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DrivingSales

Jun 6, 2013

Webinar: Google's Latest Changes...And What You Need to Know

DealerOn Weekly Webinar Series
Thursday, June 27
12 PM EST/ 9 AM PST

"Google's Latest Changes...and What You Need to Know"
Alexi Venneri
Co-Founder & COO
Digital Air Strike
 

They did it again! Google rolled out some sweeping new changes in May that will affect every dealership. While many dealerships have been left scrambling and confused in the wake of these changes, Google’s updates have also created great opportunities for those dealers with a strong and diverse online marketing strategy. Are you one of them? Is your current strategy enough?

 

With these new modifications to Google Maps, Google+ and Penguin 2.0, you could literally spend hours Googling all of these latest changes just to get up to speed.

 

OR…You could spend 1-hour with Alexi Venneri in this exciting and information-packed webinar! She is going to provide a comprehensive presentation that sums up all of the most recent Google changes, how they affect you, and what to do about them.

 

If you want to stay on top of Google’s local listings and immediately improve your SEO then this is one webinar you simply can’t afford to miss!

 

PRESENTER: Alexi Venneri is Co-Founder and Chief Operating Officer of Digital Air Strike, one of the fastest growing automotive social media and reputation management companies specializing in full service programs that give dealers an unfair online advantage. Alexi was most recently President of Auto Media/Blue Flame 6, one of the largest automotive advertising agencies, owned by The Van Tuyl Group.  Prior positions also include Vice President of Marketing, PR and Investor Relations at DealerTrack, Chief Marketing Officer at Who’s Calling and Director of Marketing for the Major League Baseball team, The Seattle Mariners. Alexi is an accomplished public speaker and author of the best-selling book “Balls! Six Rules for Winning the Business Game”. Alexi can be reached at alexi@digitalairstrike.com or by phone at 206.669.6989.

 

Register Now!

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Todd Katcher

Digital Dealership System

Jun 6, 2013

WARREN HENRY AUTO GROUP SELECTS THE DIGITAL DEALERSHIP SYSTEM

digital dealership system tv warren henry

WARREN HENRY AUTO GROUP SELECTS THE DIGITAL DEALERSHIP SYSTEM

MIAMI, FL (June 20, 2013) – Warren Henry Auto Group (warrenhenryauto.com) is pleased to announce the selection of the Digital Dealership System (digitaldealershipsystem.com) to provide digital signage and kiosk services throughout its dealerships. The Digital Dealership System is the premier digital signage company for internal marketing on screens and kiosks throughout car dealerships.  The Warren Henry Auto Group will roll out the system in its nine South and Central Florida franchises, including Infiniti, Land Rover, Jaguar, Lamborghini, Volvo and Motor Trend.

Digital Dealership System’s custom designed, high-definition digital system will integrate the Warren Henry Auto Group message on customized kiosks and signage utilizing multiple screens throughout the dealership.  These new systems will market Warren Henry’s branded message on digital media signs while increasing the awareness of store products, services, specials and market position to new and existing customers throughout the dealership. 

Todd Katcher, Managing Partner at Digital Dealership System says, “Warren Henry Auto Group is an iconic South Florida that understands the value of marketing to their existing customer. We are thrilled to partner with their amazing team to provide custom digital signage and kiosk solutions throughout their stores and special events.” 

The objective of this new partnership is to digitize Warren Henry’s dealerships, increase customer engagement in the brand and lead the way to enhanced in-store marketing through signage and kiosks.

Erik Day, Vice President and CFO of Warren Henry Auto Group states, “This is an advantageous relationship that will ultimately further expand our reach to clients in our dealerships and have consistency in message.  The Digital Dealership System offers a customized solution that offers a unique solution for multiple brands. We are excited about the opportunity that the partnership creates to enhance our brand, our image and our market as we roll the solution out to each of our dealerships.”

As part of digitizing the dealerships, each Warren Henry Auto Group store will add multiple touch-screen kiosks to highlight inventory, services and programs including the Warren Henry Advantage. Digital screens throughout the dealership will enhance the branding message while complying with manufacture marketing standards. The customization options included with the Digital Dealership System signage solutions help meet the needs of all stores with systems based on dealer need instead of template design.

Warren Henry Auto Group and the Digital Dealership System will be working together for the foreseeable future as signage and display systems become more integrated into the dealership marketing.

About Digital Dealership System
The Digital Dealership System is the premier digital signage solution for car dealers offering customized Digital Signage and interactive touch-screen kiosk solutions for the Automotive Industry.  Headquartered in West Palm Beach, FL and founded in 2008, the Digital Dealership System strives to digitize dealerships through digital signage.  For more information, call 800-841-7084 or visit http://www.digitaldealershipsystem.com

About Warren Henry Auto Group
Celebrating their 37th anniversary, Warren Henry Auto Group is headquartered in Miami, Florida with nine South and Central Florida franchises including Warren Henry Infiniti, Warren Henry Volvo, Warren Henry Jaguar, Fisker Miami, Land Rover North Dade, Land Rover South Dade, and Lamborghini Palm Beach. Warren Henry Auto Group’s corporate office is located at 20860 NW 2nd Avenue (Hwy. 441) in Miami. For more information on Warren Henry Auto Group, call 888-856-3113 or visit www.warrenhenryauto.com. . For more information on Motor Trend Pre-Owned Center of Broward, please visit www.MotortrendBroward.com

FOR IMMEDIATE RELEASE     
Zucker Public Relations, Inc
Media Contact:  Jennifer Gutierrez
Phone: 561-391-5930 ext. 306
E-mail: Jennifer@zuckerpr.com

Todd Katcher

Digital Dealership System

Managing Partner

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DrivingSales

Jun 6, 2013

Dealertrack Expands Cutting Edge Digital Retailing Suite with the Introduction of TradeDriver

Dealertrack Expands Cutting Edge Digital Retailing Suite

with Online Dealer-Controlled Vehicle Trade-In Appraisal Tool

 

New TradeDriver Tool Available for Automotive Dealer, OEM and Industry Portal Websites

 

LAKE SUCCESS, N.Y., June 17, 2013 –  Further expanding their innovative suite of digital retailing tools for automotive retail websites, Dealertrack Technologies, Inc. (Nasdaq: TRAK), today introduced TradeDriver™, a powerful online trade-in appraisal tool.

 

TradeDriver enables dealers, OEMs and third-party portals to present customized vehicle trade-in appraisal offers directly to consumers on their websites. This powerful tool leverages local market data and features dealer-controlled appraisal values, resulting in realistic appraisals for used vehicles through the combination of Dealertrack analytics, dealer-configured settings and Black Book® data.

 

“Research has shown that 54 percent of car shoppers want to obtain a realistic trade-in offer online1, and many of those consumers will begin their shopping process through a dealership or third-party website,” said Raj Sundaram, executive vice president and group president, Dealer Solutions, Dealertrack. “This desire for accurate information creates an opportunity for dealers to capture more higher-quality leads, win more appraisals and ultimately close more deals, simply by giving customers the engaging online shopping experience they’re looking for.”

 

TradeDriver is available as a web service for partner integration and as a website plug-in for dealerships’ websites. TradeDriver and the rest of Dealertrack’s Digital Retailing online solutions, including SmartFind, PaymentDriver and FinanceDriver functionality, can be integrated into third-party dealer websites and are also included as a core component of Dealertrack’s Interactive Suite for dealer websites. Visit dealertrack.com/digitalretailing to learn how dealerships are increasing their online lead to sale conversion rates through their online marketing channels with Dealertrack Digital Retailing Solutions.

 

About Dealertrack Technologies (www.dealertrack.com)

Dealertrack Technologies’ intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. In addition to the industry’s largest online credit application network, connecting more than 19,000 dealers with more than 1,300 lenders, Dealertrack Technologies delivers the industry’s most comprehensive solution set for automotive retailers, including Dealer Management System (DMS), Inventory, Sales and F&I, Interactive and Registration and Titling  solutions. For more information visit  www.dealertrack.com.

 

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of TradeDriver and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Dealertrack Technologies to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

 

Factors that might cause such a difference include the use of TradeDriver and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ending December 31, 2012. These filings can be found on Dealertrack Technologies’ website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and Dealertrack Technologies disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

 

TRAK-G ###

 

Black Book is a registered trademark of Hearst Business Media Corporation.

 

1Data from a 2012 study by Chrome Data Solutions.

 

 

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Jun 6, 2013

Webinar: How to Attract Today's Internet Shoppers

DealerOn Weekly Webinar Series
Thursday, June 20
12 PM EST/9 AM PST

"How to Attract Today's Internet Shoppers"
Sean Peoples, VP of Sales

CarGurus

Today’s auto shoppers have more data than ever before: MSRP, Invoice Pricing, incentives data, analytical products that outline market pricing and demand trends, editorial content such as vehicle and experiential reviews, etc. So why are they still complaining? For the love of cheese, what will it take to get car buyers to actually like the car buying experience?!

Well you’re about to find out! Sean Peoples of Car Gurus is armed with a truckload of comprehensive data and in this 1 hour webinar, he will tell you how to best market your vehicles and dealership on your website and third party sites.  Properly attracting today’s savvy internet car buyers will maximize profitability, dramatically increase inventory velocity and greatly improve customer satisfaction.  It’s a win-win-win!

If you are ready to attract more internet shoppers and boost your bottom line, then this is one webinar you simply can’t afford to miss!

Presenter: Sean Peoples is the Vice President of Sales for CarGurus, a comparison shopping site for automobiles that uses proprietary pricing algorithms to analyze millions of new and used car listings.With over 15 years of automotive industry experience, Sean joined CarGurus in 2012 from Edmunds.com. During the 7 years he spent at Edmunds, he held various roles ranging from managing the Edmunds.com property, to leading business development to building and running one of the largest automotive sales forces in the country. Based out of CarGurus’ Santa Monica office, Sean is focused on building strong and long-lasting dealer partnerships and he can be reached at Sean@CarGurus.com.

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Jun 6, 2013

WEBINAR: 5 Keys to "Leveraging" Your SEARCH Advantage

June 19, 2013 | 9am PST/12pm EST

Presenter: John Quinones, National Director of Sales, eXtéresAUTO

Register NOW

 

The internet has forever changed the way consumers research and shop for goods and services. Dealerships that don’t adapt to this shift in consumer behavior will steadily lose business every single month.

To combat this, you must have a dominant presence online (especially at Google) to ensure you'll be found, be relevant and look good to consumers. But how do you accomplish that?

During this 1-hour educational webinar, we will uncover the 5 PROVEN ways to achieve the most powerful online presence, drive shoppers to your lot and sell more cars, parts and service.

We’ll share how to:
• Gain the most powerful digital presence in SERP results
• Dominate search for every Profit Center in your dealership
• Build a VDP factory
• Target immediate and long-term growth

Reserve your complimentary seat

Why should you register if you can't attend LIVE?
Everyone that registers will receive a recording of the webinar to view at their convenience.

About our Speaker:
John Quinones, National Director of Sales at eXtéresAUTO, specializes in being a dealer success strategist. John is a high level automotive sales executive with more than 20 years of experience in automotive direct retail sales, GSM/Sales Management, sales training workshops and seminars, full-service digital advertising and marketing, SEO, SEM, online reputation management, dealer consulting, BDC optimization, dealership website platforms and conversion rate optimization.

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Jun 6, 2013

Daily Training in Overcoming Objections & Staying Off Price Helps Independent Dealer Modern Classic Motors Gain Market Share

 

ORANGE COUNTY, CALIFORNIA –June 17, 2013 – Joe Verde Sales and Management Training, Inc.,  today announced that daily training in how to close the sale, overcome objections and stay off price has helped independent dealer Modern Classic Motors of Grand Junction, CO, double its gross and units sold.  It has also helped the dealership weather the market downturn and stay ahead of its competition.

 

According to Dennis Campbell, Modern Classic Motors general sales manager, the dealership began using Joe Verde’s training over 10 years ago when they purchased his course “How to Close the Sale, Overcome Objections & Stay off Price on the Lot.”  At the time the dealership was searching for a way to help it sell more cars at higher gross profits to better serve their customers.Training our salespeople is a key part of our success. All of our new salespeople go through the Verde Fast Start program and then we select specific topics we role-play in our morning meetings, such as overcoming objections and closing the sale on budget rather than price. Each salesperson is also assigned two chapters per week of the Joe Verde book ‘Manage Your Career in Sales,’ and we go over key points from this book twice per week in our sales meetings.”

 

When Modern Classic Motors first started training it generated about a 100% increase; doubled its gross and units sold. The recession was tough on the dealership but it was able to weather the storm and actually gain market share while most used car dealers lost. “We have returned to our healthy pre-recession levels and are doing well.  We would not be this successful without our strong focus on training,” Campbell stated.

 

Modern Classic Motors is the second largest volume independent dealer in its market. But through daily training of its sales force, Campbell stated it has become more efficient than its larger competitor. While the competitor stocks an average of 300 vehicles, Modern Classic Motors normally only stocks around 120 vehicles and still sells almost the same volume.

 

The dealership caters to a strong secondary market where the ability to effectively deal with price is critical in the sales process, “One of the key things we have gained from our training is that by concentrating on the customer’s budget rather than the price, we are able to place more people in vehicles that work for them and the lender,” commented Campbell.  “We also obtain a higher closing ratio and hold higher grosses. As a result our market share is up a couple of percentage points while our competitors are down.”

 

Joe Verde’s virtual training on JVTN® features dozens of training courses for salespeople, managers, finance, and service, plus hundreds of chapters on almost any situation a salesperson will encounter in sales. The company introduces new online courses regularly to help dealers, managers and salespeople sell more units, at higher profits, in today’s changing market.

 

To learn about Joe Verde’s virtual automotive sales training programs stop by booth 129 at the NIADA convention and Expo, June 24-27, 2013, in Las Vegas, NV. To request a free demonstration, visit: jvtn.com or call (800) 445-6217. For information about Joe Verde workshops and training products, visit the Web at joeverde.com.

 

# # # # #

 

About Joe Verde Sales & Management Training, Inc.

 www.joeverde.com | www.jvtn.com

 

Joe Verde Sales & Management Training, Inc., founded in 1985 with its corporate headquarters in Southern California, is consistently rated the number one automotive sales and management training company in North America for producing immediate and long-lasting results for its customers. 

Joe Verde’s training team holds live training workshops across North America, and he personally pioneered Virtual Training with JVTN® in 2003. He has authored several books, and since the recession has written, sold and distributed hundreds of thousands of copies of: “A Dealer’s Guide To Recovery & Growth”, “Manage Your Career In Sales – Goal Setting For Salespeople”, “Earn Over $100,000 Selling Cars – Every Year”, “38 Hot Tips On Selling More Cars” and “How To Sell A Car And Close The Sale Today” in the automobile industry, to help dealers, managers, and salespeople recover quickly and start growing again after the recession.

 

 

 

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Jun 6, 2013

R&H Motor Cars, Ltd. Increases Gross Profit & Streamlines Service Department Communications with EDGE WorldClass™ Connect

Las Vegas, NV, June 17, 2013 – While the expense of operating a loaner fleet is something to be feared by most dealers, MPi (www.mpiworldclass.com), a leading provider of revenue and retention solutions for automotive dealership service departments, today announced that R&H Motor Cars, Ltd., has cut its average days per loaner car in half; from six to three; a savings of $210 per vehicle.

The dealership did this by using a new tool that helps streamline the interaction between advisors, technicians and parts, during the inspection process. With 62 loaner cars in the fleet, at a cost of $69.95 per vehicle per day, this is a huge overall monthly saving for the dealership. It has also seen significant savings in other areas, including personnel. Due to improved communication between departments the dealership has reduced its back shop parts counter employees from four to two.

Two years ago the dealership starting using EDGE WorldClass™ Connect. This real-time route sheet tracks the status of every Repair Order (RO) through the entire dealership process so everyone always knows "who has the ball" in real time. It time-stamps the communication process on every RO to create a permanent paper trail of what's taken place.

“Connect has reduced inefficiencies by enabling the entire team to know what is happening and ensuring that we are all on the same page. Normally a tech or the parts department would have no idea that a customer is in a loaner. Now we operate on a different priority as everyone knows that we want that loaner back as fast as possible. We therefore now have more customers in, more hours through the shop, and increased profit,” said Tim Sauter, Parts & Service Director with R&H Motor Cars, Ltd.

 

Based in Owings Mills, Maryland, R&H Motor Cars is a Mercedes-Benz dealership that writes an average of 40-50 Repair Orders per day. It has 25 service bays with 22 technicians, and 4 advisors who each handle 10-12 appointments per day. Over the past couple of years the dealership has risen to #1 in its market for CSI and in 2012 was awarded the Best of the Best Dealer Recognition Award for both Sales and Service. To be the Best of the Best, a dealership has to demonstrate superior performance as well as outstanding customer service. 

According to Sauter, the dealership started with Connect in 2010 and it is a major part of the dealership’s superior customer service; “the tool tracks the vehicle the entire time it is in the shop, identifies bottlenecks and speeds the process to get estimates in the hands of our customers. At the touch of a button anyone in the dealership; from the service advisor to the parts department; can see what is happening to the vehicle in real-time, on one screen, without having to go any further. Our staff and employees love it!”

The dealership has installed new computer work stations – one for every two technicians, so now the technician does not have to leave his bay in order to order and receive parts and complete the vehicle service.  The technician can communicate with the parts department to order parts, and with the service advisor to update them on the vehicles progress so that more accurate promise times are provided to customers.

 

 “One of the biggest benefits we have seen so far is in the parts department. We have been able to cut personnel in half; from 4 back shop counter guys down to 2; as we are now so efficient. In fact, we were able to eliminate the back parts counter; now it’s just a door that they come through and deliver parts to the tech; everything is ordered and communicated right through the computer workstation. Another huge benefit is improved productivity. Connect keeps technicians in the bay and helps improve shop capacity by an average of 30 minutes per technician each day,” Sauter said.

Since implementing Connect along with EDGE WorldClass™, a proven solution that creates a well organized, practiced and consistent vehicle inspection program, R&H Motor Cars has also seen a good boost in profits; an average upsell per inspection increase of $233; resulting in an overall sales increase of $98,699 per month.

# ## # # #

About MPi:

 

For more information visit: http://www.MPiWorldClass.com

 

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Joey Little

Motofuze

Jun 6, 2013

vAuto®, VinSolutions® Integrate Used Vehicle Appraising, Pricing Tools

‘Best of both worlds’ integration drives efficient workflows, competitive advantage for dealers 

 

vAuto and VinSolutions announce integratedused vehicle appraisal and pricing features for dealer customers who use both systems.

“This integration marks another step in our effort to provide software solutions that drive greaterefficiencies, process improvements and profitability for dealers,” says Keith Jezek, president ofAutoTraderTM Group’s (ATG) Software Division. “In particular, this integration helps dealers deliver morecustomer-satisfying and seamless appraisals of vehicles, and makes it easier for dealers to align theirused vehicle pricing to the current market.”

The integration brings elements of vAuto’s Appraising and Pricing tools into the VinSolutions customerrelationship management (CRM) system’s used vehicle inventory module.

“Typically dealers lose efficiency and productivity as they toggle between systems to appraise and pricevehicles,” says Brian Skutta, vice president and general manager for VinSolutions. “Now, for dealers whouse vAuto and VinSolutions, our new two-way integration is a ‘best of both worlds’ scenario that allowsdealership personnel to easily access the information and tools they need while working in a singlesystem.”

The ‘single-system’ integration offers three key benefits:

Customer-Centered Appraisals: The appraisal process in many dealerships is problematic forcustomers. Typically, salespeople must leave their customers to physically check on the status of theappraisal—an absence most customers don’t appreciate.

With the integration, a dealership’s used vehicle manager can complete a vAuto-powered appraisal in theVinSolutions system. When the appraisal is complete, the salesperson receives an automated alert andcan instantly access and share the appraisal details with customers. Similarly, a salesperson can print anappraisal voucher for customers who want to consider the offer and come back to sell or trade theirvehicle at the dealership.

“Salespeople don’t like to leave their customers during appraisals—and now they don’t have to,” Skuttasays. “Likewise, the integration eliminates double-entry of appraisal information, which minimizes errorsand saves time.”

Productive, Market-Smart Pricing: In the VinSolutions system, dealers can now access vAuto’s Pricingtool “Gauge Page” with a single click. The “Gauge Page” is a robust interface that lets dealers base theirused vehicle pricing decisions on real-time market comparisons and data, as well as the profitabilitypotential of each car.

“A growing number of dealers understand that their used vehicles must always be competitively priced toappeal to today’s price-smart buyers,” says Jim Menard, vice president and general manager for vAuto.“The integration’s single-click Gauge Page access saves dealers significant time by instantly giving themthe real-time insights they need to make market-smart pricing decisions.”

Efficient, “Workflow-Smart” User Access: With the integration, the VinSolutions and vAuto systems“remember” individual dealership users and their workflows—instantly taking them to the screens andtools they need. This efficiency-focused enhancement effectively lets users “pick up where they leave off,”Menard says.

Integration Reflects Auto Trader Group Investment In Dealers’ Success

In the past three years, Auto Trader Group (ATG) has acquired Homenet®, vAuto and VinSolutions. Eachcompany is now a business unit within ATG’s Software Division. Across the division, the business unitsare collaborating to enhance existing solutions and develop new shared solutions and tools that providegreater value for dealers.

“The vAuto/VinSolutions integration is only the beginning of key initiatives underway across ATG’ssoftware division business units to help our dealers gain a competitive advantage and achieve higherlevels of success,” Jezek says.

 

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Joey Little

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DrivingSales

Jun 6, 2013

Reynolds and WVATDA Launch LAW(R) West Virginia F&I Library of Forms

LAW West Virginia F&I Library of Forms Offers Dealers in the State a Comprehensive Catalog of Standardized, Compliant F&I Forms

DAYTON, Ohio – June 12, 2013 – Reynolds and Reynolds today announced the availability of the LAW® West Virginia F&I Library that offers West Virginia automobile and truck dealers a comprehensive catalog of standardized, legally reviewed finance and insurance (F&I) documents. The Reynolds LAW brand West Virginia F&I Library of forms was developed jointly through a partnership between Reynolds Document Services and the West Virginia Automobile and Truck Dealers Association (WVATDA).

“Increasingly, dealers are facing pressures from government regulators, automakers, and consumers that shape how work gets done in the dealership and how consumers experience the dealership,” said Jerry Kirwan, senior vice president and general manager of Reynolds Document Services. “Nowhere is that more apparent than in the F&I office. As a result, dealers are seeking solutions that help them further manage risk, maintain compliance, and improve the customer experience. The LAW West Virginia F&I Library is a set of business tools that can help dealers meet today’s legislative and OEM guidelines. It also will help increase efficiencies in F&I department and deliver an improved car-buying experience to consumers.”

The LAW West Virginia F&I Library of documents will be maintained through the combined expertise of Reynolds Director of Compliance Terry O’Loughlin, Reynolds’ Association of Finance & Insurance Professionals (AFIP) certified compliance legal specialists, and the West Virginia Automobile and Truck Dealers Association, along with its outside legal counsel Johnnie Brown from Pullin, Fowler, Flanagan, Brown & Poe, PLLC.

Ruth Lemmon, president of the West Virginia Automobile and Truck Dealers Association, said, “We continually seek out products and services that help our member dealers conduct operations more efficiently and safeguard their business. We’re pleased to work with Reynolds to offer the LAW West Virginia F&I Library. We see this as an important step to help our members meet their business needs more efficiently. At the same time, it can help dealers streamline their F&I processes and maintain compliance.”

West Virginia Automobile and Truck Dealers Association is the collective voice of new car and truck dealers in the state. Through its actions, WVATDA aims to make it as easy as possible for dealers and their customers to buy, sell, and maintain automotive vehicles. In 2013, WVATDA is celebrating 80 years of representing the interests of automobile retailers in West Virginia.

Reynolds’ LAW brand is well established in the automotive industry as a brand of trust. LAW forms are available in all 50 states and Washington, D.C., and have been endorsed by a number of state automobile dealers associations and leading automotive finance institutions.

The flagship product of the LAW brand is the Reynolds LAW® 553 Universal Retail Sale Contract, which is the most widely accepted document in auto finance. The Reynolds LAW 553 is available in a number of different languages and is regularly reviewed by industry experts to help keep pace with new legislative and regulatory developments.

Reynolds Document Services offers similar LAW brand forms libraries to California and Pennsylvania automobile retailers.

Since the 1920s, Reynolds has been known as the leader in serving automobile dealerships nationwide with standard and custom business and vehicle sales forms to help dealers manage their operations more efficiently and serve their customers more effectively.

About Reynolds

Reynolds and Reynolds is the automotive industry’s leading provider of automobile dealership software, services, and forms. (www.reyrey.com)

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Jun 6, 2013

Webinar: The 13 Metrics That Matter Most

DealerOn Weekly Webinar Series
Thursday, June 13
12 PM EST/9 AM PST

"The 13 Metrics That Matter Most"

Dennis Galbraith
Research & Business Intelligence
DrivingSales


There are literally 100’s of different metrics that are available to us at a dealership…and it is often confusing and overwhelming to figure out what to do with all that great information. Many use their metrics to make such important decisions as setting budgets and even hiring more personnel but which metrics really make a difference?

Like the dashboard of a vehicle, some marketing metrics need to be monitored frequently (similar to a speedometer), and some only need to be looked at when something is wrong (similar to a warning light).

In this free 1-hour webinar, famed automotive thought leader, Dennis Galbraith, will discuss the metrics that matter most, why certain metrics are more important than others, and how they can help you make decisions that will positively affect your dealership’s bottom line. You will learn to handle the growing amount of marketing data more efficiently and with fewer missed opportunities for profit improvement.

If you want to learn which metrics deserve your attention and why, then this may be the most important webinar you attend all year! Don’t miss it!

PRESENTER: Dennis Galbraith leads Research and Business Intelligence for Dealers at DrivingSales and is the author of two books, Sales Integration and Online Automotive Merchandising. Through DrivingSales, Dennis delivers research services to dealers and their vendors as well as consulting and training. Dennis has owned two successful companies serving dealers and vendors, Dennis Galbraith Marketing Services and Revenue Guru. Through the 1990′s he taught marketing at the graduate and undergraduate level for Embry-Riddle Aeronautical University. He ran the automotive internet division of J.D. Power and Associates until 2006, then managed over $300 million in advertising products as Cars.com’s Vice President of Advertising Products and Training. He has taught marketing for NADA Academy and is widely known for his dynamic speeches and videos as well as his informative writing and he can be reached at Dennis@DrivingSales.com.

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