code helps to verify your location (make sure you’ve got your local number on your site as well).
10) City, State in Places landing page title - (data on your website)
Make sure that you have your city and state in the title tag of your home page.
BONUS TIPS:
11) Name Address Phone number (NAP) consistency is extremely important – Make sure that your information is identical everywhere you’re listed online: Dealership name, phone number, and address should match CHARACTER FOR CHARACTER.
12) You can upload up to 10 images of your dealership – take advantage of the opportunity to showcase your location and give people a reason to call you or click through to your website.
13) Reviews are critical for higher click-throughs – Put a link to your Google Places page on your website so it’s easy to send customers to your Place page to leave a review.
There’s no excuse not to follow these tips – you don’t have to be an SEO expert to apply all 10 of these factors to your Google Places page and your website. You’ll be surprised at how many dealers in your area haven’t even claimed their Place page… but even if there are other claimed pages, you’ll help yours stand out by following these tips. If you have any questions about local search optimization or automotive SEO in general, please call us at 888-311-7386 today and we’ll be glad to help you.
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AutoRevo
Car dealer offers FREE cars if Packers get shut out Sunday
Yes, you read that right – there’s a car dealership in Chicago that’s offering FREE cars if the Packers get shut out by the Bears this Sunday. For any vehicle sold from December 16th through this Friday, Sawicki Motors will rebate 100% of the purchase price if the Chicago Bears shut out the Green Bay Packers on Christmas Day.
They’re limiting the payout to the first $1 million worth of vehicles sold during that period, but it’s still a potentially costly bet. Sawicki Motors averages about 35-40 sales a month, with an average price of $22,000. the most expensive car on their lot is an Escalade listed at $76,000. If you really look at the numbers, though, it’s clear that there’s not much risk for Sawicki to make the offer. The Packers have the best offense in the NFL with an average of 34.3 points per game, and there have only been 4 shutouts in the 224 NFL games played this season.
“Bears fans mostly have been laughing about it because the likelihood (of the Bears preventing the Packers from scoring) is not that great,” said Ron Matula, sales manager of the dealership that sells new Chevrolet, Cadillac and Buick vehicles as well as used cars. “None of the Packers fans have called me names or swore at me yet. They have just been saying ‘it’s not going to happen.’”
But it could happen… Last week when the Packers played the Chiefs, the Green Bay had a 13-0 record and an average of 36 points per game. The lowly Chiefs beat up on the Packers and held them scoreless until late in the third quarter – and they ended up beating the Packers. Chicago has a much better defense than Green Bay and desperately needs a win to stay in the playoff race. There’s always a chance of injury – if something happened to a key player, things could go south quickly for the Packers.
So what do you think? Is Sawicki Motors brilliant for making the offer and drumming up a lot of free press? Or are they crazy for making such a risky bet? Leave a comment and let us know what you think!
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AutoRevo
Car dealer offers FREE cars if Packers get shut out Sunday
Yes, you read that right – there’s a car dealership in Chicago that’s offering FREE cars if the Packers get shut out by the Bears this Sunday. For any vehicle sold from December 16th through this Friday, Sawicki Motors will rebate 100% of the purchase price if the Chicago Bears shut out the Green Bay Packers on Christmas Day.
They’re limiting the payout to the first $1 million worth of vehicles sold during that period, but it’s still a potentially costly bet. Sawicki Motors averages about 35-40 sales a month, with an average price of $22,000. the most expensive car on their lot is an Escalade listed at $76,000. If you really look at the numbers, though, it’s clear that there’s not much risk for Sawicki to make the offer. The Packers have the best offense in the NFL with an average of 34.3 points per game, and there have only been 4 shutouts in the 224 NFL games played this season.
“Bears fans mostly have been laughing about it because the likelihood (of the Bears preventing the Packers from scoring) is not that great,” said Ron Matula, sales manager of the dealership that sells new Chevrolet, Cadillac and Buick vehicles as well as used cars. “None of the Packers fans have called me names or swore at me yet. They have just been saying ‘it’s not going to happen.’”
But it could happen… Last week when the Packers played the Chiefs, the Green Bay had a 13-0 record and an average of 36 points per game. The lowly Chiefs beat up on the Packers and held them scoreless until late in the third quarter – and they ended up beating the Packers. Chicago has a much better defense than Green Bay and desperately needs a win to stay in the playoff race. There’s always a chance of injury – if something happened to a key player, things could go south quickly for the Packers.
So what do you think? Is Sawicki Motors brilliant for making the offer and drumming up a lot of free press? Or are they crazy for making such a risky bet? Leave a comment and let us know what you think!
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AutoRevo
Download our Craigslist Whitepaper
Craigslist is one of the most important weapons in an auto dealer’s arsenal. The most successful dealers know that there’s simply no better free source for leads in the industry. Unfortunately, because it’s free, the level of competition is almost unbelievable. To make things even more difficult, you’re not just fighting to stand out from other dealers, you have to play be the rules to avoid being ghosted by Craigslist. This whitepaper was originally created for our Elite Dealers, but now we’re making it available to everyone – the information and tips are just too useful to keep to ourselves.
Boost your results and bring in more leads
Our whitepaper shares inside information about Craigslist – why it started, how it’s run, and why it’s so hard to work with. We also share several tips on how to avoid “ghosting” and how to post the correct way. If you’re not posting on Craigslist yet, this whitepaper is the perfect help to get your started, and if you’re already posting, it will help you get more out of your posts.
Here’s what’s included in the Whitepaper:
- Craigslist company information and statistics
- Interview with Craigslist founder
- Craigslist definitions
- Top 10 FAQs about Craigslist
- 8 Key practices for Craigslist success
If you’re one of the few dealers who’s not posting to Craigslist, you can’t afford to sit back and let your competitors take potential leads from you. You’ve got to start posting immediately, and this whitepaper is the perfect guide to jumpstart your success on Cragislist. If you’re already a Craigslist veteran, the tips in this whitepaper will help you list more successfully and boost your results. Just head over to our site, fill out the form, and download the whitepaper today – you’ll be glad you did!
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AutoRevo
Download our Craigslist Whitepaper
Craigslist is one of the most important weapons in an auto dealer’s arsenal. The most successful dealers know that there’s simply no better free source for leads in the industry. Unfortunately, because it’s free, the level of competition is almost unbelievable. To make things even more difficult, you’re not just fighting to stand out from other dealers, you have to play be the rules to avoid being ghosted by Craigslist. This whitepaper was originally created for our Elite Dealers, but now we’re making it available to everyone – the information and tips are just too useful to keep to ourselves.
Boost your results and bring in more leads
Our whitepaper shares inside information about Craigslist – why it started, how it’s run, and why it’s so hard to work with. We also share several tips on how to avoid “ghosting” and how to post the correct way. If you’re not posting on Craigslist yet, this whitepaper is the perfect help to get your started, and if you’re already posting, it will help you get more out of your posts.
Here’s what’s included in the Whitepaper:
- Craigslist company information and statistics
- Interview with Craigslist founder
- Craigslist definitions
- Top 10 FAQs about Craigslist
- 8 Key practices for Craigslist success
If you’re one of the few dealers who’s not posting to Craigslist, you can’t afford to sit back and let your competitors take potential leads from you. You’ve got to start posting immediately, and this whitepaper is the perfect guide to jumpstart your success on Cragislist. If you’re already a Craigslist veteran, the tips in this whitepaper will help you list more successfully and boost your results. Just head over to our site, fill out the form, and download the whitepaper today – you’ll be glad you did!
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