FOR IMMEDIATE RELEASE

Consumer Perception Rating™ Introduced, Providing Consumers an Unbiased, Aggregated Online Reputation Rating For Automotive Dealerships

Riverside, CA – October 7, 2013 – A new online reputation score, Consumer Perception Rating™ (CPR™ Score), was introduced today. The all-new website www.ConsumerPerceptionRating.org or short URL www.myCPRscore.org provides Dealerships with a CPR™ Score which is an unbiased, overall online reputation rating based on how consumers as a whole perceive a Dealer’s reputation. The service works a lot like a credit score, using key metrics such as reviews and ratings from the industry’s most influential review sites to generate an independent, third-party, consolidated, consumer-driven score. Dealerships are given a CPR™ Score, based on a 100 point scale, which the consumer can then compare against other Dealerships in their area to help them make an informed choice. Dealers who score 85 or better have demonstrated a commitment to excellent customer service and consistent consumer satisfaction. According to data collected, 19.4 percent of franchised automotive Dealerships in the U.S. have a CPR™ Score of 85 or better.

All Dealerships have a CPR™ Score and CPR™ Badge, which they are welcome to repurpose on their website or in broadcast media.  Dealerships can also claim their profile on the site, which will include a list of review sites for that Dealership, their average rating, number of reviews and general information such as address and phone number.

If a Dealership does not have enough relative online review activity, it is assigned a “NR” rating (Not Rated). It is important to note that many of the “NR” scores are a result of duplicate or erroneous Dealer review site listings which should be removed or consolidated by the Dealer. In an effort to eliminate erroneous listings, during the fourth quarter of 2013, the site will aggressively encourage Dealers to claim their listing and will provide assistance in normalizing the Dealership’s information.

“Consumer Perception Rating™ was created due to a need in the industry to offer a single online reputation score based on what consumers hold important, without having to find and look at every review site,” said Richard Winch, CEO of eXtéres Corporation. “With so many review sites with different rating metrics, we wanted to provide consumers an easy to understand single score. Consumer Perception Rating™ does all the hard work by compiling and analyzing data from the industry’s leading review sites so consumers don’t have to.”

Consumer Perception Rating™ is a division of eXtéres Corporation and operates independently to provide a completely unbiased standard to measure a Dealership’s online reputation. There is no charge for any services that Consumer Perception Rating™ offers, and there is no way for any Dealership to get preferential treatment or influence their score. The only way for a Dealership to improve their CPR™ Score is to receive legitimate positive consumer reviews.

Consumer Perception Rating™ will also provide tips to Dealerships on how to improve their CPR™ Score as well as hosting webinars where any questions about the site and service will be answered. For more information or to claim your profile, please visit www.ConsumerPerceptionRating.org or www.myCPRscore.org.

For More Information Contact:

Kari Cierley

Kari@myCPRScore.org

(866) 475-5553

###

About Consumer Perception Rating™

Consumer Perception Rating™ (CPR™) gathers online review data from across the web to provide an unbiased, aggregated CPR™ Score which measures how consumers as a whole perceive an automotive Dealership’s reputation. It offers both Dealers and consumers a centralized site for online reputation metrics for the automotive industry.  Consumer Perception Rating makes online auto research easy for consumers by providing simple CPR™ Scores and Dealer information, all at one location.  Visit us at www.ConsumerPerceptionRating.org or www.myCPRscore.org.

Consumer Perception Rating™ is a division of eXtéres Corporation.  Consumer Perception Rating, CPR, the CPR badge logo, www.ConsumerPerceptionRating.org, and www.myCPRscore.org  are trademarks of eXtéres Corporation.

About eXtéres Corporation

eXtéres Corporation develops digital marketing solutions for the automotive industry and is the parent company of eXtéresAUTO and eXtéresEDU.  Its proprietary Search Asset Management (SAM™) technology integrates advanced SEO, Online Reputation Management, and more. Dealers have rated eXtéresAUTO #1 in Dealer satisfaction for their Reputation Management and SEO solutions from 2009 through 2012. Founded in 2006, the company is headquartered in Riverside, CA.

Event Date: October 15, 2013 | 11am PDT/ 2pm EST

Presenter: Val Mazon, National Director of Training, eXtéresEDU

Register for a Complimentary Webinar: How to Become a “Fixed Ops” Inbound Phone Call Pro

Fixed ops calls can be challenging, especially when speaking to an already upset customer.  Good customer service on the phone can turn a negative interaction into a positive customer experience.  Refined phone conversation skills ensure customer retention and increase your service drive profits.

Join us at eXtéresEDU for a free webinar on How to Become a “Fixed Ops” Phone Call Pro. In this webinar, you will learn:

• Basic call etiquette skills for making a good impression
• Tips for building positive phone rapport
• Top 6 ways to calm down an angry customer
• Do’s and don’ts of phone interactions

Title: How to Become a “Fixed Ops” Phone Call Pro

Date: Tuesday, October 15, 2013

Time: 11:00 AM – 12:00 PM, PDT

About our Speaker:

Val Mazon is a Dealer Success Strategist and National Director of Training at eXtéresEDU.  He brings to the team more than 30 years of experience in sales, management, marketing and staff training.  Val is a strong leader and teacher with a proven record of success within the industry.  His training focuses on increasing productivity and performance as well as encouraging positive morale among employees.

Register now for this free, educational webinar.  If you register and are unable to attend, you will still receive the recording of the webinar.

DMEautomotive’s Driver Connect ^SM 2.0 wins in Best New Product or Service category

Daytona Beach, FL  – September 30, 2013 – DMEautomotive’s Driver Connect 2.0 is a Silver Stevie® Award honoree in the “Best New Product or Service – Software Mobile On-Demand Application” category, in the 11^th Annual American Business Awards.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.

“DMEa is proud to be numbered among the automotive industry’s most innovative companies.  And we are especially honored to be recognized in the important mobile category,” said DMEautomotive CEO Mike Walther. “No channel is evolving – and being adopted by consumers – as rapidly as mobile.  Driver Connect 2.0 was developed to help auto dealers communicate where their customers are interacting – on their mobile devices - and to maintain a solid connection with each of them, all while driving retention, loyalty, and sales.  Our hardworking team is proud to share this Stevie Award with our customers, whose input and support has been critical to the development of this product.”

Driver Connect 2.0, now in use by five of the top 20 U.S automotive retailers, empowers dealers to bring their increasingly mobile audience even closer by enabling owners to easily manage their family fleet with easy access to their vehicle’s complete service history, recalls, and real time notifications when their vehicle is ready for pick up from a service visit. In turn, Driver Connect 2.0 makes it easy for auto dealers to send out hyper-targeted communications to their customers, down to their exact moment in their ownership lifecycle, helping build a positive and trusted relationship.

“So many remarkable stories of success and innovation were told in the nominations submitted to this year’s American Business Awards,” said Michael Gallagher, president and founder of the Stevie Awards.  “We congratulate all of this year’s Stevie Award winners, and thank them for the inspiration provided by their achievements.”

More than 3,200 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Most Innovative Company of the Year, Management Team of the Year, Best New Product or Service of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others.

Stevie Award winners were selected by more than 320 executives nationwide who participated in the judging process.

Nicknamed the Stevies for the Greek word “crowned,” the trophies were presented to winners during a gala banquet on Monday, September 16 at the Julia Morgan Ballroom in San Francisco.  Over 250 nominees and their guests attended. 

About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. 

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida. 
 

About the Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  A fifth program, the Asia-Pacific Stevie Awards, will debut this month. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about the Stevie Awards at www.StevieAwards.com.

Sponsors and partners of The 2013 American Business Awards include the Business TalkRadio Network, Callidus Software, Citrix Online, Dynamic Research Corporation, Experian Consumer Services, John Hancock Funds, LifeLock, PetRays, and SoftPro.

Contact: 
Media Relations 
Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com 
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, elizabeth@mwebbcom.com

Digital Automotive Marketing Veteran Joins Rapidly Growing Company

West Palm Beach, FL – September 25, 2013 – Gubagoo Inc., a revolutionary new platform for dealership websites, today announced that Wendy Woodard, a veteran of digital automotive marketing and operations, has been named its Chief Operating Officer.  Woodard previously held leadership positions at eLead, DMEautomotive, Paradigm Direct and Planet Honda and specializes in driving sales through digital marketing channels.  At Gubagoo, Woodard is charged with helping to manage – and drive - Gubagoo’s dramatic growth, including all operations.

“With 700 dealerships already using our product and more signing on every day, Wendy’s operational experience, innovative thinking and extensive background in digital technology will provide a solid operational foundation,” said Brad Title, CEO of Gubagoo, Inc. 

A veteran of the automotive business, Woodard was Business Development Director for Planet Honda driving unprecedented car sales for their automotive website, www.saveonhonda.com, in the early days of automotive e-commerce.  Subsequently she directed call centers for eLead and DMEautomotive, improving quality and efficiencies and helping expand them into major industry players. Before working in the automotive industry, Woodard was Vice President of Operations for Mosaic, where she worked in the U.S. and abroad driving sales through all direct marketing channels. Woodard is a graduate of Missouri State University.

“Gubagoo really gets it when it comes to the challenges dealers have in converting website traffic into high quality leads,” said Woodard.  “Gubagoo is a dynamic and fast growing company with the most innovative behavioral targeting technology – and the best chat product - in the industry. I look forward to helping Gubagoo provide dealers with what they so desperately need: innovative, easy-to-implement tools that turn their websites into high-converting, cost-effective lead generators.” 

About Gubagoo

Based in West Palm Beach, Florida, and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available - and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ - Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 700 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, already have adopted Gubagoo-powered websites.

Contact: 
Media Relations 
Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com 
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, elizabeth@mwebbcom.com

Dealertrack Announces Agreement to Acquire VINtek

Acquisition of ELT and Collateral Management Services Provider

Expands Dealertrack’s Lender Services Platform

LAKE SUCCESS, N.Y., September 23, 2013 - - Dealertrack (Nasdaq: TRAK) today announced an agreement to acquire VINtek, a provider of automotive collateral management, electronic lien and title (ELT) and consumer automotive finance processing services.

Established in 1990, Philadelphia-based VINtek is a leader in delivering comprehensive ELT and collateral management services to more than 3,000 banks, automotive finance companies and credit unions in the United States. The company offers a number of industry-leading services and solutions, including electronic vehicle title, tag and tax processing services, and eSignature/ eContracting solutions supporting the on-line closing of automotive loans.

“VINtek has been an innovator and strong supporter in the ELT marketplace for years, and is well-respected by state governments, including their departments of motor vehicles,” said Mark Furcolo, executive vice president and group president, Lender Solutions, Dealertrack. “We believe that the combination of VINtek and Dealertrack will give us a powerful platform to better address the ELT and collateral management needs of states and automotive finance lenders in the future, as well as create innovative new product opportunities, which improve efficiencies for automotive dealers to sell and finance vehicles.”

“Our collective base of more than 6,300 automotive finance lenders using ELT and collateral management services will also provide the organization with additional opportunities to demonstrate and cross-sell our entire portfolio of solutions,” added Furcolo.

According to Larry Highbloom, president, VINtek, “The uniting of our organizations will allow us to deliver operational and service synergies that will benefit all of our customers, as well as the technologies and services that will help them grow their automotive loan volumes. We look forward to working with our existing customers, and Dealertrack’s customers, to deliver ELT and collateral management solutions that will set the standard for others to follow.”

Total consideration for the transaction is expected to be approximately $53.4 million in cash, subject to standard purchase price adjustments.

This transaction is expected to close in the fourth quarter of this year, subject to customary closing conditions. Details of the financial impact of the transaction are expected to be discussed as part of the Dealertrack’s third-quarter earnings conference call in early November.

About Dealertrack Technologies (www.dealertrack.com)

Dealertrack Technologies’ intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. In addition to the industry’s largest online credit application network, connecting more than 20,000 dealers with more than 1,300 lenders, Dealertrack Technologies delivers the industry’s most comprehensive solution set for automotive retailers, including Dealer Management System (DMS), Inventory, Sales and F&I, Interactive and Registration and Titling  solutions.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits to Dealertrack, its customers of the pending acquisition of VINtek, as well as all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Dealertrack Technologies to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the performance and acceptance of Dealertrack, VINtek and its solutions, and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ending December 31, 2012. These filings can be found on Dealertrack Technologies’ website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and Dealertrack Technologies disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

TRAK-G ###

ALBANY, N.Y. – September 23rd, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with ELEAD1ONE (www.elead-crm.com), a leading provider of virtual BDC, CRM and retail solutions to auto dealerships. Auto dealers using Auto/Mate's DMS can benefit from having real time, bi-directional data update contacts in both the DMS and ELEAD CRM, streamlining the sales process.

“The more vendors integrate with each other, the greater cost savings and efficiencies dealers can achieve,” said Mike Esposito, president and CEO of Auto/Mate. “We’re thrilled to provide our customers with another quality choice when it comes to CRM vendors.”

Prospect information entered into the ELEAD CRM system is instantly and securely updated in Auto/Mate’s DMS, while any changes made in the DMS are immediately updated in the CRM. This real-time integration eliminates redundancies compared with data exchanges performed via batch deliveries. Bi-directional data delivery allows for better customer communications, helping to build loyalty and revenue opportunities.

"We strive to ensure that our clients will be integrated with their DMS provider of choice and are excited to offer those clients who use Auto/Mate's DMS this bi-directional integration option,” said Bill Wittenmyer, partner of ELEAD1ONE, a division of Data Software Services, L.L.C. “Auto/Mate's integration process was very open and quick. It is a pleasure to form this relationship with such a reputable and professional company.”

Auto manufacturers and third-party software vendors interested in learning more about the Open/Mate integration platform can contact Auto/Mate at (518) 371–4331.

About ELEAD1ONE:
 
For over 30 years, ELEAD1ONE has defined itself as the trusted source for industry leaders, top dealers, dealer groups and OEMs. Our web-based platform strategically manages customer database, marketing, sales process and customer retention. A single login gives access to the nation’s #1 automotive-only Virtual BDC, CRM and complete retail management solution.  Through the continuous investment in people, processes, technology and client service, ELEAD1ONE provides the industry’s best solution to sell more cars and maximize customer lifetime profitability. For more information, visit our Website, like us on Facebook, YouTube or follow us on Twitter.

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships. Its Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich DMS in use by more than 900 auto dealers nationwide. In 2013 Auto/Mate received the “Highest Rated” DMS award in the fourth annual Driving Sales Dealer Satisfaction Awards.

Auto/Mate’s employees have more than 800 years of combined experience working in auto dealerships – the foundation of its “Designed By Car People For Car People^TM” slogan. For more information visit our website, follow us on Twitter @AutoMateDMS and subscribe to our blog at http://blog.automate.com

Strong Truck Sales, Extended Vehicle Life Cycles Impacting Sales; Dealership Accessories Sales Revenue Increases 10% Year-over-Year*

San Francisco, CA – September 23, 2013  – AOA today released its 2013 Accessories Trend Midyear Report which demonstrates that the macro trends that impacted 2012 accessories sales, and consumer preferences in vehicle add-ons, are continuing and increasing in 2013 – and to the advantage of dealerships who are leveraging the revenue opportunities offered by accessories sales.  Dealerships studied in the report experienced a 10% increase in revenue and gross profits rose over 5% from 2012 to an average of 53.5%.*

Strong vehicle sales - with truck sales up by double digits - and the increasing length of vehicle ownership, were all key drivers of the popularity of accessories and aftermarket products that enhance convenience, increase utility, extend longevity, and make it more enjoyable to drive for the long term.

“Midyear trends in the accessories sales market that favor dealers should be welcome news as many dealerships continue to experience slowly shrinking net and retail gross profits, along with more rapidly declining service and parts sales,” said Add.On.Auto President Sidney Haider.  “These accessories sales trends and new software and technologies, as well as changes in consumer behavior, are leading to increased revenue and profits for those dealerships who listen to what today’s accessories consumer wants – and for those who are adopting new processes in line with their preferences.”

According to the report, the days when consumers walked into a dealership with just standard options packages in mind are long gone - the ideal combination of options and features no longer exists, meaning accessory offerings from dealers have become more important -- as have the tools that help consumers navigate the almost limitless number of options.  And it is showing in results: the average dealer analyzed for this report, over the first 6 months of 2013, sold more than 50% of the customers presented with accessories.

The report is based on sales data from a diverse sampling of 150 dealerships, representing 18 brands and 5 regions across 30 states, who had accessories sales of more than $31 million during the first 6 months of year 2013.

Here are some report highlights:

The top selling accessories by volume, revenue and profit underscore consumer emphasis on protection, convenience and utility.

To view the Top Selling Accessories, click here: http://ww1.prweb.com/prfiles/2013/09/22/11130609/izmocars-AOA-Chart1.jpg

And, even when it came to electronics, a category full of fancy options and gimmicks, protection still ruled, as did practical choices for ‘securing’ vehicle investments.  Alarms, Remote Starters & Recovery Devices outsold all other electronic products at the dealerships in the first six months of 2013.

To view the Top Selling Electronic Products, click here: http://ww1.prweb.com/prfiles/2013/09/22/11130609/izmocars-AOA-Chart2.jpg

For the full AOA Accessories Sales Trend Midyear report and results, click here: http://www.izmocars.com/

*All dealerships in the report sampling utilized Add.On.Auto. The report is based on sales data from a diverse sampling of 150 dealerships, representing 18 brands and 5 regions across 30 states

About AddOnAuto

AddOnAuto (AOA) is an in-store accessories sales technology that helps dealerships effortlessly sell accessories within their dealership, and streamlines what was once a cumbersome, arduous (and unprofitable) task for dealers, producing significant results for hundreds of dealers across the country over the past 3 years. AOA has demonstrated that accessories sales are an excellent source of added – and diversified – dealer income: dealers using the AOA product average $500 in accessories sales per new vehicle sold, and closed over 50% of the customers who were presented with accessories, reaping an average gross profit of 53.5%.

To learn more about the Add.On.Auto Digital Dashboard, please visit: http://www.addonautos.com

CONTACT: mWEBB Communications for izmocars, Melanie Webber, +1-949-307-1723, melanie@mwebbcom.com

Adopted already by over 700 dealerships, Gubagoo’s “B.E.A.S.T.” technology turns a dealership’s website into a tracking, scoring, engaging and sales converting environment; majority of dealerships report their Gubagoo-powered sites are driving at least 200 additional leads a month - with 1 in 7 converting to sales

West Palm Beach, FL – September 16, 2013 – Gubagoo Inc., a revolutionary new platform for dealership websites, officially launched today. Already successfully adopted by over 700 dealerships, including some of the nation’s largest dealer groups, as well as by OEM-certified programs, Gubagoo is the first dealership website solution that focuses on making once-anonymous web traffic identifiable, and helps convert the 95% of visitors that typically defect from a dealership site.

Far more than a “chat solution,” Gubagoo makes all dealership website traffic visible and actionable through its complex behavioral and engagement scoring technology called  B.E.A.S.T. By combining B.E.A.S.T with its industry-leading chat and predictive vehicle matching technologies, Gubagoo can uniquely supercharge dealer website conversions, ensuring that site visitors are engaged with the right conversation or the right offer, on the right page, at the right time. Gubagoo already tags, tracks and behaviorally scores over 2.5 million+ unique visitors across its dealer client sites each month.
 

Early-adopter dealerships report eye-opening results: the majority are driving over 200 incremental leads directly from Gubagoo each month, at a significantly higher close rate (15%) than third-party leads (5-8%)[1] - or, on average, an additional 30 car sales each month at a significantly lower cost-per-lead and sale.

For example, Lexus and Subaru of Pembroke Pines, Florida is currently generating about 300 leads a month: "2012 was our store's most successful year by far: sales grew 29% and we became the #5 Lexus dealer in the U.S - and we've hit #4 in 2013. We owe our success to embracing powerful new processes and technologies like Gubagoo, which supercharges conversions from our website," said Jesse Walker, Internet Marketing Director, Lexus and Subaru of Pembroke Pines. "I work hard to drive a lot of traffic, and any traffic that doesn’t convert is simply wasted dollars. Gubagoo places targeted ads across our site and offers smart, behaviour-driven, professional chat to all of my visitors.”

B.E.A.S.T. - The Gubagoo Difference

Gubagoo’s Behavioral Engagement and Scoring Technology (B.E.A.S.T.) is a key differentiator, making Gubagoo unlike any other chat or web conversion tool on the market. The B.E.A.S.T. analytics engine relentlessly gathers info on what each site visitor is doing: from what vehicles they’re looking at, to how many times they have visited, to how long they’re spending at the site and where.  Gubagoo’s platform then puts that rich data in motion: engaging and re-engaging individuals with calculated actions in real-time. 

For example, unlike chat solutions that “fly blind,” interrupting visitors with the wrong message at the wrong time, B.E.A.S.T. knows precisely when and how to engage a high-frequency visitor versus a first-timer who simply needs a web greeting. And Gubagoo is the only solution that predictively matches inventory to individual needs/behavior, in real-time. So, consumers visiting a Gubagoo-charged dealer site are politely incited to pull the trigger on relevant offers and information. And when they do, B.E.A.S.T ensures that the call center/chat lab is armed with a rich customer profile (not some skimpy lead info), which leads to efficient, meaningful conversations, which, in turn, leads to an 80% chat-to-lead conversion rate.  

A Comprehensive Platform - In addition to B.E.A.S.T., Gubagoo’s advanced platform includes:

• Publisher Plus - Generates relevant, targeted offers based on a visitor’s past and present site behavior.
• Chat Smart - The most sophisticated 24/7/365 live chat in the industry – which delivers, on average, an 80% chat-to-lead conversion rate.
• Automated Inventory Postings - At major 3^rd-party sites.
• Vehicle Matching - Predictively matches and merchandizes a dealership’s live inventory to targeted visitors based on age, price, make and model.
• Gubalytics - Provides a rich window into a dealer’s site performance, from how many visitors convert to chat and leads – to how many published offers convert.
• ShareNow - Drives new traffic and builds brand ambassadors through social media.
• Go-Mobile - Ensures all Gubagoo-powered sites are 100% mobile- and tablet-optimized.

“Historically, dealerships spend large sums of money on poor-performing third-party leads, and on PPC, SEO and display ads that drive traffic to sites that are then only able to convert roughly 5% into leads,” said Brad Title, CEO of Gubagoo. “With Gubagoo, dealers can finally target all of their traffic for conversion. By identifying site visitors individually, and engaging them with hyper-relevant chat and published offers, Gubagoo turns formerly lost traffic into high converting leads - easily and cost-effectively.”

For more information about the Gubagoo product, or to schedule a demo, visit: http://gubagoo.com/

[1]  Cobalt data 2012: 6-8%; NADA data 2011: 5-8%

About Gubagoo

Based in West Palm Beach, Florida, and staffed by a team of veteran technologists and innovators in lead conversion, Gubagoo offers revolutionary behavioral engagement and scoring technologies for automotive websites. With a mission to provide a smarter, more cost-effective alternative to the old lead generation model, Gubagoo is the first dealership website solution that successfully makes anonymous traffic identifiable, and converts the 95% of dealer site traffic that traditionally defects. Incorporating smart predictive matching and the best chat technology available - and powered by its proprietary behavioral engagement and scoring engine, ‘B.E.A.S.T.’ - Gubagoo engages new and repeat dealer site visitors with unprecedented relevance. Over 700 dealerships, including some of the nation’s largest dealer groups, as well as OEM-certified programs, already have adopted Gubagoo-powered websites.

Gubagoo Media Relations:

Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com 
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, elizabeth@mwebbcom.com 

Data-powered, automated marketing platform offers five key breakthrough ‘total retention’ weapons: Direct Behavioral Targeting, Mid-Interval Communications, Loyalty, Pre-paid Maintenance, and Mobile; offers new era marketing directed at today’s service realities

Daytona Beach, FL – September 10, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today introduced Journey NXT, the auto industry’s only retention marketing solution that targets the realities of today’s service customer, and gives dealers and OEMs the tools they need to pursue a strategy of Total Customer Retention.

Built on a platform that combines DMEa direct consumer and industry research with the latest technology advances, Journey NXT offers an automated platform that delivers 5 key retention weapons: Direct Behavioral Targeting, auto[mobile]™, Mid-Interval Communications, Loyalty, and support for marketing to owners of Pre-paid Maintenance Plans.

“Service customer behavior has changed drastically and, as a result, the average service interval has increased over the past year to 145 days from 140, costing dealers, on average, approximately $91,000 a year. Yesterday’s vehicle-based service reminder program is now a failed strategy, which is why we developed Journey NXT,” said DMEa CEO Mike Walther. “Journey NXT gives our industry the tools they need to achieve total customer retention. This means first transitioning sales customers to service customers, and then those service customers into long-term repeat service customers who purchase their next car at that dealership. And this can only be accomplished with new era technology and techniques, and by marketing to the customer and how they behave, not to the vehicle.”

Walther noted that today’s consumers are driving fewer miles, keeping their cars longer, and researching more which is costing U.S. dealerships hundreds of millions of dollars in lost service revenue annually.

Unlike any other retention-marketing platform, Journey NXT is built around the unique behaviors of each specific consumer for each individual dealer. NXT is able to communicate to each customer, powerfully and efficiently, keeping that customer close when servicing and buying. NXT helps achieve “total customer retention” because of its “5 Pillars,” powerful marketing weapons that offer consumers distinct benefits – and all of which are backed by rigorous consumer research.

Journey NXT’s 5 Pillars:

1. Direct Behavioral Targeting™ – Segments and then targets a dealership’s or auto service provider’s loyalists, disloyalists and swing loyalists; customers receive communications based on their exact, individual buying behavior and loyalty, increasing revenue, reducing overall costs, and eliminating the clutter of non-relevant, low-converting communications.
2. auto[mobile]™ – A suite of mobile marketing technologies including DMEa’s market leading Driver Connect dealer branded mobile app, and Responsive Email Design (RED), a mobile email marketing technology that increases email open and click thru rates by automatically reformatting emails to optimally display on the device being used to read the email.
3. Mid-Interval Communications – Powered by predictive technology developed by DMEa, mid-interval communications help reduce service intervals, avoid customer defection, and increase service revenues by identifying and communicating to customers who are likely in the market for big ticket customer pay items.
4. Loyalty – A turn-key loyalty program for dealers without the hassle of time-consuming in-store applications or cards. Integrated with Journey NXT and Driver Connect.
5. Prepaid Maintenance Programs – DMEa research shows that fifty-six percent of consumers who use PPMs are likely to keep servicing at the dealership even after the plan expires; that percentage jumps to 72% for millennials.  NXT offers marketing specifically targeted to remind these highly valuable PPM customers to use their program, ramping up retention and loyalty.

Powerful Insights, Robust Analytics

Journey NXT is supported by DMEinsights, which generates comprehensive analytics for every stage of the auto service customer lifecycle, providing the foundational knowledge to not only help Journey NXT customers build sustainable customer loyalty, but to quickly and accurately gauge, and act on, customer retention performance.

Journey NXT is available immediately.

About DMEautomotive 

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention. 

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Florida. 

Contact: 
Media Relations 
Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com 
Elizabeth Johnson, mWEBB Communications, (213) 713-4865, elizabeth@mwebbcom.com 

Dealertrack Introduces New ECOA/Fair Lending Compliance Resources

New Model Compliance Template and Supporting Worksheet Assists Dealers in Developing Fair Lending Policies and Address Potential Credit Discrimination Audits

LAKE SUCCESS, N.Y., September 10, 2013 - - To assist dealerships in developing a fair lending policy and better defending themselves in credit discrimination audits, Dealertrack (Nasdaq: TRAK) has introduced an Equal Credit Opportunity Act (ECOA) Model Fair Lending Compliance Policy Template and Model Exception Rate Justification Sheet for Dealertrack Compliance subscribers.

Earlier this year, the Consumer Financial Protection Bureau (CFPB) issued guidance on credit discrimination in the indirect automotive finance market, putting dealerships and lenders on notice about potential audits and punishments. In response, Dealertrack recommends that dealers adopt and implement an ECOA Fair Lending Policy, including complete documentation of any deviation from a dealer’s buy rate markup policy in the deal jacket.

“We believe that it is critical that dealerships adopt a comprehensive fair lending policy to deliver on their commitment to equal credit opportunity for all, and to protect their businesses,” said Randy Henrick, associate general counsel, Compliance, Dealertrack. “The ECOA Model Fair Lending Compliance Policy Template and Model Exception Rate Justification Sheet were developed by Dealertrack to assist dealerships in developing their fair lending policy to address audits by lenders and regulators concerning ‘disparate impact’ credit discrimination.”

The ECOA Model Fair Lending Compliance Policy Template and Model Exception Rate Justification Sheet are available exclusively to Dealertrack Compliance Solution subscribers. For more information about Dealertrack’s Compliance offering, click here.

On September 19, Dealertrack will host a free webinar to provide an overview of the ECOA Model Fair Lending Compliance Policy Template and Model Exception Rate Justification Sheet, and how it can be used by dealerships to develop their own fair lending policy.  Click here to register for this webinar.

About Dealertrack Technologies (www.dealertrack.com)

Dealertrack Technologies’ intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. In addition to the industry’s largest online credit application network, connecting more than 20,000 dealers with more than 1,300 lenders, Dealertrack Technologies delivers the industry’s most comprehensive solution set for automotive retailers, including Dealer Management System (DMS), Inventory, Sales and F&I, Interactive and Registration and Titling  solutions.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of Dealertrack’s Model Fair Lending Compliance Policy Template and Model Exception Rate Justification Sheet , as well as all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Dealertrack Technologies to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the performance and acceptance Dealertrack and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ending December 31, 2012. These filings can be found on Dealertrack Technologies’ website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and Dealertrack Technologies disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

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