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iMagicLab

iMagicLab

DealerCRM

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About the Product

DealerCRM is the one place to visit for all of the information you need about your dealership. With the ability to track and follow-up with your customers from every angle, DealerCRM provides you with all of the necessary tools to create and maintain lasting relationships with your customers. Your dealership will be able to recognize prospects and customers whether they are shopping online, walking into the showroom or visiting your service department.

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Product Summary

Product Overview
DealerCRM Product Overview

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Recent Verified Ratings  Rate a Vendor

Recent Verified Ratings

Good, basic CRM
Reviewed by an Internet Director March 20th
Recommended: YES
✅ Verified Rating

Pros: This is a pretty good CRM. If you are one that likes 'bells and whistles' I would not suggest this for you. The beauty of this CRM is that it has a good menu bar and it is very easy to navigate.

Cons: No skate protection

Works pretty well
Reviewed by a General Manager March 10th
Recommended: YES
✅ Verified Rating

Pros: I feel like this is a cheaper version of Elead1, it works very well but does not have as many features. It will do everything you need it to, just not quite as well as other options.

Cons: We never have any issues per se, but the overall program is not as robust as others out there.

Good and Bad with this CRM
Reviewed by Marketing Director March 7th
Recommended: YES
✅ Verified Rating

Pros: lots of options to choose from.

Cons: user ability is hard! WE could use more training!

Great CRM
Reviewed by Internet Director March 1st
Recommended: YES
✅ Verified Rating

Pros: I like that it has a lot of versatility of what I can do and see. Very customizable.

Cons: Every once in a while there is a glitch in the system, but honestly it is great.

Has Worked Very Well
Reviewed by an Internet Director February 24th
Recommended: YES
✅ Verified Rating

Pros: I have been using these guys for quite a while, the software was a bit outdated but still worked well.

Cons: Once product was updated, it did not work nearly as well. Lots of bugs. Product support has also been difficult.

It isn't user friendly, to hard to maneuver around. No customer service.
Reviewed by Sales Manager Jun 30, 2016
Recommended: NO
✅ Verified Rating

Pros: None

Cons: Not user-friendly; hard to maneuver around; poor customer service.

Dealer Group controls technology solutions, store does not like solution.
Reviewed by General Manager Jun 30, 2016
Recommended: NO
✅ Verified Rating

Pros: None

Cons: Not user-friendly; does not work well for store.

Dealer Rating
Reviewed by a Sales Manager Feb 23, 2016
Recommended: NO
✅ Verified Rating

Pros: Making pie charts and disowning salespeople to their customers. Salespeople lose customer ownership. Dealer owns the client. Very customization if you have hours and hours to design modals. Decent chat help. You will get to know all the techs names.

Cons: Been using this system for several months and want to punch the screen on a daily basis. If you are looking for a database that loses your clients in a massive pool of every client imported this system is for you. Salespeople complain that unless they can remember complete spellings of the customers name or a full phone number they can't find their customers in the system. Lease system still inoperative months later. Autopencil could be good if lease info was accurate. Great system for a dealership who has a continuous pool of salespeople coming and going. Not a good system for a professional long tern salesperson.

Dealer Rating
Reviewed by a Finance Manager/Director Nov 6, 2015
Recommended: YES
✅ Verified Rating

Pros: It's a great CRM. It's easy to use and to keep track of customers and for managers to see what's going on with show room traffic. Everything else seems so black and white, whereas iMagicLab is more user friendly.

Cons: No problems.

Dealer Rating
Reviewed by a General Sales Manager Sep 2, 2015
Recommended: NO
✅ Verified Rating

Pros: The installation person was very helpful.

Cons: We moved to iMagic under the impression they had the latest most advanced CRM available. We changed after 2 months with their product.They were very helpful in the beginning, but absolutely horrible on the switch out. It's been 2 months and we still have yet to receive our final data extraction from them, losing 45 days worth of information in the transition! Toward the end of our service with them I requested my password so I could recover customer information and templates. I was totally ignored. Don't trust your data with this company, you may lose it.


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