Time to start advertising for New Year staffing. Every year the period immediately after January 1st is a hiring frenzy. Do you have a plan for where to advertise?

This year commit to using PPC (pay per click) job board ads. The two largest job boards, Indeed & SimplyHired, use a system where you pay per applicant that clicks on your ad. This gives you complete control over your cost and number of resumes you receive. If an ad doesn't receive response, you don't have any expense. If you find the perfect hire early in the process simply cut the bid per click and your expense ends. Lastly if applicants pile up too fast to handle, just lower your bid per click and your ad will become less active and control the flow of inbound resumes.

The older model of flat fees for ads has a few disadvantages. First you have to pay a full amount even if an ad doesn't work, gaining little or no applicants. Next if you find your perfect hire in the beginning of a hiring campaign you are still stuck with paying for 30 days worth of advertisements. Lastly, if you are over-run with applications you cannot reduce your costs by cutting the ad.

As you get ready to place your ads, take a look at the pay per click method and get control of your employment spending.

Have a prosperous New Year :-)

Gregory Gershman - Managing Partner

http://RecruitmentHQ.com

Time to start advertising for New Year staffing. Every year the period immediately after January 1st is a hiring frenzy. Do you have a plan for where to advertise?

This year commit to using PPC (pay per click) job board ads. The two largest job boards, Indeed & SimplyHired, use a system where you pay per applicant that clicks on your ad. This gives you complete control over your cost and number of resumes you receive. If an ad doesn't receive response, you don't have any expense. If you find the perfect hire early in the process simply cut the bid per click and your expense ends. Lastly if applicants pile up too fast to handle, just lower your bid per click and your ad will become less active and control the flow of inbound resumes.

The older model of flat fees for ads has a few disadvantages. First you have to pay a full amount even if an ad doesn't work, gaining little or no applicants. Next if you find your perfect hire in the beginning of a hiring campaign you are still stuck with paying for 30 days worth of advertisements. Lastly, if you are over-run with applications you cannot reduce your costs by cutting the ad.

As you get ready to place your ads, take a look at the pay per click method and get control of your employment spending.

Have a prosperous New Year :-)

Gregory Gershman - Managing Partner

http://RecruitmentHQ.com

Happy Boxing Day!

Only one week left until one of the largest hiring seasons of the year. The New Year brings with it a furious flocking to the job boards, as recent fall grads and those with a resolution for a better job clamor to find their perfect career.

Is your company employment page ready?

Here is a checklist to help put your best foot forward:

1. Have an apply here button, with the landing form tied to Google Analytics. So many pages I visit do not even have a clear way for someone to actually apply. Many job hunters will go straight to the employment page of the company they like, meaning you can have first opportunity with these applicants before they even hit a job board.
2. Embed a video with a message from a member of executive management, and a tenured employee. Video is shown to get over 100 times more engagement than text in social media and the same holds true on your webpage. Speak to visitors about how successful your company is going to be in the near to long future and let your employee express how they fit into the daily plan.
3. List all the positions you have within your company, not just what you are hiring for now. Some of the site visitors will be more long term prospects for hire, and great hiring companies build pipelines for positions. Don't have talented people look elsewhere because they do not think you want to know about them.
4. Offer an ability to connect via LinkedIn. Have the link available to follow your company, and connect to the department head they will be applying to. Get your managers socially involved, let applicants know they are sending their resume to a human being that cares about them as individuals.

Put these four easy enhancements to your page in place now, and you will be in prime position to capture the most talent from your employment page.

Gregory Gershman - Managing Partner 

Happy Boxing Day!

Only one week left until one of the largest hiring seasons of the year. The New Year brings with it a furious flocking to the job boards, as recent fall grads and those with a resolution for a better job clamor to find their perfect career.

Is your company employment page ready?

Here is a checklist to help put your best foot forward:

1. Have an apply here button, with the landing form tied to Google Analytics. So many pages I visit do not even have a clear way for someone to actually apply. Many job hunters will go straight to the employment page of the company they like, meaning you can have first opportunity with these applicants before they even hit a job board.
2. Embed a video with a message from a member of executive management, and a tenured employee. Video is shown to get over 100 times more engagement than text in social media and the same holds true on your webpage. Speak to visitors about how successful your company is going to be in the near to long future and let your employee express how they fit into the daily plan.
3. List all the positions you have within your company, not just what you are hiring for now. Some of the site visitors will be more long term prospects for hire, and great hiring companies build pipelines for positions. Don't have talented people look elsewhere because they do not think you want to know about them.
4. Offer an ability to connect via LinkedIn. Have the link available to follow your company, and connect to the department head they will be applying to. Get your managers socially involved, let applicants know they are sending their resume to a human being that cares about them as individuals.

Put these four easy enhancements to your page in place now, and you will be in prime position to capture the most talent from your employment page.

Gregory Gershman - Managing Partner 

Interviewing for a job is one of the more nerve wracking experiences in life.  The entire balance of the meeting is out of place from any other interaction we have with other people in our lives.  

The closest I can think of is a visit to a new doctor.  You are typically made to sit in a waiting room and feel like you are being watched while you sit there.  Forced to fill out byzantine forms, with information that is unnecessary to write out.  Brought into a nondescript room and questioned, and then told we will be called with the results.  I do not blame job seekers for disliking the interview process one bit.

Just like during a doctor's visit the intimidating process makes us forget that this is a give and take relationship.  It is not meant to be one-sided, and we need to assert ourselves enough to ask the questions we have.  How many times have you left a doctor's office wishing you had other answers?  You get home and your friends and family are grilling you, did you ask this, did you find out that?

The awkwardness of the visit take us out of our comfort zone and the back and forth dynamic that is supposed to be there gets lost.  We just start answering questions, and waiting for the person in charge to direct the conversation.  Just like you have the right to ask questions of your doctor, you need to center yourself and remember that the job interview is as much your opportunity to learn about the business as it is a chance for the company to evaluate you.

The key to this is the same in an interview as it is at the doctor, bring written questions with you.  Research and prepare prior to walking in to interview.  Go on social media, review sites, the company site; 89% of HR managers are reviewing information from social media about applicants why aren't applicants doing the same for the business?  We get so focused on preparing to answer questions, we forget to be ready to ask our own.

It may not feel like it, but this really can and should be a give and take relationship in the hiring process.  Both an applicant and a business should be speaking to multiple possibilities and finding the best fit.  Don't get lost in the process and let the interviewer be the only one actually investigating and considering their options.

Gregory Gershman - Managing Partner

post here

Interviewing for a job is one of the more nerve wracking experiences in life.  The entire balance of the meeting is out of place from any other interaction we have with other people in our lives.  

The closest I can think of is a visit to a new doctor.  You are typically made to sit in a waiting room and feel like you are being watched while you sit there.  Forced to fill out byzantine forms, with information that is unnecessary to write out.  Brought into a nondescript room and questioned, and then told we will be called with the results.  I do not blame job seekers for disliking the interview process one bit.

Just like during a doctor's visit the intimidating process makes us forget that this is a give and take relationship.  It is not meant to be one-sided, and we need to assert ourselves enough to ask the questions we have.  How many times have you left a doctor's office wishing you had other answers?  You get home and your friends and family are grilling you, did you ask this, did you find out that?

The awkwardness of the visit take us out of our comfort zone and the back and forth dynamic that is supposed to be there gets lost.  We just start answering questions, and waiting for the person in charge to direct the conversation.  Just like you have the right to ask questions of your doctor, you need to center yourself and remember that the job interview is as much your opportunity to learn about the business as it is a chance for the company to evaluate you.

The key to this is the same in an interview as it is at the doctor, bring written questions with you.  Research and prepare prior to walking in to interview.  Go on social media, review sites, the company site; 89% of HR managers are reviewing information from social media about applicants why aren't applicants doing the same for the business?  We get so focused on preparing to answer questions, we forget to be ready to ask our own.

It may not feel like it, but this really can and should be a give and take relationship in the hiring process.  Both an applicant and a business should be speaking to multiple possibilities and finding the best fit.  Don't get lost in the process and let the interviewer be the only one actually investigating and considering their options.

Gregory Gershman - Managing Partner

post here

Happy Hannukah everyone, well tomorrow night anyway. Did that hurt anyone? I also intend to wish people a Merry Christmas as we get closer too. I am Jewish, but I also have half of my family and many coworkers that are Christian.

Getting to December means awkward consideration of who we can wish a Merry, Happy, etc. Is it almost comical watching a manager, that is confident in every other area of their lives, all of the sudden get tongue tied when it comes to wishing the people around them peace and happiness. Why?

Fairness in Human Resources is about valuing employees, and their right to work in an environment that accepts them. You can express your joy at Christmas, or Hannukah, etc. Just don't restrict others from sharing their joy either. Put the Charlie Brown Christmas Tree on your desk and enjoy it, but don't get offended when there is a Menorah in the window too.

Instead of obsessing over how to wish a coworker happiness, just express it in the way that is most genuine. If that is Merry Christmas, Happy Hannukah, Happy Holidays, it is okay. If anyone wants practice, I am Jewish and would love to get a bunch of Merry Christmas wishes in my inbox, willing to smile at Happy Holidays too.

Gregory Gershman - Managing Partner

Happy Hannukah everyone, well tomorrow night anyway. Did that hurt anyone? I also intend to wish people a Merry Christmas as we get closer too. I am Jewish, but I also have half of my family and many coworkers that are Christian.

Getting to December means awkward consideration of who we can wish a Merry, Happy, etc. Is it almost comical watching a manager, that is confident in every other area of their lives, all of the sudden get tongue tied when it comes to wishing the people around them peace and happiness. Why?

Fairness in Human Resources is about valuing employees, and their right to work in an environment that accepts them. You can express your joy at Christmas, or Hannukah, etc. Just don't restrict others from sharing their joy either. Put the Charlie Brown Christmas Tree on your desk and enjoy it, but don't get offended when there is a Menorah in the window too.

Instead of obsessing over how to wish a coworker happiness, just express it in the way that is most genuine. If that is Merry Christmas, Happy Hannukah, Happy Holidays, it is okay. If anyone wants practice, I am Jewish and would love to get a bunch of Merry Christmas wishes in my inbox, willing to smile at Happy Holidays too.

Gregory Gershman - Managing Partner

Most of us at some point consider selling something. That first part-time job in retail to get the employee discounts, door to door during college (Cutco anyone?), and finally whenever we are tossed out into the employment pond and need something (hello auto, insurance, and real estate industry). For me it was all three, and I am still selling myself today.

Why does going into sales have such a stigma? If you are scanning through job ads, are you skipping over the selling opportunities? Waiting to exhaust applying to every office, government, and manufacturing job, and then sending out applications to some sales job ad while you wait for your dream opportunity?

Depending on how you can answer this next question you should either skip "trying" sales, or put it to the top of your list and forget any other career.

Are you a commodity or a human?

I know the knee-jerk answer by everyone is to say they are a human, who wants to think of themselves as a commodity? The honest answer is that many job seekers intend to be a commodity. A commodity is an interchangeable product or service and its value is usually set based on supply and demand. This is most commonly used to describe things bought and sold in quantity that do not have individualistic merit.

How does this relate to people scanning job boards and thinking, "I might just have to try sales"? Many people that are dipping their toe into sales have the thought that if they simply follow the process manual that the company is going to sell things and they will get paid. Circuit City tried this, hire the least expensive help, give them red shirts and a manual, and the public will just buy our stuff. It was one of the most epic fails in modern sales history, Circuit City went from the leader in electronics sales to out of business in under three years. They hired commodities.

I thought this way when I first started in sales. My manager tells me to walk and talk this way, all I need to do is follow the direction and it will all work out. I was almost fired in my first 90 days selling. I was confused and depressed, I am saying what they want me to say, following the steps I was told to take, why isn't this working? As a last ditch effort I accidentally became a human.

What I am calling being a human is deciding to simply interact with people as your natural instincts dictate, to be an individual. Within the borders of professionally presenting your product, show compassion, understanding, and yes even love for the people you are lucky enough to get to meet on a daily basis.

I saw a great example of this only yesterday in Starbucks (stereotypical sales, I am a coffee addict). In Starbucks the salespeople are called Barristas, and they have a pretty well formatted process. Most days I walk into the shop and can fairly predict just about every interaction in the store, it is simple people walk in wanting coffee, Barrista asks them to buy more expensive coffee and pastry. Today was slightly different, in front of me an older woman was walking into the shop and next to her an employee was emptying the trash. She stopped, turned to the woman, and told her she looked fantastic and asked where she had bought the dress she was wearing. Not in a I get paid to say nice things way, but in a true human to human contact. She then walked the woman to the counter and helped her decide what to order, like they were best friends picking out some new and exciting thing to try together. This salesperson is not a commodity!

If you have the self-esteem to be a true person to people you have never met, to let them see the caring side of you even though you might be rejected, you are a human and should run to the nearest sales opportunity. The world needs you!

Greg Gershman - Managing Partner @RecruitmentHQ

If you need help deciding if sales is right for you, or advice on hiring your next forever employee inbox me. Have a prosperous day :-

Most of us at some point consider selling something. That first part-time job in retail to get the employee discounts, door to door during college (Cutco anyone?), and finally whenever we are tossed out into the employment pond and need something (hello auto, insurance, and real estate industry). For me it was all three, and I am still selling myself today.

Why does going into sales have such a stigma? If you are scanning through job ads, are you skipping over the selling opportunities? Waiting to exhaust applying to every office, government, and manufacturing job, and then sending out applications to some sales job ad while you wait for your dream opportunity?

Depending on how you can answer this next question you should either skip "trying" sales, or put it to the top of your list and forget any other career.

Are you a commodity or a human?

I know the knee-jerk answer by everyone is to say they are a human, who wants to think of themselves as a commodity? The honest answer is that many job seekers intend to be a commodity. A commodity is an interchangeable product or service and its value is usually set based on supply and demand. This is most commonly used to describe things bought and sold in quantity that do not have individualistic merit.

How does this relate to people scanning job boards and thinking, "I might just have to try sales"? Many people that are dipping their toe into sales have the thought that if they simply follow the process manual that the company is going to sell things and they will get paid. Circuit City tried this, hire the least expensive help, give them red shirts and a manual, and the public will just buy our stuff. It was one of the most epic fails in modern sales history, Circuit City went from the leader in electronics sales to out of business in under three years. They hired commodities.

I thought this way when I first started in sales. My manager tells me to walk and talk this way, all I need to do is follow the direction and it will all work out. I was almost fired in my first 90 days selling. I was confused and depressed, I am saying what they want me to say, following the steps I was told to take, why isn't this working? As a last ditch effort I accidentally became a human.

What I am calling being a human is deciding to simply interact with people as your natural instincts dictate, to be an individual. Within the borders of professionally presenting your product, show compassion, understanding, and yes even love for the people you are lucky enough to get to meet on a daily basis.

I saw a great example of this only yesterday in Starbucks (stereotypical sales, I am a coffee addict). In Starbucks the salespeople are called Barristas, and they have a pretty well formatted process. Most days I walk into the shop and can fairly predict just about every interaction in the store, it is simple people walk in wanting coffee, Barrista asks them to buy more expensive coffee and pastry. Today was slightly different, in front of me an older woman was walking into the shop and next to her an employee was emptying the trash. She stopped, turned to the woman, and told her she looked fantastic and asked where she had bought the dress she was wearing. Not in a I get paid to say nice things way, but in a true human to human contact. She then walked the woman to the counter and helped her decide what to order, like they were best friends picking out some new and exciting thing to try together. This salesperson is not a commodity!

If you have the self-esteem to be a true person to people you have never met, to let them see the caring side of you even though you might be rejected, you are a human and should run to the nearest sales opportunity. The world needs you!

Greg Gershman - Managing Partner @RecruitmentHQ

If you need help deciding if sales is right for you, or advice on hiring your next forever employee inbox me. Have a prosperous day :-