Haas Will Present Marketing Techniques to Help Dealers Capture Consumers’ Attention and Their Business

KETTERING, Ohio – May 3, 2013 – Chad Haas, product planning manager for digital products at Naked Lime Marketing, will present “Three Strategies for Winning the Market Share Battle in 2013 and Beyond,” during the 14^th Digital Dealer Conference, May 7-9, 2013, at the Rosen Shingle Creek Resort in Orlando, Fla. Haas’ presentation is scheduled for Wednesday, May 8, at 8:30 a.m.

“Most dealers recognize they are in the midst of a market share battle,” said Haas. “But, what they may not recognize is that it’s their customers who are more in control of the outcome than ever before. Consumers’ increased access to information and rapidly changing expectations for what their dealership sales and service experience will be like are putting intense pressures on dealers. In order for dealers to win their fair share of the market, they will need to consider new ways to break through the noise to get noticed by consumers and offer new reasons for consumers to never look anywhere else to buy a car or service a vehicle.”

In his presentation, Haas will explain to dealers:

• The most important thing they can do for the dealership’s long-term success;
• What pent-up demand from the recession means to their business; and
• Digital strategies that will best match their dealership’s needs.

Haas also will offer a number of traditional and digital marketing techniques to help automobile retailers capture consumers’ attention and their business.

Naked Lime Marketing offers a full suite of marketing, advertising, and web services for automobile retailers. Naked Lime’s specialists have industry-exclusive access to data that enables them to more effectively do the heavy lifting on behalf of dealers, which, in turn, allows dealers to better focus on selling cars and serving customers.

To register for the Digital Dealer Conference, go to digitaldealerconference.com/register.

About Naked Lime Marketing

Naked Lime’s Naked Truth: Deliver fresh and innovative full-service marketing, advertising, and web services that help automotive dealers turn the heads of consumers and inspire consumer loyalty at every point in the retail process. Connect with Naked Lime Marketing on the Web: http://nakedlime.com, Facebook: http://facebook.com/nkdlime, or Twitter: http://twitter.com/nkdlime.

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Dealertrack Credit Application Network Achieves Milestone of 1,300 Lender Connections

Industry’s Largest Credit Network is the Heart of Dealertrack’s Sales and F&I Solutions Workflow for Dealers and Lenders

Lake Success, N.Y., May 2, 2013 ─ Dealertrack Technologies (Nasdaq: TRAK) today announced that the number of active lenders connected to its Dealertrack Credit Application Network now exceeds 1,300 lenders.

The Dealertrack Credit Application Network, which has grown from five lenders in 2001 to more than 1,300 lenders today, allows dealers to electronically submit application data to the industry’s most diverse network of banks, independent finance companies, captives and credit unions.

“”The Credit Application Network has been the heart of Dealertrack since the company’s inception in 2001, and remains the automotive retail market’s largest finance network for indirect automotive lenders,” said Michael Collins, vice president, Lender Finance Solutions, Dealertrack. “The network is a core and strategic part of Dealertrack’s overall Dealflow Advantage, designed to create greater efficiencies in financing and selling vehicles for dealers.”

Dealertrack Dealflow Advantage: Driving Profits and Value for Dealers

The Dealertrack Dealflow Advantage underscores Dealertrack’s commitment to workflow efficiencies that help drive profits and value through every step of a customer interaction and transaction for dealerships. Dealers can leverage the Dealflow Advantage through a number of Sales and F&I tools and solutions, including digital retailing, credit application processing, F&I product aftermarket selling, electronic contracting, compliance and registration and titling, to create a seamless and efficient customer experience and workflow for one’s dealership.

In addition, the Dealertrack Dealflow Advantage delivers innovation and advanced Sales and F&I functionality. Dealertrack Mobile enables dealers and lenders to securely manage and monitor finance and consumer credit application activities in real-time from their mobile device.  Since its introduction last year, more than 23,000 users at more than 13,000 dealerships and lenders in North America are leveraging the power of the Dealertrack Mobile application.

About Dealertrack Technologies (www.dealertrack.com)

Dealertrack Technologies’ intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. In addition to the industry’s largest online credit application network, connecting more than 19,000 dealers with more than 1,300 lenders, Dealertrack Technologies delivers the industry’s most comprehensive solution set for automotive retailers, including Dealer Management System (DMS), Inventory, Sales and F&I, Interactive and Registration and Titling  solutions.

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding the benefits of the Dealertrack Dealflow Advantage and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Dealertrack Technologies to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the performance and dealer and lender acceptance of the Dealertrack Credit Application Network and Dealertrack solutions, and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ending December 31, 2012. These filings can be found on Dealertrack Technologies’ website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and Dealertrack Technologies disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

TRAK-G ###

​THE DIGITAL DEALERSHIP SYSTEM AND EVOX IMAGES® ANNOUNCE PARTNER PROGRAM

DealerOn Weekly Webinar Series
Thursday, May 2, 2013
12 PM EST/9 AM PST

"The Top 10 Mistakes You're Making With Your Digital Marketing"
Gary May
Founder & President of IM@CSWeb

As the digital landscape changes at ever-increasing speed, numerous online mistakes are being made by dealerships all over the country at an even quicker pace. Too often these errors are preventable, readily documented online, and, unfortunately negatively affect the bottom line.

The good news??? Most of them have easy fixes that will bring swift results!

In this 1-hour webinar, Gary May will discuss the 10 biggest mistakes you’re probably making right now and how to remedy them. Join us armed with your questions and concerns – from Google Places to Search Engine Optimization (SEO), Video to Facebook and websites to paid search. The top 10 digital marketing mistakes that are keeping you from attracting more customers will be revealed, explained…and solved.

If you are ready to eliminate those costly errors and drastically improve results, then this is a must-see presentation you can’t afford to miss!

PRESENTER: Gary May launched IM@CS in 2007 with a focus on helping dealerships and OEMs with digital marketing, eCommerce, process and branding. The company also added social media management and sales training in 2008. Focusing on best practices for marketing and lead management, Gary’s passion for businesses in the automotive space coincides with his no-holds barred approach to business management. Featured as a speaker at automotive events including DrivingSales, JD Power & Associates and PCG, a regular blogger and recognized dealer advocate, he and his company focus their strengths and attention on making progressive dealerships unique in a time where there are more constraints being enforced, limiting franchises. Gary is an avid traveler and cyclist and can be reached at Gary@imacsweb.com.

Register Now!

Agreement between largest manufacturer of window and paint protection film and best vehicle accessory retail system offers consumers and retailers the most engaging shopping experience in the industry; AOA solution proven to increase accessories sales by as much as 500% for auto retailers and installers

San Francisco, CA and St. Paul, MN  – April 30, 2013 – Add.On.Auto (AOA) the industry’s best vehicle accessory retail system and 3M, one of the largest producers of window film and paint protection film in the country, are teaming up to help increase accessories sales for auto retailers and installers.  The new partnership provides sellers of 3M film products with AOA’s easy-to-use, and visually-engaging, digital catalog and first-of-its-kind online configurator to better showcase – and drive sales of – 3M™ Window Film and 3M™ Paint Protection Film.  The AOA solution has proven to increase accessories sales for auto retailers by as much as 500%.

“We are delighted to partner with 3M to help auto retailers and installers increase sales and revenues through the AOA solution. Consumers love the rich visualization and ease-of-use of this tool, and auto retailers love the immediate increase in both efficiency and lead conversion,” said Sidney Haider, President of Add.On.Auto. “And, given that we are seeing significant increases in the number of consumers who want paint protection and window film products for their vehicles, we are confident that this solution will help installers capture a greater share of that business.”

3M’s key product categories, paint protection film and window film, are proving to be top sellers with auto retailers currently using the AOA solution.  In a recent study, paint protection products ranked number one in total retail sales and profits, and window tint products ranked in the top 5 overall for sales.¹

Through the new partnership, 3M installers will be able to better engage shoppers through AOA’s configurator, which enables consumers to see how different shades of window film will look on their vehicles and which vehicle areas will be covered with paint protection film. In addition, the partnership provides 3M installers with an e-commerce solution that allows them to conduct transactions with consumers directly on the AOA platform. AOA also enables installers to add catalog links on all website pages and provides training and support.

“We are committed to helping our installer network drive more sales and profits through our products and are pleased to be able to offer them the best window film and paint protection film configurator in the auto accessories industry,” said Jon P. Hanbury, Auto Care Services Sales & Marketing Manager, 3M Automotive Aftermarket Division.  “Not only will AOA offer a very engaging presentation of 3M products to consumers, but it includes an opportunity for installers to better engage with consumers and easily conduct transactions directly through the system.”

Add.On.Auto redefines electronic shopping for the vehicle personalization marketplace by providing product animations for customer vehicles, making it easier for consumers to select the right product and conduct e-commerce with more confidence than ever before.  The AOA platform makes accessories sales easier by: 1) offering product animations for customers’ vehicles presented in a visually engaging way; 2) replacing out-of-date unappealing, limited product catalogs and providing constantly updated pricing and features on a limitless range of accessories, and 3) eliminating communications, workflow and resource issues associated with installation by coordinating and streamlining installation across the dealership and supplier network.

Click here to learn more about Add.On.Auto: http://www.izmocars.com/solutions/aoa.html

(1) 2013 AOA Auto Accessories Trend Report: http://www.izmocars.com/aoa-trend-report/AOA-Trend-Report-2013.pdf

About Add.On.Auto and AOA Digital Supplier Network

Add.On.Auto (AOA) is an in-store accessories sales technology that is redefining electronic shopping for the vehicle personalization marketplace by helping auto retailers effortlessly sell accessories, streamlining what was once a cumbersome, arduous (and often unprofitable) task. AOA’s Digital Supplier Network brings customers, retailers, suppliers, distributors and manufacturers together on one platform. AOA has resulted in remarkable increases in accessories sales and revenue for suppliers and auto dealerships across the country. According to the recent AOA Auto Accessories Trend Report¹, auto retailers using AOA average $500 in accessories sales per new vehicle sold, sold more than 50% of the customers who were presented with accessories, and reap an average gross profit of 48%.

To learn more about the Add.On.Auto Digital Dashboard, please visit: http://www.izmocars.com/solutions/aoa.html

(1) 2013 AOA Auto Accessories Trend Report: http://www.izmocars.com/aoa-trend-report/AOA-Trend-Report-2013.pdf

About 3M

3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $30 billion in sales, 3M employs about 88,000 people worldwide and has operations in more than 70 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.

About izmocars
izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult - Sales Performance Coaching and Add.On.Auto - an In-Store Accessories Sales Solution.

izmocars is also the world's leader in Interactive Media Content for the automotive industry. Founded in 2002, izmocars services some of the most successful eDealers in the country.

izmocars is based in San Francisco, with offices in Long Beach, CA and Brussels in Europe.

3M Contact:

For more information:

Brandan Orsatti

Cohn & Wolfe for 3M

(212) 798-9724

brandan.orsatti@cohnwolfe.com

CONTACT: mWEBB Communications for izmocars, Melanie Webber, +1-424-603-4340, melanie@mwebbcom.com

Albany, N.Y. – April 29^th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that the company has been recognized with a “Top Workplaces in the Capital Region” award by the Albany Times-Union newspaper for the second year in a row. Auto/Mate was featured in the “Small Workplaces” category for companies with 35-149 employees.

 ““One of the best ways to create a successful business is to ensure a positive work environment for its employees,” said Mike Esposito, President and CEO of Auto/Mate. “When a person enjoys coming to work every day and has passion for what they do, it makes it easier to produce a superior line of products and provide excellent customer service.”

This is the second year that the Times-Union has awarded companies in the New York Capital Region with a “Top Workplaces” distinction. Companies were selected based on criteria combining employee feedback, benefits packages and corporate culture.

Some of Auto/Mate’s notable benefits include:

• Ÿ Fun company events and outings
• Ÿ Involvement in and sponsorship of community events
• Ÿ Company sponsored wellness program with hosted speakers
• Ÿ Employee discounts
• Ÿ Paid volunteer day

Auto/Mate has also been named a Best Places to Work in New York’s Capital Region by the Business Review journal for three years running. Earlier this year Auto/Mate was honored as the “Highest Rated” DMS vendor in the DrivingSales Dealer Satisfaction Awards.

Auto/Mate Dealership Systems is currently looking for experienced software developers and people with auto dealership experience to join their customer support and training teams. For more information on career opportunities with Auto/Mate, contact David Druzynski at (877) 340-2677 or visit www.automate.com/careers 

Houston, Texas, April 29, 2013, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Extreme CRM”, today announced that Keith Shetterly, Director of Business Development and Call Center with CAR-Research XRM will present a workshop at Automotive Boot Camp 2013 titled, “The Invisible Customer:  Get Sales from the Buyers We DON’T See," on Wednesday, May 15, at 9:30 am.

Shetterly has been a very successful and prominent BDC/Internet/Processes/Advertising consultant for dealerships; the eCommerce Director and Processes Trainer for a three-location, 16 franchise dealer group in Houston, Texas; and the BDC Sales and Processes Director and #1 salesperson for another Houston-based dealership. In his presentation he will address a recent CAR-Research study that shows how the average dealership only logs 25 percent of their ups.  And the ones that do get logged are those close to closing, that have gotten to the negotiation stage, and who are most likely to buy.

“The customer who walks into the dealership and is greeted by a salesperson who is rude or unprofessional, for example, does not get logged.  The salesperson walks into the manager’s office and says, ‘Who?  That guy?  He was a flake.  He wasn’t going to buy a car.’  Guess what!  He IS going to buy a car.  Just not from that dealership.  He never got logged, so nobody can follow up with him to rectify the situation and get him back in,” said Shetterly.

J.D. Power states that customers are now visiting an average of no more than 1.4 dealerships before purchasing, down from 4.5 in 2005.  Shetterly’s presentation will cover how dealerships today are more likely than ever before to sell a car to the fresh up. But they must be the “1” in the “1.4” and not the “0.4.”

Commenting further about his presentation Shetterly stated, “Even if you have to follow up with a customer and get them back tomorrow or next week, you MUST be not just the FIRST dealership a customer visits…but the FIRST dealership that gives a great experience and actually LOGS them! And a logged up means nothing if there is no follow-up by the dealership.  Statistics have long shown that two thirds of people able to buy a car, but that left, WILL return to the dealership if followed up with properly.  And what is proper follow-up?  Join my presentation and find out more. I hope to see you there!”

The CAR-Research ground–breaking XRM platform is a revolution in dealership CRM, communication, and database marketing that exceeds the boundaries of traditional CRM. It is a proven singular solution that helps an auto dealership run more effectively and proficiently. The web-based, comprehensive CRM solution increases revenue from sales and service, improves customer satisfaction index (CSI) and service satisfaction index (SSI), and boosts the dealership’s gross profit. A dealership can consolidate all its departments into a manageable solution that delivers value through proven processes at every stage of the customer life cycle.

# # # # #

About CAR-Research XRM:

For 18 years and counting, built by car people FOR car people, CAR-Research XRM is the most complete, seamlessly integrated CRM and Marketing Solution in the Industry: Inventory Management, Internet Lead Mgr, Showroom Control, Missed Opportunity Research Call Center, Desking with Push to DMS, BDC Software, Marketing Solution with Email-Texting-Live Calls, Complete Service BDC, DMS and Telephony Integration and more.

 For more information visit: www.CARXRM.com or call 800-376-5918.

Free webinar on Wednesday May 1^st at 2 p.m. EDT provides dealerships with critical best practices and solutions for successful inbound call handling
 

Daytona Beach, FL– April 24, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the sixth in a series of webinars the company is hosting with Automotive News. The 60 minute webinar titled Why Can’t They Just Answer the Darn Phone? provides critical best practices and solutions for one of the biggest obstacles to increased dealership profits: poor inbound call handling. The webinar takes place on Wednesday, May 1^st at 2 p.m. EDT. 

“Customers expect that the dealership phone is answered 100% of the time. But is it? What really happens when the phone rings at the dealership?” asked Mike Walther, president and CEO of DMEautomotive.  “We designed Why Can’t They Just Answer the Darn Phone? to help dealers confront the cold, hard, sometimes painful, truth of ineffective inbound call handling and,  importantly, to provide the best practices and solutions to prevent phone leads and profits from falling through the cracks.”

Why Can’t They Just Answer the Darn Phone? will be moderated by Jim Treece, Industry Editor at Automotive News, and features DMEautomotive’s CIC Sales Manager Bob Gardner and CMO Mike Martinez.  The webinar includes:

How to identify areas in your store that have problems with incoming phone calls.

• What missed phone calls mean…from a revenue perspective.
• How a responsible and professional call center functions, and how it impacts your business.
• Specific product features that every successful Virtual Business Development Center should provide.
• The opportunity loss associated with missing after hours calls.

For more information, or to register for the Why Can’t They Just Answer the Darn Phone webinar, click here: http://crainnewsalerts.com/portal/wts/cemcjuudBfzqeezb7Lir4eAqiz6xvc

DMEautomotive / Automotive News webinars have received strong attendance that has generated exceptional feedback. Visit http://www.autonews.com/section/WEBINAR to download previous webinars in this series.

About DMEautomotive

DMEautomotive (DMEa) is the industry leader in science-based, results-driven automotive marketing, and provides turnkey marketing to the largest and most innovative automotive organizations, from automobile dealerships to many of the largest aftermarket companies in the U.S. DMEa's uniquely panoramic view of the complete automotive sales and service market, combined with its cutting-edge, science-based marketing programs, increases customer yield, conversion and retention.

DMEa does not take marketing performance on faith, and each product and service is measured by a simple, precise scientific approach: Is it true? Prove it. Will it work? Test it. Does it generate results? Show it! Supported by DMEa’s proprietary, cloud-based Red Rocket Technology Platform, the DMEa product suite includes science-based, data-driven, multi-channel customer acquisition and retention marketing programs; best-in-class campaign reporting; data management and analytics; auto-focused Customer Interaction Center solutions, and complete on-site mail and email fulfillment services. Headquartered in Daytona Beach, Florida, DMEa also has major operations in Jacksonville, Fla.

About Automotive News

Based in Detroit, Automotive News has been the place for all the news that is happening among automotive retailers, suppliers and manufacturers since 1925.  In addition to the 100% paid weekly print issue that is received by 60,000 subscribers, autonews.com is a vibrant Web site with more than four million page views monthly.  It contains the day's breaking news and features two daily newscasts and webinars.  Daily and weekly e-mails and breaking news alerts keep the industry's top executives up-to-date.

Contact:

DMEa Media Relations:
Melanie Webber, mWEBB Communications, 424-603-4340, melanie@mwebbcom.com
Crystal Hartwell, mWEBB Communications, 714-987-1016, crystal@mwebbcom.com

DealerOn Weekly Webinar Series
April 25, 2012
12 PM EST/9 AM PST

"Expert Panel: Are You an Internet Ninja Warrior...or a 90 Lb. Weakling"
Jerry Thibeau
President & Founder of Phone Ninjas

For all dealerships, the first response to a lead can literally be the difference between making more money …and losing the sale.

This 1-hour webinar with JERRY THIBEAU from Phone Ninjas will be the most exciting webinar you will attend all year! Jerry has assembled an amazing group of industry experts who will help you take your Internet departments skill set to a whole new level.

We have JOE WEBB from Dealer Knows Consulting, JARED HAMILTON from Driving Sales, JEFF KERSHNER from Dealer Refresh, RALPH PAGLIA from Automotive Digital Marketing, and GRANT CARDONE who is a legend in the automotive industry. Over 100+ years of experience all on the same webinar! It doesn’t get any better than this folks.

Each panelist will review one previously submitted lead and offer their thoughts on how that salesperson could have delivered a more powerful message. Upon the conclusion, the finalists will be put into brackets and the voting will begin. One skilled Internet rep will walk away with $1000 in cash!

Want more money? Then this is one webinar you won’t want to miss!

PRESENTER: Jerry Thibeau is the President and Founder of a company focused on helping dealerships improve phone skills. Jerry’s success with clients has made Phone Ninjas one of the hottest and fastest growing companies in the automotive sector. Phone Ninjas was a recent winner of the PCG Spotlight Awards for one of the top five products at NADA 2012. Jerry is a 27-year automotive veteran and has earned the nickname “The Phone Ninja” for his ability to turn even the hardest of phone shoppers into real appointments that show. Having personally listened to and provided coaching feedback on more than 10,000 sales calls, Thibeau is the industry’s best and brightest when it comes to evaluating a phone conversation. Jerry has written countless articles for the industry and is an active blogger on all of the popular automotive social media sites. He can be reached at jerry@phoneninjas.com.

Register Now!

ALBANY, N.Y. – April 22^nd, 2013 – In a recent survey conducted by Auto/Mate, more than 100 dealers were asked what the most important consideration was when choosing a new Contact Relationship Management (CRM) system. Whether the system integrates with their dealership management system (DMS) was ranked as the most important, with cost being the second most important consideration. To guide dealers through the selection process, Auto/Mate Dealership Systems today released a free eBook, “The Auto Dealer’s 10-Step Guide to Selecting the Right CRM for Your Dealership.”

“I am surprised how often we get asked about CRMs since we are a DMS vendor,” said Mike Esposito, President and CEO of Auto/Mate. “This eBook does not recommend any particular features or cover what the latest CRM trends are, but instead gives dealers the tools they need to select the right CRM for them.”

Several industry consultants were interviewed and contributed their expertise and experiences towards the eBook; including Paul MacDonald of TriMac Automotive Advisory Group, Joe Webb of DealerKnows, Jim Skeans of Jim Skeans Consulting Group and Ray Fenster of RayFenster.com.

All of the consultants agree that many dealers are spending unnecessary money on CRM features they don’t need or use—not because advanced CRM features aren’t useful but because the dealership has not attained the level of usage or buy-in required by users. The eBook provides dealers with concrete steps on how to assess their current usage, set measurable objectives for both ROI and employee participation, form a selection team and so on, until they reach the final step of choosing a CRM appropriate for the dealership’s needs.

To download the free eBook, visit http://www.automate.com/publications/crm-ebook.html

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships. Its Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich DMS in use by more than 900 auto dealers nationwide. Auto/Mate received a  “highest rated” dealer satisfaction award by Driving Sales.com and the company received top satisfaction rankings in NADA’s most recent DMS provider survey.

Auto/Mate’s employees have more than 300 years of combined experience working in auto dealerships – the foundation of its “designed by car people, for car people” slogan. For more information, visit www.automate.com and follow us on Twitter @AutoMateDMS